Crimson Marketing

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Exclusive Interview with Jonathan Martin, CMO of Pure Storage

Crimson Marketing

The post Exclusive Interview with Jonathan Martin, CMO of Pure Storage appeared first on Crimson Marketing.

CMO 100
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Exclusive Interview with Sydney Sloan, CMO of Alfresco

Crimson Marketing

The post Exclusive Interview with Sydney Sloan, CMO of Alfresco appeared first on Crimson Marketing.

CMO 100
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Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)

Crimson Marketing

There have been some pretty radical changes in the world of digital marketing over the last 15 years. From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve. Participating and learning during this period was Al Campa, CMO of cloud business communications and collaboration solutions provider RingCentral, and our guest on this episode of Moneyball for Marketin

CMO 100
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Data and Creativity— Finding the Left-Right Brain Balance (ft. Mike Linton, Farmers Insurance CMO)

Crimson Marketing

Marketing systems have profoundly changed due to modern marketing technology (martech), which has finally opened a window to understanding consumer sentiment, and has lit a path to achieving marketing ROI. Some say this has diminished the importance of creativity—long believed the ‘secret sauce’ to powerful marketing. Mike Linton, CMO of Insurer and Insurance Financial Services provider Farmers Insurance, has a cooler mind on the matter.

CMO 100
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What is a ‘Smart Network’ and How Will It Affect the Future? (featuring Dimitrios Papdogonas, VP of Marketing, Chargepoint)

Crimson Marketing

Smart homes. Smart vehicles. Smart phones. Smart watches. These days everything is getting “smart.” But what does that really mean? How does that really impact our lives? How will “smart” in the future be different than the “smart” we know now? And what does that mean to marketing systems? Joining Moneyball for Marketing to tackle these questions is Dimitrios Papadogonas, VP of Marketing for electric vehicle (EV) charging network Chargepoint.

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#BADMarketing from Bloomingdale’s

Crimson Marketing

The latest marketing fail heard round the world… #BADMarketing . The post #BADMarketing from Bloomingdale’s appeared first on.

Marketing 100
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What Is Pull Marketing and How Does It Add Brand Value? (with Gilad de Vries, SVP Strategy at Outbrain)

Crimson Marketing

Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands. The paradigm shift, says Gilad de Vries, VP of Strategy, Products and Business Intelligence for content discovery platform Outbrain, is from “push” to “pull” marketing.