Sat.Aug 18, 2007 - Fri.Aug 24, 2007

Conversionation

Trending Sources

The ROI of Website Redesigns per Forrester

WebMarketCentral

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. Among the biggest sins—79% fail at basic legibility (adequate font size and contrast with background). Total ROI varied from 70% to 500%.

B2B Lead Generation Blog: Closed Loop Marketing Isnt Software

B2B Lead Generation Blog

I recently spoke with a reader who was struggling with his closed loop marketing process. I'm sharing part of our conversation so that other readers may benefit. He explained that his company had invested "big dollars" to install a new

B2B Lead Generation Blog: Off topic: Response to meme - 8 Random Things About Me

B2B Lead Generation Blog

ardath albee, over at marketing interactions, tagged me for a meme "8 random things about me." let me see. random… okay this is off the top of my head: i'm the oldest of three; i disliked writing until i started blogging (nearly 5

Plea to Citibank: Stop Emailing Me!

PR Meets Marketing

Since going in-house , I've learned about email marketing and the concept of permission marketing, as popularized by Seth Godin.  The one key concept is the idea of opting in for marketing promotions from a company. And according to the Can Spam Act , commercial emailers must provide a way for people to opt out of emails. And if Citibank PR is actually monitoring the blogosphere, can you help me?

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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PR Meets Marketing

Citibank - No Unsuscribe

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PR Meets Marketing

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PR Meets Marketing

Citibank Email

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PR Meets Marketing

Citibank Email

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

CitibankEmail

PR Meets Marketing

CitibankEmail

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Blogger: Redirecting

Buzz Marketing for Technology

I met Tom Pick through my blog when he identified me as an emerging blogger with good content on B2B marketing and decided to link to me. When Robert Lesser and I put out our survey to identify which Web 2.0 tools are most popular with

When Google Penalizes You - Robin Good's MasterNewMedia Story

PR Meets Marketing

Last week, Robin Good of MasterNewMedia  suddenly experienced a drop of incoming traffic. As an indepedent online publisher, Robin relies on organic searches (primarily Google) for his business. Unbenownst to him, his site somehow ran afoul of the Google's guidelines, and his research via Google's Webmaster Central yielded some clues to why his site was penalized by Google. Why is this important from a PR perspective? Many PR agencies are helping or advising clients about blog strategies. A key component of this should include at least optimizing the blog for search engines ( SEO ).

Robin Good's MasterNewMedia

PR Meets Marketing

Robin Good's MasterNewMedia

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Blogger: Redirecting

Buzz Marketing for Technology

What the Web Strategist should know about Facebook Master Web Strategist Jeremiah Owyang examines what web marketers need to know about Facebook and how to make it work for them (tags: Facebook, Web2.0, Buzz Marketing

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

“Which newsletter format should I use� - I OWN this search phrase!

My Travels on the Net

A couple of years ago I wrote an article “ Text, HTML or PDF: Which Newsletter Format Should I Use? ” I posted it to my website and I distributed it through www.SubmitYourArticle.com. As far as I know, I haven't gotten any clients from it but just for laughs and giggles, I did a search on Google for “which newsletter format should I use” (with quotes) to see how well it ranked. There were 36 results. All of which were my article! How is this possible? On the plus side, they have to include my copyright info. On the down side, they don't have to include a link back to my website.

At Least My Boss Ain't so Bad!

My Travels on the Net

Every now and then I get frustrated with the challenges of being self employed. miss knowing I'll get a pay check on the 1st and 15th and I miss being able to go to the doctor and not have to worry whether or not I can afford it. But then I read some of the stories in the My Bad Boss Contest sponsored by the AFLCIO labor union and remembered why I love working for myself

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B2B PR - Social Media and Press Release Optimization

WebMarketCentral

Melodramatic and obvious perhaps, but news sites, online press release distribution and social media tagging have radically altered the PR landscape. PR is no longer just about writing press releases announcing your internally-focused company news to select industry media (though you should still do that), but also about writing news releases that demonstrate your expertise and provide valuable content for your prospects. All press releases and news releases need to be search-engine optimized. Rob brings all of the elements together in one excellent, concise post.