Tue.Apr 26, 2011

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Finding the balance between personal and professional on Twitter

grow - Practical Marketing Solutions

I had the pleasure of being a guest at the Bliss PR Agency in New York City this week and the staff loaded me up with questions. Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter?

Change Is Coming To B2B Marketing. Are You Ready?

B2B Marketing Insider

Imagine for a moment that you could identify precisely the effectiveness of your marketing activities. You are able to tell exactly how well you have delivered on business results in the form of revenue, customer retention or higher brand equity.

Five Myths of Lead Management

ANNUITAS

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. Over the last 12 months, marketing and sales dialogue increasingly has focused on how marketers can better engage with the more empowered B2B buyer and what they need to do in order to leverage the B2B buyer relationship. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management.

Trust and the Big Lie of Lead Generation

Fearless Competitor

B2B Lead Generation : Capturing Accurate Information on Forms. Last Friday, someone filled out this form to download content. It’s exactly the theme of this post. (By By the way, we no longer deliver the content after the form is completed, we email a link to the content.

Trust 52

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. This group of marketers has different needs from even slightly larger companies.

Fearless Competitor passes the 47,000 reader mark!

Fearless Competitor

This is truly a “Holy Sh_t!&# moment. This itty-bitty blog we started over five years ago has now been read by over. 47,000 people. We’re humbled. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers.

Social Media Measurement Questions for Your B2B Business

PWB Marketing Blog

Social Media Measurement Questions for Your B2B Business | PWB.

PWB Marketing Blog

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

B2B Social Media and Content Marketing in the Sales Funnel

Social Media B2B

B2B marketers are turning to social media marketing approaches in greater numbers, but they are still looking for ways to better leverage these platforms for stronger results.

Sales 35

HootSuite Explains – Blah Blah Blah – Makes It Right, But No Sorry

Marketing Edge

I’m a fan of Hootsuite, I enjoy the paid service and admire Hootsuite folks like Dave Olson, with whom I’ve interacted. Dave, you’re great! That’s why I was a bit taken aback by the email that was. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. PR marketing public relations corporate speak hootsuite news release writing

7 Steps to Success with Marketing Automation

Marketing to Business Executives Blog

Nobody wins when marketing automation system implementations don’t yield expected results. Yet it happens so frequently that some industry observers predict slow adoption of this important technology because of implementation problems. Recent research by Patricia Seybold Group and McKittrick Associates shows that there are more than 20 skills, practices, and organizational practices important for a success implementation.

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Thoughts on Education & Careers….

Sazbean

Thanks to the United Way for Southeastern Michigan , I had the opportunity this morning to speak to a classroom of 9th graders at Pontiac High School for Career Day. The United Way is involved in a program with troubled schools to increase the graduation rate.

Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

Email marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and click through rates. With all the buzz about social media, blogs and RSS feeds, are email marketing and eNewsletters dead? Not so fast! IMO, they are and will continue to be very useful provided your content is relevant. That’s the standard advice you are likely to get from most marketing consultants.

Why B2Bs are busily building online communities

EMagine B2B Blog

No, they’re not as glitzy as their B2C cousins, and certainly nowhere near as big. But B2B online communities have an important difference: they get real work done for the vendor that hosts them. That’s because they’re built on a model of professional collaboration, whereas B2C communities tend to be about information dissemination and “shop [.]. B2B Web Strategy Social Media

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A New Class is in Session: 7 Lessons Professors are not Teaching about B2B Marketing

Modern B2B Marketing

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

April's Top Marketing Tools | Marketri

Marketri

1,600 SXSW Speakers, Three Twitter Lists

It's All About Revenue

by Andrew Moravick | Tweet this. Pop quiz: How many speakers presented at SXSW Interactive? Answer: More than you’d imagine. In fact, way more – 1,600 if you’re looking for a number. Remarkably (but unsurprisingly) 91% of SXSWi speakers are active on Twitter. (Who Who are the 9% who aren’t, and how’d they get selected to present?) . Today we’re pleased to share with you all the active speakers in three Twitter lists.

Mobile Technology for Marketing

Client Bridge

Joe Marcallini on the Hubspot Blog gives suggestions on how to best include mobile technology in your marketing plans. Mobile Friendly Website" By 2013, more people will access the Web via phones than via computers. Optimize your website for mobile. SMS (Text) Alerts/Reminders" Useful for opt-in alerts and reminders. Banks already use SMS to alert customers of balances. Retail stores can alert customers about product discounts or availability.

SMS 2

How Long Should Sales Nurture Leads From Their Teleprospecting Team?

Sales Prospecting Perspectives

Anyone who has made cold calls in their day recognizes that it isn’t always a walk in the park. You need to be consistently focused, disciplined and resilient in order to see any kind of result. Even at that point there are times where you may be disappointed in the lack of "fruit" produced from your labor. It’s the nature of the beast in the cold calling world. Those of us who remotely understand the effort required, do share some sympathy on the subject.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

The Truth About Leads by Dan McDade

Fearless Competitor

B2B Lead Generation | The Truth About Leads. Dan McDade of PointClear wrote an awesome book on the realities of business today, The Truth about Leads. Click the underlined words or book picture to go to the Amazon.com link and purchase the book.). As the President of the B2B lead generation consultancy, Find New Customers , I always strive to bring my readers great insights on the realities of today.

Why the Mean Is Killing Marketing Data Analysis [Excel Tips]

Hubspot

If you're an inbound marketer, chances are you have lots of data to analyze and you base your most important decisions on quantitative measures. In this blog series, I discuss some the most useful tools and tricks for analyzing your data in Excel.

Facebook Deals Unveiled, Goes Head-on with Groupon

Hubspot

It is no secret that Facebook wants to own all parts of the social Web. Quickly following Facebook's announcement of its new Send Button, The New York Times broke an embargo about Facebook's next step in world domination, Facebook Deals.