Mon.Feb 06, 2012

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Taking B2B Marketing Mobile: The Pitfalls and Payback

markempa

Tweet Mobile marketing for B2B is in one of the newest marketing channels yet, according to the 2011 B2B Marketing Benchmark Report , it ranks second only to whitepaper downloads for growing B2B email lists – even though only 48% of the B2B companies responding have a mobile version of their website. “As more businesses target marketing to mobile, I expect even better results,” says Meghan Lockwood, MECLABS research analyst.

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BMW’s Storm Cooper: A Mini-Coup Rather than a PR Blunder?

Marketing Craftmanship

Stormy Weather for BMW? For a fee, Germany allows people or companies to sponsor the names of weather fronts. So last month, to promote the “wind and weatherproof” capabilities of its Mini Cooper line, BMW’s marketing agency purchased naming rights to a high pressure system that originated in Siberia. But the Cooper storm turned out to be far more than weather forecasters and BMW expected.

PR 109
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5 Reasons Your B2B Website Visitors Don’t Trust You

B2B Marketing Traction

When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. But what is really happening once a prospect lands on your B2B website? Do they see you as credible?

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SEO ageism: Does Google prefer old Web sites?

Biznology

Image via CrunchBase. It’s an oft-repeated theory within the SEO community: Google (and other search engines) provide higher search rankings to older sites. You might be wondering why this is true–and if you have a new Web site, you might not be very pleased about that. Is this actually true? Why is it true? Will it continue to be true? The proponents of this theory say that when they test older domains, they rank higher, allegedly because the older the domain, the more likely it is

Google 101
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Hire an Awesome Inbound Marketing Manager

Adobe Experience Cloud Blog

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Why? Because we believe that to continue our fast growth we need to scale both paid programs as well as inbound programs including SEO, Social Media, and Content Marketing.

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B2B Aware: Last Week in B2B Marketing - Super Tactics

MLT Creative

WEEK OF JANUARY 30-FEBRUARY 3, 2012. The week leading up to Super Bowl is always fun for marketers who have a great time rating and judging the latest creative from the consumer brands. Last week in B2B marketing the B2B blogosphere is buzzing about learning from big event masters, asking the right questions, copywriting brainstorming, and more. We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. 6 lessons B2B compani

Tactics 52
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Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments

EMagine B2B Blog

In the first two parts to this series, we looked at how Campaign Tagging and Advanced Segments help to measure the ROI of your Social Media Campaigns. This week we look at Profile Filters. Profile Filters Traffic Filters let you to refine your social traffic data before it even reaches your reports. Filters change how [.].

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Facebook’s Next Advertising Move is Mobile

readwrite

Mark Zuckerberg says he has always been reluctant to make Facebook all about the ads and less about the user experience. This is surprising, however, coming from a freshly minted billionaire who owns more than 25% of his own company and holds more than 50% of the voting power. “Mark has an evangelical approach to advertising,” Martin Sorrell, chief executive of WPP Plc, the world’s largest advertising agency told Reuters. “He sees Facebook as a vehicle to open up communic

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The Simple Template for a Thorough Content Style Guide

Hubspot

Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. Whether due to lack of clarity in your own head about the style with which you want to write, or disjointed communication across the content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging and an incoherent brand experience.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Most Brands Failed To Connect Super Bowl Ads To Social Media

readwrite

Forget what all those ad executives tweeting on #brandbowl and #whartonfoa told you last night: There were 87 commercials during last night’s Super Bowl, but very few of them failed to meaningfully connect their message to their social media platforms. The ad execs praised the use of Twitter hashtags, even going as far as saying the hashtag was to 2012 what the URL was to 2000, one year after Victoria’s Secret became the first ever firm to use a Super Bowl ad to connect viewers to it

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Most Brands Failed To Connect Super Bowl Ads To Social Media

readwrite

Forget what all those ad executives tweeting on #brandbowl and #whartonfoa told you last night: There were 87 commercials during last night’s Super Bowl, but very few of them failed to meaningfully connect their message to their social media platforms. The ad execs praised the use of Twitter hashtags, even going as far as saying the hashtag was to 2012 what the URL was to 2000, one year after Victoria’s Secret became the first ever firm to use a Super Bowl ad to connect viewers to it

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Brands Will Spend $10 million On Promoted Tweets By Super Bowl LI

readwrite

Five years from now brands could spend $10 million on promoted tweets during the Super Bowl, according to an industry observer. But first, brands need to learn how to use Twitter and avoid Sunday night’s Toyota disaster, in which the car maker ended up spamming people who used game-related hash tags. “It makes complete sense that the most watched television event will also turn into the most talked about subject on social media,” said Dave Kerpen, CEO and co-founder of Likeable