Sat.Jul 09, 2011 - Fri.Jul 15, 2011

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Are we killing our customers with engagement?

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Facebook is seeing a decline in use. Studies show that users are un-Liking business pages. Consumers are getting savvy and more jaded about businesses use of social media—and they’re responding negatively. The thing is, it’s our own fault. So, lots of companies have done just that. Sure, there are exceptions. Those customers are a minority, though.

The Myth of Business vs. Personal Profiles in Social Media

B2B Marketing Insider

Like most people I started out using social tools for very distinct purposes. LinkedIn was for connecting with current and former colleagues. Facebook was for friends. Twitter took me a little longer to figure out but basically I decided it was where I would share professional content and opinions. So the question is: can we be distinct people or personalities on different social sites?

Does +K affect your Klout score? (and other juicy Klout nuggets!)

grow - Practical Marketing Solutions

I’ve been wondering about this new +K function on Klout — an ability to reward people for their “influence&# on certain subjects.  In fact I thought the development was somewhat disturbing because it seems to invite people to game the system. “We put it out for a few reasons – to drive engagement and to help build-out our models around topics.&#. Interested?

Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone

Conversionation

ExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it). It’s an exhaustive overview of how one significant device in the whole mobile explosion, being the smartphone, impacts the way people communicate, network, transact and shop. Many industry people talk about mobile, just as they talk about social: as a separate and tangible channel. this year.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. In essence, this is what we do. Introduction. Objectives. Generate increased digital visits to your website. Complement current  marketing efforts. Increased leads.

The Future of Buyer Personas is Social - Part 2

Tony Zambito

Image by daniel_iversen via Flickr. In part 1 of this reflection on the future of buyer personas, I focused on how it is important to leave some of the major misconceptions about buyer personas behind in order to peer into the future.    Without a doubt, we are seeing the most dramatic change in buyer behaviors since post World War II.  The Connected Buyer. Follow @TonyZambito.

Hashtag Stuffing Doesn’t Work for B2B Twitter Accounts

Social Media B2B

Stuffing tweets with high-traffic hashtags has been common practice since the advent of the hashtag in 2007. The thinking behind this is simple. Your followers see your tweets in two ways: in their stream and in search. If your B2B company is just starting on Twitter and doesn’t have many followers, then you need to get more attention from search. The problem? It doesn’t work. Results. What Works.

B2B Marketing Automation Industry Size and Segments

Customer Experience Matrix

As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. This provides an interesting overview of the industry. The segments are defined based on revenue. Installation counts are: Looking at the raw percentages doesn’t make much sense since businesses in each group are quite different.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Or do you make the copy interesting so people will be eager to read it and pass it on? Both, of course. And here’s how: Choose your keywords wisely. Note : Not sure how keywords work? Know the tricks of the trade.

How to Write Copy that Reads Like a Bestseller

Savvy B2B Marketing

Does your marketing copy grip your readers, drawing them in and pulling them along; or does it send them into a semi-catatonic state more conducive to REM sleep than taking action on your offer? As a writer who makes her living as a content marketer (website copy, e-books, blogs, etc), but aspires to be the next J.K. Good business writing does not have to be staid and boring. More posts by Jamie.

B2B Marketing Tactics That Work Today

B2B Marketing Insider

Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner  from Citrix and Greg Holzrichter from Virsto Software. The topic is B2B Tactics That Work (And Those That Don’t ). I am often asked “what is the best tactic in B2B Marketing for driving leads, pipeline or new sales?&# The Hottest Topics in B2B Marketing. What’s hot in B2B Marketing? QR codes?

Bridging the Content Chasm for B-to-B marketing automation and lead generation

Sales Lead Insights

There’s a new marketing term that I’m hearing more and more often - “the Content Chasm”. Changing buyer behaviors require B2B marketers to communicate with prospects and customers in new ways. By delivering content that is personalized to the prospective buyers' roles, where they are in their buying process and their personal preferences for consumption.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Is Lady Gaga and your Brand a good match?

Buzz Marketing for Technology

Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga. So we deployed our social data analysts to look at the Lady Gaga audience and our client’s audience to see if indeed there was a good fit for this brand. hope you will enjoy this report. Indeed we live in exciting times as marketers!

Savvy Week in Review: July 15

Savvy B2B Marketing

Hopefully your summer has started with a bang! Whether you're looking for ways to escape the heat or turn up the sizzle, we've got a tremendous lineup for you this week. Read on and enjoy! 7 Key Steps to Being Seen as the Best in Your Field by @lizstrauss. Though this article is written with an individual in mind, the same tactics can be applied to a company as well. Loved this post!

Turn the beat around. Let’s blog upside down

grow - Practical Marketing Solutions

I’m asked to review a ton of blogs.  Some of them are pretty sorry.   But with just a few little tweaks, they could be really great.  Here are the three biggest beginner blogging mistakes I see every day … 1) Blogging upside down. When most people tell a story, it’s linear. There is a beginning, a middle, and an end. Problem is, people who read blogs have ADD.  Anybody do that?

Online Persuasion: How to Write to Create Desire

Writing on the Web

When writing online , how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about  emotional triggers AND provide reasons to act. It’s easier than you might think.  Stephen Denning writes about this in his book  The Secret Language of Leadership , and these lessons for leadership communications are applicable to writing web content. Stories.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

11 Things You Don't Know (But Should) About Google+ [Cheat Sheet]

Hubspot

As we discussed in our post yesterday, Google+ is growing rapidly , and it seems that Google has opened up the invite flood gates to allow more people to join. But once you get invited and actually set up a Google+ account, then what? This handy guide uncovers some of the mechanics and shortcuts to help you successfully use Google+. Marketing Takeaway. New tools come and go. Stay tuned!

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Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.

PWB Marketing Blog

According to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S. search engine marketing dollars goes to Google AdWords. Microsoft and Yahoo get a measly 8% of all US search ad dollars each. The choice is clear. Google dominates the search advertising landscape. The Internet advertising landscape can be divided into two halves – search advertising and display advertising. Google is quickly becoming a dominate player in display, too.

Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars.

PWB Marketing Blog

Why Publishers Need Early Adopters, Annoying or Not

B2B Memes

Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. If anything, the B2B industry needs to encourage early adopters, not bemoan them. Trade publishing has declined for plenty of other reasons as well, but resistance to new technologies and modes of communication has been a critical factor. But few publishers need to be warned against that.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing. Our just-released update to the B2B Marketing Automation Vendor Selection Toolkit (VEST) shows that client counts grew just over 50% over the year ending in June, compared with nearly 100% growth for the year ending last December. That’s a marked decline, and the pattern is consistent across individual vendors: although some grew faster than others, each grew slower than during the previous period.* You might think the slower rate is expected because each period starts from a larger base.

6 Social Media Marketing Strategy Mistakes to Avoid

WindMill Networking

Social media marketing (SMM), also sometimes called social network marketing (SNM), is a strategy that helps you build a network of customers and potential customers, stay in touch with those who are interested in your products and services, and ultimately build your bottom line in the form of additional sales. Here is a look at 6 mistakes you should avoid: 1. Too Little Content. Too Many Updates.

Expert Advice for B2B Marketing: 5 Tips from Thought Leaders

Fearless Competitor

B2B Demand Generation | 5 Tips from the Pros. In this terrible economy, business leaders need simple, actionable information to improve revenue results. This post shares that. Jon Miller, Co-Founder and VP Marketing at Marketo distilled advice from top experts in B2B marketing, I thought we should share it with you , as it’s simple and clear. It’s is our hope it gives you action items to work on today. Thanks for sharing it, Jon. The Top 5 Tips for Better B2B Marketing are: 1. Start with a Solid Base. The quality of the foundation is paramount. Use Push AND Pull Tactics. Innovate.

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14 Sanity Saving Apps For Business Travelers

It's All About Revenue

by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. Luckily, the connectivity to travel information, news, music, social networks mobile apps provides can help keep you sane – even after your fifth whole-body scan of the week. Twitter Mobile App.

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

How Are B2B Companies Using Content To Grow Business?

PWB Marketing Blog

Business marketers know that generating sales leads is based on a variety of demand generation and branding factors, such as effective integration of new and traditional media, thought leadership, social media presence, and more. New research shows more content means more sales leads. study by HubSpot asked 4,000 B2B and B2C businesses how they are successfully driving traffic and generating leads. The data showed that companies that generated more content generated more sales leads. Businesses with over 400 indexed pages generated the most traffic and leads.

How Are B2B Companies Using Content To Grow Business? | PWB.

PWB Marketing Blog

B2B Email Creative: A 5 Point Checklist

The Point

Is your lead generation email ready for primetime? Measure it against these 5 criteria before hitting “send.”. 1. Get to the Point. By the time your reader is done with the first paragraph, does he or she know what the offer is, why he/she wants it, and how to get it? Sell the Offer. Is the offer mentioned early and often? Multiple Calls to Action. Highlight Key Messages. Avoid “White Box Syndrome.”

Savvy Speaks: Top Presentation Strategies for Women

Savvy B2B Marketing

This article has been selected for DeFinis Communications' “Top Presentation Strategies for Women” Blog Carnival. Enjoy posts from a variety of exceptional bloggers at [link]. More and more, as content marketing becomes mainstream for all kinds of businesses, presentation skills are an important part of any marketing arsenal. Wendy. It gets lost. My advice? Jamie. Think about it.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Savvy Toolkit - When It Comes to Content our Appetite is Insatiable

Savvy B2B Marketing

Well it seems despite all the noise and additional content channels the new media revolution has created that B2B buyers still can't get enough. The even print gets a boost from 37 to 48%. Areas that buyers are asking the waitress to hold are Offline events such as seminars and surprisingly Word of Mouth. Take a look and see if there is anything that makes your mouth water