2016

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Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business

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I met Naveen Lakkur and Dr Liz Alexander under very interesting circumstances through our common friend Rajesh Setty. Each of their life story reads like an Oscar award winning movie. But, I’ll save the story of the meeting for another day. Naveen Lakkur  and Dr Liz Alexander recently launched a book titled FOUND: Transforming Your Unlimited Ideas into … Continue reading Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business. Related posts: Launch: Quickly Propel Your Business Beyond the Competition. Content Marketers Must Read Book of the Week!

Key to 2016: Personalize Marketing with the ICE Formula

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What will successful B2B marketers to be doing more of or differently in 2016? That question was recently posed to me and other thought leaders who contribute to B2B Marketing Zone, and 25 responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. The answers to that … Continue reading Key to 2016: Personalize Marketing with the ICE Formula. Related posts: Future of Marketing – Technology Enabled Personalized Marketing. Future of Marketing – Listen. Educate. Engage.

Blueprint of Every Fight Ever

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There is something to be said about witty guys. They make by day and rule my heart. Last week, as some tension escalated in the Kumar household, Adi sprung to action to lighten up my mood with his wit. He also brought this “Every Fight Ever” video to my attention. Related posts: How to Fight Writer’s Block. Every Act of Kindness Originates Deep in the Heart.

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Happy Memorial Day

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It is not about the parties. It is not about the smell of the BBQ. It is not about the chaos of sales in the malls and car lots. It is not about hitting the beach or boating on the lake. It is NOT. It is about the guys and girls who left home and … Continue reading Happy Memorial Day. Holidays/Festivals memorial day

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Writing is very Lonely Work

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Writing is very lonely work. You sit at your laptop and bleed your heart out. Not my phrase, it is Hemingway’s) You don’t do it for anybody on this planet. You do it simply to cope with the craziness of life. You write to heal yourself. And, then, you does the most courageous thing. You … Continue reading "Writing is very Lonely Work".

We are all creatures of our Life Experiences

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One of the questions that I have gotten asked over the years is “Did you tell Adi to do this?” ” or “Did you make this choice for Ari?” ” I find this question completely ridiculous. First of all, in this day and age, when independence is respected a lot, it is not easy to tell anybody … Continue reading We are all creatures of our Life Experiences. Life/Experiences Parenting/Growing up choices defy odds trust

Jasmines are Fragrant

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How can I capture the beauty and the fragrance of these jasmines and the heart of the beautiful person who strung these jasmines. How do I? How can sheer words capture the beauty of our life experiences? How do I start out saying “Jasmines are fragrant. They are a sign of prosperity in a woman’s … Continue reading Jasmines are Fragrant. Life/Experiences jasmines

On Blue

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This is a story about the color blue, and like blue, there’s nothing true about it. True blue’ is a ruse, a rhyme; it’s there, then it’s not. Blue is glory and power, a wave, a particle, a vibration, a resonance, a spirit, a passion, a memory, a vanity, a metaphor, a dream. Blue is … Continue reading On Blue. Life/Experiences Photo/Essays Story/Poetry blue

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

At Omkara Ganapathy Temple on Ganesh Chaturthi Day

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I have a thing for temples. I am not religious. But, I still have a thing for any place of worship. One can’t deny that there is a reason that humanity gathers at these designated places of worship…to thank, to pray and to gain strength. Many years ago, during a Thaipoosam walk, my friend Balu … Continue reading At Omkara Ganapathy Temple on Ganesh Chaturthi Day. Holidays/Festivals Life/Experiences Nature/Wonder chance happenings temple

Protected: Book Launch – Ice Drop

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There is no excerpt because this is a protected post. Books/Writing

On Blue

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This is a story about the color blue, and like blue, there’s nothing true about it. True blue’ is a ruse, a rhyme; it’s there, then it’s not. Blue is glory and power, a wave, a particle, a vibration, a resonance, a spirit, a passion, a memory, a vanity, a metaphor, a dream. Blue is … Continue reading On Blue. Life/Experiences Photo/Essays Story/Poetry blue

Arthi at Janmashtami

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Sometimes, the universe conspires to put you in the right place at the right time. After a mad rush through social events, we found ourselves in the Sapuram’s household yesterday night…right when the first round of Janmashtami bhajans were ending and the arthi was about to start. walked in and realized that Usha and … Continue reading Arthi at Janmashtami. Holidays/Festivals Life/Experiences Parenting/Growing up

#HighSchool #Day1

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A journey of 4 years begins with… umm…perhaps, following a lovely looking girl into school?! Life/Experiences Parenting/Growing up back to school

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

2 boys. 10 weeks.

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2 boys. 10 weeks. Fights. Arguments. About the last scoop of ice cream. Planting flowers. Playing in the sand. Rushing in the rain. Hanging together all the time. Too many laughs. Too many jokes. Too many memories made. Too much creating ruckus for mom. Summer Break 2016. Soon to be done. I am going to … Continue reading 2 boys. 10 weeks. Holidays/Festivals Parenting/Growing up summer

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Rainy Day in Austin

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Sunshine is delicious, rain is refreshing, wind braces us up, snow is exhilarating; there is really no such thing as bad weather, only different kinds of good weather. – John Ruskin. Life/Experiences Nature/Wonder rain

Today is Raksha Bandan

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Today is Raksha Bandan. Raksha Bandan celebrates the special bond a brother and sister share. I was very honored to tie a rakhi (looks like a friendship band) on this cool dude who also happens to be my neighbor and friend. Happy Raksha Bandan to all the cool dudes that play the brother role in … Continue reading Today is Raksha Bandan. Holidays/Festivals Life/Experiences brother sister

Homemade Yogurt Culture

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It is not gold. It is not diamonds. It is more precious than that. You can’t see it. But, this “starter” yogurt culture has probiotics. It was probably handed down to Rohit with much love and care. He gave it to me today afternoon with the same love and care. hope I’ll be able … Continue reading Homemade Yogurt Culture. Food/Health yogurt

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Warm water of the Atlantic Ocean. Met my feet.

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Another first. Warm water of the Atlantic Ocean. Met my feet. For the very first time. Joy knew no bounds. Extra special. Because waited for this moment for so long. Since reading about warm Atlantic Ocean waters in grade 8. My love for the Pacific Ocean: [link]. Holidays/Festivals Life/Experiences Nature/Wonder Parenting/Growing up Travel/Adventure beach ocean summer

2 years…since we arrived in Austin

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2 years…since we arrived in Austin. would like to say we arrived in style… but nothing would be further from the truth. We were tired from driving 1800 miles. At the CA end, we had said tearful goodbyes to our dear friends. At the Austin end, a stranger named Ravi C (my SIL Rema’s friend) … Continue reading 2 years…since we arrived in Austin. Life/Experiences Parenting/Growing up austin

Summer Camp – How to Handle LIFE as it Happens

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There is no summer camp that teaches “here is how to handle LIFE as it happens” So, I resort to what Daddy did when I was very young. He taught me how to use the tools that he had around the house. He also trusted me to do many handy things around the house. Kumar … Continue reading Summer Camp – How to Handle LIFE as it Happens. Life/Experiences Parenting/Growing up camp handle life summer

When all of Life seems Ablaze

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Sometimes, all of life might seem ablaze. Sometimes, you might find yourself in the middle of a perfect storm. At that time, there is no need to be a strategist and navigate the boat to safer territories. There is only one freakin’ thing to do. Step 1. Steal your younger child’s cap and put it … Continue reading When all of Life seems Ablaze. Life/Experiences challenge life struggle

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

#?ToStrive? ?#?ToSeek? ?#?ToFind?

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#‎tostrive‬ ‪#‎toseek‬ ‪#‎tofind‬ Through all the ups and downs, through the sunny and windy days, through the stormy and rainy days, through the stable and unstable days, I’ll give everything a shot that it deserves, I’ll do whatever it takes, I’ll walk with you, I’ll move across the world or country… just because you ask … Continue reading #‎ToStrive‬ ‪#‎ToSeek‬ ‪#‎ToFind‬. Life/Experiences family support

Carnatic Music : Varnam Mashup : DIY Austin Raga Labs

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It all starts with an idea. During one of our numerous chats, my sister-in-law Rema Hariharan said she and I should collaborate and bring DIY RagaLabs to Austin. Rema’s daughter Shakthi was part of Indian RagaLabs twice before, both times in Houston. It was our desire to put Austin on the map of Indian Raga! … Continue reading Carnatic Music : Varnam Mashup : DIY Austin Raga Labs. Life/Experiences Parenting/Growing up austin music ragalabs

Seat of Speculation

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This post is going to be very intense. So, brace yourself. Grab a hot or cold drink and find a quite place to read it and take it all in. read a lot about the brain, emotions, people and more. have had the most interesting curve balls thrown at me. Aren’t life and … Continue reading Seat of Speculation. Life/Experiences lessons life

Standing on the Dock of the Bay

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My neighbor was going to take us boating this weekend. However, the currents were high and it wasn’t safe to launch…so, spent a few minutes on the dock. The photo is on one of the many beautiful docks on Colorado River. It  reminds me of the The Dock Of The Bay. Holidays/Festivals Nature/Wonder bay dock

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

The Remains of The Evening

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A guy. His girl. And, their dog. Planning world domination over a cup of coffee. would like to say something interesting like the above…but, unfortunately, that isn’t the story. The actual boring story goes like this. A guy. His girl. And, their dog. The girl came back home dog tired. The guy worked at … Continue reading The Remains of The Evening. Life/Experiences actual evening story

Beautiful Country Roads

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I drove hurriedly through some beautiful country roads in North Austin today afternoon. Due to the recent rains, the country side was lush green. Life/Experiences Nature/Wonder country green roads

Summer Solstice

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Today happens to be a very special day. It is First Day of Summer. Full Moon. Summer Solstice. Longest Day of the Year. Call it whatever. The skies never cease to amaze me. Nature/Wonder summer

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Red Rice Dessert

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That summer vacation, I was in my Chittappa (Uncle) and Chitti’s (Aunt’s) house. It was election year. The local TV channels had movie and election news marathon. My cousins and I were glued to TV during the movie runs and played outside during the election runs. Chitti made all kind of fun snacks and desserts … Continue reading Red Rice Dessert. Food/Health Life/Experiences Parenting/Growing up dessert red rice

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

The Case of the HOT Parangikai (Pumpkin) Kootu (Dish)

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With really good intentions, I made Parangikai (Pumpkin) Kootu for dinner today. even ground masala to make the Kootu from scratch. Unfortunately, I might have grossly miscalculated the red chillis (cayenne pepper) that the Kootu needed. One little taste of the Kootu and the boys said “No” They decided to eat the rotis … Continue reading The Case of the HOT Parangikai (Pumpkin) Kootu (Dish). Food/Health Life/Experiences Parenting/Growing up dish hot

On Purging

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Purging is part of life. We purge body cells every day without realizing it. We purge bad memories. It is hard to do.but, we do it. However, you know what is the hardest thing to purge? One’s book shelf. It stores so many memories and so much knowledge. It is the place that marks how … Continue reading On Purging. Books/Writing Life/Experiences book purging

Prasadam Tradition

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It looks like some aluminum foil package. Does it not? Possibly something that would be packaged for astronauts. It is not. It is very precious. Today morning, my friend Lakshmi whatsapped me and told me that she would drop by to bring me some prasadam. Let me give you some background about prasadams. It is … Continue reading Prasadam Tradition. Food/Health Holidays/Festivals Life/Experiences pilgrimage tradition

Niceness is Underrated

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I am not a big believer in “Days” But, today is special. Because, niceness is underrated, we all need to work on it. Did you know that today is National Say Something Nice Day? Keep your word. Compliment others. Say “please” and “thank you” You know the drill. Holidays/Festivals niceness Underrated

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.