Thu.Nov 29, 2012

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A Salesperson's Wishes from Marketing

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. “So, what do you want from Marketing?” I asked the gathered salespeople. “Don’t hold back; tell me like it is. Don’t be shy; open up and let me have it.” And that is how the conversation went with me saying very little for the next hour.

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I ? Sprout Social

Tomorrow People

Sprout Social, the social media workflow software, asked me to publish an ‘honest review’ of their product. Here’s what I think, no holds barred! As the Community Manager here at inbound marketing agency Tomorrow People, I’ve long been a lover of Sprout Social , the social media workflow software. So when they asked me to write an honest review of the product, I was happy to oblige - because being honest is easy when everything you have to say is good!

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16 Slides On The Future Of Digital

Marketing Insider Group

This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. The speaker line-up was one of the best I have ever seen including CEOs Andrew Mason (Groupon), Jeff Weiner (LinkedIn) and Jeffrey Bewkes (Time Warner), AOL Co-founder Steve Case, the Dr.

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Three Digital Marketing Musts This Holiday Season

Biznology

Photo credit: Vanderelbe.de. The holiday season is an interesting time to observe marketing tactics, especially when it comes to large businesses. Black Friday (now fading into Gray Thursday ), Small Business Saturday, Cyber Monday — these are official shopping days that have almost become holidays in and of themselves. It is true that without these named shopping events, retail businesses would likely still rake in the cash during the holiday season – but riding the wave of seasonal exci

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why Reputation Management Should Be Your Top Marketing Priority

Convince & Convert

Image via BigStockPhoto.com. You’ve spent years building your business. You’ve invested time, sweat, and tears. You’ve missed dance recitals and soccer games as you’ve toiled to create it. You finally feel as though you can relax… until the day when the phone calls stop, the new customers vanish, and you can’t understand why. You’re still providing excellent service and your existing customers love you, but your business is struggling.

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Will Jet Engines Ever Be Social?

Digital B2B Marketing

What would a jet engine say if it was on a social network? The CMO of GE talked about this in a video earlier this year at Dreamforce. Wow, what a question. To think, soon your refrigerator, car and, yes, jet engines may be part of your social network. But as devices join you on Facebook, Twitter or other social platforms, are they really becoming social?

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Visual Gold! The New Revolution of Content Marketing [Infographic]

Adobe Experience Cloud Blog

by Jason Miller Content is evolving and marketers need to expand their content marketing strategy to include visual elements into their overall mix. The problem is that customer and prospects have less time for weighty words due to the current state of information overflow. In addition, the fast paced world of social media has forced us to learn to digest information faster and sometimes even at a glance.

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Accenture & CIO Insights: Improve Sales Effectiveness with Tablets in 2013

The ROI Guy

In a survey of Chief Sales Officers (CSOs), the number one priority for the coming year was to improve sales effectiveness, especially finding ways to improve quota attainment success, improving deal size and driving competitive win rates. This was reported by almost 60% for responses from sales executives at over 200 $1B+ revenue companies worldwide by CSO Insights and Accenture.

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How Even YOU Can Master PPC Campaign Management [TEMPLATE]

Hubspot

There aren’t many guarantees in life, and even fewer in marketing. But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. That’s why PPC is such good business for Google, which still generates 96% of its revenue through advertising -- because marketers know when they invest in PPC properly, they can get pretty close to guaranteed placement in the SERPs and help you generate leads.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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eMagine CEO Brett Cohen Honored by Local Football Team

EMagine B2B Blog

It isn’t often that we tout the accolades of our CEO and Co-Founder, but this recent event deserves special recognition. We wanted to share this with all of you. Bridgewater Badgers Youth Football Association held a dedication of a head stone and flag pole to our own CEO, Brett Cohen. For 15 years, Brett has been a literal hero to countless children playing in this football league, as well as their parents.

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App.net Members Can Now Invite Friends With A Free Trial

readwrite

App.net announced Thursday that its paying users can invite friends to a trial period of the service in which the first month is free. The number of invitations is limited at first. Now people who interested in an ad-free, community-funded social Web infrastructure can try before they buy. Existing users who are on a yearly plan have “a small number” of invitations in their accounts ( click here to view your invitations).

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eMagine CEO Brett Cohen Honored by Local Football Team

EMagine B2B Blog

It isn’t often that we tout the accolades of our CEO and Co-Founder, but this recent event deserves special recognition. We wanted to share this with all of you. Bridgewater Badgers Youth Football Association held a dedication of a head stone and flag pole to our own CEO, Brett Cohen. For 15 years, Brett has [.] The post eMagine CEO Brett Cohen Honored by Local Football Team appeared first on B2B Web Strategy.

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Seven of the Best Guides to Marketing with Pinterest of 2012

Webbiquity

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. On the other hand, 80% of users are women and the most popular topics continue to be fashion, cooking, home decor, crafts, weddings and kids.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Your 12-Point Checklist for Mobile-Optimized Landing Pages

Hubspot

Who knew Disney (Walt, not the corporation) was such a prognosticator of things to come? Visionary, yes. Impresario, of course. But who knew that “It’s a Small World,” that cloying little ditty you can’t get out of your head for hours after taking a 12-minute motorized gondola ride, would foretell the future of marketing? For digital marketers, even as the opportunities expand, the playing field is shrinking -- to a space about 2 inches by 3 inches: the smartphone screen.