2017

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If I didn’t have Worldly Responsibilities

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If I didn’t have worldly responsibilities, I would possibly be climbing mountains. Because, 2 eyes, 1 lifetime, 1 soul is not enough to enjoy God’s work from mountain peaks. This shot was taken from my tiny camera at about 14,000 ft in the Inyo National Forest on my way to bagging the Mt. Whitney peak. … Continue reading If I didn’t have Worldly Responsibilities. Nature/Wonder Travel/Adventure climbing hiking

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Grow up and Stay Cool

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“I no longer have patience for certain things, not because I’ve become arrogant, but simply because I reached a point in my life where I do not want to waste more time with what displeases me or hurts me. I have no patience for cynicism, excessive criticism and demands of any nature. I lost the … Continue reading Grow up and Stay Cool. Life/Experiences

What Life is All About?

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I think this is what life is all about… preparing hard… trudging up the bloody hill (well, in this case it is the steep stairs) …and being dressed to impress when show time eventually arrives. Life/Experiences Parenting/Growing up hill life

There is nothing Sexy about being a Parent

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There is nothing sexy about being a parent. It is often boring and tiresome. Day after day, week after week, month after month, year after year…you wake up and do what humanity has done for its off spring to thrive. Yet, when Kumar wakes up before all of us…then starts nagging us to wake up … Continue reading There is nothing Sexy about being a Parent. Parenting/Growing up parenting

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Should all Good Things Come to an End?

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I don’t know when and where this rose shot out as a bud. I don’t know when and where it blossomed. I only know when and where I got it. I went to the temple a few weeks back where they distribute flowers, fruits and nuts. That is the day I got this rose. I … Continue reading Should all Good Things Come to an End? Life/Experiences end good things

Live Near a Place of Worship

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Faith is the bird that feels the light when the dawn is still dark. – Rabindranath Tagore When I was a young girl, Thatha and Appa told me – “Kovil illa oril kudi irruka vendam” It means “Don’t live in a city or town that doesn’t have a place of worship.” ” Thankfully, I have always … Continue reading Live Near a Place of Worship. Holidays/Festivals Life/Experiences faith temple worship

Miles to go before I sleep

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It is one of those evenings that I really want to end. I am sleepy and tired. I just want to get in bed and not wake up until my body has had enough rest. Alas, I can’t do that… yet. So, I put on my plastic smile and trudge along with the boys. I … Continue reading Miles to go before I sleep. Life/Experiences Parenting/Growing up miles sleep

Emptiness

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There’s just something obvious about emptiness, even when you try to convince yourself otherwise. Sarah Dessen, Lock and Key. Life/Experiences empty

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Quota on seeing the Evening Sky

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“That’s the nature of being a parent, Sabine has discovered. You’ll love your children far more than you ever loved your parents, and – in the recognition that your own children cannot fathom the depth of your love – you come to understand the tragic, unrequited love of your own parents.” ” – Ursula Hegi, Stones … Continue reading Quota on seeing the Evening Sky. Life/Experiences Nature/Wonder Parenting/Growing up evening quota sky

5 LIFE Changing Poems YOU Should Read

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IF By Rudyard Kipling If you can keep your head when all about you Are losing theirs and blaming it on you, If you can trust yourself when all men doubt you, But make allowance for their doubting too; If you can wait and not be tired by waiting, Or being lied about, don’t deal … Continue reading 5 LIFE Changing Poems YOU Should Read. Life/Experiences Story/Poetry changing life poems

Every Day Life is very Interesting

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Many of you ask me – “Ambal – How do you have so many things to say about every day boring things and occurrences?” ” I don’t know quite know how to answer that question. So, let me do a show-and-tell. Top: #dominantalleles (or something of that sort) Gets the fix-things-and-help-Amma genes from both sides of … Continue reading Every Day Life is very Interesting. Life/Experiences Parenting/Growing up interesting life

Turning Cynic?

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I can feel it. I can feel it crawling on me. When I look back, I think 2017 might stand out as the year…that I started turning cynical. I kid you not. Slowly and steadily, my cynic index is growing. Take for example, yesterday evenings happenings. Kumar didn’t return home travel until later in the … Continue reading Turning Cynic? Life/Experiences Parenting/Growing up Uncategorized

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

A Man is a Dog’s Best Friend?

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A dog will teach you unconditional love. If you can have that in your life, things won’t be too bad. – Robert Wagner. Life/Experiences dog rainbow

The Truth is so Brutal

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Everybody knows that the dice are loaded Everybody rolls with their fingers crossed Everybody knows the war is over Everybody knows the good guys lost Everybody knows the fight was fixed The poor stay poor, the rich get rich That’s how it goes Everybody knows Everybody knows that the boat is leaking Everybody knows that … Continue reading The Truth is so Brutal. Life/Experiences brutal truth

Glorious Childhood

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“Because children grow up, we think a child’s purpose is to grow up. But a child’s purpose is to be a child. Nature doesn’t disdain what lives only for a day. It pours the whole of itself into the each moment. We don’t value the lily less for not being made of flint and built … Continue reading Glorious Childhood. Nature/Wonder Parenting/Growing up child childhood glorious

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The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.) But if you are you looking for the best content marketing examples you’ve come to the right […]. Content Marketing

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

Illustration by Hea Poh Lin. In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. But, produce massive amounts of it to get in front of customers. Where nearly 1500 blog posts are posted every minute. Whereby over 200 million email message are sent every minute. Why An Illusion.

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place. Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. The list is broken down by stage of the funnel. This could be a “contact us” form or a form to download gated content, such as an ebook. Brand campaign.

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An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises. And yet it’s because of those compromises that campaigns often don’t perform as well as they should, and so, results fail to meet expectations.

25 B2B Engagement Tactics For All Marketing Funnel Stages

bizible

With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? At which of the marketing funnel stages are prospects prepared for various types of outreach? Here are 25 different engagement tactics, organized by funnel stage, and designated by category -- content, social, paid media, direct mail, and events.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

The Demise of the White Paper is Greatly Exaggerated

The Point

If you can say anything about marketers, it’s that we love obituaries. Yes, we love to declare things dead. Inbound Marketing? The MQL? Lead Funnels? Outside the rarified air of marketing punditry, however – i.e. in the land of marketing practitioners – all three of these concepts are still alive and well. Why all the premature death notices? Amongst those strategies, according to Dun: 1.

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MarTech: Top 100 Influencers and Brands

Onalytica B2B

Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. WHAT ARE THE INFLUENCERS SAYING? We reached out to some of the top influencers on our list to ask them for their views on MarTech. 22.78.

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Matrix of 31 Marketing Funnel Metrics [Infographic]

bizible

Marketing funnel metrics are always at the forefront of a B2B marketer’s mind. We’re constantly looking at conversion rates, cost data, social shares, open rates, and click-throughs -- just to name a few. While different teams focus on different metrics (because we’re all running different marketing strategies), how do all of these metrics compare to each other? click to enlarge).

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Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

Illustration by Gregory Cresnar. B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years. This is being felt by the supply-chain side of businesses acutely.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. 1) Google Search Console.

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The 4 Levels of Sales Intelligence

Your Sales Management Guru

The Four Levels of Sales Intelligence. By Jeb Blount, Author of Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal. The speed and complexity of the modern marketplace is the domain of intellectual agility. IQ—how smart you are. Fixed and baked into your DNA. AQ—how much you know. Makes IQ relevant. Makes more time for human relationships.

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Rethinking Buyer Personas In An Era Of Digital Transformation

Tony Zambito

by Louis Prado. In the past five years, we have seen exponential disruption each year in multiple markets. Digital technologies and resulting transformation turning markets literally inside out. Fundamentally reshaping markets in five years’ time compared to the fifty to seventy years it may have taken to build up a market. Revenues falling by as much as 40% and many drivers switching to Uber.

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). GetApp.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

5 Bold Ideas for Content Strategists in 2017

B2B Marketing Insider

You’re a high-level thinker. A problem solver. And a communicator worth an audience’s attention. So, you understand why bold ideas matter in content strategy. Without the vision to think bigger and better, companies usually get lost in content shock. People used to vote with their wallets, and now they vote with their time. If you […].

New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

Illustration entitled Insight by Yu Luck. The digitization of the global business economy has been taking place at an unprecedented rate. Consider this. Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. Today, the complete reverse has happened. Such transformation will also redefine what it means to acquire buyer insights.

How to develop buyer personas for B2B marketing

Tomorrow People

Creating buyer personas is a powerful way to build the audience understanding every B2B marketing department needs for success, and an essential part of your campaign research. b2b promotional campaigns buyer personas

Is Your Content Fresh Enough to Attract Google?

B2B Marketing Insider

So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content. Many marketers don’t take the full scope of freshness seriously enough, favoring new content but neglecting […]. The post Is Your Content Fresh Enough to Attract Google? Content Marketing

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.