ViewPoint

APRIL 18, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The farmer trudged across the farm yard late one night and entered the barn. Light from the moon gave him enough visibility through the door and the cracks in the wooden walls as he crossed the open space to a wooden post mid-way into the barn where a lantern hung.

Barriers 166

Barriers Blogger ROI Work Management 166

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Ahhh, that’s what I’ve been trying to figure out for the last 12 years. In the World Wide Web, there often seems to be no rules. But that’s not true. You have to find what works for you in your business, with your target audience.

Content Marketing 140

Content Marketing Work Management Digg Content 140

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. Videos are easily accessible at any time, from any place, and adapt readily to mobile devices. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. So why don’t more B2B companies use video?

Cost 122

Cost Video Marketing Effectiveness Microsite 122

Biznology

APRIL 18, 2011

Image via CrunchBase. by Tim Peter. Google announced its Q1 earnings late last week and posted a profit of $2.3 billion. That's billion. With a "B". Pretty good, huh? For GOOG, anyways. But what about for you? If you're like most businesses, you probably rely on Google to help you build your brand online. You're a key contributor to those billions per quarter flowing to Google's bottom line.

Google 104

Google Ad Building Brand Identity Branding 104

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Adobe Experience Cloud Blog

APRIL 18, 2011

by Maria Pergolino Understanding the needs and pain points of current customers and prospects is an important aspect for planning out B2B marketing campaigns. Traditionally, marketers would look to telephone and print surveys for needed marketing data. Depending on researchers to gather, input, compile and error check surveys results led to higher costs and missed marketing opportunities.

Customer Surveys 84

Customer Surveys B2B Marketing Planning B2B 84

The ROI Guy

APRIL 18, 2011

After two economic downturns over the past decade, most executives are scrutinizing budgets much more closely, and marketing is no exception. According to research from Junta42 and MarketingProfs, in surveys of over 1,100 North American B2B marketers, a significant portion (26%) of total marketing budget is spent on content-marketing initiatives, with 51% of B2B marketers planning to further increase their spend on content marketing over the next 12 months.

Planning 43

Planning Content Marketing Marketing Budget Creation Content 43

Hubspot

APRIL 18, 2011

Ellie Mirman noted in an earlier post that one of the 5 biggest misconceptions about marketers is that we don’t know how to do math. She couldn’t be more correct! Many of us love numbers. And if you’re using a closed loop marketing system , you’ve probably got a lot of numbers to play with. Even if you don't love numbers, it's increasingly important for marketers to use quantitative metrics for decion making.

Sales Cycle 46

Sales Cycle Sample Hubspot Analysis 46

Convince & Convert

APRIL 18, 2011

I was thunderstruck by new social media usage data released by Edison Research and Arbitron. In this thorough study of the media habits of Americans ages 12 and up (conducted annually since 1998), the survey authors have put a statistical fine point on something I’ve been pondering for a while : Is Twitter Massively Overrated? From an audience perspective, I’d say the answer is yes.

Twitter 167

Twitter Facebook Social Media PR 167

Hubspot

APRIL 18, 2011

In marketing, having a big email list is like wearing Oakley shades with colorful frames—it emits confidence and demands respect. While everyone aspires to be that cool and attract a lot of email subscribers, doing so is actually a challenge. In this episode of the Weekly Marketing Cast , David Meerman Scott suggests a three-step process for developing an email list as a powerful marketing asset. 1.

Email Marketing 46

Email Marketing Paid Search Agency Webinar Metrics Lead Nurturing 46

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Digital B2B Marketing

APRIL 18, 2011

Measurement Love. I’m a bit of a nut for measurement. In fact, I spent the first eight years of my career focused on improving and applying digital marketing measurement. I believe everything needs to be measured. But just maybe, we should stop measuring for a moment. Measurement has gone too far, expectations of measurement are too great, and measurement has clouded our judgement instead of informing it.

Social Media 104

Social Media Marketing & Strategy Social Marketing Marketing 104