| | | Conversionation | | | | 14 articles |
| Page 1 of 1 | Previous | Next | CONVERSIONATION SEPTEMBER 11, 2011 The Ultimate Truth About Klout and Influence An analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Let me start by disappointing you. do not know the ultimate truth. just wanted to grab your attention. That’s what you do with a post title now and then. However, now that you’re [.]. Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndex | CONVERSIONATION SEPTEMBER 10, 2011 Content Marketing As A Process: Three Rules Before Starting Content marketing is defined as a marketing technique. However, it’s also a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. To succeed, [.]. Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROI | | | | | |
| CONVERSIONATION SEPTEMBER 15, 2011 Great Content Marketing Case: the Vocus Social Media Strategy Tool Content is a social object. By that I mean it is defined by what people want and how they interact, not the other way around. Content can take many forms. Often, it’s narrowed down to the types of content we immediately think of such as a blog post, a paper, a presentation, a video, the [.]. Content marketing Social media marketing Beth Harte content marketing case MarketingSherpa Serengeti Communications social media marketing strategy tool social media strategy app Vocus | CONVERSIONATION SEPTEMBER 3, 2011 Bryan Eisenberg on Social, Conversion and Content Marketing Bryan Eisenberg and his brother, Jeffrey, need no introduction. They have written books with titles such as ‘Persuasive Online Copywriting: How to Take Your Words to the Bank’, ‘Call to Action: Secret Formulas to Improve Online Results’ and ‘Waiting For Your Cat to Bark?: Persuading Customers When They Ignore Marketing’. In this interview, Bryan shares [.]. Content marketing Conversion Opinion Social media marketing Bryan Eisenberg conversion marketing conversion optimization customer-centricity email marketing influence Jeffrey Eisenberg social media voice of the customer | CONVERSIONATION SEPTEMBER 6, 2011 People-Centric Marketing: Four Fundamental Human Needs Yesterday, I wrote a Dutch post to share a few of the lessons, Trey Pennington taught marketers and businesses, with “my” local readers. What better can be done than spreading the message, he liked to spread himself to remember him and at the same time coping with some difficult feelings? Today, I thought a lot [.]. Connected marketing Customer engagement Customer experience Customer relationships Management Marketing theory Opinion Social CRM Social media marketing emancipation Giedrius Ivanauskas human needs Jim Ducharme listening Marketing 3.0 | CONVERSIONATION SEPTEMBER 23, 2011 Influence And Power: The Delusion of The Social Klout Elite Earlier this month, I wrote a post about Klout and influence. When comparing the number of tweets it got, with those of other posts, I guess the post – and maybe, most of all the topic – affected quite a few people. Klout sparks debate, as do ‘social influence’ or ‘online influence’. wasn’t the [.]. Connected marketing Social media marketing influence influencer marketing Klout word-of-mouth | | | | | | | |
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CONVERSIONATION | MONDAY, SEPTEMBER 19, 2011 Research Sheds More Light On Why People Follow Brands Via Social Media
Over the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Once a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition. In other words: what you have to offer matters most. [.]. Connected marketing Research Social media marketing brand followers customer experience Facebook InSites Consulting promotions research social media marketing MORE >> -
CONVERSIONATION | SUNDAY, SEPTEMBER 25, 2011 Blogging and Content Marketing: Results Versus Personality
A corporate blog has a purpose. In fact, it can serve several purposes. So, it’s obvious you want to get results with your blog. However, the rules and best practices of efficient blogging should not undermine vision and personality. Blogging is a balancing act. Content is produced by people for people, with a focus on [.]. Blogging Content marketing blogging content marketing MORE >> -
CONVERSIONATION | WEDNESDAY, SEPTEMBER 14, 2011 Joe Pulizzi On Content Marketing: Content Is The Essence Of Marketing
An interview with content marketing evangelist Joe Pulizzi on what makes great content and the key success and failure factors in content marketing. Last week, Joe Pulizzi and his team at Junta42 and the Content Marketing Institute, organized the first edition of Content Marketing World. The event was a huge success and, obviously, resulted in [.]. Content marketing AJ Huisman Chief Content Officer content marketing Content Marketing Institute Content Marketing World Joe Pulizzi michele linn MORE >> -
CONVERSIONATION | FRIDAY, SEPTEMBER 9, 2011 Wake Up: Your Customer Does Not Want to Be Your Friend
Words are extremely important. word that was playing in my mind all week is ‘social’ Since the advent of “social media&# , it often seems as if we believe that marketing, and by extension even society, has become more ‘social’. Don’t think so. Businesses are not social. They just realize that if they don’t listen [.]. MORE >> -
CONVERSIONATION | SATURDAY, SEPTEMBER 10, 2011 The Single Most Important Success Factor of Inbound Marketing
Inbound marketing is a ‘hot’ topic among marketers, as are its good friends content marketing, social media marketing, blog marketing and search engine marketing. The rising attention for inbound marketing, basically and very simply put processes and tactics to “be found” among marketers has everything to do with the growing awareness that people are seeking [.]. MORE >>
- Content Marketing: Blogs Deserve the Same Attention As Websites CONVERSIONATION | SUNDAY, SEPTEMBER 18, 2011
- I Hope Heaven Exists, Trey CONVERSIONATION | SUNDAY, SEPTEMBER 4, 2011
- Word Of Mouth: Generosity and The Unexpected CONVERSIONATION | THURSDAY, SEPTEMBER 15, 2011
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