Tue.Apr 26, 2011

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Finding the balance between personal and professional on Twitter

grow - Practical Marketing Solutions

I had the pleasure of being a guest at the Bliss PR Agency in New York City this week and the staff loaded me up with questions. Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? This is a great question and one that I have to address on two levels, philosophical and practical. Would you stand there and read press releases?

Change Is Coming To B2B Marketing. Are You Ready?

B2B Marketing Insider

Imagine for a moment that you could identify precisely the effectiveness of your marketing activities. You are able to tell exactly how well you have delivered on business results in the form of revenue, customer retention or higher brand equity. 78% of Internet users conduct online product research. Web-based email usage has dropped 59% among 12-17 year olds in the past year. Here’s how: 1.

Five Myths of Lead Management

ANNUITAS

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010.  Over the last 12 months, marketing and sales dialogue increasingly has focused on how marketers can better engage with the more empowered B2B buyer and what they need to do in order to leverage the B2B buyer relationship. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management.  In this post, we’ll dispel what we see as the Top 5 Myths of B2B Lead Management. Lead Planning.

B2B Social Media and Content Marketing in the Sales Funnel

Social Media B2B

B2B marketers are turning to social media marketing approaches in greater numbers, but they are still looking for ways to better leverage these platforms for stronger results. Content marketing allows them to restructure and repurpose existing content, like white papers, ebooks and product videos, and present them to buyers at the right stage of the buying process for maximum impact.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Trust and the Big Lie of Lead Generation

Fearless Competitor

B2B Lead Generation : Capturing Accurate Information on Forms. Last Friday, someone filled out this form to download content. It’s exactly the theme of this post. (By the way, we no longer deliver the content after the form is completed, we email a link to the content. This ensures they use a valid email address.). Job Title : Sales Leader Phone # : sdsd Web Site URL : dsds.

Trust 42

Stop Advertising and Give Them Content! [The Numbers Prove It]

Digital B2B Marketing

We all want to get more than we give, it is simply human nature. We don’t overpay at Walmart out of the goodness of our hearts. Likewise, we don’t pay attention to advertising that doesn’t give us something of value in return , either discounts, entertainment or information. could launch from here into the value of developing personas to ensure advertising is delivering value. And it is true, understanding your audience is critical. But instead, below are real results comparing an ad unit to other elements of the page. Just how much more engaging is editorial content?

Personalized Content Marketing Assessment for B2B Marketers

Savvy B2B Marketing

Do you ever wonder how your content marketing efforts compare to our peers? Are you spending more or less? Do they think they are effective? What types of content are they using? Are they on Twitter, Facebook and LinkedIn? And, from digging into our research, I know that different company sizes and industries can handle content marketing very differently.

MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. This group of marketers has different needs from even slightly larger companies. Leaders in the space are Infusionsoft and OfficeAutoPilot , which both also provide integrated shopping carts for e-commerce. See my List of Demand Generation Vendors for other options.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Fearless Competitor passes the 47,000 reader mark!

Fearless Competitor

This is truly a “Holy Sh_t!&# moment. This itty-bitty blog we started over five years ago has now been read by over. 47,000 people. We’re humbled. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs.

HootSuite Explains – Blah Blah Blah – Makes It Right, But No Sorry

Marketing Edge

I’m a fan of Hootsuite, I enjoy the paid service and admire Hootsuite folks like Dave Olson, with whom I’ve interacted. Dave, you’re great! That’s why I was a bit taken aback by the email that was. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. PR marketing public relations corporate speak hootsuite news release writing

7 Steps to Success with Marketing Automation

Marketing to Business Executives Blog

Nobody wins when marketing automation system implementations don’t yield expected results. Yet it happens so frequently that some industry observers predict slow adoption of this important technology because of implementation problems. Recent research by Patricia Seybold Group and McKittrick Associates  shows that there are more than 20 skills, practices, and organizational practices important for a success implementation.  Unfortunately, many turn to system selection as their first step. . Agree on the end-to-end lead management process. Have a champion in senior management.

Lead 17

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

Email marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and click through rates. With all the buzz about social media, blogs and RSS feeds, are email marketing and eNewsletters dead? Not so fast! IMO, they are and will continue to be very useful provided your content is relevant. That’s the standard advice you are likely to get from most marketing consultants. It’s easier said than done as you’ve probably already discovered. What is dynamic content in emails? Yes, I’m oversimplifying things.

Thoughts on Education & Careers….

Sazbean

Thanks to the United Way for Southeastern Michigan , I had the opportunity this morning to speak to a classroom of 9th graders at Pontiac High School for Career Day. The United Way is involved in a program with troubled schools to increase the graduation rate. Career Day was put together to expose students to potential careers and help them start to think about their futures. Probably not.

April's Top Marketing Tools | Marketri

Marketri

A New Class is in Session: 7 Lessons Professors are not Teaching about B2B Marketing

Modern B2B Marketing

If you have been in B2B marketing for a while the items below are likely just a summary of the work you are currently doing.  Using content can educate your customer about the product but also why they should have it. To make sure you are creating enough content, try creating content out of projects you already have like presentations, blog posts, or webinars. All of this makes sense, right? 

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Why B2Bs are busily building online communities

EMagine B2B Blog

No, they’re not as glitzy as their B2C cousins, and certainly nowhere near as big.  But B2B online communities have an important difference:  they get real work done for the vendor that hosts them. That’s because they’re built on a model of professional collaboration, whereas B2C communities tend to be about information dissemination and “shop [.]. B2B Web Strategy Social Media

B2C 8

1,600 SXSW Speakers, Three Twitter Lists

It's All About Revenue

by Andrew Moravick | Tweet this. Pop quiz: How many speakers presented at SXSW Interactive? Answer: More than you’d imagine.  In fact, way more – 1,600 if you’re looking for a number. Remarkably (but unsurprisingly) 91% of SXSWi speakers are active on Twitter.  (Who are the 9% who aren’t, and how’d they get selected to present?)  . Today we’re pleased to share with you all the active speakers in three Twitter lists. In any event, enjoy these alphabetized lists. They are comprised of a veritable who’s who list of digerati.  . SxSW Interactive Speakers A-Ga: SxSWI Speakers A-Ga. Facebook.

Facebook Deals Unveiled, Goes Head-on with Groupon

Hubspot

It is no secret that Facebook wants to own all parts of the social Web. Quickly following Facebook's announcement of its new Send Button, The New York Times broke an embargo about Facebook's next step in world domination, Facebook Deals. Today, Facebook began to test its new deals platform in five cities: Atlanta, Austin, Dallas, San Diego and San Francisco. Marketing Takeaway.

Mobile Technology for Marketing

Client Bridge

Joe Marcallini on the Hubspot Blog gives suggestions on how to best include mobile technology in your marketing plans. Mobile Friendly Website" By 2013, more people will access the Web via phones than via computers. Optimize your website for mobile. SMS (Text) Alerts/Reminders" Useful for opt-in alerts and reminders. Banks already use SMS to alert customers of balances. Retail stores can alert customers about product discounts or availability. SMS Voting/Polling" SMS polling is already used by television shows like American Idol. Businesses could poll users about products and services.

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How Long Should Sales Nurture Leads From Their Teleprospecting Team?

Sales Prospecting Perspectives

Anyone who has made cold calls in their day recognizes that it isn’t always a walk in the park. You need to be consistently focused, disciplined and resilient in order to see any kind of result. Even at that point there are times where you may be disappointed in the lack of "fruit" produced from your labor. It’s the nature of the beast in the cold calling world. Those of us who remotely understand the effort required, do share some sympathy on the subject. think most of them try to block out the memory of cold calling when they were required to do so early on in their career.

The Truth About Leads by Dan McDade

Fearless Competitor

B2B Lead Generation | The Truth About Leads. Dan McDade of PointClear wrote an awesome book on the realities of business today, The Truth about Leads. Click the underlined words or book picture to go to the Amazon.com link and purchase the book.). As the President of the B2B lead generation consultancy, Find New Customers , I always strive to bring my readers great insights on the realities of today. As the accompanying chart shows, 3 out of 4 Chief Marketing Officers cite the inability to “Generate High Quality (Sales) Leads&# to be their biggest challenge. And it’s being lost.

Why the Mean Is Killing Marketing Data Analysis [Excel Tips]

Hubspot

If you're an inbound marketer, chances are you have lots of data to analyze and you base your most important decisions on quantitative measures. In this blog series, I discuss some the most useful tools and tricks for analyzing your data in Excel. Often times we hear statistics based on the average or the mean value of a dataset. The median, however, does not. an array ). Image by Steven Vance.