November, 2005

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B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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Bad Photography Gone Good

Smashmouth Marketing

Bad Photography Gone Good Take the time to view this slide show of toy camera photographs. The defects of cheap manufacturing causing Light Leaks that are treasured for their dreamy application to the photos. As photographer Theresa Manzanares puts it." bad photography gone good." Since I'm on the topic of photography. Gotta love Spencer Tunick. Tags: art.

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Follow-Through is Critical to Online Marketing Efforts

WebMarketCentral

In Web marketing, just as in hitting a golf ball, swinging a baseball bat or kicking a football, the importance of follow-through can't be overstated. In sports, failing to complete the motion means a shorter drive, hit or kick – in other words, you won't achieve the desired result. The same holds true for marketing. Launching a campaign or activity without the proper follow-through can mean poor results and/or unnecessary cost.

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B2B Lead Generation Blog: Getting your sales channel to really follow-up on sales leads

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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B2B Lead Generation Blog: Embattled CMOs share strategies to improve marketing influence

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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B2B Lead Generation Blog: B2B Lead Generation Blog Adds FeedBlitz for Email Notification

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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B2B Lead Generation Blog: Dont Depend on Technology To Fill the Sales/Marketing Chasm

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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B2B Lead Generation Blog: Podcast: How to Nurture Leads

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

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To Bluff or Not to Bluff

Smashmouth Marketing

Late in a tournament, I am in 30th place out of 85 with 50% more than average chips. Sitting in the button, the cutoff miserably limps. I don't care what I have for cards, I'm raising. The Big Blind decides to defend with a rediculous A9x after my raise. He goes all in for 3x my raise, which is now about 15% of my stack. The cutoff flat calls. What does the cutoff have?

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Liz Phair. Trail Blazer to Sellout and Back Again

Smashmouth Marketing

When I first heard Liz Phair back in the early 90's, I was listening to Exile in Guyville and was blown away by her raw sound, live lyrics and young freshness that hadn't been heard since the days of punk rock in the 70's. She was talking about hardcore topics and backing it with gritty riffs from her guitar. Then she made an almost fatal mistake by puting out some songs with more of a "pop" sound to them.

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Planning for ESCARGOT

Smashmouth Marketing

I started looking into plans for ESCARGOT 2006. The hard part is not knowing what might be going on at that time--even though it is only 6 weeks away. I've got the frequent flier miles and a free place to stay, so not much commitment would be lost if I have to cancel. Although I hope I cancel because I have a new job or consulting project, if I do go, I'm sure it will be a wonderful time.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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I Cry at the Movies

Smashmouth Marketing

Saw the movie Walk the Line tonight. Another musician's life story similar to the great film Ray , this story of Johnny Cash and June Carter Cash was a bit better (IMHO). It covers the early days, the career growth, the drugs, the tragedy, the falling in love. The love between the two was so intense. I remember hearing him in an NPR interview talking about his love for June and it brought tears to my eyes then.

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Day After Turkey Day

Smashmouth Marketing

Spent yesterday at my Uncle Tommy's. Provided the candied carrots and pork stuffing the way my grandmother, Mere, used to make. It was a nice time, albiet the first holiday I spent without my kids :( They are arriving here in an hour or so and staying the night.well 2 of em will probably stay over. Big family gathering on my Mother's side to eat all the leftover deserts from yesterday.

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Fruit Cake.NO!

Smashmouth Marketing

Made 18 loaves of Fruit Cake today. No, not the green, yellow and bright red, stinky fruit bread your grandmother would break out months after the holidays as a supposed treat. This is the real McCoy! I'll share 6 or so loaves for Thanksgiving, the rest I'll be spritzing with brandy for holiday gifts. A tasty treat created by Alton Brown.my favorite Food Network star.

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My Daily Reads

Smashmouth Marketing

A family member asked me last week, "Who do you write the blog for?" My answer was, "for anyone who wants to read it." That got me thinking. I wonder if the people I read know who reads their blogs? Not that they will see this post and see that I read their stuff, but maybe I can turn a couple of my readers onto some good stuff elsewhere. Yes, I read alot of poker stuff, but I also read some other interesting blogs on a regular basis.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Lobotomy and a Bonehead

Smashmouth Marketing

What a story yesterday on NPR. Howard Dully shares the story of his life after having a lobotomy at the age of 12. It was tragic, interesting, and disturbing at the same time. Courage awards to Howard for telling his story, confronting his father, and living a strong life. Thankfully, today we have medications. I broke my self-imposed poker vacation last night around midnight.

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$100 Laptop for Children Everywhere

Smashmouth Marketing

Nicholas Negroponte of MIT's Media Lab introduced in Tunis today a working prototype of a $100 Laptop.The device is stripped-down, with an power-generating crank and seven-inch screen, for basic word-processing, Internet and communications. It has flash memory instead of a hard drive, and an AMD processor running at 500 Mhz. Networking will be via Wi-Fi so they can share a network connection.

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Congrats to Vinny Lambiase

Smashmouth Marketing

I was there the night Vinny Lambiase took his winning Act 1 ticket to win an Act 2. He was at my 10-20 table and had gotten up to go play it leaving $1k on the table. They eventually picked up his chips and bagged em. Then just a few weeks ago I was at the same (or nearby) 10-20 table when Vinny walked up beaming.he had just won his Act 3 to get his $10k seat into the World Poker Finals main event.

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Wave Farms - Renewable Energy

Smashmouth Marketing

For years I had been a big believer in using the rising and falling tides to generate energy. This new technology, wave farms , are going to installed off the shore of Portugal - the first commercial wave farm will use the movement of the sea to generate 2.25 megawatts of electricity—enough to meet the energy needs of more than 1,500 homes—from three 459-foot-long Pelamis Wave Energy Converters.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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City Lights Still Burning

Smashmouth Marketing

Just watched the Palm Pictures documentary Ferlinghetti a bipoic of beat poet and artist Lawrence Ferlinghetti. Along with Peter Martin, Ferlinghetti started City Lights magazine and later, City Lights Books , famous for publishing Allen Ginsberg 's Howl. His interesting take over the decades of political, social and cultural issues are intricately documented in this film, made up mostly from videos of Ferlinghetti himself.

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Jarhead

Smashmouth Marketing

I saw the movie Jarhead tonight. I had known it wasn't an action filled war movie going in, it was about characters. Dissapointingly though, I found it shallow. I'm sure the book was better. Quote that summarizes it all: "Four days, four hours, one minute. That was my war," the Marine sniper Tony Swofford tells us. "I never shot my rifle." There were some good scenes, but all-in-all, I wasn't impressed.

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I Love Fall Days

Smashmouth Marketing

Have the girls over today. Reorganized the appartment. Listening to them tell me how they "don't have any homework!" Why is it that I know they are full of it? What a day though. 60F Sunny. Last of the leaves coming down (they bright yellow ones). Pats beat Miami and satisfied the -3 spread. I'm only in a cheap weekly/season pool. Sports betting is not my thing, although I have been in 1'st place until last week.

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Cooking, Poker and a Ibiza

Smashmouth Marketing

Today was a winner! I spent the afternoon working on Pies. I made 2 Steak Pies , stick to your ribs-comfort food. I made 2 quiches. Then I played a little poker (kind of pokered out this week with WPF winding down and all). I've imposed a poker-break on myself. Capped off the night watching an eclectic movie. It's All Gone Pete Tong. It took me a while to like it, then I loved it.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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NYC Next Weekend

Smashmouth Marketing

Next weekend I'll be staying at the W in Times Square. It's nice to be sponsored, I'm being treated to the whole gig (spoiled) to play in a big game. I've got saturday afternoon free, so I'm trying to find a museum to visit. I stumbled on the museum mile. Looks like that would be a worthy expedition. Lord knows I am not a shopper. My buddy is opening a new poker club.

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30 Years.Solid Lyrics

Smashmouth Marketing

The wind in the wires made a tattle-tale sound And a wave broke over the railing And every man knew, as the captain did too, T'was the witch of November come stealin'. From the lyrics of The Wreck of the Edmund Fitzgerald , by Gordon Lilghtfoot It's been 30 years since the wreck , and the lyrics reach the deepest feelings of humanity. They tell a story while invoke feeling and pain.

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Preparing for another Holiday with Melissa

Smashmouth Marketing

Melissa is always looking for something to hang on my fridge to keep me in the mood. Gobble Gobble. Playing cash satellites is getting old. The only good structure is for the $500 buy in or higher, but then you get some decent players so the edge is removed from the initial equity. I got to buy Sam Grizzle a $6 soup and then see him drop $2k in the 75/150 stud game while he ate it and tried to establish his "table image".

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