2009

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

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It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. It also puts us in a reflective mood as we ponder over what has transpired and how we have come out of this year stronger than we went in. Read on to get their insights. Recommended Resources from B2B Marketing Experts. Blogs. via Beth Harte). Books.

ClickLaunch: What Matters NOW - Things to Think About and Do in 2010

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Thunder. Rolling Thunder. You can hear and sense it coming. Similarly, I knew that some fantastic content was coming our way when a few weeks ago, over a cup of hot tea, Rajesh Setty had mentioned to me that he was contributing to an eBook that Seth Godin and Ishita Gupta were putting together. So, here it is… What Matters Now - Things to think about (and do) this year. Seth Godin. Go ahead.

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

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We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Crafting White Paper 2.0 Jonathan Kantor.

ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing

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The old interruptive model of marketing doesn’t work. We know that. So, how do we marketers make meaningful connections with our customers through marketing that is truly valuable to their lives? Marketing strategist Bob Gilbreath’s new concept, Marketing with Meaning , represents the next evolutionary step in a progression following direct marketing and permission marketing.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Connect the Docs

It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. It also puts us in a reflective mood as we ponder over what has transpired and how we have come out of this year stronger than we went in. Read on to get their insights. Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. Jonathan Kranz.

ClickInsights: How to make marketing messages memorable?

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Think quickly. Which marketing slogan or jingle can you hear in your ear? Which marketing logo or picture appears before your mind's eye? Why do we remember only some marketing messages over others? What are characteristics of a memorable marketing message? We have invited B2B Experts to shed light on the following question: "What can B2B marketers do to make marketing messages more memorable?

ClickInsights: What is your favorite case study? Why do you like it?

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Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? We have invited Case Study Experts to answer this query: "Give one example of your most favorite case study and why you like it" Cindy King. Blog CindyKing Twitter CindyKing. Cindy King's Tip. Blogs.

ClickInsights: What is your favorite white paper? Why do you like it?

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White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? We have invited White Paper Experts to answer this query: "Give one example of your most favorite white paper and why you like it" Read on to get their insights. Jonathan Kantor. Jonathan Kantor's Tip.

SME 2

ClickInsights: Aggregating the Best Content in B2B Marketing

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The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? We have invited Tony Karrer to share his insights on content aggregation. and Ph.D. in Computer Science.

ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook

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ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. We feature top notch industry experts and thought leaders and get an exclusive insider view into their latest creation. T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. We have invited Howard J. Howard J. Howard J. Sewell. Howard J.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

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ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Blogs. via Beth Harte).

ClickLaunch: The Content Marketing PlayBook

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ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. We feature top notch industry experts and thought leaders and get an exclusive insider view into their latest creation. We have invited Joe Pulizzi and Jonathan Kranz the authors of The Content Marketing Playbook to get an insider look into the making of this great and informative eBook. The key?

ClickInsights: How should case studies be used in marketing activities versus sales activities?

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ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. Blogs.

Happy Sixth Month Blog Anniversary!

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Six months ago we embarked on the ClickDocument: Connect the Docs blogging journey. It has been a thoroughly exciting adventure! Thank you Readers and Panel of Experts. Readers - A big thank you for reading, subscribing and for your enthusiastic involvement! Thank you for your support and encouragement. White Papers Experts. Follow ClickInsights White Paper Experts on twitter with one-click.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

ClickInsights: How to choose a white paper syndication partner?

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ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predicitions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. Find White Papers.

FAQ 2

Guest Post: The Simplest, Most-Efficient Way to Write a Case Study: The story behind the Making Your Case ebook

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I was introduced to Jonathan Kranz by Michele Linn a few months back. Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. Jonathan Kranz is the principal of Kranz Communications and a 13-year copywriting veteran. Advanced tips for making your case study more engaging, more credible — and ultimately, more productive. Jonathan Kranz.

Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009

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Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing. Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Better clients.

FAQ 2

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

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ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Blogs. via Beth Harte).

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Guest Post: Rebel Brown - Rolling Thunder - Powering Momentous Market Launches

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I met Rebel Brown through our common friend Ardath Albee earlier this year. Rebel is a go-to-market strategist specializing in start ups, turnarounds and start-arounds in the high technology arena. Rebel is a regular contributor to our ClickInsights B2B Experts Interview Series and her guest post today focuses on Powering Momentous Market Launches. Rebel Brown. Rebel Brown's Guest Post.

ClickInsights: 3 important components that will make a great case study

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ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. Blogs.

Logo Inspiration for Branding and Identity

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A strong visual identity starts with a memorable logo. The best logos are those that can transcend time while also being relevant to its brand. simple yet effective logo can stand being modernized (think Pepsi) without losing its essence. Here they are, in no particular order: 3M. 9Rules. Pepsi. Fedex. Leica. Miint. Ecogive. inKing. The Color Cure. Atari. Shell. London Underground.

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

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ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predicitions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. Blogs. Books.

FAQ 2

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Content Marketing Event: New Media 2012

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Social and geopolitical changes, combined with economic and environmental factors, are rapidly altering, twisting and shaping the online landscape. While it's daunting to keep track of how far we've come in the past few years, it's absolutely staggering to imagine what New Media will look like in the next 3 years. Russell Sparkman. Blog FusionSpark Twitter Fusionspark NewMedia2012.

ClickInsights: How can B2B marketers use content effectively for demand generation?

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ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Blogs. via Beth Harte).

Best of ClickDocuments "Connect the Docs" Blog in 2009

Connect the Docs

2009 was the first year of Connect the Docs. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. You and I live in an era when creating and distributing content have become democratized. What is Content Marketing? Why should I care about Content Marketing? Where do I get started? How do I apply “Content Marketing” concepts? The 4P's of Content Marketing. Purpose. Persuade. Customer.

What's the Plan?

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As you head into to 2010, no doubt you'll be thinking about business goals. Perhaps you already have a mental to-do list: blogging and Tweeting more, networking more, starting a Facebook group or uploading video content. Once New Year's has worn off, you just want to jump in and get started. They're great intentions, but you'll never achieve them without a plan. Start your year off on the right foot with an editorial calendar that breaks your blogging and social media agenda down into manageable tasks. The calendar should plot out at least a month, and up to six months of content.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

How Shopping Can Help You Become a Better Marketer

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Love it or hate it, the holiday season is a largely commercial event. Those of us who dread shopping can at least look at the annual exercise as a good opportunity to analyze our own experiences as customers - then figure out how to replicate the positive experiences in our own marketing efforts. Your purchasing decisions are often made for reasons of convenience or affordability; but what kind of stores make you actually enjoy shopping? "But there's something else that's far more important, something disconnected from what's produced but certainly related: how you made the customer feel.

Participation Inequality Online: Don't Panic if Your Blog doesn't Get Comments

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Whether we're writing a blog post, article or ebook, we're all hoping for the same thing. reaction. A few dozen comments and a spirited discussion would be nice. Or at least a sign that someone is out there. Blogging can be tough - especially in the beginning - because it's a one-sided conversation. The risk is that, without the immediate affirmation we want, panic sets in and we go off track and off topic, forgetting what our point was in the first place. She recalls meeting a woman at a party and talking about their respective jobs. left the party baffled." " Great advice.

The Importance of Powerful Visuals in Content Marketing

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Content isn’t just about text anymore. In fact, too much text can harm your efforts to engage an audience. With peoples’ shortening attention spans, you need to think visually, and use powerful visuals to attract and connect with your audience. People now post over 14 million photos a day on Facebook. Video content isn’t far behind. Easy-to-use cameras, video cameras and cell phones make it incredibly easy to shoot pictures and record video, and then share it online. The old adage, “ Show don’t tell ” is critical to successful content writing and marketing.

11 Marketing Lessons to be Learned from Driving

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I drive my kids to all the places they need to be and tackle a zillion questions along the way. If you have an inquisitive 7 year old son like mine and drive around with him as much as I do, every minute with him in the car becomes an opportunity for many fun games, storytelling, being silly and also teaching him life lessons. As I keep dolling out these life lessons to my son at every opportunity I can while driving, I have been reflecting on the many marketing lessons we learn from an activity you and I do every day - Driving. 11 Marketing Lessons to be Learned from Driving. STRATEGY. Monson.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Time to Analyze your Content: What Worked and What Failed?

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As the end of the year approaches, it's a good idea to shift focus from content to analysis. What has worked for you the past year and what hasn't? What was hot and what was not? While people move into vacation mode, there's no harm in producing a little less content in order to focus on maximizing results in the coming year. Not effort. Results. Here are some questions to ask yourself: What content has been most effective in terms of traffic, buzz or comments? Spend more time thinking about how you can replicate efforts that have already worked. Are you going to where your audience is?

Are You Ready for Black Friday and Cyber Monday?

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Holidays are fast approaching which means spending time with your family and loved ones, time off work for most of us and, of course, overspending on gifts and merchandise. The notorious Black Friday is usually perceived by analysts as being the main major marketing event that launches the Holidays' spending frenzy. It is soon followed by Cyber Monday , which sort of launches the same wave of spending though in the online space. This is a great time for retailers, etailers and affiliate programs. Or is it? Are you prepared for Cyber Monday's frenzy? 1. Increase your marketing budget.

What is HARO?

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Chances are, if you're not a journalist, you haven't heard of HARO. It stands for Help A Reporter Out, and it's a site that was created to help journalists connect with experts or sources to interview for articles that they're writing. Chances are, you're thinking: OK, but I'm still not a journalist, so why is HARO useful to me? Well, if you're blogging or creating content regularly, you are similar to a journalist in some ways. You're trying to come up with interesting ideas, connect with an audience, and potentially find interesting sources to interview. Spread the good karma. 3. Bingo!

How to Be a Content Marketing Winner

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Do you feel like a content marketing loser? Like even though you're using the same strategies as the celebrity bloggers, the crowd keeps passing you by? In a super post about "getting lucky" in the content marketing world , Tracy Feit Love breaks it down to this memorable example: "Two guys walk into a bar (humor me here). The first guy walks up to a woman and says, 'Hi. make a lot of money and drive a really fast car, so you will definitely want to go out with me. Here’s my number. When you’re ready to go out, call me.'. Have you tried Davio’s Cucina?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Happy Holidays, Content Marketers!

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Now that Halloween is behind us, watch out for fruitcake and Jingle Bell Rock. The holidays start earlier each year, which is unfortunate for those of us still mourning summer. But, in terms of content marketing, it's a great reminder to stay seasonal, relevant and creative. This doesn't mean jumping on the consumer bandwagon, in fact it may mean helping people do just the opposite. Read on for eight tips on how to ready your content for the holiday season. 1. Wrap up a gift. Put something in a box with a ribbon on top and it becomes a gift. great read on this is Andy Nulman's book Pow!