Whether you watch them on TV, hear them on the radio, read them online or in the newspaper - you absorb a lot of information through interviews. News organizations rely on interviews to get information from authority figures and to show the different sides of a story. Your favourite magazines use interviews to profile interesting people and find out what makes them tick. You are just as capable of using interviews in a content marketing strategy. Interviews kill two birds with one stone, in that they demonstrate an interest in the interviewee and put you on their radar. Do some research. MORE >>

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. One of the many goals of B2B marketing is to continuously forge better customer relationship. Please focus on prospect presale engagement" Read on to get their insights. Recommended Resources from B2B Marketing Experts. MORE >>

It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. It also puts us in a reflective mood as we ponder over what has transpired and how we have come out of this year stronger than we went in. have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Read on to get their insights. Recommended Resources from B2B Marketing Experts. Blogs. Forrester Blog for Interactive Marketing Professionals. Tom Pick's blog Webbiquity. MORE >>

Too many whitepaper providers are hiding their documents behind a registration process. Not only does this obstacle prevent many users from going forward and download your whitepapers, it also annoys a lot of them (me included.) Furthermore, some of your competitors are not using a registration process to distribute their papers, which helps them stay ahead of the crowd. The Need for Registration. Many providers will argue that registration is an essential component of whitepaper distribution since that is what generates leads. Otherwise, would the effort be worth it? Yes, it would. MORE >>

Thunder. Rolling Thunder. You can hear and sense it coming. Similarly, I knew that some fantastic content was coming our way when a few weeks ago, over a cup of hot tea, Rajesh Setty had mentioned to me that he was contributing to an eBook that Seth Godin and Ishita Gupta were putting together. The eBook would include ideas from several thought leaders on what they think will matter in 2010 - somewhat similar to the special sections that Times runs just before the new year. So, here it is… What Matters Now - Things to think about (and do) this year. Seth Godin. Rajesh Setty. Over to you. MORE >>