2010

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Killer Questions to Ask Before Starting a White Paper Project

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How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project? " Jonathan Kantor. " Who is the Target Reader?

SME 2

How to measure ROI on creating and marketing content?

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Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? " Ardath Albee. Blogs. Books.

The B2B Marketing Manifesto

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Few weeks back, Doug Kessler , Creative Director and co-founder of Velocity , sent me an early copy of their upcoming eBook about B2B Marketing. Velocity is a London-based B2B marketing agency specializing in technology markets. I had loved one of Velocity 's earlier eBooks ( B2B Content Marketing WorkBook ) for two main reasons – absolutely beautiful design and stunning clarity of thought.

Defy Gravity: Propel Your Business to High-Velocity Growth

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There are those who can write and then are those who can "really" write. Rebel Brown belongs to the latter category. I was introduced to Rebel Brown last year by our common buddy Ardath Albee. Today, I am very excited to bring to you Rebel Brown 's new book Defy Gravity: Propel Your Business to High-Velocity Growth. Rebel's Blog Rebelations Rebel's Twitter RebelBrown. never looked back.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How to write lead generating white papers?

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White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" " Read on to get their insights. Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. "The Executive Summary & Design and Formatting” Jonathan Kantor's Bio. Books. Others.

FAQ 2

The Buyer has Changed; Marketers will Change Too

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Buyers do the vast majority of their research online and consume content in a fragmented way. How should marketers change their approach to address these new world buyers? We asked Craig Rosenberg "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Craig Rosenberg is Vice President, Products and Services at Focus. Craig Rosenberg.

How should B2B content differ for Business and Technical Decision Maker?

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B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Ardath Albee. Ardath Albee's Tip. Tom Pick.

Content Marketing: Anytime, Anywhere, Any Device

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In the new world marketing, Russell Sparkman, of Fusionspark Media , urges us to use transmedia storytelling. We asked Russell Sparkman "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Russell Sparkman. Blog FusionSpark Twitter Fusionspark NewMedia2012. " Russell Sparkman's Marketing Prediction for 2010. Recommended Resources.

The Dawn of Content Strategy

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What is content marketing strategy? How to develop your content marketing strategy and more importantly implement it? We asked Joe Pulizzi "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe Pulizzi. Blog Junta42 Twitter juntajoe Junta42. Listen.

Worry Less about being Heard

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How to help your buyers engage and self-educate? We asked Tom Scearce "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Tom Scearce is the founder of Scearce Market Development and a 15-year marketing and sales veteran of leading media, technology, and business services companies. Tom Scearce. Vendors will adapt, or not. Focus.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Know Thy Audience: Business and Technical White Papers

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Do you know your white paper audience? What are his/her top concerns? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? " Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. Books. Others.

Campaigns to Conversations

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Social media requires constant interaction and almost instantaneous response. How should marketers tackle this challenge? We asked Jessie Paul "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Jessie Paul is CEO of PaulWriter and ex-CMO for Wipro Technologies and a member of Wipro's Strategy and Diversity Council. Jessie Paul.

Does your B2B Marketing have Consistent Messages?

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B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? " Read on to get their insights. Ardath Albee. Blogs. Books.

Marketing is a Mindset

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Brands that continue to use outdated, uninteresting methods to shout messages to buyers will get lost and lose market share. What should brands do to keep buyers interested, engaged and loyal. We asked Bernie Borges "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Bernie is also the author of Marketing 2.0: Bernie Borges. Marketing 2.0:

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

The Biggest Challenge in Creating and Marketing White Papers

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Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. How should marketers solve this informational need? We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? What do you recommend to your clients to overcome this challenge? Books.

SME 2

Social Media - Invest in relationships for the long run

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You measured the eyeballs and ears with social media. What about the hearts and minds? We asked David Alston " What are key social media marketing trends for 2010? What actions should marketers take in 2010? David Alston. Blog Radian6 tweetpr Twitter davidalston. " Conversing with your community is the new now and the future. " David Alston's Marketing Prediction for 2010.

Social Media Goes Corporate

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Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. Dave Fleet, Account Director at Thornley Fallis Communications, urges companies to communicate across multiple media, over a sustained period of time, in order to succeed.We asked Dave Fleet "What are key marketing trends and predictions for 2010?

International Social Media Marketing

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One size fits all marketing does not work. In today's flat world, how do you incorporate cross-cultural awareness to adjusting your marketing to engage with different international markets? We asked Cindy King "What are key international marketing trends and predictions for 2010? What actions should marketers take in 2010?" Cindy King. Blog CindyKing Twitter CindyKing. Cindy King's Blog.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

David

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We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Britton Manasco. Blog Illuminating the Future Twitter brittonmanasco. " Companies engaged in a complex sale must link thought leadership to intelligent client discovery. " 's Marketing Prediction for 2010. Recommended Resources. Dirty Little Secrets. Over to you.

Craig

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We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Britton Manasco. Blog Illuminating the Future Twitter brittonmanasco. " Companies engaged in a complex sale must link thought leadership to intelligent client discovery. " 's Marketing Prediction for 2010. Recommended Resources. Dirty Little Secrets. Over to you.

White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers

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Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper planning, development, and marketing process. It's called White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers. Jonathan Kantor. Act NOW.

B2B Content Marketing - Less is the New More?

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Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? " Read on to get their insights - less or more? Ardath Albee.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Embrace True Nurturing Programs

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Why should you engage prospects consistently across the complete buying cycle? Ardath Albee, B2B Marketing Strategist at Marketing Interactions , says that engaging prospects consistently drives more viable sales opportunities. We asked Ardath Albee "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Ardath Albee. Recommended Resources.

Content Takes Center Stage

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Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

Lead Generation to Demand Generation

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How will demand generation evolve? We asked Maria Pergolino "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Maria Pergolino. Recommended Resources. Over to you.

The White Paper Question: To Gate or Not To Gate?

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How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? " Jonathan Kantor. Michele Linn's Tip.

FAQ 2

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

The New Brand Investments

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Where are the new marketing investments being made? We asked Jon Miller "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Jon Miller. Blog Modern B2B Marketing Twitter jonmiller2. Jon Miller 's Marketing Action for 2010. Over to you.

Content Marketing for Small Business

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Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? We asked Newt Barett "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Newt Barett is the President and Chief Content Officer of Content Marketing Strategies , a Division of Voyager Media. Newt Barrett. Over to you.

The Content Marketing Question: To Gate or Not To Gate?

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How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? " Ardath Albee. Patsi Krakoff.

Branding - What's Old is New Again!

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Human emotion drives buying decisions. Brands have a great part with driving these human emotions. We asked Anaezi Modu "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Anaezi Modu is the founder and CEO of REBRAND (TM) and the REBRAND 100 (R) Global Awards, among other ventures. Anaezi Modu. Anything. Anything. REBRAND.com.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

B2Bs should get Serious about Social

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"Social" is here to stay and marketers should design strategies and programs to take advantage of this tremendous opportunity. To survive marketers must participate in conversations. We asked " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010? Parker Trewin. Blog Connected Marketer Twitter ParkerTrewin. Recommended Resources.

The Rise of Content in B2B Marketing

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Why should you quickly groom internal resources for content assets and blogging? How should you adapt to the changing trends in B2B marketing? We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Galen De Young. Galen De Young's Marketing Prediction for 2010. Galen De Young's Marketing Action for 2010. Strengthen weak spots.

Do your Content have a Personality?

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Does your content have a personality? Does your content build your KLT Factor (Know, Like and Trust)? We asked Patsi Krakoff "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Patsi Krakoff, Psy.D. aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging.

Understand the Full Buying Process of your Buyers

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As social media providers become more focused on understanding true influence, how will the value and measurement of significant social influencers change? Why should marketers develop your subject matter experts as key industry influencers and thought leaders? We asked Steve Woods "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Focus on Creating a Good Content Strategy

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Marketers should focus resources by creating a good content strategy. Jonathan Kranz urges B2B brands to make great strides with relevant content and forming communities. We asked Jonathan Kranz "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" He’s all about writing helpful content. Jonathan Kranz. Blog Kranzcom Twitter jonkranz.