June, 2016

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The Remains of The Evening

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A guy. His girl. And, their dog. Planning world domination over a cup of coffee. would like to say something interesting like the above…but, unfortunately, that isn’t the story. The actual boring story goes like this. A guy. His girl. And, their dog. The girl came back home dog tired. The guy worked at … Continue reading The Remains of The Evening. Life/Experiences actual evening story

Beautiful Country Roads

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I drove hurriedly through some beautiful country roads in North Austin today afternoon. Due to the recent rains, the country side was lush green. Life/Experiences Nature/Wonder country green roads

Red Rice Dessert

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That summer vacation, I was in my Chittappa (Uncle) and Chitti’s (Aunt’s) house. It was election year. The local TV channels had movie and election news marathon. My cousins and I were glued to TV during the movie runs and played outside during the election runs. Chitti made all kind of fun snacks and desserts … Continue reading Red Rice Dessert. Food/Health Life/Experiences Parenting/Growing up dessert red rice

The Case of the HOT Parangikai (Pumpkin) Kootu (Dish)

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With really good intentions, I made Parangikai (Pumpkin) Kootu for dinner today. even ground masala to make the Kootu from scratch. Unfortunately, I might have grossly miscalculated the red chillis (cayenne pepper) that the Kootu needed. One little taste of the Kootu and the boys said “No” They decided to eat the rotis … Continue reading The Case of the HOT Parangikai (Pumpkin) Kootu (Dish). Food/Health Life/Experiences Parenting/Growing up dish hot

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

On Purging

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Purging is part of life. We purge body cells every day without realizing it. We purge bad memories. It is hard to do.but, we do it. However, you know what is the hardest thing to purge? One’s book shelf. It stores so many memories and so much knowledge. It is the place that marks how … Continue reading On Purging. Books/Writing Life/Experiences book purging

Prasadam Tradition

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It looks like some aluminum foil package. Does it not? Possibly something that would be packaged for astronauts. It is not. It is very precious. Today morning, my friend Lakshmi whatsapped me and told me that she would drop by to bring me some prasadam. Let me give you some background about prasadams. It is … Continue reading Prasadam Tradition. Food/Health Holidays/Festivals Life/Experiences pilgrimage tradition

Niceness is Underrated

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I am not a big believer in “Days” But, today is special. Because, niceness is underrated, we all need to work on it. Did you know that today is National Say Something Nice Day? Keep your word. Compliment others. Say “please” and “thank you” You know the drill. Holidays/Festivals niceness Underrated

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Announcing the reinvention of productivity and business processes, Satya Nadella, CEO of Microsoft, explains : As these experiences get more intelligent and delightful, the LinkedIn and Office 365 engagement will grow. But what about Outlook? B2B Marketing

11 Overused Stock Photos to Ban From Your B2B Marketing

B2B Marketing Insider

Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding an iPad somewhere.” ” B2B content has become pretty formulaic. Insert ‘Top 10’ list headline here. Insert stock photo of a businessman jumping in the air there. The Headset Hottie.

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7 Compelling Reasons to Invest in Mobile Marketing

It's All About Revenue

Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. Up to 29% of consumer media time is now spent on mobile platforms. Main Takeaways.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

5 Ways to Create Super-Addictive Loyalty Programs

B2B Marketing Insider

You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. It gives your company […].

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Are you sure that’s the right goal?” ” I asked.

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity

Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. It’s simple. Identify. Willingness to help. Educate.

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Why You Are Losing Leads by Not Integrating Events with Marketing Automation

It's All About Revenue

Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. Why Is Marketing Automation an Essential Part of Any Effective Marketing Strategy? What is Event Automation?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Integrating Online Video with Your Marketing Tech Stack

It's All About Revenue

Video by itself is an effective, engaging content f o r m that provides high ROI, and integrating your online video platform (OVP) with your existing tech stack ensures you can make the most of your video investment. This integration is the third step in creating powerful digital 1:1 conversations with video: Step 1: “Who is it?” Step 2: “What should we talk about?”

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Why CMOs Must Shift the Dialogue from Marketing Budgets to Revenue Targets

It's All About Revenue

In 2007, David Court wrote an article entitled The Evolving Role of the CMO , as part of McKinsey & Company’s quarterly publication. David spoke to how the CMO was in a position to spearhead the evolution that marketing is is in the middle of, or was back then. However, that scrutiny has helped create a culture of accountability amidst this incredible time of change.

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70 Smart Tips to Instantly Boost Your Blog

B2B Marketing Insider

By Federica Auletta, Market Inspector  Blogging has become a universal issue. With hundreds of millions of blogs, nowadays everyone can start one. However, many of these blogs remain inactive, condemned to oblivion, and most of them are simply ineffective and therefore invisible. Nevertheless, the competition is stiff, the stakes are high, and the unstoppable development of the […].

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Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy

KoMarketing Associates

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. Because employees list their current job on their own profile, potential clients, colleagues, and hires could be looking at someone’s personal profile from a company before getting to the company’s official page or group. Great Images  .

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

4 Simple Ideas to Personalize Your Email Campaigns Today

It's All About Revenue

Those of us who craft email campaigns are always searching for ways to personalize our messages. Sending the right message to each subscriber at the right time can seem hard to achieve, because our email newsletters are such workhorses for our brands — we get reliable returns (opens, clicks, and sales) from emailing our subscribers. And we know it can deliver results. Email Marketing

How to Use Storytelling to Engage and Persuade Consumers

B2B Marketing Insider

Storytelling is one of the oldest forms of persuasion. Going back to biblical times, the entire point of fables was to persuade the population to do the right thing. Nowadays, storytelling is used to sell us everything from cars to vacations. As you may have noticed by all those new cars on the streets, it’s […]. Content Marketing Engage Consumers Persuade Consumers Storytelling

B2B And B2C Marketing: Is There Really Any Difference?

B2B Marketing Insider

What’s the difference between B2B and B2C marketing? Is there any difference at all? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs. For those who are new to marketing or are exploring the “other side” of the marketing world, […]. The post B2B And B2C Marketing: Is There Really Any Difference?

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Podcasts and advertising: Meet social media’s new super power

grow - Practical Marketing Solutions

We are rapidly moving toward an ad-free world, which is kind of scary because the Internet really, really, really depends on ads. Ad blocking increased by 94 percent between 2015 and 2016. About one-third of all smartphone owners block the ads that make all that great free content possible. probably consume more content than ever. You heard me correctly. million. Find the podcast on Stitcher.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Is it Time to Ditch the Term “Social”?

Synecore

Is social media social? Social

The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click

ViewPoint

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time. The two organizations don’t understand each other, and often point fingers: Sales says marketing delivers bad leads; and marketing says sales doesn’t follow up. summary: 1.

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Skills CMOs Look For When Building a Modern Marketing Organization

It's All About Revenue

Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Research from The CMO Club and Oracle Marketing Cloud shows that CMOs pay a great deal of attention to specific skills to modernize their operations. Customer Insights. Digital Marketing. Creating digital experiences is now a central part of any marketing plan. Social Media. CMO Corner

Hey CMOs: Technology Now as Important as Creativity

It's All About Revenue

But as they say… that was then. And this is most assuredly now. And now we live in a world where technology has, well… pretty much changed everything, in particular in the fields of marketing and advertising. Technologically Creative. I can see some of you with raised eyebrows thinking to yourself ‘But Steve, technology and creativity don’t go together. Automating.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

4 Ways to Battle the Content Marketing Paradox

It's All About Revenue

We’ve long suspected it, but now there’s proof; the more glued we become to our devices, the less we’re actually engaging with content. recent TrackMaven study found that the amount of branded content across social media increased by 35% in 2015, while content engagement decreased by 17%, a phenomenon called the content marketing paradox. Content Marketing

Tools Marketers Need For Cross Channel Marketing Attribution

It's All About Revenue

Friday Five time — five curated recent articles on a specific topic. This edition: cross channel marketing. TOOLS FOR CROSS CHANNEL ATTRIBUTION. The IAB’s recently released survey results confirmed what most marketers and advertisers are already thinking—2016 will (and has to be) the year for cross channel attribution. Read the full story on Chief Marketer. At least it better be.

Influencer marketing tools of the trade

Biznology

We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! OK, now on to tools.

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9 Reasons Marketers Need a Data Management Platform

It's All About Revenue

Big data. Bigger data. Data this and data that. As you are reading this terabytes of data are literally being generated by people all over the world. As to what the marketers of the world will do with all this data is the issue at hand. The key is to use the right data. And to do data right you need a data management platform (DMP). First party data. Second party data. Third party data.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

15 Cheat Sheets Every Successful Digital Marketer Needs

B2B Marketing Insider

It’s not easy being a digital marketer today. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. So how do you stay on top of it all? Here are 15 cheat sheets that will make your life easier and help you […]. Content Marketing

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. These ads seldom include a call to action, and only a very small percentage of people click on them.

Why People Give Back: The Neuroscience Of Advocacy

Influitive b2b

Here’s a simple fact: the human brain is wired for reciprocity—the need to give back after we receive. Take this example: a collaborative study done by researchers from four universities documented how bringing candy to a table after a meal influenced the value of tips that servers received. The results were astounding. If servers gave a piece of candy with the bill, they got 3% higher tips.

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Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising. That’s cool. Earned media influencer marketing is time-consuming.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

You Won't Believe How Many CMOs Don't Use Testing and Personalization

It's All About Revenue

I don't know about you but back in school I was not all that fond of tests. Oh I studied for sure but more often than a sense of anxiety came over me each and every time I had to take a test. But, what I realized, eventually, was that the results of a given test gave me some idea as to how much I knew (or didn't know) about a topic or subject. Pretty simple when you think about it.

Test 81
43.46 μs: 589.0 ns, 25.67 μs, 97.00 ns 127.7 ms: 480.7 μs, 5.086 ms, 121.6 ms