"Social" is here to stay and marketers should design strategies and programs to take advantage of this tremendous opportunity. To survive marketers must participate in conversations. We asked " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010? " Parker Trewin is currently the Director of Marcom at Genius.com and has over twenty years of experience in marketing communications, social media and product management. Parker Trewin. Blog Connected Marketer Twitter ParkerTrewin. " Time to ‘get social'. Over to you. MORE >>

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Read on to get their insights. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath Albee's Tip. consulting inquiries. Yes, again. MORE >>

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project? " Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. " Who is the Target Reader? ” Jonathan Kantor's Bio. Jonathan Kantor is 14-year white paper marketing veteran. Jonathan Kantor's Tip. Jonathan Kantor Recommends. Janice King. MORE >>

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Share one example of ROI tool/strategy that has worked either for you or your client." " Ardath Albee. Blog Marketing Interactions Twitter Ardath421. "Depth of Engagement" Ardath Albee's Bio. Ardath Albee's Tip. MORE >>

In the new world marketing, Russell Sparkman, of Fusionspark Media , urges us to use transmedia storytelling. We asked Russell Sparkman "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Russell Sparkman of Fusionspark Media is a veteran New Media marketing communications producer & consultant, having produced content marketing projects for the web since 1999. Russell Sparkman. Blog FusionSpark Twitter Fusionspark NewMedia2012. " Russell Sparkman's Marketing Prediction for 2010. Recommended Resources. Over to you. MORE >>