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Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business

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I met Naveen Lakkur and Dr Liz Alexander under very interesting circumstances through our common friend Rajesh Setty. Each of their life story reads like an Oscar award winning movie. But, I’ll save the story of the meeting for another day. Naveen Lakkur  and Dr Liz Alexander recently launched a book titled FOUND: Transforming Your Unlimited Ideas into … Continue reading Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business. Related posts: Launch: Quickly Propel Your Business Beyond the Competition. Content Marketers Must Read Book of the Week!

Key to 2016: Personalize Marketing with the ICE Formula

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What will successful B2B marketers to be doing more of or differently in 2016? That question was recently posed to me and other thought leaders who contribute to B2B Marketing Zone, and 25 responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. The answers to that … Continue reading Key to 2016: Personalize Marketing with the ICE Formula. Related posts: Future of Marketing – Technology Enabled Personalized Marketing. Future of Marketing – Listen. Educate. Engage.

Content Marketing Showcase Series # 10 French Connection YouTube Channel

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Name : Youtique : French Connection’s Twitter Handle [link]. Description. Social Media has become a deeply integrated aspect of content marketing strategy. YouTube is YouTube is one great social networking tool that helps brands to reach out to their customers in real time. What to wear is the biggest dilemma when comes to Fashion wear. In short, it’s every woman’s dream.

Blueprint of Every Fight Ever

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There is something to be said about witty guys. They make by day and rule my heart. Last week, as some tension escalated in the Kumar household, Adi sprung to action to lighten up my mood with his wit. He also brought this “Every Fight Ever” video to my attention. Related posts: How to Fight Writer’s Block. Every Act of Kindness Originates Deep in the Heart.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

The Truth is so Brutal

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Everybody knows that the dice are loaded Everybody rolls with their fingers crossed Everybody knows the war is over Everybody knows the good guys lost Everybody knows the fight was fixed The poor stay poor, the rich get rich That’s how it goes Everybody knows Everybody knows that the boat is leaking Everybody knows that … Continue reading The Truth is so Brutal. Life/Experiences brutal truth

How to Craft White Papers that Generate Quality Business Leads?

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Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions. Now there’s an online class that will teach you every phase of the white paper lead generation. eBook: “Crafting White Paper 2.0: Conferences

Glorious Childhood

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“Because children grow up, we think a child’s purpose is to grow up. But a child’s purpose is to be a child. Nature doesn’t disdain what lives only for a day. It pours the whole of itself into the each moment. We don’t value the lily less for not being made of flint and built … Continue reading Glorious Childhood. Nature/Wonder Parenting/Growing up child childhood glorious

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A Wild Trip to Mexico

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It all started a few weeks ago. gave Kumar one of my awesomely brilliant bright ideas. “Dey Kumaru, boys have had a busy and rough year. So much has happened this year and we haven’t traveled much. Why don’t we take the boys somewhere…someplace quiet… just to relax” The rest, as they say, is a … Continue reading A Wild Trip to Mexico. Holidays/Festivals Life/Experiences Parenting/Growing up Travel/Adventure mexico trip

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Unconditional Love

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I practically do nothing for Rainbow…except remember to give her food and water. I don’t play with her. I don’t rub her belly. I don’t take her for a walk. I don’t put her on my lap and spoil her silly like the boys do. I don’t do anything of that. think she missed … Continue reading Unconditional Love. Life/Experiences love rainbow Unconditional

The World’s Best Sweet Potato Casserole

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I have been very bad this year. Also, I know Santa put me on his Naughty list in early Jan. It is ok. I don’t really mind. Because, look what my friend Jyotsna Rao brought over. The world’s best sweet potato casserole. Thanks J! hope y’all are winding down the year and getting … Continue reading The World’s Best Sweet Potato Casserole. Food/Health Holidays/Festivals casserole holidays sweet potato

Everything happens…when the Timing is Just Perfect

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I usually don’t buy anything other than bare necessities. That said, I bought this flask during my Summer trip to India in 2014. Since we moved to Austin right after I returned from India that summer, the flask ended up in a box. Kumar found it for me in Summer 2016. Then, for a few … Continue reading Everything happens…when the Timing is Just Perfect. Life/Experiences Parenting/Growing up perfect timing

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On Life

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I have realized something very profound today. It is nothing poetic. It is not about beautiful flowers, soaring mountains or gorgeous people. It is about LIFE. With all it is glory, I have realized that LIFE is a bloody tragedy. Yet, I love LIFE. Because, amidst the bloody tragedy lies sheer joy and beauty. Life/Experiences Story/Poetry life tragedy

Just 2 nameless people hanging out amongst the sea of parents

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Just 2 nameless people hanging out among the sea of parents waiting for Ari’s winter concert to begin. find this moment of being lost in the crowd absolutely refreshing and delightful because it puts things in perspective about who the true stars are in the life of all these people gathered here. Speaking of … Continue reading Just 2 nameless people hanging out amongst the sea of parents. Holidays/Festivals Life/Experiences Parenting/Growing up concert winter

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

First Finals in High School

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I know Adi is supposed to study and all. But, I swear. never studied like “this” in high school. He has never really studied up until he hit high school. want my son back. want to pull him out of this room. want to drive far far away from this madness. … Continue reading First Finals in High School. Parenting/Growing up exams finals high school tests

Happy Karthikai Deepam

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Happy Karthigai Deepam! Every Karthigai Deepam the person I miss the most is my mother-in-law Girija. She made the world’s best Adai and paniyaram to celebrate Karthigai Deepam. The boy and I lit lamps around the house and made adai with lots of coconut pieces. It is my way of paying homage to my mother-in-law … Continue reading Happy Karthikai Deepam. Food/Health Holidays/Festivals Life/Experiences Parenting/Growing up Deepam festival indian Karthikai

The Smell of the Ground

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Today, my thoughts are about “munn vasanai” (In English: the smell of the ground) Home. What does the word mean to you? Is it a place? house… 4 walls… nice roof? mountain perhaps? country? sweetheart’s arms? Is it a thing? Is it a feeling? What is it? What does home … Continue reading The Smell of the Ground. Life/Experiences Nature/Wonder Story/Poetry ground rain smell

In Sickness and In Health

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We all need at least one friend to make us soup/rasam when we are sick. What if you are lucky enough to have both mushroom soup and sukku (dried ginger) milagu (black pepper) thippili (long pepper) rasam within a couple of days from 2 different friends? In my dictionary, that is kind of like winning … Continue reading In Sickness and In Health. Food/Health Life/Experiences health sick

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Simple Spinach Salad

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Myth: The way to a man’s heart is through his stomach. Reality: The ONLY way to weasel your way into a girl’s heart is through an awesome salad…especially when she comes home hungry. Food/Health Life/Experiences salad spinach

Holidays Almost Here!

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In a mad rush through the evening chores, I went to the backyard to drop off some plastic stuff in the recycle bin and saw this beautiful sight in our neighbor’s yard. Don’t message me with – “Ambal, WTH? You are beginning to lost it yo. It is just a bunch of (bull) blurry lights.” ” … Continue reading Holidays Almost Here! Holidays/Festivals holidays lights

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#cupofchai

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Come, let us have some tea and continue to talk about happy things. – Chaim Potok When tea becomes ritual, it takes its place at the heart of our ability to see greatness in small things. Where is beauty to be found? In great things that, like everything else, are doomed to die, or in … Continue reading #cupofchai. Food/Health Life/Experiences chai

Fancy Olive Oil

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As much as I love fine food and adore the folks who make it, I was never intent on cooking fine food. The simple reason being…I always have had access to excellent food. Family and friends cook yummy food that I can partake off. Works out alright? Right? In the midst of this “I ain’t … Continue reading Fancy Olive Oil. Food/Health Life/Experiences Parenting/Growing up cooking oil olive

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

The Mindset to Enjoy the Little Things in Life

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When I was very young, Thatha (Granpda TVS) told me that if a man is free of 3 greeds, he can live a happy live: poon (love for gold – also means love for money and other good things in life) pen (lust for a woman or man, in the case of a woman) maan … Continue reading The Mindset to Enjoy the Little Things in Life. Life/Experiences Story/Poetry grandpa

Rainy Day Snack

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It is a rainy day here in Austin. So, I made chai and pakora for the boys. know what some of y’all will ask in shock. That is right. The pakora came from a frozen pack. just stuck it in the oven. The evening got better as my neighbor Jyothsna dropped of another … Continue reading Rainy Day Snack. Food/Health Parenting/Growing up day rain rainy snack

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Happy Memorial Day

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It is not about the parties. It is not about the smell of the BBQ. It is not about the chaos of sales in the malls and car lots. It is not about hitting the beach or boating on the lake. It is NOT. It is about the guys and girls who left home and … Continue reading Happy Memorial Day. Holidays/Festivals memorial day

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Cosmos – Right Here!

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I look out of this window and I think this is a cosmos, this is a huge creation, this is one small corner of it. The trees and birds and everything else and I’m part of it. didn’t ask to be put here, I’ve been lucky in finding myself here. – Morris West. Life/Experiences Nature/Wonder Photo/Essays Story/Poetry cosmos here

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Migas!

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Today. Morning. Just single cup of coffee. Crazy Monday morning routine. Then, errands in the afternoon. By the time I started driving back home… was starving. My sakha (friend) Rohit told me to stop by for late lunch. He had this waiting. God bless the hearts of those who feed the hungry (and too lazy to … Continue reading Migas! Food/Health Life/Experiences egg migas

This Too Shall Pass

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There are days when we all need the reminder “This Too Shall Pass” Those are the days that I go back and read Theodore Tilton’s The King’s Ring. I. Once in Persia reigned a King, Who upon his signet ring Graved a maxim true and wise, Which, if held before his eyes, Gave him counsel, at … Continue reading "This Too Shall Pass".

Spring like feel to Late Summer

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I know. It just looks like some road side yellow color flowers. It is. It is also more than that. As I take a walk with the boys discussing something utterly foolish… this bright colored flower bush catches my eye. It adds a spring like feel to late summer. It also add a spring (pun intended) … Continue reading Spring like feel to Late Summer. Life/Experiences Nature/Wonder flowers spring summer

Look at the Sun Rays

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Several years ago, I took the boys to an outdoor telescope viewing event on a dark night. We saw a bunch of stars through the telescope. One of the stars (I forgot which one it is) was so gorgeous. Adi asked the astronomer how long had the light taken to travel from the star to … Continue reading "Look at the Sun Rays".

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Even my Coffee is not my OWN

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I understand nothing belongs to ME. I do. We came with nothing. We leave with nothing. I get it. That said, everything gets raided by the boys. My books. My laptop. My phone. There is no privacy even in the bathrooms. Speaking of bathrooms, when you live with 3 boys, the toilet seat is always … Continue reading "Even my Coffee is not my OWN". Parenting/Growing up parenting

Writing is very Lonely Work

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Writing is very lonely work. You sit at your laptop and bleed your heart out. Not my phrase, it is Hemingway’s) You don’t do it for anybody on this planet. You do it simply to cope with the craziness of life. You write to heal yourself. And, then, you does the most courageous thing. You … Continue reading "Writing is very Lonely Work".

Happy Navaratri

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You can’t see or smell it. But, humor me. Will you? Just use the power of your imagination and experience that terrific smelling perfume right in the middle of my hand. We experience life through our 5 senses – smell, sound, sight, touch and taste. The sense of smell is so powerful and fascinating. Our … Continue reading Happy Navaratri. Holidays/Festivals Life/Experiences golu moments

An Ode to Badam Kheer

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What does that look like? A cup? A cup filled with some creamy looking liquid? Well, it is not. It is a cup full of thoughtfulness. It is a cup full of yummy badam kheer. Since I drank some of Raji’s awesome tasting badam kheer in Raji’s Golu last year…I have been waiting for Golu … Continue reading An Ode to Badam Kheer. Holidays/Festivals Life/Experiences golu moments

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.