Sat.Aug 28, 2010 - Fri.Sep 03, 2010

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day. Since this is a question that comes up pretty often, I figured I’d share some of the more useful results.

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Great B2B Email Copywriters: Where Are You?

LeadSloth

Lead Nurturing depends on great content. Not just eBooks, blog posts and webinars, but especially email content. Email is still the most effective way to promote your content, but it’s hard to get noticed in today’s overflowing inbox. However, a good email can make the difference between a 2% click rate and a 12% click rate. The email text itself is not the only thing that matters.

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Content Marketing with Emotions: Write with Feeling

Writing on the Web

Are you writing with feeling? Does your blog trigger emotional reactions ? Next time you review your writing, try to identify possible feelings in the reader. Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Blog writers need to step away from their anonymous masks and get real, get emotional.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Role of B2B Marketing

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 2, 2010 Subscribe The Role of B2B Marketing Share I just re-read this interesting article The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation posted by Achinta Mitra back in May.

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Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. But for lots of B2B bloggers, the logical connection is less important than the personal one. It can be an effective approach, but it’s not without landmines.

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Compelling Content: Pushing Readers’ Hot Buttons

Writing on the Web

How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers ?) This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Your content isn’t going to market anything if you don’t reach inside the heads and hearts of your readers.

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The Role of B2B Marketing

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 2, 2010 Subscribe The Role of B2B Marketing Share I just re-read this interesting article The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation posted by Achinta Mitra back in May.

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Is the Web dead?

Biznology

Image by Getty Images via @daylife. So, I go away on vacation for a month and come back to find out that the Web died. (I knew this vacation was a bad idea.) I mean, I never even knew the Web was sick. It seemed to be in perfect health when I left. But as I catch up on my reading for August, I can see that the Web must be dead--all the cool kids say so, led by Wired Magazine's Chris Anderson with his story, " The Web is dead.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Another Nail in the RSS Coffin

B2B Memes

The default Paper.li view (click to enlarge). When I first saw the details on the Flipboard iPad app (via Rexblog , I believe), I’ve figured my days of using NetNewsWire on a daily basis were numbered. By creating a newspaper out of the Twitter users you follow, Flipboard offers an incredibly convenient way of reading what they recommend. But since I’m holding out for gen 2 of the iPad, the death of my RSS habit was strictly theoretical.

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Blogging Services: Content Marketing for Coaches

Writing on the Web

Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. I think they do a good job, but unfortunately, because they are a monthly service with a one minute limit, the voice is a little rushed. Instead, they could have edited out a few words to make it a little calmer, in my opinion. But since they are a standardized service, they don’t do any editing or make suggestions.

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Marketing Content That Sells

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience.

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Adapting to a Social Media Fast

Biznology

Image by Getty Images via @daylife. I don't pick up a newspaper very much anymore, but I read a few last month. Why? I was on vacation for three weeks and on a social media fast for those weeks and my first week back at work last week. The surprise for me was that social media behavior is so ingrained into my workday, that I really struggled in my week at work after not noticing much missing on my vacation.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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CEO Perspective: Marketing as a Revenue Driver

Adobe Experience Cloud Blog

Marketo’s CEO, Phil Fernandez, was one of the inaugural speakers for SLMA Radio, the Sales Lead Management Association’s (SLMA’s) weekly show bringing you the voice of industry leaders. He talked about the changing roles of marketing and sales in today’s modern revenue cycle, and shared tips for how CMOs can change use marketing analytics to earn a seat at the revenue table.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.” What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company?

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90% of B2C Brand Conversations Happen Offline. True for B2B, Too?

ViewPoint

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Use mobile marketing for what it's good for

Biznology

Image by Niels van Eck via Flickr. Do you always buy the flavor-of-the-month? If so, you must be all over mobile marketing right now. (All the cool kids are.) But to what end? If you've ordered your IT team to make an app out of everything your Web site does, you're probably off-base. Instead, check out my first piece for the Rutgers University Center for Management Development , for whom I'll be teaching the opening class of their mini-MBA course on Digital Marketing on September 23.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Lessons from the CSO Insights 2010 Lead Generation Optimization Study

Adobe Experience Cloud Blog

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Here are five of the key success factors they found. 1. Measure Campaign ROI. For the first time in the history of the LGO study, over half the firms stated that they have processes in place to track campaign ROI.

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Brand New Was Brand Old

MLT Creative

According to a common, antiquated social standard, I am teetering on the slippery gray slope of being (gasp!) middle aged. As a semi-former pro libertine and hipster, I’m certainly not the kind of person who should be considering my yonder years with much regard. The term “middle-aged” is perhaps only annoying to those like me, who find it thrust upon them.

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Foursquare Badges Tell Stories - Which One Is Another Story

Dahle Communication

If you don't know what Foursquare is you are not alone. There are a little more than 3 million users currently on Foursquare. Now that is quite a jump from the 725,000 users in March , but it is still quite short of the 500 million users on Facebook. What is Foursquare ? Well, I am not talking about the game played on playgrounds with four squares and a ball, but a mobile application that " aims to encourage people to explore their neighborhoods and then reward people for doing so.

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Content with Intent: Content for Content's Sake

Biznology

Image via Wikipedia. by Frank Reed. This last look into content with intent will take a look at a "strategy" that I see as more of a "strategery." (Do you remember President George W. Bush's often hilarious re-positioning of certain words?) I call it creating content for content's sake or the "throw everything against the wall and see what sticks" approach.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Free Ebook: Understanding Blog, Social Media and Search Engine Usage by Industry

Hubspot

The four most important social media channels to marketers are Twitter, Facebook, LinkedIn, and YouTube (See the 2010 State of Inbound Marketing for data). But which one(s) are the most active for your industry? HubSpot recently analyzed 33 industries to find out. An overview of data from our new ebook, the Online Marketing Opportunity Report is displayed below: So what does this data mean for your business?

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SEO FYI: Page Title Optimization for the B2B Website

MLT Creative

Your website is the hub of your B2B marketing efforts, so it’s critical that it be found on search engines. As a marketer, increasing your website’s search engine rankings should be a focused, ongoing endeavor. One of the simplest, yet most important steps to improve your B2B website’s search engine rankings is to optimize the page title.

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Your blog could be your B2B’s new & improved “front door”

EMagine B2B Blog

We’ve been preaching the virtues of a corporate blog for B2Bs for over 3 years now …as recently as early last month, pointing out the beneficial effect of a blog on your primary website’s search engine results page rankings. Those of you who saw the light, got on board early and now have a company [.]. Tags: B2B Web Strategy Blogs, Blogging Driving Traffic monday 3 share metrics and reward success carissa marketing director – carissa newton shared death a corporate blog avoided spotty ca

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How to Use JotForm for Education (Movie)

JotForm

JotForm was previously featured on Palm Breeze CAFE. They have a new episode on how to use JotForm for educational forms. If you are a teacher you should not miss Palm Breeze CAFE. Enjoy the show!

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Expert Advice: How to Start a Website Redesign

Hubspot

Here at HubSpot , we get a lot of questions around website redesigns. When should they be done, how should they be done and what mistakes not to make. In this three part series, we’ll examine some of the common pitfalls you might fall into and ways to avoid them. One thing that all of our partners agreed upon, is that before embarking on any redesigns, companies should truly understand their goals and their customers.

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Facebook, Scientific Research & B2B Marketing

MLT Creative

OK, so we all know by this point that we should be using Facebook in B2B marketing. Everyone has been writing on it and everyone has a reason why—but what can scient ific research tell us about utilizing this dissemination channel? With this week’s blog, I’d like to add to the existing conversation by showing how social and behavioral science can further validate using Facebook in B2B marketing.

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Going beyond the Big Three: 3 more social nets B2Bs should use

EMagine B2B Blog

When B2B marketers decide to take the plunge into social media – and hopefully after first establishing their company’s blog – they usually begin with the Big 3 of LinkedIn, Twitter and Facebook. Not that there’s anything wrong with that, since those three do typically account for most of the action for B2Bs. But life [.]. Tags: B2B Web Strategy Social Media fit the network’s conventions stumbleupon – we’ve pointed content stumble worthy megan reports product demos and pseudo lifelike presen

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