[Posted by Ed Hadley Senior Marketing Manager, Neolane, Inc.] 70,000 registered attendees.  750 breakout sessions.  Keynotes from leaders and luminaries, including General Colin Powell, Sir Richard Branson, and Tony Robbins.  A concert by the Red Hot Chili Peppers.  Blending education and entertainment in one unforgettable experience, Dreamforce truly does rock. While it’s easy to get [.]. Dreamforce 2012 Events 2012 Ed Hadley Posts MORE >>

In March 2012 Neolane surveyed more than 700 European marketers about their social media marketing practices. Here is a graphical representation of the results of that survey. EMBED THE IMAGE ON YOUR SITE <a href=”[link] src=”[link] alt=”Marketing on Social Media” width=”600″ border=”0″ /></a><br />Via: <a href=”[link]. Social Media Mickael Bentz Posts MORE >>

Less than five years after the launch of Apple’s App Store, mobile applications have become one of the primary ways people communicate, shop, organize their lives, play, and even work. Mobile marketing provides a huge opportunity for marketers to engage with customers and prospects anytime, anywhere. This ability for marketers to be “constantly connected” has [.]. Mobile Marketing Ed Hadley Posts MORE >>

[Posted by Kristin HambeltonVice President Marketing, Neolane, Inc.] Lead generation is the most important initiative in the B2B marketer’s list of responsibilities. The opportunity to improve and refine the volume and quality of leads is a never ending battle. That said, even as marketing technology, digital platforms, and customer behavior evolve, maintaining a firm grip [.]. Lead Management Kristin Hambelton Posts MORE >>

Today’s marketer has the challenge (or opportunity) of reaching their customers through what can seem like an infinite number of marketing channels. To quote Spiderman, “With great power, comes great responsibility.” Marketers need to put the customer in the driver’s seat, allowing them to choose how and when they wish to receive relevant information and/or [.]. Digital Marketing MORE >>