Sat.Sep 26, 2009 - Fri.Oct 02, 2009

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Improve your Lead Generation: 8 Takeaways from the B2B Marketing Summit

markempa

Last week, I was a speaker at MarketingSherpa's B2B Summit in San Francisco. I had a great time learning and connecting with fellow attendees. For me, the most valuable part of attending was hearing what other marketers are doing to drive results in their companies. If you didn't get a chance to attend last week's event here's a summary by the Sherpa team on 8 things you can focus on to improve your lead generation results.

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Lead Generation Tips - Take 3 Hour Lunches

Smashmouth Marketing

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. The report details such information as the right time of day to call, the best day of the week, how the response time to a lead impacts conversion, etc.

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Social Media will Disrupt every Function in your Company

Buzz Marketing for Technology

We are at an interesting inflection point with Social Media today. One that threatens to disrupt and reinvent every function in your company over the next few years. Social Media already has changed Marketing forever. You can’t attend a conference or read a blog post without hearing about the latest in this field. Marketing is still playing catch up and will be for a while since we are still at the very early stages of the Social Media game.

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The Power of Commenting: How a Skeptic Became a Believer

Ambal's Amusings

When it comes to content marketing, the power of one simple habit is often forgotten. If you're consistent and genuine, commenting on other blogs and websites is an efficient way to highlight your own content and, more importantly, build relationships and reputation. In a funny guest post on Problogger.net , Josh Hanagarne aka World’s Strongest Librarian , talks about how he has gone from being a commenting skeptic to a believer.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Understanding the Concerns of Technology Buyers

WriteSpark

In her blog post "Why can't selling be more like buying?" marketing consultant Ardath Albee provides a good list of the concerns that buyers have in mind when considering a purchase. All of these concerns can be addressed through placement of appropriate information and discussion in online content as well as marketing documents such as white papers, case studies and success stories, and application guides.

More Trending

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Lead Generation Check list – Part 4: Clear and Universal Lead Definition

markempa

This is the fourth installment in an eight-part series I’m calling the ‘Lead Generation Checklist.’ With each post, I’m addressing a step that in my experience helps improve lead generation efforts. For the first post, I focused changing your mindset to focus on conversations not campaigns. In Step Two, I discussed how to align sales and marketing as one team.

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More Surveys Agree: Web and Non-Web Data Must Be Integrated

Customer Experience Matrix

It’s not that I’m obsessive, but just to gnaw a bit more on last week’s bone about the coming unification of Web and other marketing data. - a recent survey sponsored by enterprise marketing automation vendor Unica found that “integration with other marketing solutions” was the most commonly cited web analytics challenge (46%). This was followed by “verifying accuracy of data (inflation/deflation)” (41%) and “not comprehensive/missing types of data” (32%).

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6 Easy Steps to Increase Leads from Your Corporate Blog

The Point

1. Title your posts for Google and Twitter. Forget nuance. If your blog post showed up in a Google listing, would someone click on it? Is it short (well short of 140 characters) so that someone can easily retweet it without editing? Does it immediately communicate, in specific, tangible terms, what the [.]. Tags: B2B Marketing Blogs Social Media blog marketing lead generation b2b demand generation b2b lead generation Demand Generation.

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Lead Generation Tip - Take 3 Hour Lunches

Smashmouth Marketing

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. The report details such information as the right time of day to call, the best day of the week, how the response time to a lead impacts conversion, etc.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Off Topic. Tribute to Disabled Sailors

Buzz Marketing for Technology

2 weeks ago my sons and I had the opportunity to assist at the U.S. Disabled Championship regatta which was being held right here in Greenwich CT. What we thought would be just a weekend filled with helping sailors get into and out of their boats quickly became much more. What we saw not only impressed us but will leave a lasting impression on us for years to come.

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5 Ways B2B Marketing Professionals Can Leverage Social Media

Adobe Experience Cloud Blog

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. But in that post I also alluded to the fact that there are plenty of things right. Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. But the truth is most marketers are not leveraging social media to full potential to create a brand, reputation and authority for themselves or their companies.

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101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read. As an entrepreneur your days are probably packed with items that need your immediate attention.

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Next week, Oct 5 and 6, will be the Boston summit. Find me there and say hello. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2 One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Twitter Experimenting w/New Feature: “Lists”; Marketing Implications Could be Large

B2B Marketing Savvy

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. . (Read time = 1 minute) One of the tantilizing promises Twitter holds out for B2B marketers is the direct marketing possibility of “narrow-casting “, ie: the ability to segment Twitter accounts into very vertical groups for rifle-shot messaging and campaigns.

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The NHL goes where others fear to tread

Wondering Out Loud

@goaliegirl tweeted about the NHL’s use of Twitter and I felt the urge to comment. As a huge fan of hockey (pro, college, high school & youth) I am simply giddy that the NHL gets social media and is using Twitter to generate fan interest. Unlike the NFL , and even some college conferences , the NHL is embracing social media tactics and the benefits they can bring.

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How To Make Sure Your Drip Marketing Campaigns Are Not Water Torture

B2B Marketing Traction

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Next week, Oct. 5 and 6, will be the Boston summit. Find me there and say hello. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Tweet or Trouble: 2.0 Investor Relations

B2B Marketing Savvy

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Read time = 3-4 minutes) With the buzz around social networking, I’m struck by how small the conversation seems to be regarding investor community/investor relations. IR pros, in my experience, are among the best at networking and engaging in community conversation.

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The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Adobe Experience Cloud Blog

This year’s MarketingSherpa B2B Marketing Summit was a great success. Those that attended the event could tell from the minute it started that they would be leaving with actionable ideas to improve their marketing program. The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landin

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A short rant about LinkedIn discussion

Wondering Out Loud

I just joined a LinkedIn group. It was recommended by a colleague. My first stop, as always, was the Discussions page. Guess what I found. C’mon, give it a try. Ok, I’ll tell you. I found 5 featured discussions – the ones with the gold-headed pins in them – and every one of them was put there by the group owner. Now, if that doesn’t seem strange, and perhaps it’s not, this might do the trick… …The most recent discussion was posted 29 days ago.

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Inside Sales, SiriusDecisions Sees Increased Acceptance of Inside Sales

Smashmouth Marketing

This past week Joe Galvin of SiriusDecisions released a study titled " The Rapid Rise of Inside Sales." It shows that Inside Sales teams are overcoming the stigma of a support team and becoming more of a front-line, quota-bearing piece of critical sales strategies. Although buyers are used to traditional relationships with a field rep, the study says, "S ome customers initially perceived the coverage change to an inside rep as being relegated to a lesser status.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Shorten URL Services: Evaluation Criteria, and a Roadmap for Saving Keystrokes

B2B Marketing Savvy

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. (Read time = 3-4 minutes) So just how much are 8 keystrokes worth in a 140c world? When you’re the marketer or copywriter or Agency social media guru charged with fitting key messages and a link into Twitter dress, a huge amount, I’ll venture.

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Marketers Wake Up! Google’s Sidewiki Brings New Social Dimensions to Your Company's Digital Doorstep

Marketing-Gimbal

Last week Google announced on their blog the addition of a new feature called the Google SideWiki. This new feature is being positioned as a feature that allows you to learn and get help from others. The Google Sidewiki, allows. Tags: Branding Marketing Social Networking Web/Tech google marketing sidewiki social media.

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The social media revolution is over

Wondering Out Loud

The social media revolution is over and it’s time for all of us to take a collective deep breath – in through the nose and out through the mouth. Now, before you accuse me of being a complete moron for proclaiming the end of social media, let me clarify what I mean. I believe social media – as a practice – is in its infancy. We are emerging from a time that saw the development of an amazing number of tools anyone can use to engage on what came to be known as social media.

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Inside Sales, SiriusDecisions Sees Increased Acceptance of Inside Sales

Smashmouth Marketing

This past week Joe Galvin of SiriusDecisions released a study titled " The Rapid Rise of Inside Sales." It shows that Inside Sales teams are overcoming the stigma of a support team and becoming more of a front-line, quota-bearing piece of critical sales strategies. Although buyers are used to traditional relationships with a field rep, the study says, "S ome customers initially perceived the coverage change to an inside rep as being relegated to a lesser status.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Is your PR agency “playing ostrich” about social media?

EMagine B2B Blog

Many observers have noted that the PR industry is “in transition”; “upheaval” may be closer to the truth. There was a time when it was like the all-powerful doorman on the rope line at the club, deciding whether your bit of news was attractive enough to give it access to the “club” (its network of [.]. Tags: B2B Web Strategy.

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers? How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales?

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ClickInsights: How to choose a white paper syndication partner?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predicitions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry.

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