Crimson Marketing
DECEMBER 18, 2012
'I recently came across an article that offers a good quick overview of social selling. While it is aimed at individual reps and not companies, these 3 key elements are important: Mining. Connecting. Engaging. Check out the full article here.
Crimson Marketing
DECEMBER 17, 2012
'McKinsey’s recent article on how to sell in emerging markets boils down to three key issues: . Get on the ground. Overinvest in the right partners. Build talent for the long term. We see things a little differently: Get on the ground – and bring back the real story to corporate. We will film “a day in the life” of a consumer or buyer and bring that information back to corporate so they can “be there”.
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