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Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business

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I met Naveen Lakkur and Dr Liz Alexander under very interesting circumstances through our common friend Rajesh Setty. Each of their life story reads like an Oscar award winning movie. But, I’ll save the story of the meeting for another day. Naveen Lakkur and Dr Liz Alexander recently launched a book titled FOUND: Transforming Your Unlimited Ideas into … Continue reading Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business.

Key to 2016: Personalize Marketing with the ICE Formula

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What will successful B2B marketers to be doing more of or differently in 2016? That question was recently posed to me and other thought leaders who contribute to B2B Marketing Zone, and 25 responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. The answers to that … Continue reading Key to 2016: Personalize Marketing with the ICE Formula.

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Content Marketing Showcase Series # 10 French Connection YouTube Channel

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Name : Youtique : French Connection’s Twitter Handle [link]. Description. Social Media has become a deeply integrated aspect of content marketing strategy. YouTube is one great social networking tool that helps brands to reach out to their customers in real time.

Blueprint of Every Fight Ever

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There is something to be said about witty guys. They make by day and rule my heart. Last week, as some tension escalated in the Kumar household, Adi sprung to action to lighten up my mood with his wit. He also brought this “Every Fight Ever” video to my attention.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Signs of Spring

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This persimmon tree went completely bald in winter. Last couple of days, it has been sprouting leaves. I could write an essay on how I find the sprouting completely magical. But, I don’t have to.

If I didn’t have Worldly Responsibilities

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If I didn’t have worldly responsibilities, I would possibly be climbing mountains. Because, 2 eyes, 1 lifetime, 1 soul is not enough to enjoy God’s work from mountain peaks. This shot was taken from my tiny camera at about 14,000 ft in the Inyo National Forest on my way to bagging the Mt. Whitney peak. … Continue reading If I didn’t have Worldly Responsibilities. Nature/Wonder Travel/Adventure climbing hiking

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How to Craft White Papers that Generate Quality Business Leads?

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Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions.

Grow up and Stay Cool

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“I no longer have patience for certain things, not because I’ve become arrogant, but simply because I reached a point in my life where I do not want to waste more time with what displeases me or hurts me. I have no patience for cynicism, excessive criticism and demands of any nature. I lost the … Continue reading Grow up and Stay Cool. Life/Experiences

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

What Life is All About?

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I think this is what life is all about… preparing hard… trudging up the bloody hill (well, in this case it is the steep stairs) …and being dressed to impress when show time eventually arrives. Life/Experiences Parenting/Growing up hill life

There is nothing Sexy about being a Parent

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There is nothing sexy about being a parent. It is often boring and tiresome. Day after day, week after week, month after month, year after year…you wake up and do what humanity has done for its off spring to thrive. Yet, when Kumar wakes up before all of us…then starts nagging us to wake up … Continue reading There is nothing Sexy about being a Parent. Parenting/Growing up parenting

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My Lack of Interest in Shopping

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To all those that are repulsed by and shocked at my lack of interest in shopping … check out philanthropist Sudha Murthy‘s brilliant interview and her comments on shopping. Life/Experiences shopping

Today, I let Wonder Win

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Parenting is filled with several precarious moments. like thee one I have today morning. Remember your long forgotten wonder? The wonder you felt when you put that sea shell or conch close to your ears and you heard the sound of the ocean waves? The wonder you felt when you brought the sea shell or … Continue reading Today, I let Wonder Win. Parenting/Growing up science wonder

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Valentine’s Day Gift

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I have told the boys that I don’t need any gifts for birthday or Christmas or Valentines Day. So, they usually take me out to lunch or dinner or cook a meal… to spend time together. This Valentine’s Day, Adi surprised me by giving a Jawbone… it is some wearable gadget to lead a healthier lifestyle. Its lean … Continue reading Valentine’s Day Gift. Holidays/Festivals Life/Experiences Parenting/Growing up fitness gift

Should all Good Things Come to an End?

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I don’t know when and where this rose shot out as a bud. I don’t know when and where it blossomed. I only know when and where I got it. I went to the temple a few weeks back where they distribute flowers, fruits and nuts. That is the day I got this rose. I … Continue reading Should all Good Things Come to an End? Life/Experiences end good things

Live Near a Place of Worship

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Faith is the bird that feels the light when the dawn is still dark. – Rabindranath Tagore When I was a young girl, Thatha and Appa told me – “Kovil illa oril kudi irruka vendam” It means “Don’t live in a city or town that doesn’t have a place of worship.” ” Thankfully, I have always … Continue reading Live Near a Place of Worship. Holidays/Festivals Life/Experiences faith temple worship

Miles to go before I sleep

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It is one of those evenings that I really want to end. I am sleepy and tired. I just want to get in bed and not wake up until my body has had enough rest. Alas, I can’t do that… yet. So, I put on my plastic smile and trudge along with the boys. I … Continue reading Miles to go before I sleep. Life/Experiences Parenting/Growing up miles sleep

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Emptiness

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There’s just something obvious about emptiness, even when you try to convince yourself otherwise. Sarah Dessen, Lock and Key. Life/Experiences empty

Quota on seeing the Evening Sky

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“That’s the nature of being a parent, Sabine has discovered. You’ll love your children far more than you ever loved your parents, and – in the recognition that your own children cannot fathom the depth of your love – you come to understand the tragic, unrequited love of your own parents.” ” – Ursula Hegi, Stones … Continue reading Quota on seeing the Evening Sky. Life/Experiences Nature/Wonder Parenting/Growing up evening quota sky

5 LIFE Changing Poems YOU Should Read

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IF By Rudyard Kipling If you can keep your head when all about you Are losing theirs and blaming it on you, If you can trust yourself when all men doubt you, But make allowance for their doubting too; If you can wait and not be tired by waiting, Or being lied about, don’t deal … Continue reading 5 LIFE Changing Poems YOU Should Read. Life/Experiences Story/Poetry changing life poems

Every Day Life is very Interesting

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Many of you ask me – “Ambal – How do you have so many things to say about every day boring things and occurrences?” ” I don’t know quite know how to answer that question. So, let me do a show-and-tell. Top: #dominantalleles (or something of that sort) Gets the fix-things-and-help-Amma genes from both sides of … Continue reading Every Day Life is very Interesting. Life/Experiences Parenting/Growing up interesting life

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Turning Cynic?

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I can feel it. I can feel it crawling on me. When I look back, I think 2017 might stand out as the year…that I started turning cynical. I kid you not. Slowly and steadily, my cynic index is growing. Take for example, yesterday evenings happenings. Kumar didn’t return home travel until later in the … Continue reading Turning Cynic? Life/Experiences Parenting/Growing up Uncategorized

A Man is a Dog’s Best Friend?

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A dog will teach you unconditional love. If you can have that in your life, things won’t be too bad. – Robert Wagner. Life/Experiences dog rainbow

The Truth is so Brutal

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Everybody knows that the dice are loaded Everybody rolls with their fingers crossed Everybody knows the war is over Everybody knows the good guys lost Everybody knows the fight was fixed The poor stay poor, the rich get rich That’s how it goes Everybody knows Everybody knows that the boat is leaking Everybody knows that … Continue reading The Truth is so Brutal. Life/Experiences brutal truth

Glorious Childhood

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“Because children grow up, we think a child’s purpose is to grow up. But a child’s purpose is to be a child. Nature doesn’t disdain what lives only for a day. It pours the whole of itself into the each moment. We don’t value the lily less for not being made of flint and built … Continue reading Glorious Childhood. Nature/Wonder Parenting/Growing up child childhood glorious

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

A Wild Trip to Mexico

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It all started a few weeks ago. I gave Kumar one of my awesomely brilliant bright ideas. “Dey Kumaru, boys have had a busy and rough year. So much has happened this year and we haven’t traveled much. Why don’t we take the boys somewhere…someplace quiet… just to relax” The rest, as they say, is a … Continue reading A Wild Trip to Mexico. Holidays/Festivals Life/Experiences Parenting/Growing up Travel/Adventure mexico trip

Unconditional Love

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I practically do nothing for Rainbow…except remember to give her food and water. I don’t play with her. I don’t rub her belly. I don’t take her for a walk. I don’t put her on my lap and spoil her silly like the boys do. I don’t do anything of that. I think she missed … Continue reading Unconditional Love. Life/Experiences love rainbow Unconditional

The World’s Best Sweet Potato Casserole

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I have been very bad this year. Also, I know Santa put me on his Naughty list in early Jan. It is ok. I don’t really mind. Because, look what my friend Jyotsna Rao brought over. The world’s best sweet potato casserole. Thanks J! I hope y’all are winding down the year and getting … Continue reading The World’s Best Sweet Potato Casserole. Food/Health Holidays/Festivals casserole holidays sweet potato

Everything happens…when the Timing is Just Perfect

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I usually don’t buy anything other than bare necessities. That said, I bought this flask during my Summer trip to India in 2014. Since we moved to Austin right after I returned from India that summer, the flask ended up in a box. Kumar found it for me in Summer 2016. Then, for a few … Continue reading Everything happens…when the Timing is Just Perfect. Life/Experiences Parenting/Growing up perfect timing

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

On Life

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I have realized something very profound today. It is nothing poetic. It is not about beautiful flowers, soaring mountains or gorgeous people. It is about LIFE. With all it is glory, I have realized that LIFE is a bloody tragedy. Yet, I love LIFE. Because, amidst the bloody tragedy lies sheer joy and beauty. Life/Experiences Story/Poetry life tragedy

Just 2 nameless people hanging out amongst the sea of parents

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Just 2 nameless people hanging out among the sea of parents waiting for Ari’s winter concert to begin. I find this moment of being lost in the crowd absolutely refreshing and delightful because it puts things in perspective about who the true stars are in the life of all these people gathered here. Speaking of … Continue reading Just 2 nameless people hanging out amongst the sea of parents. Holidays/Festivals Life/Experiences Parenting/Growing up concert winter

First Finals in High School

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I know Adi is supposed to study and all. But, I swear. I never studied like “this” in high school. He has never really studied up until he hit high school. I want my son back. I want to pull him out of this room. I want to drive far far away from this madness. … Continue reading First Finals in High School. Parenting/Growing up exams finals high school tests

Happy Karthikai Deepam

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Happy Karthigai Deepam! Every Karthigai Deepam the person I miss the most is my mother-in-law Girija. She made the world’s best Adai and paniyaram to celebrate Karthigai Deepam. The boy and I lit lamps around the house and made adai with lots of coconut pieces. It is my way of paying homage to my mother-in-law … Continue reading Happy Karthikai Deepam. Food/Health Holidays/Festivals Life/Experiences Parenting/Growing up Deepam festival indian Karthikai

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.