SendX
APRIL 19, 2024
It's no secret that physical stores today are up against significant challenges. With the rise of online shopping, attracting customers to your store and offering them a compelling reason to choose in-person shopping over clicking a button at home requires creativity and strategy. One often overlooked tool that can provide a significant boost to brick-and-mortar businesses is email marketing.
The Forward Observer
APRIL 19, 2024
The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown About the Book This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called “a life-changing book as much about life as it is about selling.” What if the greatest salespeople on the planet are the opposite of who you think they are?
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Content Marketing Institute
APRIL 19, 2024
To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?
Martech
APRIL 19, 2024
It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Heinz Marketing
APRIL 19, 2024
By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. But what we sometimes forget is getting them in the door is only the beginning. The true magic lies in keeping those customers. That’s where a shift in the way we see marketing can make a difference. By shifting marketing’s focus from attracting new faces to nurturing the relationships businesses already have, marketing teams can unlock new ways to improve custom
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Televerde
APRIL 19, 2024
As we approach the middle of the decade, it’s clear that the business landscape is going through a major transformation. With the 2024 Forrester B2B Summit right around the corner, I’m looking forward to learning more about how the industry is evolving. This event is always one of the highlights of my year, and I’m excited to be there once again with our Televerde team.
Martech
APRIL 19, 2024
Consumer privacy has become a major focus in the digital advertising industry. New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. As leaders in this field, it is our responsibility to adapt and evolve. It’s not enough to just comply with regulations. We must always serve the best interests of consumers.
Content Standard
APRIL 19, 2024
A Content Disrupted podcast with Tamsen Webster, Founder of The Message Design Institute. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Struggling to cut through the noise and reach your ideal audience? Your brand message might be the culprit. In this episode of Content Disrupted, Tamsen Webster, Founder and Chief Message Strategist of The Message Design Institute, shares the power of the Red Thread Method in brand marketing, revealing why trad
Martech
APRIL 19, 2024
Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sana Commerce
APRIL 19, 2024
Discover effective sales hacks to empower commercial teams As a commercial leader, you understand the complexities involved in driving sales. The burden placed on your teams is high, with demanding B2B customers whose complex orders can be time-consuming. Learn how to focus energy on new opportunities that drive revenue for your business with our this on-demand video.
Martech
APRIL 19, 2024
Good news for people with too many documents and not enough time to read them: Adobe’s new AI Assistant can give you the “too long — didn’t read” (tl;dr) at the click of a button. AI Assistant is a chatbot-like helper that analyzes documents — PDFs, Word, PowerPoint, etc. — and prompts users with recommended questions (Adobe originated the PDF format in the early 1990s).
Full Circle Insights
APRIL 19, 2024
Your tech stack may have redundancies or just not suit your needs. Simplify your marketing tech stack and improve efficiency with this guide.
The Freeman Company
APRIL 19, 2024
When your goal is to deliver a show-stopping event that doesn’t break the bank, it’s time to put a spotlight on smart AV planning.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Valasys
APRIL 19, 2024
Advertisement and marketing are among the top pieces of an effective business plan, which companies can only do within the modern-day competitive market. In most cases, businesses will keep drawing attention to keeping those roles inside a company. However, from a broad perspective, most need more specialized skills, budget, and personnel to make impactful campaigns.
Content Standard
APRIL 19, 2024
When Meta launched its Twitter look alike, Threads, in summer 2023, social media managers scrambled to learn everything possible about what some were deeming “the Twitter-killer.” They hopped on the platform and did their best to make a splash. More than six months later, was the rush worth the payoff? This is a familiar story in marketing.
Optinmonster
APRIL 19, 2024
Do you want to create a mobile landing page that will encourage visitors to buy your products? When creating your landing pages, you have to keep mobile in mind. In the United States alone, there will be an estimated 187 million active mobile shoppers in 2024. If your landing pages load slowly, look bad, or function poorly on mobile, then you risk losing a ton of potential customers.
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