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Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business

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I met Naveen Lakkur and Dr Liz Alexander under very interesting circumstances through our common friend Rajesh Setty. Each of their life story reads like an Oscar award winning movie. But, I’ll save the story of the meeting for another day. Naveen Lakkur  and Dr Liz Alexander recently launched a book titled FOUND: Transforming Your Unlimited Ideas into … Continue reading Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business. Related posts: Launch: Quickly Propel Your Business Beyond the Competition. Content Marketers Must Read Book of the Week!

Key to 2016: Personalize Marketing with the ICE Formula

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What will successful B2B marketers to be doing more of or differently in 2016? That question was recently posed to me and other thought leaders who contribute to B2B Marketing Zone, and 25 responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. The answers to that … Continue reading Key to 2016: Personalize Marketing with the ICE Formula. Related posts: Future of Marketing – Technology Enabled Personalized Marketing. Future of Marketing – Listen. Educate. Engage.

Content Marketing Showcase Series # 10 French Connection YouTube Channel

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Name : Youtique : French Connection’s Twitter Handle [link]. Description. Social Media has become a deeply integrated aspect of content marketing strategy. YouTube is YouTube is one great social networking tool that helps brands to reach out to their customers in real time. What to wear is the biggest dilemma when comes to Fashion wear. In short, it’s every woman’s dream.

Blueprint of Every Fight Ever

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There is something to be said about witty guys. They make by day and rule my heart. Last week, as some tension escalated in the Kumar household, Adi sprung to action to lighten up my mood with his wit. He also brought this “Every Fight Ever” video to my attention. Related posts: How to Fight Writer’s Block. Every Act of Kindness Originates Deep in the Heart.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Should all Good Things Come to an End?

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I don’t know when and where this rose shot out as a bud. I don’t know when and where it blossomed. only know when and where I got it. went to the temple a few weeks back where they distribute flowers, fruits and nuts. That is the day I got this rose. I … Continue reading Should all Good Things Come to an End? Life/Experiences end good things

How to Craft White Papers that Generate Quality Business Leads?

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Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions. Now there’s an online class that will teach you every phase of the white paper lead generation. eBook: “Crafting White Paper 2.0: Conferences

Miles to go before I sleep

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It is one of those evenings that I really want to end. I am sleepy and tired. just want to get in bed and not wake up until my body has had enough rest. Alas, I can’t do that… yet. So, I put on my plastic smile and trudge along with the boys. I … Continue reading Miles to go before I sleep. Life/Experiences Parenting/Growing up miles sleep

My Lack of Interest in Shopping

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To all those that are repulsed by and shocked at my lack of interest in shopping … check out philanthropist Sudha Murthy‘s brilliant interview and her comments on shopping. Life/Experiences shopping

B2B Marketing Trends for 2016

Emptiness

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There’s just something obvious about emptiness, even when you try to convince yourself otherwise. Sarah Dessen, Lock and Key. Life/Experiences empty

Quota on seeing the Evening Sky

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“That’s the nature of being a parent, Sabine has discovered. You’ll love your children far more than you ever loved your parents, and – in the recognition that your own children cannot fathom the depth of your love – you come to understand the tragic, unrequited love of your own parents.” ” – Ursula Hegi, Stones … Continue reading Quota on seeing the Evening Sky. Life/Experiences Nature/Wonder Parenting/Growing up evening quota sky

5 LIFE Changing Poems YOU Should Read

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IF  By Rudyard Kipling If you can keep your head when all about you Are losing theirs and blaming it on you, If you can trust yourself when all men doubt you, But make allowance for their doubting too; If you can wait and not be tired by waiting, Or being lied about, don’t deal … Continue reading 5 LIFE Changing Poems YOU Should Read. Life/Experiences Story/Poetry changing life poems

Every Day Life is very Interesting

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Many of you ask me – “Ambal – How do you have so many things to say about every day boring things and occurrences?” ” I don’t know quite know how to answer that question. So, let me do a show-and-tell. Top: #dominantalleles (or something of that sort) Gets the fix-things-and-help-Amma genes from both sides of … Continue reading Every Day Life is very Interesting. Life/Experiences Parenting/Growing up interesting life

The B2B Demand Gen Marketing Playbook

Turning Cynic?

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I can feel it. I can feel it crawling on me. When I look back, I think 2017 might stand out as the year…that I started turning cynical. I kid you not. Slowly and steadily, my cynic index is growing. Take for example, yesterday evenings happenings. Kumar didn’t return home travel until later in the … Continue reading Turning Cynic? Life/Experiences Parenting/Growing up Uncategorized

A Man is a Dog’s Best Friend?

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A dog will teach you unconditional love. If you can have that in your life, things won’t be too bad. – Robert Wagner. Life/Experiences dog rainbow

The Truth is so Brutal

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Everybody knows that the dice are loaded Everybody rolls with their fingers crossed Everybody knows the war is over Everybody knows the good guys lost Everybody knows the fight was fixed The poor stay poor, the rich get rich That’s how it goes Everybody knows Everybody knows that the boat is leaking Everybody knows that … Continue reading The Truth is so Brutal. Life/Experiences brutal truth

Glorious Childhood

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“Because children grow up, we think a child’s purpose is to grow up. But a child’s purpose is to be a child. Nature doesn’t disdain what lives only for a day. It pours the whole of itself into the each moment. We don’t value the lily less for not being made of flint and built … Continue reading Glorious Childhood. Nature/Wonder Parenting/Growing up child childhood glorious

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A Content Formula for Complex B2B Organizations

A Wild Trip to Mexico

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It all started a few weeks ago. gave Kumar one of my awesomely brilliant bright ideas. “Dey Kumaru, boys have had a busy and rough year. So much has happened this year and we haven’t traveled much. Why don’t we take the boys somewhere…someplace quiet… just to relax” The rest, as they say, is a … Continue reading A Wild Trip to Mexico. Holidays/Festivals Life/Experiences Parenting/Growing up Travel/Adventure mexico trip

Unconditional Love

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I practically do nothing for Rainbow…except remember to give her food and water. I don’t play with her. I don’t rub her belly. I don’t take her for a walk. I don’t put her on my lap and spoil her silly like the boys do. I don’t do anything of that. think she missed … Continue reading Unconditional Love. Life/Experiences love rainbow Unconditional

The World’s Best Sweet Potato Casserole

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I have been very bad this year. Also, I know Santa put me on his Naughty list in early Jan. It is ok. I don’t really mind. Because, look what my friend Jyotsna Rao brought over. The world’s best sweet potato casserole. Thanks J! hope y’all are winding down the year and getting … Continue reading The World’s Best Sweet Potato Casserole. Food/Health Holidays/Festivals casserole holidays sweet potato

Everything happens…when the Timing is Just Perfect

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I usually don’t buy anything other than bare necessities. That said, I bought this flask during my Summer trip to India in 2014. Since we moved to Austin right after I returned from India that summer, the flask ended up in a box. Kumar found it for me in Summer 2016. Then, for a few … Continue reading Everything happens…when the Timing is Just Perfect. Life/Experiences Parenting/Growing up perfect timing

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Six Key Steps to Successful Marketing Automation Adoption

On Life

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I have realized something very profound today. It is nothing poetic. It is not about beautiful flowers, soaring mountains or gorgeous people. It is about LIFE. With all it is glory, I have realized that LIFE is a bloody tragedy. Yet, I love LIFE. Because, amidst the bloody tragedy lies sheer joy and beauty. Life/Experiences Story/Poetry life tragedy

Just 2 nameless people hanging out amongst the sea of parents

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Just 2 nameless people hanging out among the sea of parents waiting for Ari’s winter concert to begin. find this moment of being lost in the crowd absolutely refreshing and delightful because it puts things in perspective about who the true stars are in the life of all these people gathered here. Speaking of … Continue reading Just 2 nameless people hanging out amongst the sea of parents. Holidays/Festivals Life/Experiences Parenting/Growing up concert winter

First Finals in High School

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I know Adi is supposed to study and all. But, I swear. never studied like “this” in high school. He has never really studied up until he hit high school. want my son back. want to pull him out of this room. want to drive far far away from this madness. … Continue reading First Finals in High School. Parenting/Growing up exams finals high school tests

Happy Karthikai Deepam

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Happy Karthigai Deepam! Every Karthigai Deepam the person I miss the most is my mother-in-law Girija. She made the world’s best Adai and paniyaram to celebrate Karthigai Deepam. The boy and I lit lamps around the house and made adai with lots of coconut pieces. It is my way of paying homage to my mother-in-law … Continue reading Happy Karthikai Deepam. Food/Health Holidays/Festivals Life/Experiences Parenting/Growing up Deepam festival indian Karthikai

8 Ways to Create More Effective Lead Generation Programs

The Smell of the Ground

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Today, my thoughts are about “munn vasanai” (In English: the smell of the ground) Home. What does the word mean to you? Is it a place? house… 4 walls… nice roof? mountain perhaps? country? sweetheart’s arms? Is it a thing? Is it a feeling? What is it? What does home … Continue reading The Smell of the Ground. Life/Experiences Nature/Wonder Story/Poetry ground rain smell

In Sickness and In Health

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We all need at least one friend to make us soup/rasam when we are sick. What if you are lucky enough to have both mushroom soup and sukku (dried ginger) milagu (black pepper) thippili (long pepper) rasam within a couple of days from 2 different friends? In my dictionary, that is kind of like winning … Continue reading In Sickness and In Health. Food/Health Life/Experiences health sick

Simple Spinach Salad

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Myth: The way to a man’s heart is through his stomach. Reality: The ONLY way to weasel your way into a girl’s heart is through an awesome salad…especially when she comes home hungry. Food/Health Life/Experiences salad spinach

Holidays Almost Here!

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In a mad rush through the evening chores, I went to the backyard to drop off some plastic stuff in the recycle bin and saw this beautiful sight in our neighbor’s yard. Don’t message me with – “Ambal, WTH? You are beginning to lost it yo. It is just a bunch of (bull) blurry lights.” ” … Continue reading Holidays Almost Here! Holidays/Festivals holidays lights

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

#cupofchai

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Come, let us have some tea and continue to talk about happy things. – Chaim Potok When tea becomes ritual, it takes its place at the heart of our ability to see greatness in small things. Where is beauty to be found? In great things that, like everything else, are doomed to die, or in … Continue reading #cupofchai. Food/Health Life/Experiences chai

Happy Memorial Day

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It is not about the parties. It is not about the smell of the BBQ. It is not about the chaos of sales in the malls and car lots. It is not about hitting the beach or boating on the lake. It is NOT. It is about the guys and girls who left home and … Continue reading Happy Memorial Day. Holidays/Festivals memorial day

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Fancy Olive Oil

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As much as I love fine food and adore the folks who make it, I was never intent on cooking fine food. The simple reason being…I always have had access to excellent food. Family and friends cook yummy food that I can partake off. Works out alright? Right? In the midst of this “I ain’t … Continue reading Fancy Olive Oil. Food/Health Life/Experiences Parenting/Growing up cooking oil olive

The Mindset to Enjoy the Little Things in Life

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When I was very young, Thatha (Granpda TVS) told me that if a man is free of 3 greeds, he can live a happy live: poon (love for gold – also means love for money and other good things in life) pen (lust for a woman or man, in the case of a woman) maan … Continue reading The Mindset to Enjoy the Little Things in Life. Life/Experiences Story/Poetry grandpa

B2B Marketing Trends for 2016