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Six killer ways to boost blog traffic and revenue via social media


have some blogs that generate considerable traffic. This one is creating moderate traffic. But that’s for a special reason. However, in this post you will discover six great and proven ways, including real-life examples from social media blogs and mavens (really), that guarantee a. Click title to read more

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Social media marketing: are you a social fossil or an active participant?


These days, most people that are online, have a profile on at least one social network. The same applies to many companies. However, sometimes it’s frustrating to see how often businesses still limit their social media marketing activities to a simple “presence” Now, of course I. Click title to read more

Content, media and social interactions: how to benefit from the leverage effect of integration


//. Earlier this week I read an interesting post by Karen Talavera on The eMail Guide blog, a great resource for those who want to be kept well informed of every new development in the email marketing world. It seems that Karen and I are kindred spirits; her profile describes her as. Click title to read more

TNS Global Digital Life research project: guaranteed earned media and inbound success


//. Kantar’s TNS yesterday published a press release introducing a new report, containing a mass of data, from what the company calls “The largest ever global research project into people’s online activities and behaviour” When looking at the numbers, we might indeed. Click title to read more

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Triggered and social emails : what email marketers can learn from Copernicus


//. How do you see your email marketing “program”? Still as a flow of messages that you send, track and improve constantly in function of metrics? As an opportunity to interact with people? Or do you inverse your approach: instead of thinking from the campaign and flow viewpoint, Click title to read more

Event-triggered & lifecycle-based (social) email marketing: cross-channel tips


Whether it concerns deliverability, the integration with social or improving conversion: the focus on valuable content, more personalized interactions and offering relevant information in function of all possible segmentation and targeting criteria is becoming increasingly important in email. Click title to read more

Dramatically improving marketing conversion ROI with "social" landing pages


Most companies still use conventional “landing pages” of one page, mostly with a form, to acquire leads. These landing pages are important. They are even a ‘must’, as is the. Click the title to read more

The social prehistory of search engine marketing relevance and what it means for SEO and content


How people search for and find information has changed entirely. And that has a fundamental impact on marketing and communication. Since ages, search engine marketing pays a dominant role in the interactive marketing mix. Companies try to optimize their sites for keywords that are relevant to their. Click title to read more

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Social media marketing goals & tools: what you want to know (this is not a list)


Do you care about what your prospects, customers and competitors say about your business, your industry and your products? Are you where your customers are? Do you know how effective word of mouth is? Do you use social media and the proper tools to measure, engage and act? People use social media. Click title to read more

Three reasons why brands should NOT be or think like publishers


Quiz: who says “brands should be publishers”? If the name Joe Pulizzi, content marketing specialist and founder of Junta42 comes to mind, you have won. Congratulations. This morning, while driving, I was thinking about an event where I have to speak about the importance of content in. Click title to read more

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Becoming a respected social media maven in seven lessons: kicking off!


//. Let’s face it: social media is cool and smart businesses even know how to engage folks using it. Some even provide value and customer service via social media. Social media works, hurray! But social media is also a hype and you know it. I’m not talking about a hype as in. Click title to read more

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Beyond email subscribers and social media connections are people and communities


The success of the activities of email marketers depends from the actions of one group of people: subscribers. For community managers and social media marketers the same applies, although here we don’t call them subscribers but members, friends (Facebook), followers (Twitter), fans (Digg, Click title to read more

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Is blog marketing dead or just growing up? The naked (conversation) facts


//. In 2006 Debbie Weil's successful “The Corporate Blogging Book” was published. Robert Scoble and Shel Istrael published “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers”, and everyone was talking about “conversations” and. Click title to read more

Social media monitoring, online feedback and the bad reputation phobia


The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often miscomprehensions and a lack of strategies to efficiently monitor, analyze and respond to online feedback. Click title to read more

Social media marketing policies and education: the employee perspective


A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? Partially, because you can use it as a public message to share with customers, partners, etc., explaining how you commit. Click title to read more

Social CRM: the collaboration between sales and marketing in the social customer era


A recent article on MarketingProfs, entitled “Marketing and sales Alignment Pays Off in Recession” summarized several details from the 2010 edition of the “Sales Best Practices Study” by Miller Heiman, a company that specializes in ‘sales performance’ If you. Click title to read more

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Social media marketing metrics: volume, engagement and conversion


Of course Jim Sterne has written the reference book on social media metrics, as you can read here, but that does not mean we don't have to cover how other people think social media should be measured and what social media metrics, key performance indicators (KPI) etc. are needed to analyze. Click title to read more

Using social media monitoring to improve your search engine marketing relevance


Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’ I downloaded them and thought they provide useful insights and tips, so I decided to tackle some of them. The first one is called “Four ways to take your Search Marketing. Click title to read more

Efficient content: it's all about conversion, relevance & engagement


//. //. When marketers talk about online marketing and communication, it is often about campaign strategies, tactical approaches and platforms that help them to reach their customers and prospects the best way possible in order to turn. Click title to read more

How relevance and targeting boost conversion and marketing ROI


//. Earlier this year, I read a post by Mark Haslan on the small business and graphic design news blog of OvernightPrints called ‘Improving relevance, targeting can boost marketing ROI’, based on some data from eMarketer.com. As you know, consumers are bombarded with an infinite. Click title to read more

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

Moving from selling to buying: the role of social media and listening


Earlier this year, Gerry McGovern and Kristin Zhivago, published a white paper called “Using your customers’ desired actions to increase your sales” The paper looks at the shift from “seller-centered to buyer-centric”, a topic that I tackled here a few times before. Click title to read more

Five tips to grow your email marketing list in social media times


//. Emailvision recently published five tips for growing your email subscriber list. The company says that many email marketers still under-utilize the options of email marketing. In my personal experience that is a putting it very lightly, Click title to read more

EMI’s and Google’s John Lennon tribute: simple, integrated, brilliant but, well, you know


//. OK, if you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. For the really young digital and social media generation: you have. Click title to read more

Why social media marketing often fails: silos & incoherent strategies


End of last year, the ‘The Social Media and Online PR Report’ by Econsultancy and Bigmouthmedia found that "businesses are struggling to define the value of engagement and reputation in social spaces". Econsultancy's Michelle Goodall had this advice for businesses back then: "Before. Click title to read more

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Most businesses don’t listen to their internal customers and don't involve them in social media


Interactive channels are not only used for interactions with partner, prospects and clients. But also for communication within the company and improvement of the productivity they are essential. Managers who wish to inform and engage their employees - their internal customers - will also have to. Click title to read more

Two tales: social media marketing and customer service lessons from a paratrooper


Is it important to know what your clients think of you, or what is being said about your company? The answer is quite obvious: yes. The reasons are simple: as a company you want to optimize customer. Click the title to read more

What content people share and why they do it


//. Why do people share content? It's a simple question but when looking at it, you'll quickly discover it is all but easy, depends on many factors and requires a good deal of psychological insights. However, in trying to answering it, one can find a lot of value for his business and. Click title to read more

The “science” of conversion and relevant marketing versus personality, emotion and innovation


//. The blog you are reading and the site you are visiting is built with HubSpot. know: the site still needs a lot of work but I guess many of you realize that, when you’re working hard for customers, the last thing you (can) care about, is your own site. I’m already happy I can. Click title to read more

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The closed loop of content and customer data in lead nurturing


In marketing automation driven lead nurturing programs, businesses aim to provide the right information at the right time via the right channels to optimize the relevance of their interactions. Two keywords here are content and customer data. But there is more. Below you can find a guest post I. Click title to read more