2010

Content Marketing for BI

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The Content Marketing Sweet Spot

Content Marketing for BI

I just finished reading this year’s latest marketing survey results over at the Junta42 site. It’s interesting to see the popularity of different marketing content pieces as part of the overall marketing strategy. You can download the report for yourself here. Social media marketing (with the exception of blogs) is now in the number one spot. More hits to the website? More inquiries?

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Social Media Share Buttons Cause Link Overload

Content Marketing for BI

I recently read an article on Fortune magazine titled, Oversharing: The Business of Share Buttons. The article captured something I’d been thinking about for quite a while: with so many means to share content, is content sharing becoming diluted? There are two major players in the “share button” space – AddThis and ShareThis. 271 services? recognize maybe a dozen. What is Kaboodle anyway? doubt it.

My 3 Wishes from the Marketing Genie

Content Marketing for BI

Remember watching cartoons about Aladdin and the magic lamp? always hoped I’d find a magic lamp on a beach somewhere and I’d be granted three wishes. Didn’t you wish you could have three wishes too? Here are my three wishes: 1. want a real relationship with you. want to know that you are real people. want to know that your company values align with mine. Are you approachable?

Holiday Thanks to my Clients

Content Marketing for BI

With deadlines looming, it’s easy to remain heads down and not take a moment to reflect on the year. So, I’m taking a few minutes to look back and send my thanks to some wonderful clients. Since the start of the year, I’ve had steady work  that’s even meant often working weekends and evenings. Biometrics. Call centers in the cloud. Auto Demand Response (energy). OpenXML.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

The New MDM-It’s Not What You Think!

Content Marketing for BI

As many of you know, I have a keen interest in the environment. Don’t even get me started on the whole global warming (weirding) topic!) I’ve often written about corporate sustainability and am enjoying the work I’m doing with Honeywell on marketing their energy management solutions. More importantly, communication between the energy provider and consumer will also be two-way. GTM Research.

Organize Passion Create a Movement

Content Marketing for BI

I recently watched a Ted Talk video of Seth Godin discussing tribes. As Seth so clearly describes it, we are at a pivotal moment in time, where we are changing the way ideas are spread. No longer is it about money or power. It’s about leadership—the ability to organize passion. And, social technologies allow us to do that quite easily. But Nathan didn’t give up. He found power in organized passion.

Seeing through your customer’s eyes

Content Marketing for BI

You have a great idea. You turned it into a product. It’s going to solve all kinds of problems. The company you work for is great (lucky you). You see it and you want everyone else to see it too. It’s natural. When you’re passionate and proud of something, you want to tell the world. But guess what? Can you repeat the business problems your customers are dealing with – in their own words?

Is Twitter Dying?

Content Marketing for BI

I thought it was just me. My daily tweet count is down this year but I attributed that to my suddenly being insanely busy. Busy is good but I do miss the pint-sized social interaction, even if it’s limited to 140 characters. However, I’m wondering if my trend is telling of something more significant. In January of this year (2010), CNN published an article, “ Has Twitter Peaked ?” Bohlen, George M.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Be Green but Not a Green Washer

Content Marketing for BI

“It’s not easy being green.” – Kermit the Frog. In honor of Earth Day, I thought I’d write about something green—specifically, green washing. No this isn’t what happens when your three year old accidentally leaves a green crayon in his pocket and it goes through the wash. found this on SourceWatch : The U.S.-based Ouch!! But, our efforts must be in the context of our overall environmental impact.

Will Social Media Replace Traditional Marketing?

Content Marketing for BI

Social media is on the tip of most every B2B marketer’s tongue these days. They’re wondering which activities they should be participating in. Should we be blogging and tweeting?” Should we have a Facebook page?” What about LinkedIn? Should we be there too?” These are typical of the types of questions that are heard whenever new techniques are introduced. 55% use Twitter for marketing.

BI’s Place in Sustainability Reporting

Content Marketing for BI

As some of you already know, I’m quite interested in the linkage between corporate sustainability, also known as corporate social responsibility or CSR, and business intelligence. There’s a very logical place for BI teams, processes, and technologies in CSR. CSR wraps the traditional, profit-making business efforts in ways that reduce their impact on both the environment and society.

On the Internet, Everyone’s an Expert

Content Marketing for BI

They say content is king. But anyone with a good Internet connection can publish content. In fact, the Internet allows anyone to market themselves as an expert. This funny video mocks just how easy it is. Warning: there are a few cuss words tossed in. So, how do you separate the “wanna-be” experts from the real thing? Do your homework. Get to know the person or the company. Is it quality content?

Futuristic BI: Are We Smart Enough?

Content Marketing for BI

Came across this stunning TED video that demonstrates scientific data in both 3-D and audio. It’s not only functional but beautiful as well. Increasing the way we sense, perceive, and interact with data is brilliant. Is this the future of BI? Having watched the video, I find a renewed appreciation for the super intelligent minds out there. Do we need super intelligence to understand our data?

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

White Paper Format: Fact or Fiction?

Content Marketing for BI

White papers are still one of the most popular marketing tools for BI and high tech companies, among others. Proof positive is that I just finished my fifth white paper in almost as many weeks. find some long held beliefs about white papers very interesting. Like many opinions, some are held long past their expiration dates. Your goal is to get your reader reading right away and keep them reading.

Social Networking Starts the Relationship, Face to Face Clinches It

Content Marketing for BI

I skipped last week’s post since I was at the TDWI conference for business intelligence last week. It was a successful conference on a number of levels. One huge AHA (more like duh) moment for me was the reaction I got when meeting my social network friends in person for the first time. Let me set this up with a little background. We’ve connected on LinkedIn and some on Facebook. What about you?

Visualizing Olympic Information

Content Marketing for BI

I’ve always had a fondness for visual data, so in honor of the Olympics, I thought I’d share these winter sport and Olympic infographics I found. Maybe it’s my simple mind, but I appreciate their ability to distill complex information into a (relatively) simple graphical image. I’ve located these and offer them for your enjoyment. Here’s ice hockey: (infographic by Ciaran Hughes ).

Embracing Socialytics

Content Marketing for BI

Socialytics. love this word – it perfectly captures what it is — analysis of social media. I’ve only heard it used a couple times but when Michael Fauscette of IDC wrote his post, Socialytics , I decided to investigate it further. wondered who plays in this space today. Though there aren’t many, there are more and more social media analysis vendors with solid offerings. Are you ready?

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Does Your Company Have Energy Intelligence?

Content Marketing for BI

The Copenhagen Climate Summit has come and gone. World leaders have returned to their respective countries with their pressing priorities. You would think the low rumble of the Summit has gone dormant again, but look behind you. Consumers are not only thinking green, but beginning to take “green” actions. So how do businesses get energy intelligence? It’s a number that the Dept.

Networking Your Social Media

Content Marketing for BI

Social media is still fairly new and understanding how to connect the various social media tools is not easy. Yet, that’s where the power lies, especially when it comes to dynamic content like blog posts. I’m often asked how to get more exposure leveraging social media, so I thought I’d give you the “101” on connecting, specifically your blog with Twitter, LinkedIn, and Facebook.

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Content Relevance Boosts B2B Vendor Success

Content Marketing for BI

I came across some research done by IDG spread across two different posts that was pretty interesting. They interviewed over 100 information technology buyers about their content preferences from vendors. IDG noted there has been a 60% increase in content assets over the past five years. These same buyers say that if they find relevant content, it increases that vendor’s success rate.

Content Relevance Boosts B2B Vendor Success

Content Marketing for BI

I came across some research done by IDG spread across two different posts that was pretty interesting. They interviewed over 100 information technology buyers about their content preferences from vendors. IDG noted there has been a 60% increase in content assets over the past five years. These same buyers say that if they find relevant content, it increases that vendor’s success rate.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

BI Solutions for Sustainability Exist-But Can You Find Them?

Content Marketing for BI

I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. On December 15, 2009, SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS. Corporate sustainability is increasingly becoming an integral function of the business and reporting plays a key role. So I tried SAS.

BI Solutions for Sustainability Exist-But Can You Find Them?

Content Marketing for BI

I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. On December 15, 2009, SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS. Corporate sustainability is increasingly becoming an integral function of the business and reporting plays a key role. So I tried SAS.

SAP Sets the Bar for BI CSR

Content Marketing for BI

SAP just released their 2009 Sustainability Report and I must say I am impressed. They have really raised the bar for corporate sustainability reporting (CSR). Not only are they one of the top reports in the BI and even the software vendor category, but they’re report is top of the line for all CSR reports. It opens with a video message from the CSO (Chief Sustainability Officer) Peter Graf, who reports directly to both of the SAP CEOs. His two-minute message gives a high-level overview of their strategy and progress toward sustainability. You can see an 7.5 minute overview video here.

Are Some BI Vendors too Quiet?

Content Marketing for BI

Yesterday, I went to a luncheon put on by Qlikview at the Seattle Yacht Club. love these vendor luncheons, not because of the free lunch (though it was delicious), but to keep up on the BI industry and hear first hand from other BI users and managers. really didn’t know much about Qlikview. Oh, I’ve heard the name now and then but still hadn’t heard anything of substance. Turns out they’ve actually been around since the 1993 and have been headquartered in the US since 2005. They have a nice reporting and analysis product that replaces the need for cubes and their associated processing time.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

The Best Email Subject Line For Teleprospecting I've Seen Yet.

Sales Prospecting Perspectives

The best email subject line I've seen in my career came through my Inbox this week. Brad G, one of our inside sales reps shared an email he had received from a prospect praising his persistence in prospecting him. We call it "polite persistence" here at AG and I was very proud that the prospect not only responded to Brad, but took the time to compliment his approach and work ethic. Love to see that. As I was closing out the email I glanced at the subject line that Brad had sent to the prospect. It read " Attention: Jim - Final Follow up". or "do I know Pete"? Next he uses Jim's name.

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Want a Bigger Marketing Budget? Send Less Leads to Sales

B2B Lead Generation Blog

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake. Let me explain why: For every 100 raw leads, only 4 to 7 are ready to buy.

A Simple B2B Marketing Framework

Everything Technology Marketing

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. But that's content for another blog post. Let me know your thoughts about this framework.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy! Email this to a friend?

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

Cartoon: Who is creating content for your company?

Digital Body Language

Today's my first attempt at cartooning (okay, not really, all the hard work was done by gifted cartoonist Brady Bonus ). hope you enjoy it! First posted this morning on It's All About Revenue : Tags: Social media Content

7 Mistakes To Avoid In Your Next Webinar Invitation

The Point

I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1. Sell the offer, not the product. Lead with compelling benefits, not just facts. Use images wisely. See #1 above.

SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

A lead is a lead, right? Depends – are you in marketing or in sales? SAL – Sales Accepted Leads is the bridge between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). No, I am not splitting hairs nor am I indulging in semantics. Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. Defining qualified leads.

The 4 C’s of B2B Marketing

Buzz Marketing for Technology

We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Connection – connecting with the audience you wish to attract. Digg this!

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.