ViewPoint

APRIL 25, 2011

I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process.

Lead Gen 197

Lead Gen Emarketing Lead Ranking Lead Scoring 197

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring.

Content Marketing 141

Content Marketing Digg Storytelling Content 141

Convince & Convert

APRIL 25, 2011

I’m a big fan of QR codes and similar technology. Maybe it’s my failing memory brought upon by encroaching middle age, but the ability to snap a photo of something rather than remember a URL is a big win in my estimation. In fact, we included 22 Microsoft Tags (similar to QR codes) in The NOW Revolution, so we could direct readers to a treasure trove of additional resources that expand and enhance the book.

Sample 152

Sample Paper Order Tagging 152

Marketing Craftmanship

APRIL 25, 2011

The Craft of Teaching. William R. Dill, when he was dean of the Graduate School of Business Administration of New York University, invited me to work with him on a study of students with known addresses that had graduated five or more years before: how are they doing? And what might be characteristics of background for success? One question was this: Did any teacher here affect your life?

Course 109

Course Studies Business 109

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Content

Webbiquity

APRIL 25, 2011

Visit @ckburgess Blog at: Blue Focus Marketing.

Twitter 130

Twitter Paid Search Agency Companies Marketing 130

Adobe Experience Cloud Blog

APRIL 25, 2011

by Katie Byrnes Authentication is the technical standards through which ISPs and other mail gateway administrators can establish the true identity of an email sender. In order to clearly differentiate yourself from spammers, you should take steps to protect your brand by incorporating sender authentication technologies. For more best practices, visit the Email Deliverabilty resource center.

Deliverability 70

Deliverability Practices Best Practices Marketo 70

MLT Creative

APRIL 25, 2011

During the recent Photoshop World in Orlando, I was selected to be part of a small focus group of alumni members for a discussion about their membership publication, Photoshop User. I was first asked about this a few weeks after I registered for the event. I received an email inquiring about my interest, along with a short questionnaire. I sent back my responses and, in a few days, was notified that I had been selected for the focus group.

B2B 70

B2B B to B Advertising Agencies Focus Group 70

Hubspot

APRIL 25, 2011

Last week we reflected on the one year anniversary of Facebook's Like Button. Today, Facebook announced a new companion to its quickly growing Like Button, the Send Button. Facebook's new Send Button creates a more private sharing option for website visitors. When a user clicks on a blog or a Web page that has the Send Button, she will be prompted to share it with any Facebook Groups, friends or email address entered.

Facebook 58

Facebook Privacy Social Networks Network Marketing 58

Hubspot

APRIL 25, 2011

The following is a guest post by Joe Marcallini, Vice President of Internet Strategy at SteadyRain. What do you think of when you hear “Mobile Marketing”? It might be difficult to think beyond the two obvious choices: a mobile website and mobile application. However, mobile marketing is much bigger. Here are 10 ways to incorporate mobile technology into your marketing strategy: 1.

Mobile Marketing 53

Mobile Marketing Webinar Metrics SMS Mobile Advertising 53

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

APRIL 25, 2011

There are so many blogs and social media channels out there, why should I start another one? You’d be a liar if you said you hadn't asked yourself that question at least once. But growing your presence on the Web shouldn’t mean adding to the clutter. “The reason you should do another one [blog post, tweet] is because you have something interesting to say,” notes David Meerman Scott.

Social Media 46

Social Media Social Marketing Media Buyer Personas 46