Crimson Marketing

DECEMBER 18, 2012

'I recently came across an article that offers a good quick overview of social selling. While it is aimed at individual reps and not companies, these 3 key elements are important: Mining. Connecting. Engaging. Check out the full article here.

Social Media 116

Social Media Media Social Marketing Paid Search Agency 116

Crimson Marketing

DECEMBER 17, 2012

'McKinsey’s recent article on how to sell in emerging markets boils down to three key issues: . Get on the ground. Overinvest in the right partners. Build talent for the long term. We see things a little differently: Get on the ground – and bring back the real story to corporate. We will film “a day in the life” of a consumer or buyer and bring that information back to corporate so they can “be there”.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Training Marketing 116

Crimson Marketing

DECEMBER 14, 2012

'In today’s world of information overload how do you stand out in the crowd? Humor is a powerful way to make that initial connection and a great way to deliver results. Let’s face it, introducing humor in your B2B marketing mix can be a bit scary and feel risky. We found this recent Social Media Today article with some helpful ‘digestable’ ways to think about diving in.

B2B Marketing 116

B2B Marketing B2B Marketing Mix Social Media 116

Crimson Marketing

DECEMBER 13, 2012

'We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. 625,000 new users on Google+ every day.

Statistics 109

Statistics Social Media Media Sample 109