Social media and networks have been part of many internet users’s life for the last six to seven years, with services popping up and falling down at an astonishing pace. And, yet,  social media marketing is still a very “hot&# topic. From forums to blogs: online conversations are happening since years and the success of [.]. Blog Connected marketing Social media marketing social media marketing MORE >>

An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.]. Blog Connected marketing Management Social media marketing Christopher Barger personal branding social media strategy social media team The Social Media Strategist MORE >>

Content marketing is defined as a marketing technique. However, it’s also  a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. To succeed, [.]. Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROI MORE >>

This week I moderated IAB Belgium’s annual Think Digital congress. knew a few of the speakers, but it’s always interesting to rediscover what they say and many presentations were absolutely worthwhile. One of the speakers who made a lasting impression, Olivier Blanchard of Red Chair Group , will be back in Belgium on June 30 for our second collaboration already this year, the Social Media Day Antwerp , where he provides a full afternoon social media training program. That’s the little plug, thank you very much. Now to the point. The person does. The crossroads of digital and the real world. MORE >>

The 3 U’s apply to collaboration as well – source: Nicola Millard (Scribd) I haven’t been blogging a lot in recent months. Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program. Many departments, countries, languages and actions: you can imagine it learns one a few lessons on social business and collaboration. Some facts and data. Social business is all about people, integration (the silos, remember?) and collaboration. That’s how we often describe it. It’s at the very center of success.  MORE >>