Content Marketing for BI

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[INFOGRAPHIC] How to Use QR Codes for B2B Marketing

Content Marketing for BI

I’ve been seeing QR codes more and more and wondered how I might incorporate them into my own marketing content and activities for B2B companies. After doing much research, testing, and my own brainstorming, I came up with this infographic to help pull it all together. Hope you enjoy it! You can also download the PDF version here.

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Simple Ways to Power your Website with Social Media

Content Marketing for BI

Websites used to be easy. Just get your site designed, developed, launched, and sit back and wait for visitors to enjoy—right? Well, things have changed quite a bit in the last couple years. These days, our would-be website visitors have numerous avenues to find information. It’s now our job to make sure they find ours. That means getting your content out there where your visitors can find it.

How to Bake a White Paper from Scratch Series

Content Marketing for BI

If you were to ask me which marketing content product I’ve been asked to create most often, it’s hands-down the white paper. One white paper can serve many purposes and plays a very important role in the sales cycle process. However, there can be a bit of mystery about what exactly a white paper is. For the past four years, I’ve taught the class “Writing White Papers” at Bellevue College.

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The Apple of BI: Tableau Makes the Complex Seem Simple

Content Marketing for BI

The Apple of BI: Tableau Makes the Complex Seem Simple This year I had the privilege of attending the Tableau Customer Conference with 1400 other raving fans. This is up from about 300 just a few years ago. Tableau is one of those companies doing it right and they’re being paid back with a growing base of loyal customers. Most of the time, the difference between BI their products is shades of gray.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Who Says Geeks Aren’t Social?

Content Marketing for BI

Who Says Geeks Aren’t Social? Think you won’t reach IT decision makers with social media? Think again! UBM’s 2011 Social Media and IT Marketing research shows that 69% of IT decision makers use LinkedIn and 44% use Twitter for professional use. And, 84% visit corporate blogs for professional purposes and one-third of those contacted the technology vendor for more information after visiting.

B2B Finally Embraces Social Media

Content Marketing for BI

B2B Finally Embraces Social Media It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues. But just give it time and most have found their social “voice.” Selling Through Social Media to Close More Leads. Marketing Sales Social Media B2B

The Content Marketing Sweet Spot

Content Marketing for BI

I just finished reading this year’s latest marketing survey results over at the Junta42 site. It’s interesting to see the popularity of different marketing content pieces as part of the overall marketing strategy. You can download the report for yourself here. Social media marketing (with the exception of blogs) is now in the number one spot. More hits to the website? More inquiries?

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Social Media Share Buttons Cause Link Overload

Content Marketing for BI

I recently read an article on Fortune magazine titled, Oversharing: The Business of Share Buttons. The article captured something I’d been thinking about for quite a while: with so many means to share content, is content sharing becoming diluted? There are two major players in the “share button” space – AddThis and ShareThis. 271 services? recognize maybe a dozen. What is Kaboodle anyway? doubt it.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Just Finished New White Paper for Tableau Software

Content Marketing for BI

Just Finished New White Paper for Tableau Software Just finished another white paper for another great client. Read Ensuring High Availability and Reducing Downtime with Tableau Server. AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. BI Portfolio White Papers

Read Two Fun Case Studies Delivered to My Client

Content Marketing for BI

Read Two Fun Case Studies Delivered to My Client Been working on a couple case studies for my good client, Strategy Companion. Thought you might enjoy reading them! Sbarro Case Study. CapGemini Case Study. AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. BI Case Studies Portfolio

My 3 Wishes from the Marketing Genie

Content Marketing for BI

Remember watching cartoons about Aladdin and the magic lamp? always hoped I’d find a magic lamp on a beach somewhere and I’d be granted three wishes. Didn’t you wish you could have three wishes too? Here are my three wishes: 1. want a real relationship with you. want to know that you are real people. want to know that your company values align with mine. Are you approachable?

Who is Your Real Customer—IT or the Business?

Content Marketing for BI

It used to be that if you were selling technology, you talked to IT. They were the ones who understood and controlled the role of technology, and they knew how to select a product that would support the business needs and still fit within the technical architecture. Technology vendors typically only called on IT with messaging focused mostly on technology and not so much the business value.

How to Write a White Paper from Scratch: Part Three—The Design

Content Marketing for BI

We’re now half way through the white paper creation process. In part one , you defined your purpose and determined your topic. In part two , you got down to business, starting with the outline and then putting the meat on the bones. Now you have a fully drafted first version of your new white paper. Although you’ve done the bulk of the hard work, you’re not done yet! It just won’t happen.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

How to Bake a White Paper from Scratch: Part Two—The Mix

Content Marketing for BI

In Part One , we talked about planning for your white paper. You need to understand your purpose. White papers require a fair amount of effort, so you should be clear on what you expect to achieve. You also need a well-defined topic. Did you do your homework from last week? Great, let’s get started. find it’s easiest to begin with an outline. You want the reader to be quickly interested.

How to Bake a White Paper from Scratch: Part One—the Recipe

Content Marketing for BI

Welcome to part one of the “bake a white paper from scratch” series. Here you sit, ready to start your new white paper. You might be a product manager who needs supporting collateral for sales, a marketing team member who’s been given the assignment, or perhaps you have a small or mid-size business, without the luxury of a marketing team, writing it yourself. Hand it out at trade shows?

Holiday Thanks to my Clients

Content Marketing for BI

With deadlines looming, it’s easy to remain heads down and not take a moment to reflect on the year. So, I’m taking a few minutes to look back and send my thanks to some wonderful clients. Since the start of the year, I’ve had steady work  that’s even meant often working weekends and evenings. Biometrics. Call centers in the cloud. Auto Demand Response (energy). OpenXML.

Who Am I? Regularly Revisiting Your Brand

Content Marketing for BI

As the New Year approaches, it’s a good time to take a step back and ask a fundamental question, “Who am I?” I don’t mean this from a personal perspective, though that is always helpful, too. It’s important to understand this from a business perspective. Some of my clients come to me without ever having done this, but it is fundamental to have before starting any marketing program. Budgets change.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

The Ultimate Scorecard Discussion

Content Marketing for BI

I watched the latest Hans Rosling talk on Ted Talks and it was as enlightening as it was entertaining. Professor Rosling has a wonderful way of captivating the audience and using visual data to tell a story. This time, he highlights the ultimate scorecard – the United Nations (UN) scorecard of eight high level goals. Just in this initial view of eight images, you learn a lot about each goal.

Help! My Product is Boring!

Content Marketing for BI

I was recently reading the latest B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends survey by MarketingProfs and Junta42. like seeing where content marketing is headed, how budgets are being reshaped to support it, and what kinds of challenges still remain. Seemed like your typical stuff. Smaller companies—less so. The answers also weren’t totally shocking. However! Start here: 1.

The New MDM-It’s Not What You Think!

Content Marketing for BI

As many of you know, I have a keen interest in the environment. Don’t even get me started on the whole global warming (weirding) topic!) I’ve often written about corporate sustainability and am enjoying the work I’m doing with Honeywell on marketing their energy management solutions. More importantly, communication between the energy provider and consumer will also be two-way. GTM Research.

Organize Passion Create a Movement

Content Marketing for BI

I recently watched a Ted Talk video of Seth Godin discussing tribes. As Seth so clearly describes it, we are at a pivotal moment in time, where we are changing the way ideas are spread. No longer is it about money or power. It’s about leadership—the ability to organize passion. And, social technologies allow us to do that quite easily. But Nathan didn’t give up. He found power in organized passion.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Seeing through your customer’s eyes

Content Marketing for BI

You have a great idea. You turned it into a product. It’s going to solve all kinds of problems. The company you work for is great (lucky you). You see it and you want everyone else to see it too. It’s natural. When you’re passionate and proud of something, you want to tell the world. But guess what? Can you repeat the business problems your customers are dealing with – in their own words?

Is Twitter Dying?

Content Marketing for BI

I thought it was just me. My daily tweet count is down this year but I attributed that to my suddenly being insanely busy. Busy is good but I do miss the pint-sized social interaction, even if it’s limited to 140 characters. However, I’m wondering if my trend is telling of something more significant. In January of this year (2010), CNN published an article, “ Has Twitter Peaked ?” Bohlen, George M.

Be Green but Not a Green Washer

Content Marketing for BI

“It’s not easy being green.” – Kermit the Frog. In honor of Earth Day, I thought I’d write about something green—specifically, green washing. No this isn’t what happens when your three year old accidentally leaves a green crayon in his pocket and it goes through the wash. found this on SourceWatch : The U.S.-based Ouch!! But, our efforts must be in the context of our overall environmental impact.

Will Social Media Replace Traditional Marketing?

Content Marketing for BI

Social media is on the tip of most every B2B marketer’s tongue these days. They’re wondering which activities they should be participating in. Should we be blogging and tweeting?” Should we have a Facebook page?” What about LinkedIn? Should we be there too?” These are typical of the types of questions that are heard whenever new techniques are introduced. 55% use Twitter for marketing.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

BI’s Place in Sustainability Reporting

Content Marketing for BI

As some of you already know, I’m quite interested in the linkage between corporate sustainability, also known as corporate social responsibility or CSR, and business intelligence. There’s a very logical place for BI teams, processes, and technologies in CSR. CSR wraps the traditional, profit-making business efforts in ways that reduce their impact on both the environment and society.

On the Internet, Everyone’s an Expert

Content Marketing for BI

They say content is king. But anyone with a good Internet connection can publish content. In fact, the Internet allows anyone to market themselves as an expert. This funny video mocks just how easy it is. Warning: there are a few cuss words tossed in. So, how do you separate the “wanna-be” experts from the real thing? Do your homework. Get to know the person or the company. Is it quality content?

Futuristic BI: Are We Smart Enough?

Content Marketing for BI

Came across this stunning TED video that demonstrates scientific data in both 3-D and audio. It’s not only functional but beautiful as well. Increasing the way we sense, perceive, and interact with data is brilliant. Is this the future of BI? Having watched the video, I find a renewed appreciation for the super intelligent minds out there. Do we need super intelligence to understand our data?

White Paper Format: Fact or Fiction?

Content Marketing for BI

White papers are still one of the most popular marketing tools for BI and high tech companies, among others. Proof positive is that I just finished my fifth white paper in almost as many weeks. find some long held beliefs about white papers very interesting. Like many opinions, some are held long past their expiration dates. Your goal is to get your reader reading right away and keep them reading.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Social Networking Starts the Relationship, Face to Face Clinches It

Content Marketing for BI

I skipped last week’s post since I was at the TDWI conference for business intelligence last week. It was a successful conference on a number of levels. One huge AHA (more like duh) moment for me was the reaction I got when meeting my social network friends in person for the first time. Let me set this up with a little background. We’ve connected on LinkedIn and some on Facebook. What about you?

Visualizing Olympic Information

Content Marketing for BI

I’ve always had a fondness for visual data, so in honor of the Olympics, I thought I’d share these winter sport and Olympic infographics I found. Maybe it’s my simple mind, but I appreciate their ability to distill complex information into a (relatively) simple graphical image. I’ve located these and offer them for your enjoyment. Here’s ice hockey: (infographic by Ciaran Hughes ).

Embracing Socialytics

Content Marketing for BI

Socialytics. love this word – it perfectly captures what it is — analysis of social media. I’ve only heard it used a couple times but when Michael Fauscette of IDC wrote his post, Socialytics , I decided to investigate it further. wondered who plays in this space today. Though there aren’t many, there are more and more social media analysis vendors with solid offerings. Are you ready?

Does Your Company Have Energy Intelligence?

Content Marketing for BI

The Copenhagen Climate Summit has come and gone. World leaders have returned to their respective countries with their pressing priorities. You would think the low rumble of the Summit has gone dormant again, but look behind you. Consumers are not only thinking green, but beginning to take “green” actions. So how do businesses get energy intelligence? It’s a number that the Dept.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.