Mon.Feb 27, 2017

Conversionation

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How Digital Connectivity Impacts Marketing Teams

Modern B2B Marketing

Author: Nina Brakel-Schutt In a 21st-century buzzword tournament, “connect” would make the finals. It’s the de-facto relationship verb of digital life, and it seems to take on new meanings every year: “We connected yesterday.”. “I’m losing connectivity.”. Can we connect these software platforms?”. Stay connected on the move!”. You get the picture. Everyone and everything is connecting.

How LinkedIn Uses LinkedIn for Marketing [Infographic]

Hubspot

If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Whether you're updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search. For marketers, this means a huge opportunity to reach an engaged community through sponsored content, messages, and campaigns.

Mystery Solved: What Goes Into an Award-Winning Content Marketing Campaign that Sales Loves

Vidyard

As a modern marketing team we’re always looking for new ways to inspire our customers and educate our online audiences. But we also make sure not to forget one of our key ‘customers’ when planning out new programs: our own internal Sales team. So what was the secret to delivering an award-winning campaign that had Sales giving Marketing a standing ovation? Take the Assessment. Take the Assessment.

3 Ways Artificial Intelligence Is Transforming B2B Marketing

Content Standard

The year is 2020. Artificial intelligence has hit the mainstream, and AI butlers are a household standard. You come home late after a night out. Your butler, which was alerted to your arrival by a location sensor, opens the door. Based on your past behavior, it knows you won’t want to wake up until 11:00 a.m. and that you’ll want pancakes almost immediately. It Can Show You the Future.

Lead Generation Checklist

Marketing’s answer to winning in an ad-free world

grow - Practical Marketing Solutions

American baseball star Babe Ruth was among the first celebrity influencers. He made more money from his sponsorships than his sports career. By Mark Schaefer. After uttering one sentence a few weeks ago, I was “fired” from a consulting job … before it even started. Here’s the statement that got me fired: “I think we are gradually moving toward an ad-free world.”

SnapApp’s New Product Release, Canopy: A Whole New Habitat for Creating Interactive Content

SnapApp

Today is the day – the latest SnapApp release has launched, and it’s beautiful!  . Through countless conversations with our customers and a wide assortment of marketers, we gathered up the feedback and aimed the Canopy release at one key objective: making interactive content creation as easy as possible. sneak peak: So what’s new? Enough reading! Content loading

Organic vs paid social media: 12 myths vs realities

Biznology

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. The social media landscape is constantly evolving. Which MYTHS.

10 of the Best Ads from February: Offbeat Serenades, Great Hair, and a Potato

Hubspot

We're recapping some of the best ads from February, and we promise they aren't all Super Bowl ads you've already seen. February brought us an impressive selection of 30-second spots, extended videos, and interactive campaigns. We even included a particularly clever banner ad. 10 of the Best Ads from February. 1) Snuggle. Who are stepparents? Who's seen a UFO? 10) Cards Against Humanity.

B2B Marketing Trends for 2016

An introduction to ecommerce APIs for non-developers

chiefmartech

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. 2016 was the year when the marketing technology mantra materialized. The predictions of turning every business into a connected system of digital services became real. What makes this possible? The data speaks for itself. Why APIs? Why now? Value. Summary.

API 10

Marketers See Positive Results from Segmenting Email Marketing Campaigns

KoMarketing Associates

As marketers turn to email to reach their target audiences, new data suggests that email segmenting can yield more positive results. MailChimp recently published statistics on how email marketing campaigns perform when marketers use list segmentation tools. These resources allow marketers to target campaigns toward specific audiences based on what they know about their preferences. The research showed that the open rate was 14.31 percent higher for segmented campaigns versus non-segmented campaigns. Unique opens were also 10.64 percent higher. Marketers also saw a 10.44

When Should You Dismiss a Sales Lead?

PureB2B

So, you’ve developed a solid marketing plan, and you’re feeling good about your strategy. Now you’re ready to see how your prospects react to your game plan. You then meet two types of sales leads: the qualified and the non-qualified. The next step is pretty simple when it comes to marketing qualified leads , you either nurture them or try to close them. But, what about unqualified leads? To be perfectly blunt, if pursuing a non-qualified lead means ending up risking more than what you can gain, then it’s probably a wise decision to walk away from that particular prospect. Express Gratitude.

Sales Coaching Technology: How to Prepare Sales Managers for Success

Brainshark

Sales 4

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

The Role Big Data Marketing Plays in Customer Case Studies

B2B Lead Blog

Business-to-business (B2B) customers love customer case studies. They love the detail these studies provide. They love the research, investigative approaches, and the ways companies position their product as the solution of choice. Customer case studies provide invaluable insight on best business practices, while also allowing big data marketing teams to outline the overall returns when […].

What is Brand Marketing?

Act-On

There is a lot of confusion around brand. It’s one of those words widely used but unevenly understood. Is it just a logo, color palette and picking a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be measured? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. What it is not is tattooing your logo on someone’s forehead. Your brand is your most valuable intellectual property. Brand Identity Management.

What Does Web Design for SEO Mean Anymore?

KEO Marketing

Search Engine Optimization (SEO) has changed significantly since search engines began cataloging websites and web designers saw the advantages of being on the first page of search engines. It is no longer enough to stuff the pages with keywords and the site will move up in search engine rankings. Website design that works for search engines is a sophisticated endeavor today. RankBrain also learns.