Tue.Apr 17, 2012

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Why your business brand means much more than your logo

Tomorrow People

Your business brand is not your logo. Your logo is a big part of it, but it isn’t everything – and here’s why: Your logo is just the start. Your business branding is the message you put out there about your entire organisation. It’s the the style and the format in which you share your goals and activities. Consistency is everything.

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Is Lead Generation Slipping Away From Marketing?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. I know what you’re thinking, you’re saying to yourself, “Is he serious?” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales

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Focus On Customers and Run Like Never Before

Marketing Insider Group

If you read this blog regularly, you know I write mainly about 2 things. The first is that we marketers need to stop talking about ourselves and focus on our customers. The second is that marketing can be more effective at creating value for our own business when we seek to meet the needs of our customers. Well, almost as a rule, I try to follow my own advice and don’t use this site as a platform to promote what we are doing at SAP.

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Why Can’t I Share to Google+ From My Apps for That?

Biznology

Now that I have my iPhone wired for sound, I do a majority of my tweeting and facebooking through the apps that I use. I use Instagram , which connects to my Twitter , Facebook , Flickr , Tumblr , Posterous , and FourSquare account; I use Hipstamatic and it connects and posts to Facebook, Twitter, Instagram, Tumblr, and Flickr; I use Posterous and it will cross-post to Twitter and Facebook; I use FourSquare and it posts to Twitter and Facebook as well; and I have started using GetGlue recently a

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The Secret to Generating Revenue: Sell More

Adobe Experience Cloud Blog

by Seth Resler Recently, Marketo launched an in-depth survey of B2B companies to see how well they are maximizing the return on their marketing dollars. The preliminary results are in, and they are very telling. So, how do the top performing companies achieve their results? For starters, they sell more. Seems like a no brainer, doesn’t it? But when I say they “sell more,” I don’t mean they “sell more products and services” (although they do).

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10 Ways to Instantly Amplify the Social Proof of Your Marketing

Hubspot

An individual's purchasing decision can be influenced by a large number of factors. Are you considering how influential social proof can be in that mix? According to Goog le , 70% of Americans now say they look at product reviews before making a purchase. Furthermore, a CompUSA and iPerceptions study revealed that 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.

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What Does Facebook’s New Timeline Layout Mean for Businesses?

EMagine B2B Blog

At the end of March, Facebook changed over all pages to the Timeline layout. This radical move has left many business owners scratching their heads, wondering how this will affact their presence on this platform, and how they will need to change their strategy to take advantage of the new layout. How does the new [.].

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When SMS Text Messaging Actually Makes Sense for Marketers

Hubspot

SMS, or "short messaging service," is an oft-touted component of mobile marketing that, though simple in concept, is difficult to execute correctly. It seems easy -- shoot a text message out to leads and customers to increase sales. But as an inbound marketer, doesn't that strike you as a little intrusive? When, if ever, is it a good idea to incorporate this type of communication into your inbound marketing strategy ?

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Beta Testers Wanted: Form Templates Gallery

JotForm

We always want to make sure JotForm users can accomplish their tasks quickly. Creating a form from scratch can sometimes feel daunting and time consuming. You have to spend a lot of time to come up with the questions and answer options. You may need to research on the google about similar forms. It.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Facebook Marketing: Running Successful Sweepstakes And Social Promotions [Free Guide]

SnapApp

Chances are, if you manage a Facebook page that you've ran, or considered running, a sweepstakes. Not only are sweepstakes a great way to generate leads, but they are fun to enter and highly sharable.?Sweepstakes are known for driving traffic, an average of 34% growth in?referral?traffic. That's more than original blog content or videos! Sweeps & social contests also offer a great opportunity to Like-Gate for entry - a sure way to grow fans.

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Cutting Through Content Clutter with One Social Thing

Convince & Convert

Besieged by blog posts, articles, and columns about social media and content marketing? I have a solution. Last week, I wrote about our new blog and editorial calendar, coming soon to this very space. Today, news of our brand-new email service… One Social Thing. ( www.OneSocialThing.com ). One Social Thing takes content curation to its logical conclusion.

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