Thu.Aug 25, 2016

Conversionation

Trending Sources

Why it’s a very good sign that people don’t read your content

grow - Practical Marketing Solutions

By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code. And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my posts, commenting, or sharing. I was frustrated.

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Understanding the Stages of Your Sales Funnel [Infographic]

B2B Marketing Insider

Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Paying attention to your sales funnel […]. Content Marketing

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Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know

Hubspot

Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google's product announcements , usability is usually at the heart of the modification. So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user experience.

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How to Attract, Hire & Train the Best Marketers for Your Team [Free Ebook]

Hubspot

Hiring marketers for your company is not an easy job. Ironically, a lot of it is actually about marketing to potential candidates. But the best marketer's out there know when they're being marketed to, and are therefore tuning out the old-school recruiting noise. By the end of this ebook, you'll know: How to reach your target candidates. How to spot future marketing all-stars.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How Marketing & HR Can Build a Much Better Brand Together

Type A Communications

August 25, 2016 by Michelle Smith Enduring brands are built by people – not ads, clicks or views. Marketing has traditionally taken the lead in communicating the corporate brand promise, read more.

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Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. It should include tips and information that invites your prospects and clients to take action. Your newsletter is a representation of you and your business. It’s a part of your brand. The  gecko. The  bunny.

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How to Transform Your School's Image

Hubspot

Many schools are steeped in history, which makes it hard to change public perception. Transforming the image of your school or one of its programs can be Marketing's biggest challenge. But as student needs and the education market evolve, rebranding your school may set you on the path to full enrollment classes. Creating a new brand identity is an intensive process itself. Education

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LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams

B2B Marketing Insider

I understand why organizations are jumping on-board with the new LinkedIn Sales Navigator. completely agree that sales teams need to invest in LinkedIn Sales Navigator as: LinkedIn is steadily restricting functionality (that sales leaders need) from the free version. For example, with the free version, you get a limited view of prospects inside targeted […]. Social Media

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

What Personality Assessments Reveal About Your Customers

SnapApp

There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Personality assessments are fun. Which Harry Potter character are you? What will you look like when you’re 90 years old? Where should you live? What’s your crystal? Flower? Color? Perfect career? Most compatible dog breed? There are more quizzes like these online today than you can shake a stick at.

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A Case for Agile: Why Agile Marketing Can Help You Realize Your Content Strategy

Kapost

Agile Marketing and millennials have a lot more in common than you might think. Just as this new generation of workers replaces retiring baby boomers, agile, cross-functional teams are replacing the hierarchical, command and control organizations of the past. From capacity assessment to planned priorities, Agile has allowed us to say no, avoid ad hoc content, and focus on what matters. Priorities.

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10 Groups to Join on LinkedIn if You’re in Marketing

Act-On

With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. Infographic ©2016, Statista. for marketers. Top LinkedIn Groups for Marketers: 1.  Digital Marketing. Online PR.

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