You have a great idea. You turned it into a product. It’s going to solve all kinds of problems. The company you work for is great (lucky you). You see it and you want everyone else to see it too. You want to make sure people know that you have the coolest thing around, so: • You write a white paper that tells all about your product and its features. You write a case study on who bought your product and how they’re using it. You write a blog post letting your readers know what a visionary you or your company is. You produce a Webinar that demos all the features of your product. It’s natural. MORE >>

I skipped last week’s post since I was at the TDWI conference for business intelligence last week. It was a successful conference on a number of levels. One huge AHA (more like duh) moment for me was the reaction I got when meeting my social network friends in person for the first time. Let me set this up with a little background. As you know, I am a content marketer for high tech companies with a focus on BI. attend conferences to stay current on technology and the software/hardware market. But I also attend for the opportunity to meet with vendors (who are my customers). What about you? MORE >>

As the New Year approaches, it’s a good time to take a step back and ask a fundamental question, “Who am I?” I don’t mean this from a personal perspective, though that is always helpful, too. It’s important to understand this from a business perspective. Some of my clients come to me without ever having done this, but it is fundamental to have before starting any marketing program. The business climate is in perpetual motion. Customers’ needs change. Organizations change. Budgets change. Technologies change. Competitors change. When was the last time you refreshed your own branding profile? MORE >>

As many of you know, I have a keen interest in the environment. Don’t even get me started on the whole global warming (weirding) topic!) I’ve often written about corporate sustainability and am enjoying the work I’m doing with Honeywell on marketing their energy management solutions. In doing that work, and some work for one of my other clients, Verizon Business, I’ve been able to learn a lot about energy, including the new “smart grid.” With smart grid, energy distribution will be more of a two-way, with producers of all sorts selling energy through a new, open market. GTM Research. MORE >>

I recently read an article on Fortune magazine titled, Oversharing: The Business of Share Buttons. The article captured something I’d been thinking about for quite a while: with so many means to share content, is content sharing becoming diluted? There are two major players in the “share button” space – AddThis and ShareThis. AddThis offers 271 sharing services to its publishers and ShareThis offers 50 sharing services. 271 services? What the heck are all those share buttons at the bottom of blog posts? recognize maybe a dozen. What is Kaboodle anyway? But the keyword is “relevant.” doubt it. MORE >>