Mon.Feb 06, 2012

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25 Non-Financial Benefits of Business Blogging

grow - Practical Marketing Solutions

While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss — “Why are we doing this?” ” The most obvious answer is that you are ultimately trying to influence some behavior or attitude. You want your readers to buy, register, understand, donate, attend, etc.

Taking B2B Marketing Mobile: The Pitfalls and Payback

B2B Lead Generation Blog

She will be moderating a panel discussion, Integrating Mobile Campaigns for the Complex Sale , at the MarketingSherpa B2B Email Summit this Wednesday in Las Vegas.  I caught up with her to preview the discussion and reveal what she expects to be some key takeaways. There’s an immediacy to mobile that captures an audience as they move through their day, especially busy executives. Testing.

What Can a Super Bowl Ad Buy You in Content Marketing?

Junta 42

So, another Super Bowl gone. For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 million  to promote their brand in front of 111 million viewers. For those counting, that’s $116,000 per second. Back in 2008 I looked at how much content marketing you could buy for the price of a Super Bowl ad. That bought you A LOT of content. million.

Buy 49

The Simple Template for a Thorough Content Style Guide

Hubspot

Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. That's why most companies that rely on content as a central part of their marketing strategy develop an editorial style guide. Section 1: Grammar. Decide which established style manual you will follow. For example: What do you capitalize? Academic.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments

EMagine B2B Blog

In the first two parts to this series, we looked at how Campaign Tagging and Advanced Segments help to measure the ROI of your Social Media Campaigns. This week we look at Profile  Filters. Profile Filters Traffic Filters let you to refine your social traffic data before it even reaches your reports. Filters change how [.]. B2B Web Strategy Google Analytics

Are You Alive? Why Your Blog is the Heartbeat of Your Business.

Fearless Competitor

As part of my day-to-day activities at the b2b demand generation and global marketing company  Find New Customers , I research the websites of lots and lots of companies. find typically a Resource Page with eBooks, white papers, webinars, etc. Nice stuff. Sometimes (not very often) they have a decent sign-up form. But there’s a problem. I’ve never heard of the firm. That’s your blog. Bingo!

3 out of 4 B2B deals are unqualified. Why Lead Scoring is so important.

Fearless Competitor

Want to understand why Lead Scoring is so important to your company? recent study by MarketingSherpa found that 3 out of 4 leads passed to sales were unqualified. This is a massive waste of sales time and money. Fewer, well qualified leads are needed to optimize time, expense and profits. Jeff is also the host of the terrific marketing show, Mad Marketing TV. Lead scoring-nurturing.

Drive B2B Channel Sales With Social Media Content

Social Media B2B

Social media works best for B2B companies when people connect directly around topics they are passionate about. Connections work even better when no one in the group is pushing a particular agenda. This allows the focus of the communications to be around joint learning, which draws crowds, versus thinly disguised sales pitches, which drives everyone toward the metaphorical door.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How to Hire an Awesome Inbound Marketing Manager

Modern B2B Marketing

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Because we believe that to continue our fast growth we need to scale both paid programs as well as inbound programs including SEO, Social Media, and Content Marketing. And it appears we are not alone.

5 Ways to Differentiate Your Company in a Highly Competitive Market – Webinar

Fearless Competitor

5 Ways to Differentiate Your Company in a Highly Competitive Marketplace  (click on title to register for this webinar). Date: February 15, 2012 2:00 PM – 3:00 PM EST Presented by True Influence (“hand selected” Jeff as speaker for this event.). Overview. With prospects drinking from the fire-hose of content every day, their fingers hover over the Delete key. Some actual case studies.

Looking for Social Media ROI? Try Marketing Automation

WindMill Networking

It almost goes without saying that marketers must generate leads. Interactions in social media pose a challenge because their connection to lead nurture isn’t always easy to see. Marketing automation (MA) software can help marketers manage their lead generation efforts and leverage the power of social media. Nonetheless, calculating campaign ROI was time-consuming and, sometimes, headache-worthy.

How to Handle Criticism: a Practical Guide

Sazbean

As bloggers, each of us has to deal with criticism. Blogging is a very public activity—almost all of us has the goal of gaining readers to our blogs—and the more people you reach, the more likely it is that you’ll hear criticisms. You’re wrong…”. How can you say that? You don’t know what you’re talking about.”. “I couldn’t disagree more…”. This is the last time I read this blog!”. Criticism can be deeply painful. As I explained here, the difficulty in dealing with criticism caused Elizabeth Taylor to ignore everything the press said about her. Embrace criticism?! News & Notes

What Does Big Ben and the Cliffs of Moher Have to do with Sales Intelligence?

Sales Intelligence View

From Ireland to the United Kingdom, sales people just gained more intelligence as InsideView announced the general availability of InsideView UK & Ireland edition. Working with eight of the leading integrators and resellers in the region we are already making an impact for over fifty businesses since we announced our move into Ireland and the UK. InsideView gathers tens of thousands of information sources, filters what matters, and delivers the intelligence on UK and Ireland businesses directly into all of the market-leading CRM solutions. But what will the UK and Ireland Edition offer?

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Secrets of Hiring Top Performing Salespeople

Your Sales Management Guru

How to Take Emotion Out of the Sales Hiring Process and Hire the Best Salespeople. It’s the number one job of sales management and it is the most difficult, if you hire effectively the job of sales management becomes sooooo much easier.  If you are serious about building a high performance sales team I have something special for you;  I will train you on the aspects of building a recruiting process that will improve your odds of only hiring the best salespeople-not the best available.  What could be the results of attending this web cast? Growth rates 60% to 300% greater than their competition.

SEO ageism: Does Google prefer old Web sites?

Biznology

Image via CrunchBase. It’s an oft-repeated theory within the SEO community: Google (and other search engines) provide higher search rankings to older sites. You might be wondering why this is true–and if you have a new Web site, you might not be very pleased about that. Is this actually true? Why is it true? Will it continue to be true? The proponents of this theory say that when they test older domains, they rank higher, allegedly because the older the domain, the more likely it is of high quality. To my knowledge, they have never confirmed or denied domain age as a ranking factor.

The Hemingway Guide to Content Marketing

It's All About Revenue

by Jesse Noyes | Tweet this Ernst Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn’t out to warm up leads or sell a product. Well, maybe books.) Still, Hemingway’s writing process reveals great tips for content marketing. Below we suggest some words of wisdom from Hemingway you can apply to your content marketing process. 1. Don’t Over Think It. “…I learned not to think about anything I was writing from the time I stopped writing until I started again the next day.”. Hemingway learned how to turn off. Get Good Editors. Ezra Pound.

INFOGRAPHIC: B2B Marketing on LinkedIn and Facebook

Client Bridge

From BOP Design, here's an infographic that compares the effectiveness of marketing on LinkedIn and Facebook. View Original Article

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

3 Tips for Teleprospecting into the Pharmaceutical Industry

Sales Prospecting Perspectives

I have always really loved calling into/managing projects related to the Pharmaceutical Industry. The reason why, to be quite honest, is that this industry seems to grow more and more every day, and prospects tend to want to spend money to be the best option out there (and frankly from what I have seen, they have the money to do it ). Typically, prospects within this industry are open to hearing more about how they can run their operations more efficiently and effectively to get their drugs and other products to market faster. Don’t give up when one business unit tells you No.

SIC 2

BMW’s Storm Cooper: A Mini-Coup Rather than a PR Blunder?

Marketing Craftmanship

Stormy Weather for BMW? For a fee, Germany allows people or companies to sponsor the names of weather fronts. So last month, to promote the “wind and weatherproof” capabilities of its Mini Cooper line, BMW’s marketing agency purchased naming rights to a high pressure system that originated in Siberia. But the Cooper storm turned out to be far more than weather forecasters and BMW expected.

Looking for Social Media ROI? Try Marketing Automation

WindMill Networking

It almost goes without saying that marketers must generate leads. Interactions in social media pose a challenge because their connection to lead nurture isn’t always easy to see. Marketing automation (MA) software can help marketers manage their lead generation efforts and leverage the power of social media. Why Marketing Automation Inspires Passion I’ve worked as a B2B marketing manager for a number of years. Like many in my field, I had always tracked the overall performance of key touchpoints, like events and the website.

B2B Aware: Last Week in B2B Marketing - Super Tactics

B2B Ideas @ Work

WEEK OF JANUARY 30-FEBRUARY 3, 2012. The week leading up to Super Bowl is always fun for marketers who have a great time rating and judging the latest creative from the consumer brands. Last week in B2B marketing the B2B blogosphere is buzzing about learning from big event masters, asking the right questions, copywriting brainstorming, and more. We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. lessons B2B companies can take from Super Bowl ad whizzes. HeinzMarketing.com. MarketingSherpa. MarketingProfs.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.