2011

Content Marketing for BI

Trending Sources

[INFOGRAPHIC] How to Use QR Codes for B2B Marketing

Content Marketing for BI

I’ve been seeing QR codes more and more and wondered how I might incorporate them into my own marketing content and activities for B2B companies. After doing much research, testing, and my own brainstorming, I came up with this infographic to help pull it all together. Hope you enjoy it! You can also download the PDF version here.

Simple Ways to Power your Website with Social Media

Content Marketing for BI

Websites used to be easy. Just get your site designed, developed, launched, and sit back and wait for visitors to enjoy—right? Well, things have changed quite a bit in the last couple years. These days, our would-be website visitors have numerous avenues to find information. It’s now our job to make sure they find ours. That means getting your content out there where your visitors can find it.

How to Bake a White Paper from Scratch Series

Content Marketing for BI

If you were to ask me which marketing content product I’ve been asked to create most often, it’s hands-down the white paper. One white paper can serve many purposes and plays a very important role in the sales cycle process. However, there can be a bit of mystery about what exactly a white paper is. For the past four years, I’ve taught the class “Writing White Papers” at Bellevue College.

Paper 52

Visualize Social Media Data

Content Marketing for BI

If you know me, you know I’m a very visual person. learn by watching, I enjoy pictures so much I do photography in my spare time, and, the data geek in me loves infographics. So, I started poking around looking for some cool infographics and found some in the social media space. Facebook. While it looks a lot like a map of airline routes, its’ really a map of our human relationships. LinkedIn.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Who is Your Real Customer—IT or the Business?

Content Marketing for BI

It used to be that if you were selling technology, you talked to IT. They were the ones who understood and controlled the role of technology, and they knew how to select a product that would support the business needs and still fit within the technical architecture. Technology vendors typically only called on IT with messaging focused mostly on technology and not so much the business value.

How to Write a White Paper from Scratch: Part Three—The Design

Content Marketing for BI

We’re now half way through the white paper creation process. In part one , you defined your purpose and determined your topic. In part two , you got down to business, starting with the outline and then putting the meat on the bones. Now you have a fully drafted first version of your new white paper. Although you’ve done the bulk of the hard work, you’re not done yet! It just won’t happen.

How to Bake a White Paper from Scratch: Part Two—The Mix

Content Marketing for BI

In Part One , we talked about planning for your white paper. You need to understand your purpose. White papers require a fair amount of effort, so you should be clear on what you expect to achieve. You also need a well-defined topic. Did you do your homework from last week? Great, let’s get started. find it’s easiest to begin with an outline. You want the reader to be quickly interested.

How to Bake a White Paper from Scratch: Part One—the Recipe

Content Marketing for BI

Welcome to part one of the “bake a white paper from scratch” series. Here you sit, ready to start your new white paper. You might be a product manager who needs supporting collateral for sales, a marketing team member who’s been given the assignment, or perhaps you have a small or mid-size business, without the luxury of a marketing team, writing it yourself. Hand it out at trade shows?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to Bake a White Paper from Scratch: Part Four – The Consumption

Content Marketing for BI

So there you have it—a nicely-written, neatly-formatted, white paper. You learned how to choose a topic and create an outline in part one , how to research and write the content in part two , and how to dress it up with graphs, quotes, and images in part three. Now, it’s sitting there, all shiny, just begging to be read. Now it’s time to make it available and get the word out. The first thought is to add it to the resources section of our company website. But, how about adding a small blurb and link on the relevant product page? We need to do more. Tweet about it. Bonus Section.

TDWI Vendor Panel on the Future of BI – part Two

Content Marketing for BI

Last week I wrote about the TDWI Executive Summit vendor panel discussion on the Future of BI. It was a great chance to hear what was on the mind of the business executive audience and hear what vendors have to say. There were no surprises in the topics and really none in the responses. And, for the most part, the vendors did a good job remaining neutral and not turning it into a chance to advertise their own products. Here are the rest of the topics discussed. To read part one, click HERE. Open Source – Open source can be good when it is properly defined and broadly accepted.

TDWI Vendor Panel on the Future of BI – part One

Content Marketing for BI

Last week I had to opportunity to attend the TDWI conference on BI in Las Vegas. While TDWI actually holds four conferences every year, this first one of the year is always the largest. This year, things seemed to be hopping with over 750 attendees. During the conference, I spent some time in the TDWI Executive Summit. The summit is meant to give executives who have some responsibility for BI a high-level overview of various topics of concern and interest. While the regular TDWI sessions (classes) are a half to full day, the Executive Summit presentations are generally an hour each.

In Search of the Perfect Order

Content Marketing for BI

Describes the issue of manufactures balancing excess inventory versus stockouts and how visibility into data can help through the use of a demand-driven supply network. Download the white paper here. Portfolio White Papers

Network 2020 – Connecting Everyone to Everything

Content Marketing for BI

2010 marks the dawn of a new era in communications. While the past decade has seen. innovations that have opened up global communication and commerce, it was just a warm up. for what will come in the next decade. Networks will evolve to support an insatiable appetite. for constant communication, information, and entertainment. And, over the next 10 years, everyone and everything will be connected—everywhere. Download the white paper here. Portfolio White Papers

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Thesis vs Genesis – Comparing Premium WordPress Themes

Sazbean

Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy! 59.95.

Price 155

The Trouble with Klout

Paul Gillin

Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification. Lately, I’ve been looking at  Klout , the popular new tool that bills itself as “The Standard&# for influence measurement. The more I look at it, the less I like it.

Social 151

7 Reasons Why Business Websites Are Still Important

Sazbean

With all the hype around Facebook, blogs and Twitter, I often get asked whether a business still needs a website. seriously) Having a good website for your business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you. People search through search engines like Google or Bing, not via Facebook for fan pages. What do you think?

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Jennifer Aaker. aaker. Diana Adams. Ambal.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Social CRM and Return on Marketing: Customer Life Cycle Value

Conversionation

No marketing activity is an island. No customer-centric business process should be isolated. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. Smart campaigns and branding are crucial for every business. Integrated. People-centric. Why now?

CRM 126

Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I

B2B Lead Generation Blog

Tweet. SiriusDecisions made a brilliant contribution to B2B marketing several years ago when they created their Demand Waterfall. That “waterfall” is a metaphor for key funnel stages. It seems like everyone I talk to who works in the technology industry, which is an early adopter of marketing innovations, uses the Demand Waterfall framework. What Does “Marketing-Qualified Lead” Mean to You?

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming. took my pencil and rapped him on the knuckles, gave him a virtual scowl and promised to write a post about how to do this. How to Automatically Link Blog Posts to Facebook.

Why Klout matters. A lot.

grow - Practical Marketing Solutions

Yes, this is a real invitation. If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind. And, unlike every other blogger on the planet it seems, I’ve come to the conclusion that this is a very important development. In fact, a historically important development. Never has. Never will. Now, for a different perspective. Even me. Right?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? Image credit: Spin Sucks. Reasons Social Media Sucks. 1.

Are we killing our customers with engagement?

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Facebook is seeing a decline in use. Studies show that users are un-Liking business pages. Consumers are getting savvy and more jaded about businesses use of social media—and they’re responding negatively. The thing is, it’s our own fault. So, lots of companies have done just that. Sure, there are exceptions. Those customers are a minority, though.

7 ideas to turn PowerPoint slides into social media marketing gold

grow - Practical Marketing Solutions

Although PowerPoint has been around for years, it is still the king of presentation software tools.  It is an absolutely critical arrow in my business marketing quiver … and for some reasons that might surprise you! Here are seven ideas to use PowerPoint slides to create new value for your social media marketing efforts: 1. Populate Slideshare. Do it. 2. Spice up a blog post. Make an eBook.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for? How do I use my time and resources most effectively? What social media developments and trends should I be watching? What to do?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Content Marketing: What Content People Share And Why They Do It

Conversionation

Why do people share content? It’s a simple question but when looking at it, you’ll quickly discover the answer is all but easy, depends on many factors and requires a good deal of psychological insights. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Content is an enormously broad concept that we use every day without really defining it. We seldom talk about what it is. Thus context. Or are we both?

The Three Most Dangerous Social Media Metrics

grow - Practical Marketing Solutions

By Srini nvas Rao, Contributing {grow} Columnist. while back I said that metrics and measurements have a tendency to limit our potential. What I failed to realize was that this is only the case when we measure the wrong things.  As bloggers it’s really easy to get caught up in comparison and competition. As a result we end up measuring the things that don’t have a strong impact on our business.

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. …&# or “+100 RT …&# ). As Jessica Northey wrote recently, Don’t Should On Yourself and instead, find what works for you. Forget the Rules.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

The making of a social media slut

grow - Practical Marketing Solutions

I crossed the line.  I think I have become a social media slut. Before I tell my tale, let me relate a few of my experiences this week … A very talented friend told me he was rejected for a job at a major ad agency because his Klout score was too low. A B2B marketing agency Managing Director told me he chose between two qualified candidates based on their Klout score. Oh my God. Filthy. 

What a Hotel Manager Taught Me About the Future of Business

Paul Gillin

Scott Wright is the general manager of the Wyndham Wingate Hotel in Erlanger, KY, and in a 15-minute ride to the airport yesterday morning he taught me something about the future of business. The fact that the manager of the hotel was driving me to the airport was unusual in the first place, but Wright makes it part of his routine. Customer service is number two. Certainly not with advertising.

The New Social Buyer Ecosystem

Tony Zambito

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened.    A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying. New Buyer Perspectives Evolving.

20 of the world’s most clever Twitter bios

grow - Practical Marketing Solutions

Last year I started “collecting” great Twitter bios and kind of got hooked. When I decided to publish “The All-Time Best Twitter bios,” and “The 20 Funniest Twitter Bios,”  readers of {grow} seemed to get hooked too!  So here we are with the third edition. These are all real Twitter bios … @MichaelACaruso. I’ve learned I don’t know anything. 

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.