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Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business

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I met Naveen Lakkur and Dr Liz Alexander under very interesting circumstances through our common friend Rajesh Setty. Each of their life story reads like an Oscar award winning movie. But, I’ll save the story of the meeting for another day. Naveen Lakkur  and Dr Liz Alexander recently launched a book titled FOUND: Transforming Your Unlimited Ideas into … Continue reading Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business. Related posts: Launch: Quickly Propel Your Business Beyond the Competition. Content Marketers Must Read Book of the Week!

Key to 2016: Personalize Marketing with the ICE Formula

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What will successful B2B marketers to be doing more of or differently in 2016? That question was recently posed to me and other thought leaders who contribute to B2B Marketing Zone, and 25 responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. The answers to that … Continue reading Key to 2016: Personalize Marketing with the ICE Formula. Related posts: Future of Marketing – Technology Enabled Personalized Marketing. Future of Marketing – Listen. Educate. Engage.

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Bharathiyar’s Chinnanchiru Kiliye

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Some poets pull the chords in your heart and brings about a myriad of emotions. One of my favorite poets of all times is Bharathiyar. think I might even have a huge crush on him. His poetry has influenced my outlook on life. I want to live a free-spirited and forward-thinking life like him. I try … Continue reading Bharathiyar’s Chinnanchiru Kiliye. Related posts: Flying a Kite on a Hill. Sickness in Winter. Culture. Traditions. Immersion. New Beginnings. Life/Experiences Parenting/Growing up bharatiyar carnatic music

Blueprint of Every Fight Ever

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There is something to be said about witty guys. They make by day and rule my heart. Last week, as some tension escalated in the Kumar household, Adi sprung to action to lighten up my mood with his wit. He also brought this “Every Fight Ever” video to my attention. Related posts: How to Fight Writer’s Block. Every Act of Kindness Originates Deep in the Heart.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Mad Rush through the Grocery Store Aisles

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I’ll say it. hate shopping. Any kind of shopping. Over the years, Daddy or Kumar have been the ones to do all our grocery shopping. If I do have to go shopping, here is what I do. make a list. And, dash from the parking lot to the store and thru the aisles. … Continue reading Mad Rush through the Grocery Store Aisles. Related posts: Random Acts of Kindness. Dear India, Here We Come! Content Marketing Showcase Series # 10 French Connection YouTube Channel. Life/Experiences Story/Telling google images grocery helpful randalls shopping

Content Marketing Showcase Series # 10 French Connection YouTube Channel

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Name : Youtique : French Connection’s Twitter Handle [link]. Description. Social Media has become a deeply integrated aspect of content marketing strategy. YouTube is YouTube is one great social networking tool that helps brands to reach out to their customers in real time. What to wear is the biggest dilemma when comes to Fashion wear. In short, it’s every woman’s dream.

The Remains of The Evening

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A guy. His girl. And, their dog. Planning world domination over a cup of coffee. would like to say something interesting like the above…but, unfortunately, that isn’t the story. The actual boring story goes like this. A guy. His girl. And, their dog. The girl came back home dog tired. The guy worked at … Continue reading The Remains of The Evening. Life/Experiences actual evening story

Happy Memorial Day

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It is not about the parties. It is not about the smell of the BBQ. It is not about the chaos of sales in the malls and car lots. It is not about hitting the beach or boating on the lake. It is NOT. It is about the guys and girls who left home and … Continue reading Happy Memorial Day. Holidays/Festivals memorial day

B2B BloggingTrends in 2011

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Business-to-Business (B2B) marketers are finding that publishing valuable and relevant content on their blogs and websites is a sure shot way to gather more leads. Given the rising importance of B2B blogging, Tony Karrer and Tom Pick have brought together the best thought leaders in B2B blogging to answer some key questions in B2B BloggingTrends in 2011. Why or why not? Howard J. Related Links.

Beautiful Country Roads

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I drove hurriedly through some beautiful country roads in North Austin today afternoon. Due to the recent rains, the country side was lush green. Life/Experiences Nature/Wonder country green roads

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

This Too Shall Pass

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There are days when we all need the reminder “This Too Shall Pass” Those are the days that I go back and read Theodore Tilton’s The King’s Ring. I. Once in Persia reigned a King, Who upon his signet ring Graved a maxim true and wise, Which, if held before his eyes, Gave him counsel, at … Continue reading "This Too Shall Pass".

Red Rice Dessert

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That summer vacation, I was in my Chittappa (Uncle) and Chitti’s (Aunt’s) house. It was election year. The local TV channels had movie and election news marathon. My cousins and I were glued to TV during the movie runs and played outside during the election runs. Chitti made all kind of fun snacks and desserts … Continue reading Red Rice Dessert. Food/Health Life/Experiences Parenting/Growing up dessert red rice

Look at the Sun Rays

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Several years ago, I took the boys to an outdoor telescope viewing event on a dark night. We saw a bunch of stars through the telescope. One of the stars (I forgot which one it is) was so gorgeous. Adi asked the astronomer how long had the light taken to travel from the star to … Continue reading "Look at the Sun Rays".

Even my Coffee is not my OWN

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I understand nothing belongs to ME. I do. We came with nothing. We leave with nothing. I get it. That said, everything gets raided by the boys. My books. My laptop. My phone. There is no privacy even in the bathrooms. Speaking of bathrooms, when you live with 3 boys, the toilet seat is always … Continue reading "Even my Coffee is not my OWN". Parenting/Growing up parenting

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Writing is very Lonely Work

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Writing is very lonely work. You sit at your laptop and bleed your heart out. Not my phrase, it is Hemingway’s) You don’t do it for anybody on this planet. You do it simply to cope with the craziness of life. You write to heal yourself. And, then, you does the most courageous thing. You … Continue reading "Writing is very Lonely Work".

The Case of the HOT Parangikai (Pumpkin) Kootu (Dish)

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With really good intentions, I made Parangikai (Pumpkin) Kootu for dinner today. even ground masala to make the Kootu from scratch. Unfortunately, I might have grossly miscalculated the red chillis (cayenne pepper) that the Kootu needed. One little taste of the Kootu and the boys said “No” They decided to eat the rotis … Continue reading The Case of the HOT Parangikai (Pumpkin) Kootu (Dish). Food/Health Life/Experiences Parenting/Growing up dish hot

On Purging

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Purging is part of life. We purge body cells every day without realizing it. We purge bad memories. It is hard to do.but, we do it. However, you know what is the hardest thing to purge? One’s book shelf. It stores so many memories and so much knowledge. It is the place that marks how … Continue reading On Purging. Books/Writing Life/Experiences book purging

Prasadam Tradition

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It looks like some aluminum foil package. Does it not? Possibly something that would be packaged for astronauts. It is not. It is very precious. Today morning, my friend Lakshmi whatsapped me and told me that she would drop by to bring me some prasadam. Let me give you some background about prasadams. It is … Continue reading Prasadam Tradition. Food/Health Holidays/Festivals Life/Experiences pilgrimage tradition

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Niceness is Underrated

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I am not a big believer in “Days” But, today is special. Because, niceness is underrated, we all need to work on it. Did you know that today is National Say Something Nice Day? Keep your word. Compliment others. Say “please” and “thank you” You know the drill. Holidays/Festivals niceness Underrated

Right place at the Right time with the Right person

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Daddy always tells me that if is OK if you screw it up. You just have to make amends and get better. For several years of life, I couldn’t pick up the boys after school. I had my priorities all wrong. So, this moment…when the boys walk out of school…and I am there…to spot them…to … Continue reading Right place at the Right time with the Right person. Life/Experiences Parenting/Growing up amends growing up making pick up right person right place right time

Nature vs. Nurture

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#‎Harsh‬ ‪#‎Nature‬ meets ‪#‎Nurture‬ in Austin today. Thunder…lightning…pouring rain. Guess what parents do? Form a long pick up line to get the young’uns. My hypothesis: There is no end to humanity. Humanity will continue to thrive because it has gotten so good at caring for its young over eons. Life/Experiences Parenting/Growing up austin care humanity nature nurture parent rain

How to Craft White Papers that Generate Quality Business Leads?

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Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions. Now there’s an online class that will teach you every phase of the white paper lead generation. eBook: “Crafting White Paper 2.0: Conferences

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Experience Moments, One by One

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It just seems like I took Adi to the first school concert ever almost seven years ago. could hear the last few moments of the last middle school concert pass me by. So, as the clock kept ticking on me yesterday evening, I tried my best not to pay attention to it. I … Continue reading Experience Moments, One by One. Life/Experiences Parenting/Growing up life live moments

Let us Celebrate all the Small Wins

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We had a rather long day and a longer evening. cheered the boys up with some rather cheesy messages today. Also, to let the boys know how much I appreciate them, I cut some pieces of this devilish looking (and tasting!) pie for a late night snack. I don’t do this often. It is … Continue reading Let us Celebrate all the Small Wins. Food/Health Life/Experiences Parenting/Growing up celebrate small wins

How to Make a Great Toast

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Check out this great article on the art and science of making a great toast. How to Give an Awesome Toast. Life/Experiences toast

Spring Flowers

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The more often we see the things around us – even the beautiful and wonderful things – the more they become invisible to us. That is why we often take for granted the beauty of this world: the flowers, the trees, the birds, the clouds – even those we love. Because we see things so … Continue reading Spring Flowers. Life/Experiences Nature/Wonder flowers spring wild

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Packaged Noodles with Turmeric and Kale

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The boys have been bugging me to make packaged noodles. Every time they say the word “packaged noodles” a cold shiver runs up my spines. They do understand the benefits of eating healthy.due to the health education in school, my non-stop conspiracy theories on the food/pharma industry and my carefully placed “healthy lifestyle documentary” watching … Continue reading Packaged Noodles with Turmeric and Kale. Food/Health Parenting/Growing up health kale noodles packaged turmeric

Neruda’s Poetry

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When there is too much going in my life, I try go back to where I find solace……within books. Today morning, in the midst of the rolling thunderstorms, I decided to walk over to the book shelves and pull out a treasure. This treasure was gifted to me in Summer 1999 by a treasure … Continue reading Neruda’s Poetry. Life/Experiences Story/Poetry neruda poetry reading

The Privelege to wash Kumar’s Dishes

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I know what you are thinking – “Adi is helping with the dishes. That is what she going to write about today.” ” Nah. That is not the story. Kumar never allows anybody to wash or rinse his plates. Possibly (? – I strategically placed the question mark for all you wise cracks who are going … Continue reading The Privelege to wash Kumar’s Dishes. Life/Experiences Parenting/Growing up dishes washing

Coffee & Chai

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Friends are the most precious. Put those precious friends together with chai and coffee and you get a killer combination. On Friday afternoon, I was busy running errands. stopped by to pick up Arya and his friend from my friend Shalu’s place and take them to a birthday party. To fuel me for the … Continue reading Coffee & Chai. Life/Experiences chai coffee

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Chef Adi makes Scrambled Eggs

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I am beginning to look forward to Saturday mornings when Chef Adi makes breakfast. Check out this awesome looking (and tasting!) scrambled eggs with slight sprinkling of cajun seasoning powder. He sure didn’t get those cooking genes from me. It is passed on from the awesome cooks in the family – Grandma Girija, Grandma Devaki and … Continue reading Chef Adi makes Scrambled Eggs. Food/Health Parenting/Growing up breakfast chef eggs


The ?#?Runner?

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Ari doesn’t have the patience for me to pull out the car from the sidewalk and drive him back home from after school. So, he runs like the wind. Impatience genes from his Mom. Running genes from his Dad. Well, all is well that runs (pun intended) well! Parenting/Growing up runner wind


All Kind of Miracles Happen. Don’t they?

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Sometimes, just sometimes, before I go to war or after I come back from war, I stop under a tree, look at the flowers and say a prayer. Not for myself.but for someone that might own a particular piece of real estate deep within the recess of my heart. Lo and behold. Prayers might sometime … Continue reading All Kind of Miracles Happen. Don’t they? Related posts: Wildy Chasing Wildflowers in Texas Hill Country. Lend Me a Heart Replete with Thankfulness. What are you Thankful for? Life/Experiences Nature/Wonder Parenting/Growing up miracles prayers

Too much Reading

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Adi is a terrific role model for Ari. But, in some scenarios, he is being such a bad influence on Ari. Take for example, his avid reading. Ari takes after his brother. We all think reading is a good habit. But, too much of a good thing can be a bad … Continue reading "Too much Reading". Life/Experiences Parenting/Growing up Story/Poetry reading

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Embrace? ?the? ?Metaphysical?

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Everything is a blur. Space and time don’t actually exist. Don’t take my word for it. Check out what scientists have to say about it.) So, everything is a blur… just like this picture. The ups and downs. The comings and goings. The success and failures. It is all a blur. Sometimes, the boys go and … Continue reading Embrace‬ ‪the‬ ‪Metaphysical‬. Related posts: Scouting for Pictures in Fall. Lunch Box Jokes and Notes. Chasing Marathoner Kumar – 3M Half Marathon in Austin. Life/Experiences Parenting/Growing up Photo/Essays blur metaphysical