Exclusive Interview with Jonathan Martin, CMO of Pure Storage
Crimson Marketing
APRIL 26, 2016
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Crimson Marketing
APRIL 26, 2016
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Crimson Marketing
APRIL 14, 2016
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Crimson Marketing
DECEMBER 17, 2015
There have been some pretty radical changes in the world of digital marketing over the last 15 years. From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve. Participating and learning during this period was Al Campa, CMO of cloud business communications and collaboration solutions provider RingCentral, and our guest on this episode of Moneyball for Marketin
Crimson Marketing
DECEMBER 7, 2015
Marketing systems have profoundly changed due to modern marketing technology (martech), which has finally opened a window to understanding consumer sentiment, and has lit a path to achieving marketing ROI. Some say this has diminished the importance of creativity—long believed the ‘secret sauce’ to powerful marketing. Mike Linton, CMO of Insurer and Insurance Financial Services provider Farmers Insurance, has a cooler mind on the matter.
Crimson Marketing
NOVEMBER 18, 2015
Smart homes. Smart vehicles. Smart phones. Smart watches. These days everything is getting “smart.” But what does that really mean? How does that really impact our lives? How will “smart” in the future be different than the “smart” we know now? And what does that mean to marketing systems? Joining Moneyball for Marketing to tackle these questions is Dimitrios Papadogonas, VP of Marketing for electric vehicle (EV) charging network Chargepoint.
Crimson Marketing
NOVEMBER 13, 2015
The latest marketing fail heard round the world… #BADMarketing . The post #BADMarketing from Bloomingdale’s appeared first on.
Crimson Marketing
NOVEMBER 10, 2015
Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands. The paradigm shift, says Gilad de Vries, VP of Strategy, Products and Business Intelligence for content discovery platform Outbrain, is from “push” to “pull” marketing.
Crimson Marketing
NOVEMBER 2, 2015
Email marketing, proclaimed a dying tool by some, actually delivers the greatest ROI of any digital marketing solution, including social. This shows that new digital marketing solutions are supplementing, not subjugating existing techniques. For marketers, that means an ever-expanding need to work with technology to reach the right customers, with the right message, at the right time.
Crimson Marketing
OCTOBER 30, 2015
Have a safe Halloween weekend and eat all the candy (and burgers) you want. . ( ADFREAK ). The post #BADMarketing from Subway [Video] appeared first on.
Crimson Marketing
OCTOBER 16, 2015
Why, Nike? WHY?! #BADMarketing . Image: Courtesy of Worth 1000. The post #BADMarketing from Nike appeared first on.
Crimson Marketing
OCTOBER 13, 2015
By using powerful marketing technology (martech) software, like Hadoop, data from disparate sources can be aggregated and analyzed in near real time. That has interesting applications in areas like consumer lending, where an applicant’s credit history and score, number of cards, reason for borrowing, age, employment history and dozens of other factors may come into play in determining the applicant’s value and risk as a borrower.
Crimson Marketing
OCTOBER 5, 2015
With his influential 1981 book Positioning , Jack Trout established marketing thought in metaphorical alignment with war. That was before the Internet and social media created the sense of connection and transparency that consumers enjoy today. This evolution was on the mind of Daina Middleton, the Head of Global Business Marketing for Twitter, when she published her own marketing book four years ago— Marketing in the Participation Age.
Crimson Marketing
OCTOBER 2, 2015
This is anything but simple… #BADMarketing. Image: Courtesy of The Education Business Blog . The post #BADMarketing at a Store appeared first on.
Crimson Marketing
SEPTEMBER 29, 2015
The rise of digital has caused an evolutionary force in marketing. Companies are facing buyers who are more knowledgeable than ever before. To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience. . “To do this, modern-day marketers need to combine creativity and the power of storytelling with analysis and data-driven strategies.
Crimson Marketing
SEPTEMBER 24, 2015
Big Data is often hailed as the most transformative trend affecting business in the current decade. Few large companies can afford to miss the train, yet many are still struggling to implement the changes necessary to remain competitive. Lisa Joy Rosner, CMO of information services and analytics firm Neustar, has a unique perspective on this transformation.
Crimson Marketing
SEPTEMBER 23, 2015
It takes more than competing with your competitors and incremental changes to transition your company to digital. Companies who are really focused on going digital challenge themselves to think long term, about new business models, and are disruptive. Digital companies are willing to make tough decisions right now, today. That means you need to figure out which of your digital marketing solutions are working and which aren’t.
Crimson Marketing
SEPTEMBER 10, 2015
Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. When it comes to landing pages, ask yourself: does the page make sense? . Look at everything before you create the page. Look at everything while the page is being created.
Crimson Marketing
AUGUST 28, 2015
This doesn’t look fun at all #BADMarketing . Image: Courtesy of DOSE. The post #BADMarketing Near A Graveyard appeared first on.
Crimson Marketing
AUGUST 25, 2015
Even the savviest of marketers need a little help every now and again. SEO and SEM is one of those specializations that many of you think requires an expert to manage. In many cases, that is a very true assessment. But the truth really is that the basics can take you far; all you need is to know what they are and how to implement them: Page Title – Headlines grab the attention of the reader, similar to blog posts, ads, and once upon a time, newspapers (keep them no more than 70 characters
Crimson Marketing
AUGUST 20, 2015
Do you look at marketing as a cost center or as a revenue center? If you answered “cost center,” you’re missing out on a big opportunity. However, don’t feel bad. For a long period of time, marketing has been seen as just that: a necessary but overall costly part of doing business. Revenue? How could it actually impact that? But things are changing, and fast.
Crimson Marketing
AUGUST 14, 2015
To be (fit) or not to be (fit), that is the question. #BADMarketing . Image: Courtesy of DOSE. The post #BADMarketing at the Grocery Store appeared first on.
Crimson Marketing
AUGUST 6, 2015
The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.” So what separates the ‘movers’ from the ‘shakers’? According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer.
Crimson Marketing
JULY 29, 2015
In the movie that inspired the name of this podcast—Moneyball—Billy Dean of the Oakland Athletics did not just observe the existing metrics of the day, such as RBI and Home Runs. Instead, he determined the metric that really mattered to the team—times on base—and used this as the A’s key metric. Finding the unique metric that matters for your organization, rallying the team around consistent observance of that metric and then using automation to scale up into a revenue generating machine are the
Crimson Marketing
JULY 23, 2015
Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. And can help measure marketing effectiveness. Sales and Marketing departments often treat each other with a certain amount of suspicion.
Crimson Marketing
JULY 21, 2015
If you are the head of a marketing organization, you always have more tasks than time. Business is moving at a dizzying pace and urgent needs easily outstrip resources. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? Vittorio Viarengo, VP of Marketing for mobile security firm MobileIron, joins Moneyball for Marketing to show us how he uses Scrum methodology to execute tasks in two-week sprints, empower
Crimson Marketing
JULY 16, 2015
Do you think this attracts customers or turns them away? #BADMarketing. The post #BADMarketing At A Mechanic Shop appeared first on.
Crimson Marketing
JULY 14, 2015
Everyone is talking about sales-marketing alignment, but why is it really that important? If alignment is missing, marketing is wasting their efforts to generate leads for sales: 79% of #marketing leads never convert to #sales due to lack of nurturing Click To Tweet. If a lead is passed to salespeople, 73% of those leads are never contacted. That’s what misalignment really looks like, folks!
Crimson Marketing
JULY 8, 2015
Big Data. Data Analytics. Predictive Data. MetaData. There’s no denying the buzzword status of data at the moment. Yet, the impressive volume and velocity of data marketers have access to is only as useful as what you do with it. What you do with it, in turn, is quite often only as useful to the fulfillment of marketing objectives as the extent that you do it in real time.
Crimson Marketing
JUNE 19, 2015
We wonder if Brad received a lot of calls… #BADMarketing. . Image: Courtesy of unbounce. The post #BADMarketing on Billboards appeared first on.
Crimson Marketing
JUNE 17, 2015
How efficient is your B2B content marketing strategy? Seriously – take the time to ask yourself this and really think about. Here’s why: “April 2015 research by Gleanster in association with Kapost found that, due to poor management and arduous processes, US B2Bs spent a total of $958 million annually on inefficient and ineffective content marketing.” US B2Bs spent a total of $958 million annually on inefficient and ineffective #contentmarketing Click To Tweet.
Crimson Marketing
JUNE 16, 2015
The volume and speed of marketing tactics and technologies that the modern marketer needs to stay on top of is pretty staggering. It can be a real challenge to keep track of this complex universe and still keep moving the needle. “How do you start to tie together very deliberately all of the parts of marketing in an orchestrated way, that help(s) you reach the prospects you want to get to, get them to the content you…want them to consume and take…action…to engage with you further?
Crimson Marketing
JUNE 12, 2015
Relationship success isn’t just for finding and keeping your significant other and making it down the aisle. The secrets to successful personal relationships can also be applied to maintaining successful business relationships. And there’s no stronger potential “couple” than Sales and Marketing. . Pardot created a Little Black Book of relationship secrets that are turning sales reps and marketers in revenue-generating super teams: The Power of Communication.
Crimson Marketing
JUNE 5, 2015
We know the French do things differently but there’s something very wrong about this photo previously featured on the website and catalog of La Redoute, a French fashion chain (once you see it, you won’t be able to un-see it). #BADMarketing. Image: Courtesy of Adweek. The post #BADMarketing from La Redoute appeared first on.
Crimson Marketing
JUNE 4, 2015
Google announced recently that mobile traffic has officially surpassed desktop traffic. This presents no small challenge to marketers, who now must consider user engagement across desktop, mobile and mobile app platforms, each with their own behavioral attributes. The response, says Jason Bunge, Vice President of Marketing, Analytics and Partnerships at Trulia, must be part art and part science.
Crimson Marketing
MAY 26, 2015
The convergence of television with “second screen” video media is well underway. Consumers already view their favorite “made for TV” series on desktop and portable computing devices, while services like Hulu and Netflix have made the once-futuristic paradigm of “TV on Demand” a reality. TV and digital video grew up under different creative and technical parentage, however.
Crimson Marketing
MAY 20, 2015
While just a few years ago the idea of a “self-driving car” was laughable, today it is a comfortable reality. That’s the model that Jacob Shama, Co-founder and CEO of enterprise predictive marketing company Mintigo, likes to think of when talking about the future of b2b marketing technology—“ a full scale self-driving car that actually manages your entire funnel from first touch to conversion and then later from conversion to customer management.
Crimson Marketing
MAY 18, 2015
Let’s face it; buyers are unlikely to take you seriously unless you’re a big-name brand or they have heard about you from an independent source. Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Wrong. You can establish thought leadership and build awareness through a smart content marketing campaign.
Crimson Marketing
MAY 15, 2015
According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. By 2016, Gartner predicts, that figure will have risen to a whopping 86%. With the massive popularity of social media and portable computing devices, customer feedback is now plentiful, influential and increasingly pivotal to brand success.
Crimson Marketing
MAY 13, 2015
Scott Brinker, cofounder and CTO of ion interactive , and Jason Heller , global leader of McKinsey Digital Marketing Operations, explain that the most important changes businesses must make to take advantage of technology often have little to do with the technology itself. Bring on the platform age. Brinker: There’s tremendous change happening in the B2B marketing technology landscape.
Crimson Marketing
MAY 1, 2015
We do love seafood. We don’t love a seagull superimposed on this woman’s body. #BADMarketing. Image: Courtesy of Webneel.com. The post #BADMarketing from La Vela Restaurants appeared first on.
Crimson Marketing
MAY 1, 2015
Searches for the term “social selling” didn’t explode until 2011. 2015 will be the culmination of all this: using B2B marketing technology platforms, focusing on education and creating dream sales teams is what everyone is working on. Social Selling will become a reality. . “Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing.
Crimson Marketing
MAY 1, 2015
Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. The Buying Process Is Growing More Complex. B2B marketing technology is developing rapidly. “Decision makers are faced with increasingly complex problems, and they often need to decide between growing numbers of potential vendors to solve them.
Crimson Marketing
APRIL 23, 2015
Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. While 80% of respondents expected to see higher conversion rates with buyer personas, only 39% saw their conversion rates increase.” Only 39% of #B2B marketers see conversion rates increase from buyer personas –
Crimson Marketing
APRIL 27, 2015
As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored. 51% of #B2B marketers plan to increase #contentmarketing spend over next 12 months Click To Tweet. #B2B marketers allocate approx. 26% of their total budget to #contentmarketing Click To Tweet. Companies are using content marketing to help with risk mitigation, lead generation, lead nurturing, and lead scoring.
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