September, 2011

Conversionation

Trending Sources

The Ultimate Truth About Klout and Influence

Conversionation

An analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Let me start by disappointing you. I do not know the ultimate truth. just wanted to grab your attention. That’s what you do with a post title now and then. However, now that you’re [.]. Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndex

Content Marketing As A Process: Three Rules Before Starting

Conversionation

Content marketing is defined as a marketing technique. However, it’s also  a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. To succeed, [.]. Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROI

Great Content Marketing Case: the Vocus Social Media Strategy Tool

Conversionation

Content is a social object. By that I mean it is defined by what people want and how they interact, not the other way around. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.]. Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app Vocus

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Research Sheds More Light On Why People Follow Brands Via Social Media

Conversionation

Over the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Once a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition. In other words: what you have to offer matters most. [.]. Connected marketing Research Social media marketing brand followers customer experience Facebook InSites Consulting promotions research social media marketing

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Wake Up: Your Customer Does Not Want to Be Your Friend

Conversionation

Words are extremely important. word that was playing in my mind all week is ‘social’ Since the advent of “social media&# , it often seems as if we believe that marketing, and by extension even society, has become more ‘social’. Don’t think so. Businesses are not social. They just realize that if they don’t listen [.].

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Blogging and Content Marketing: Results Versus Personality

Conversionation

A corporate blog has a purpose. In fact, it can serve several purposes. So, it’s obvious you want to get results with your blog. However, the rules and best practices of efficient blogging should not undermine vision and personality. Blogging is a balancing act. Content is produced by people for people, with a focus on [.]. Blogging Content marketing blogging content marketing

Influence And Power: The Delusion of The Social Klout Elite

Conversionation

Earlier this month, I wrote a post about Klout and influence. When comparing the number of tweets it got, with those of other posts, I guess the post – and maybe, most of all the topic – affected quite a few people. Klout sparks debate, as do ‘social influence’ or ‘online influence’. wasn’t the [.]. Connected marketing Social media marketing influence influencer marketing Klout word-of-mouth

People-Centric Marketing: Four Fundamental Human Needs

Conversionation

Yesterday, I wrote a Dutch post to share a few of the lessons, Trey Pennington taught marketers and businesses, with “my” local readers. What better can be done than spreading the message, he liked to spread himself to remember him and at the same time coping with some difficult feelings? Today, I thought a lot [.]. Connected marketing Customer engagement Customer experience Customer relationships Management Marketing theory Opinion Social CRM Social media marketing emancipation Giedrius Ivanauskas human needs Jim Ducharme listening Marketing 3.0

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Joe Pulizzi On Content Marketing: Content Is The Essence Of Marketing

Conversionation

An interview with content marketing evangelist Joe Pulizzi on what makes great content and the key success and failure factors in content marketing. Last week, Joe Pulizzi and his team at Junta42 and the Content Marketing Institute, organized the first edition of Content Marketing World. The event was a huge success and, obviously, resulted in [.]. Content marketing AJ Huisman Chief Content Officer content marketing Content Marketing Institute Content Marketing World Joe Pulizzi michele linn

Content Marketing: Blogs Deserve the Same Attention As Websites

Conversionation

The benefits and possibilities of blogs and blog marketing are – hopefully – well-known by now. Blogs play an important role in an integrated and people-oriented inbound and content marketing approach. In social media marketing, blogs are often – not always justly – described as the “hubs&# around which all social activities take place. However, [.]. Blog Blogging Content marketing Social media marketing content marketing conversion corporate blog CRM dialogue marketing automation reputation

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Word Of Mouth: Generosity and The Unexpected

Conversionation

Generosity is increasingly used as a word of mouth marketing tactic. Is there room in a business context for generosity that goes beyond the relational dimension and becomes the unexpected? Do you understand the needs of people if they are not expressed and detected? Generosity is the habit of giving freely without expecting anything in [.]. Connected marketing Social media marketing generosity social marketing tactic word-of-mouth

The Single Most Important Success Factor of Inbound Marketing

Conversionation

Inbound marketing is a ‘hot’ topic among marketers, as are its good friends content marketing, social media marketing, blog marketing and search engine marketing. The rising attention for inbound marketing, basically and very simply put processes and tactics to “be found” among marketers has everything to do with the growing awareness that people are seeking [.].

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Thesis vs Genesis – Comparing Premium WordPress Themes

Sazbean

Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy! 59.95.

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The Trouble with Klout

Paul Gillin

Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification. Lately, I’ve been looking at  Klout , the popular new tool that bills itself as “The Standard&# for influence measurement. The more I look at it, the less I like it.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for? How do I use my time and resources most effectively? What social media developments and trends should I be watching? What to do?

Why Klout matters. A lot.

grow - Practical Marketing Solutions

Yes, this is a real invitation. If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind. And, unlike every other blogger on the planet it seems, I’ve come to the conclusion that this is a very important development. In fact, a historically important development. Never has. Never will. Now, for a different perspective. Even me. Right?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

20 of the world’s most clever Twitter bios

grow - Practical Marketing Solutions

Last year I started “collecting” great Twitter bios and kind of got hooked. When I decided to publish “The All-Time Best Twitter bios,” and “The 20 Funniest Twitter Bios,”  readers of {grow} seemed to get hooked too!  So here we are with the third edition. These are all real Twitter bios … @MichaelACaruso. I’ve learned I don’t know anything. 

Can you make money managing social media?

grow - Practical Marketing Solutions

Now, here’s the next big question … can you make money managing social media for others? My original prediction was based on a statement I heard at many companies: “Can you please just do this social media stuff for me?” ” Of the course the purists will contend that everybody should do their own social media because of the “authenticity” value.  Overseas.

Three reasons social media marketing favors small businesses

grow - Practical Marketing Solutions

I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. The conversations, research, presentations, and case studies focused entirely on large corporations. Look through the success stories in your blog reader. Coca-Cola. And of course the ever-present Zappos. Is anybody paying attention to the little guys?

The Death of Internet Marketing and the Rise of Social SEO

grow - Practical Marketing Solutions

By Robert Dempsey, Contributing {grow} Columnist. Internet marketing as we once knew it is dead. Gone are the days when a sales page was enough of a relationship to sell a product. Gone are the days when claims of riches tugged enough at the emotions to persuade a sale. Gone are the days when bloated claims could pass as truth and lies went unpunished. Now is the time of social SEO. Then Came SEO.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The hidden costs of social media conversation

grow - Practical Marketing Solutions

It’s all about the conversation. Have you heard that a thousand times?  It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the ultimate goal.  It’s not the goal.  The goal of any organization is to increase shareholder value … a.k.a. make money. Even non-profits. In the beginning, there was conversation. The conversation was always there.

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A broken heart for the social media community

grow - Practical Marketing Solutions

My friend Trey Pennington , one of the most popular figures on the social web, committed suicide today. have been trying to figure out how to deal with this tragedy.  I’ve been pushing it down, pushing it down.  I want it to go away. But I decided that not writing something would be cowardly and a disservice to a man who has helped me and so many people around the world. In a car. In a bus.

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. …&# or “+100 RT …&# ). As Jessica Northey wrote recently, Don’t Should On Yourself and instead, find what works for you. Forget the Rules.

Measuring the Immeasurable

Paul Gillin

My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. it also got me several e-mails from companies that claim to have built a better mousetrap than Klout. haven’t reviewed these tools in detail just yet, but it appears that influence is a red-hot topic in PR and marketing circles right now. TopazPartners.com. Just be skeptical.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. We compiled twelve tweetable facts about the prolific use – and success – of social media among B2B marketers.

Why Salespeople Hate Most White Paper Leads

The Point

How is it that a quality white paper on a hot topic can still generate bad leads? It’s got to be the media, right? Wrong. It’s the offer. When embarking on a content marketing strategy, one of the critical first steps is to determine the types of leads you want to generate. Then your offer should have as broad appeal as possible. Choose your content carefully.

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The New 4 P’s of Marketing

It's All About Revenue

by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing. It’s our attempt to spice up the stodgy principles of marketing. Here are the 4 New P’s of Marketing you’ll see throughout the syllabus. 1. Personality. Physics.

Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions

Tony Zambito

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

9 attributes of the best thought leadership content

Chris Koch

Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes? Visionary. It’s best to address a problem before customers realize that it’s a problem. Provocative. The best thought leadership pieces are bold and attack conventional wisdom. Differentiated. No “me too” ideas allowed. Relevant. Timely. Has a narrative. Demonstrates mastery.

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