The Latest from Conversionation

Thursday, September 2, 2010
A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? Partially, because you can use it as a public message to share with customers, partners, etc., explaining how you commit. Click title to read more
 
Tuesday, August 31, 2010
A recent article on MarketingProfs, entitled “Marketing and sales Alignment Pays Off in Recession” summarized several details from the 2010 edition of the “Sales Best Practices Study” by Miller Heiman, a company that specializes in ‘sales performance’ If you. Click title to read more
 
Monday, August 30, 2010
Quiz: who says “brands should be publishers”? If the name Joe Pulizzi, content marketing specialist and founder of Junta42 comes to mind, you have won. Congratulations. This morning, while driving, I was thinking about an event where I have to speak about the importance of content in. Click title to read more
 

The Best from Conversionation

Most companies still use conventional “landing pages” of one page, mostly with a form, to acquire leads. These landing pages are important. They are even a ‘must’, as is the. Click the title to read more
Of course Jim Sterne has written the reference book on social media metrics, as you can read here, but that does not mean we don't have to cover how other people think social media should be measured and what social media metrics, key performance indicators (KPI) etc. are needed to analyze. Click title to read more
//. //. Today, whatever people say can find its way online, and it can seriously affect a business in a positive or negative manner; this is one of the reasons why 'online reputation management' and 'social media listening' garner so much. Click title to read more
//. In his new book ‘Social Media Metrics’, Jim Sterne distinguishes three main business goals in defining social media marketing metrics and key performance indicators (KPI's): • Raise. Click title to read more
Social media are said to be great for customer service purposes. And many companies do have a social media presence to service their customers. guess you know the names of those that do it. Click the title to read more

The Latest from the B2B Marketing Community

Thursday, September 2, 2010
The best way to promote your company or products is by helping people. Using your expertise to answer people’s questions is one of the most effective marketing activities you can imagine. Nowadays people are not only searching. People try to find the information they are looking for by asking questions. There are a number of websites like [.].
 
Thursday, September 2, 2010
Existentialist playwright Samuel Beckett would have loved this one: Most email marketers continued to send email at a steady, high frequency for nearly two years, despite a total lack of response from the subscriber (no opens, no clicks, no purchases), according to a new study. The results are less than encouraging. cents. Subscribe to RSS.
 
Thursday, September 2, 2010
Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? Share the success!
 

The Best from the B2B Marketing Community

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