When social media started to become ‘big’, a new species was born : the social media expert, also known as pundit, maven or guru. Many of them had a PR or blogging background and few had a (digital) marketing background. There is nothing wrong with that. At least, until they started talking about…marketing. This [.]. Blog Connected marketing Customer-centricity Opinion Social media marketing channel-centric marketing cross-channel marketing customer-centricity email marketing relevance social media marketing touch point marketing