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Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business

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I met Naveen Lakkur and Dr Liz Alexander under very interesting circumstances through our common friend Rajesh Setty. Each of their life story reads like an Oscar award winning movie. But, I’ll save the story of the meeting for another day. Naveen Lakkur  and Dr Liz Alexander recently launched a book titled FOUND: Transforming Your Unlimited Ideas into … Continue reading Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business. Related posts: Launch: Quickly Propel Your Business Beyond the Competition. Content Marketers Must Read Book of the Week!

Key to 2016: Personalize Marketing with the ICE Formula

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What will successful B2B marketers to be doing more of or differently in 2016? That question was recently posed to me and other thought leaders who contribute to B2B Marketing Zone, and 25 responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. The answers to that … Continue reading Key to 2016: Personalize Marketing with the ICE Formula. Related posts: Future of Marketing – Technology Enabled Personalized Marketing. Future of Marketing – Listen. Educate. Engage.

Content Marketing Showcase Series # 10 French Connection YouTube Channel

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Name : Youtique : French Connection’s Twitter Handle [link]. Description. Social Media has become a deeply integrated aspect of content marketing strategy. YouTube is YouTube is one great social networking tool that helps brands to reach out to their customers in real time. What to wear is the biggest dilemma when comes to Fashion wear. In short, it’s every woman’s dream.

Blueprint of Every Fight Ever

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There is something to be said about witty guys. They make by day and rule my heart. Last week, as some tension escalated in the Kumar household, Adi sprung to action to lighten up my mood with his wit. He also brought this “Every Fight Ever” video to my attention. Related posts: How to Fight Writer’s Block. Every Act of Kindness Originates Deep in the Heart.

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

How to Craft White Papers that Generate Quality Business Leads?

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Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions. Now there’s an online class that will teach you every phase of the white paper lead generation. eBook: “Crafting White Paper 2.0: Conferences

Holidays Almost Here!

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In a mad rush through the evening chores, I went to the backyard to drop off some plastic stuff in the recycle bin and saw this beautiful sight in our neighbor’s yard. Don’t message me with – “Ambal, WTH? You are beginning to lost it yo. It is just a bunch of (bull) blurry lights.” ” … Continue reading Holidays Almost Here! Holidays/Festivals holidays lights

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#cupofchai

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Come, let us have some tea and continue to talk about happy things. – Chaim Potok When tea becomes ritual, it takes its place at the heart of our ability to see greatness in small things. Where is beauty to be found? In great things that, like everything else, are doomed to die, or in … Continue reading #cupofchai. Food/Health Life/Experiences chai

Fancy Olive Oil

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As much as I love fine food and adore the folks who make it, I was never intent on cooking fine food. The simple reason being…I always have had access to excellent food. Family and friends cook yummy food that I can partake off. Works out alright? Right? In the midst of this “I ain’t … Continue reading Fancy Olive Oil. Food/Health Life/Experiences Parenting/Growing up cooking oil olive

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Mindset to Enjoy the Little Things in Life

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When I was very young, Thatha (Granpda TVS) told me that if a man is free of 3 greeds, he can live a happy live: poon (love for gold – also means love for money and other good things in life) pen (lust for a woman or man, in the case of a woman) maan … Continue reading The Mindset to Enjoy the Little Things in Life. Life/Experiences Story/Poetry grandpa

Rainy Day Snack

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It is a rainy day here in Austin. So, I made chai and pakora for the boys. know what some of y’all will ask in shock. That is right. The pakora came from a frozen pack. just stuck it in the oven. The evening got better as my neighbor Jyothsna dropped of another … Continue reading Rainy Day Snack. Food/Health Parenting/Growing up day rain rainy snack

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Cosmos – Right Here!

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I look out of this window and I think this is a cosmos, this is a huge creation, this is one small corner of it. The trees and birds and everything else and I’m part of it. didn’t ask to be put here, I’ve been lucky in finding myself here. – Morris West. Life/Experiences Nature/Wonder Photo/Essays Story/Poetry cosmos here

Migas!

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Today. Morning. Just single cup of coffee. Crazy Monday morning routine. Then, errands in the afternoon. By the time I started driving back home… was starving. My sakha (friend) Rohit told me to stop by for late lunch. He had this waiting. God bless the hearts of those who feed the hungry (and too lazy to … Continue reading Migas! Food/Health Life/Experiences egg migas

Spring like feel to Late Summer

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I know. It just looks like some road side yellow color flowers. It is. It is also more than that. As I take a walk with the boys discussing something utterly foolish… this bright colored flower bush catches my eye. It adds a spring like feel to late summer. It also add a spring (pun intended) … Continue reading Spring like feel to Late Summer. Life/Experiences Nature/Wonder flowers spring summer

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Happy Navaratri

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You can’t see or smell it. But, humor me. Will you? Just use the power of your imagination and experience that terrific smelling perfume right in the middle of my hand. We experience life through our 5 senses – smell, sound, sight, touch and taste. The sense of smell is so powerful and fascinating. Our … Continue reading Happy Navaratri. Holidays/Festivals Life/Experiences golu moments

Happy Memorial Day

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It is not about the parties. It is not about the smell of the BBQ. It is not about the chaos of sales in the malls and car lots. It is not about hitting the beach or boating on the lake. It is NOT. It is about the guys and girls who left home and … Continue reading Happy Memorial Day. Holidays/Festivals memorial day

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An Ode to Badam Kheer

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What does that look like? A cup? A cup filled with some creamy looking liquid? Well, it is not. It is a cup full of thoughtfulness. It is a cup full of yummy badam kheer. Since I drank some of Raji’s awesome tasting badam kheer in Raji’s Golu last year…I have been waiting for Golu … Continue reading An Ode to Badam Kheer. Holidays/Festivals Life/Experiences golu moments

On Waiting

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In Tamil: paartha idathilellaam-unnai poalavae paavai theriyudhadi (rough English translation) Everywhere I look-your semblance emerges in everything My respect for single parents has been renewed this week. It is 2nd week of back-to-school. Utter craziness. Primarily because Kumar was out of town and I was on lone-warrior duty. I can write more. But, don’t have … Continue reading On Waiting. Life/Experiences Parenting/Growing up bharathiyar poetry

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

This Too Shall Pass

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There are days when we all need the reminder “This Too Shall Pass” Those are the days that I go back and read Theodore Tilton’s The King’s Ring. I. Once in Persia reigned a King, Who upon his signet ring Graved a maxim true and wise, Which, if held before his eyes, Gave him counsel, at … Continue reading "This Too Shall Pass".

A box full of freshly made homemade cookies

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I kid you not. I bet I am one of the most spoilt brats on this planet. Guess what I came home to today afternoon. This. A box full of freshly made homemade cookies. Thank you Jyotsna!! Now, what it left is this – I have to exercise all my willpower not to finish these before … Continue reading A box full of freshly made homemade cookies. Life/Experiences Parenting/Growing up cookies

Look at the Sun Rays

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Several years ago, I took the boys to an outdoor telescope viewing event on a dark night. We saw a bunch of stars through the telescope. One of the stars (I forgot which one it is) was so gorgeous. Adi asked the astronomer how long had the light taken to travel from the star to … Continue reading "Look at the Sun Rays".

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Even my Coffee is not my OWN

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I understand nothing belongs to ME. I do. We came with nothing. We leave with nothing. I get it. That said, everything gets raided by the boys. My books. My laptop. My phone. There is no privacy even in the bathrooms. Speaking of bathrooms, when you live with 3 boys, the toilet seat is always … Continue reading "Even my Coffee is not my OWN". Parenting/Growing up parenting

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

We are all creatures of our Life Experiences

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One of the questions that I have gotten asked over the years is “Did you tell Adi to do this?” ” or “Did you make this choice for Ari?” ” I find this question completely ridiculous. First of all, in this day and age, when independence is respected a lot, it is not easy to tell anybody … Continue reading We are all creatures of our Life Experiences. Life/Experiences Parenting/Growing up choices defy odds trust

Jasmines are Fragrant

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How can I capture the beauty and the fragrance of these jasmines and the heart of the beautiful person who strung these jasmines. How do I? How can sheer words capture the beauty of our life experiences? How do I start out saying “Jasmines are fragrant. They are a sign of prosperity in a woman’s … Continue reading Jasmines are Fragrant. Life/Experiences jasmines

Writing is very Lonely Work

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Writing is very lonely work. You sit at your laptop and bleed your heart out. Not my phrase, it is Hemingway’s) You don’t do it for anybody on this planet. You do it simply to cope with the craziness of life. You write to heal yourself. And, then, you does the most courageous thing. You … Continue reading "Writing is very Lonely Work".

On Blue

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This is a story about the color blue, and like blue, there’s nothing true about it. True blue’ is a ruse, a rhyme; it’s there, then it’s not. Blue is glory and power, a wave, a particle, a vibration, a resonance, a spirit, a passion, a memory, a vanity, a metaphor, a dream. Blue is … Continue reading On Blue. Life/Experiences Photo/Essays Story/Poetry blue

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

At Omkara Ganapathy Temple on Ganesh Chaturthi Day

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I have a thing for temples. I am not religious. But, I still have a thing for any place of worship. One can’t deny that there is a reason that humanity gathers at these designated places of worship…to thank, to pray and to gain strength. Many years ago, during a Thaipoosam walk, my friend Balu … Continue reading At Omkara Ganapathy Temple on Ganesh Chaturthi Day. Holidays/Festivals Life/Experiences Nature/Wonder chance happenings temple

Protected: Book Launch – Ice Drop

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There is no excerpt because this is a protected post. Books/Writing

On Blue

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This is a story about the color blue, and like blue, there’s nothing true about it. True blue’ is a ruse, a rhyme; it’s there, then it’s not. Blue is glory and power, a wave, a particle, a vibration, a resonance, a spirit, a passion, a memory, a vanity, a metaphor, a dream. Blue is … Continue reading On Blue. Life/Experiences Photo/Essays Story/Poetry blue

Arthi at Janmashtami

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Sometimes, the universe conspires to put you in the right place at the right time. After a mad rush through social events, we found ourselves in the Sapuram’s household yesterday night…right when the first round of Janmashtami bhajans were ending and the arthi was about to start. walked in and realized that Usha and … Continue reading Arthi at Janmashtami. Holidays/Festivals Life/Experiences Parenting/Growing up

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

#HighSchool #Day1

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A journey of 4 years begins with… umm…perhaps, following a lovely looking girl into school?! Life/Experiences Parenting/Growing up back to school

2 boys. 10 weeks.

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2 boys. 10 weeks. Fights. Arguments. About the last scoop of ice cream. Planting flowers. Playing in the sand. Rushing in the rain. Hanging together all the time. Too many laughs. Too many jokes. Too many memories made. Too much creating ruckus for mom. Summer Break 2016. Soon to be done. I am going to … Continue reading 2 boys. 10 weeks. Holidays/Festivals Parenting/Growing up summer

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Rainy Day in Austin

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Sunshine is delicious, rain is refreshing, wind braces us up, snow is exhilarating; there is really no such thing as bad weather, only different kinds of good weather. – John Ruskin. Life/Experiences Nature/Wonder rain

Today is Raksha Bandan

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Today is Raksha Bandan. Raksha Bandan celebrates the special bond a brother and sister share. I was very honored to tie a rakhi (looks like a friendship band) on this cool dude who also happens to be my neighbor and friend. Happy Raksha Bandan to all the cool dudes that play the brother role in … Continue reading Today is Raksha Bandan. Holidays/Festivals Life/Experiences brother sister

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.