2016

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Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business

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I met Naveen Lakkur and Dr Liz Alexander under very interesting circumstances through our common friend Rajesh Setty. Each of their life story reads like an Oscar award winning movie. But, I’ll save the story of the meeting for another day. Naveen Lakkur  and Dr Liz Alexander recently launched a book titled FOUND: Transforming Your Unlimited Ideas into … Continue reading Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business. Related posts: Launch: Quickly Propel Your Business Beyond the Competition. Content Marketers Must Read Book of the Week!

Key to 2016: Personalize Marketing with the ICE Formula

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What will successful B2B marketers to be doing more of or differently in 2016? That question was recently posed to me and other thought leaders who contribute to B2B Marketing Zone, and 25 responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. The answers to that … Continue reading Key to 2016: Personalize Marketing with the ICE Formula. Related posts: Future of Marketing – Technology Enabled Personalized Marketing. Future of Marketing – Listen. Educate. Engage.

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Blueprint of Every Fight Ever

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There is something to be said about witty guys. They make by day and rule my heart. Last week, as some tension escalated in the Kumar household, Adi sprung to action to lighten up my mood with his wit. He also brought this “Every Fight Ever” video to my attention. Related posts: How to Fight Writer’s Block. Every Act of Kindness Originates Deep in the Heart.

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Bharathiyar’s Chinnanchiru Kiliye

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Some poets pull the chords in your heart and brings about a myriad of emotions. One of my favorite poets of all times is Bharathiyar. think I might even have a huge crush on him. His poetry has influenced my outlook on life. I want to live a free-spirited and forward-thinking life like him. I try … Continue reading Bharathiyar’s Chinnanchiru Kiliye. Related posts: Flying a Kite on a Hill. Sickness in Winter. Culture. Traditions. Immersion. New Beginnings. Life/Experiences Parenting/Growing up bharatiyar carnatic music

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

This Too Shall Pass

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There are days when we all need the reminder “This Too Shall Pass” Those are the days that I go back and read Theodore Tilton’s The King’s Ring. I. Once in Persia reigned a King, Who upon his signet ring Graved a maxim true and wise, Which, if held before his eyes, Gave him counsel, at … Continue reading "This Too Shall Pass".

Look at the Sun Rays

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Several years ago, I took the boys to an outdoor telescope viewing event on a dark night. We saw a bunch of stars through the telescope. One of the stars (I forgot which one it is) was so gorgeous. Adi asked the astronomer how long had the light taken to travel from the star to … Continue reading "Look at the Sun Rays".

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Even my Coffee is not my OWN

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I understand nothing belongs to ME. I do. We came with nothing. We leave with nothing. I get it. That said, everything gets raided by the boys. My books. My laptop. My phone. There is no privacy even in the bathrooms. Speaking of bathrooms, when you live with 3 boys, the toilet seat is always … Continue reading "Even my Coffee is not my OWN". Parenting/Growing up parenting

Writing is very Lonely Work

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Writing is very lonely work. You sit at your laptop and bleed your heart out. Not my phrase, it is Hemingway’s) You don’t do it for anybody on this planet. You do it simply to cope with the craziness of life. You write to heal yourself. And, then, you does the most courageous thing. You … Continue reading "Writing is very Lonely Work".

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

#?ToStrive? ?#?ToSeek? ?#?ToFind?

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#‎tostrive‬ ‪#‎toseek‬ ‪#‎tofind‬ Through all the ups and downs, through the sunny and windy days, through the stormy and rainy days, through the stable and unstable days, I’ll give everything a shot that it deserves, I’ll do whatever it takes, I’ll walk with you, I’ll move across the world or country… just because you ask … Continue reading #‎ToStrive‬ ‪#‎ToSeek‬ ‪#‎ToFind‬. Life/Experiences family support

Carnatic Music : Varnam Mashup : DIY Austin Raga Labs

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It all starts with an idea. During one of our numerous chats, my sister-in-law Rema Hariharan said she and I should collaborate and bring DIY RagaLabs to Austin. Rema’s daughter Shakthi was part of Indian RagaLabs twice before, both times in Houston. It was our desire to put Austin on the map of Indian Raga! … Continue reading Carnatic Music : Varnam Mashup : DIY Austin Raga Labs. Life/Experiences Parenting/Growing up austin music ragalabs

Seat of Speculation

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This post is going to be very intense. So, brace yourself. Grab a hot or cold drink and find a quite place to read it and take it all in. read a lot about the brain, emotions, people and more. have had the most interesting curve balls thrown at me. Aren’t life and … Continue reading Seat of Speculation. Life/Experiences lessons life

Standing on the Dock of the Bay

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My neighbor was going to take us boating this weekend. However, the currents were high and it wasn’t safe to launch…so, spent a few minutes on the dock. The photo is on one of the many beautiful docks on Colorado River. It  reminds me of the The Dock Of The Bay. Holidays/Festivals Nature/Wonder bay dock

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

The Remains of The Evening

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A guy. His girl. And, their dog. Planning world domination over a cup of coffee. would like to say something interesting like the above…but, unfortunately, that isn’t the story. The actual boring story goes like this. A guy. His girl. And, their dog. The girl came back home dog tired. The guy worked at … Continue reading The Remains of The Evening. Life/Experiences actual evening story

Beautiful Country Roads

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I drove hurriedly through some beautiful country roads in North Austin today afternoon. Due to the recent rains, the country side was lush green. Life/Experiences Nature/Wonder country green roads

Summer Solstice

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Today happens to be a very special day. It is First Day of Summer. Full Moon. Summer Solstice. Longest Day of the Year. Call it whatever. The skies never cease to amaze me. Nature/Wonder summer

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Red Rice Dessert

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That summer vacation, I was in my Chittappa (Uncle) and Chitti’s (Aunt’s) house. It was election year. The local TV channels had movie and election news marathon. My cousins and I were glued to TV during the movie runs and played outside during the election runs. Chitti made all kind of fun snacks and desserts … Continue reading Red Rice Dessert. Food/Health Life/Experiences Parenting/Growing up dessert red rice

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The Case of the HOT Parangikai (Pumpkin) Kootu (Dish)

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With really good intentions, I made Parangikai (Pumpkin) Kootu for dinner today. even ground masala to make the Kootu from scratch. Unfortunately, I might have grossly miscalculated the red chillis (cayenne pepper) that the Kootu needed. One little taste of the Kootu and the boys said “No” They decided to eat the rotis … Continue reading The Case of the HOT Parangikai (Pumpkin) Kootu (Dish). Food/Health Life/Experiences Parenting/Growing up dish hot

On Purging

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Purging is part of life. We purge body cells every day without realizing it. We purge bad memories. It is hard to do.but, we do it. However, you know what is the hardest thing to purge? One’s book shelf. It stores so many memories and so much knowledge. It is the place that marks how … Continue reading On Purging. Books/Writing Life/Experiences book purging

Prasadam Tradition

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It looks like some aluminum foil package. Does it not? Possibly something that would be packaged for astronauts. It is not. It is very precious. Today morning, my friend Lakshmi whatsapped me and told me that she would drop by to bring me some prasadam. Let me give you some background about prasadams. It is … Continue reading Prasadam Tradition. Food/Health Holidays/Festivals Life/Experiences pilgrimage tradition

Niceness is Underrated

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I am not a big believer in “Days” But, today is special. Because, niceness is underrated, we all need to work on it. Did you know that today is National Say Something Nice Day? Keep your word. Compliment others. Say “please” and “thank you” You know the drill. Holidays/Festivals niceness Underrated

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Right place at the Right time with the Right person

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Daddy always tells me that if is OK if you screw it up. You just have to make amends and get better. For several years of life, I couldn’t pick up the boys after school. I had my priorities all wrong. So, this moment…when the boys walk out of school…and I am there…to spot them…to … Continue reading Right place at the Right time with the Right person. Life/Experiences Parenting/Growing up amends growing up making pick up right person right place right time

Nature vs. Nurture

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#‎Harsh‬ ‪#‎Nature‬ meets ‪#‎Nurture‬ in Austin today. Thunder…lightning…pouring rain. Guess what parents do? Form a long pick up line to get the young’uns. My hypothesis: There is no end to humanity. Humanity will continue to thrive because it has gotten so good at caring for its young over eons. Life/Experiences Parenting/Growing up austin care humanity nature nurture parent rain

Experience Moments, One by One

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It just seems like I took Adi to the first school concert ever almost seven years ago. could hear the last few moments of the last middle school concert pass me by. So, as the clock kept ticking on me yesterday evening, I tried my best not to pay attention to it. I … Continue reading Experience Moments, One by One. Life/Experiences Parenting/Growing up life live moments

Let us Celebrate all the Small Wins

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We had a rather long day and a longer evening. cheered the boys up with some rather cheesy messages today. Also, to let the boys know how much I appreciate them, I cut some pieces of this devilish looking (and tasting!) pie for a late night snack. I don’t do this often. It is … Continue reading Let us Celebrate all the Small Wins. Food/Health Life/Experiences Parenting/Growing up celebrate small wins

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

How to Make a Great Toast

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Check out this great article on the art and science of making a great toast. How to Give an Awesome Toast. Life/Experiences toast

Spring Flowers

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The more often we see the things around us – even the beautiful and wonderful things – the more they become invisible to us. That is why we often take for granted the beauty of this world: the flowers, the trees, the birds, the clouds – even those we love. Because we see things so … Continue reading Spring Flowers. Life/Experiences Nature/Wonder flowers spring wild

Packaged Noodles with Turmeric and Kale

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The boys have been bugging me to make packaged noodles. Every time they say the word “packaged noodles” a cold shiver runs up my spines. They do understand the benefits of eating healthy.due to the health education in school, my non-stop conspiracy theories on the food/pharma industry and my carefully placed “healthy lifestyle documentary” watching … Continue reading Packaged Noodles with Turmeric and Kale. Food/Health Parenting/Growing up health kale noodles packaged turmeric

Neruda’s Poetry

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When there is too much going in my life, I try go back to where I find solace……within books. Today morning, in the midst of the rolling thunderstorms, I decided to walk over to the book shelves and pull out a treasure. This treasure was gifted to me in Summer 1999 by a treasure … Continue reading Neruda’s Poetry. Life/Experiences Story/Poetry neruda poetry reading

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

The Privelege to wash Kumar’s Dishes

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I know what you are thinking – “Adi is helping with the dishes. That is what she going to write about today.” ” Nah. That is not the story. Kumar never allows anybody to wash or rinse his plates. Possibly (? – I strategically placed the question mark for all you wise cracks who are going … Continue reading The Privelege to wash Kumar’s Dishes. Life/Experiences Parenting/Growing up dishes washing