Sat.Jul 03, 2010 - Fri.Jul 09, 2010

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How Social Media Drives Better Email Results

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 6, 2010 2 Subscribe How Social Media Drives Better Email Results Share According to 2 recent reports, marketers are seeing better results when combining email and social media tactics.

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Phony Testimonials and Dumb Social Proof

Writing on the Web

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by some of my consulting clients who are starting a new business or product launch.

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HiveFire Curata Cuts the Work in Content Aggregation

Customer Experience Matrix

Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. Here’s an irony for you: the world is awash with content, but marketers struggle to find enough of it. It’s like a sailor dying of thirst. Of course, sailors really do die of thirst. It happens when they’re surrounded by salt water they can’t drink.

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Social Media Goes Corporate

Ambal's Amusings

Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. Dave Fleet, Account Director at Thornley Fallis Communications, urges companies to communicate across multiple media, over a sustained period of time, in order to succeed.We asked Dave Fleet "What are key marketing trends and predictions for 2010?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Is It a Case Study or Just a Testimonial?

WriteSpark

You're excited to have a well-known customer who is happy with your product and ready to talk for case study. Yet after the interview, that excitement fizzles because the story seems less substantive and interesting than what you expected. Several factors can contribute to this scenario: A reluctant customer. Although the interview may have been agreed upon weeks ago, when it actually happens the customer may prove reluctant to talk.

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Tips to Improve How You Segment Your Database

Anything Goes Marketing

Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns.

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Getting Ready for Marketing Automation

NuSpark Consulting

I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. NuSpark Marketing ‘s team of experts contribute to the transition.

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Content Marketing: Accuracy, First Impressions and Demand Gen

Smashmouth Marketing

Guest post by Paul Simon , Sharper Content, @paulcontentman. We all form instant impressions when meeting someone new. Guess what? The same thing happens when we read something from someone we don't know - and the proliferation of social media puts an awful of "new" people in front of us. As Michael Damphousse says, "Good content creates value. Value creates trust.

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Online Reputation? 4 Tips

Writing on the Web

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. Only a few belittling remarks can spread like wildfire online, and damage your online image in no time.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Email Critique: CMS Vendor Asks Too Many Questions

The Point

As data sheets go, the design below from Ektron , a New Hampshire-based developer of CMS (Content Management System) software, has its merits. Unfortunately, it’s not a data sheet, it’s an email, and on that score, it breaks virtually every rule in the book. Let me count the ways. 1. Not seen in this image is the subject line: “Download this tool for your Website.

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Getting Ready for Marketing Automation

NuSpark Consulting

I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. NuSpark Marketing ‘s team of experts contribute to the transition.

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Looking Back at 100: Top 10 Posts on the Webbiquity Blog (So Far)

Webbiquity

Hard to believe that this blog, officially launched just a few months ago, has already surpassed 100 posts. But here we are! Thank you for reading, and without further ado, below are the 10 most-viewed posts on this blog to date. Some of the entries are surprising, but life can be like that. These are the posts that readers have “voted&# as the best by their traffic so far. 10.

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Best Content Content Marketing Tool on the Planet?

Writing on the Web

Here is a quick video I made this weekend with my Flip camcorder… It’s just a short one… let me know if I can help you with your business blog. What’s your biggest challenge with blogging, and content marketing? Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Saving Your Content from Web Clutter

B2B Memes

Until very recently, Safari, Apple’s Web browser, has for me always come in a distant second to Firefox. But with the latest update to Safari, that may change. A new feature in Safari 5.0, Reader , is a compelling tool for reducing an article on the Web to its essence: the words. That such a tool is necessary underscores just how unfriendly to readers most Web sites have become.

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E-Commerce Strategy on BlogTalkRadio

NuSpark Consulting

This week’s NuSpark Marketing Strategy show features Brett Hart, owner of his own e-commerce and custom programming company, Paradox Labs. He consults NuSpark Marketing clients on how to implement and measure e-commerce applications. We’ll learn much about the best ways to profit from an e-commerce website. Please tune in to learn best practices.

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Does honesty in business pay off?

Biznology

Image by Premshree Pillai via Flickr. My wife and I ordered breakfast in a busy diner and the waitress returned the omelets we had ordered, except my wife soon discovered that hers had the wrong kind of cheese. Our waitress had already left our table, and was extremely busy. Linda and I were both very hungry, so she ate what she had been given, even thought it was not what she wanted.

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Online Content Marketing Results: Poll Says 50% Dissatisfied

Writing on the Web

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. One-third said yes, but still needs improvement. 16.7% say, not much difference. My conclusion: half of you are getting results with your Web content marketing , the other half still struggles to see the kinds of results you want.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility July 6th, 2010 |Written By: Laura Hall | View Comments Tweet Guest post by Laura Hall , Managing Partner at PainePR.

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E-Commerce Strategy on BlogTalkRadio

NuSpark Consulting

This week’s NuSpark Marketing Strategy show features Brett Hart, owner of his own e-commerce and custom programming company, Paradox Labs. He consults NuSpark Marketing clients on how to implement and measure e-commerce applications. We’ll learn much about the best ways to profit from an e-commerce website. Please tune in to learn best practices.

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What B2B Marketers Can Learn from B2C Stories

B2B Marketing Traction

Tweet. I rarely pay attention to a TV ad. But, a new ad for a Toyota Corolla got my attention last night. I haven’t been looking for a Corolla, let alone a Toyota, but I watched the entire ad. I paid attention because it told an interesting story about a woman who wants to buy a Toyota Corolla. In the story, the woman has a cake decorating business but no car in which to make deliveries.

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Words As Cover Ups for Content Marketing's "Secret"

Biznology

Image by jovike via Flickr. by Frank Reed. I remember about a year or so ago when I promised myself (and my audience) that I was going to harness my blogging. I started getting into posts that were longer than necessary. Couple that with my penchant for run-on sentences and, well, it gets kinda rough at times. I promised I would cap myself at 250 words.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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I Get By With a Little Help From My Friends

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search I Get By With a Little Help From My Friends July 5th, 2010 |Written By: Jay Baer | View Comments Tweet Greetings from Canada.

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Getting Ready for Marketing Automation

NuSpark Consulting

I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. NuSpark Marketing ‘s team of experts contribute to the transition.

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Oracle’s Social Media Policy

Paul Gillin

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. A version from six months ago can be found here. This is a nice, concise document that covers all the bases I can think of. It’s particularly useful in its approach to copyright and permissions. Perhaps it will help you in formulating your own policy.

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Perfect Timing – When to Call a Prospect

Adobe Experience Cloud Blog

Don't waste reps time or frustrate potential buyers by calling before their ready. When do you call your prospect for the first time? Within minutes of getting their contact details? Twenty-four hours after getting their details? After you’ve nurtured them a bit? I recently spoke with a Marketo prospect about this exact topic. We both agreed that if someone fills out a contact me form, free trial request, or other high interest trigger, then right away is appropriate.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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Is it time to reassess your linking strategy?

Biznology

Image by Sifu Renka via Flickr. Link juice. Organic search luminaries love to explain what it means and why you need it—it's than hard-to-measure respect that search engines convey on Web sites that get high quality links to their pages. If your site isn't ranking well, you might need to pour on a lot more link juice, but exactly how you make that happen can be problematic.

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E-Commerce Strategy on BlogTalkRadio

NuSpark Consulting

This week’s NuSpark Marketing Strategy show features Brett Hart, owner of his own e-commerce and custom programming company, Paradox Labs. He consults NuSpark Marketing clients on how to implement and measure e-commerce applications. We’ll learn much about the best ways to profit from an e-commerce website. Please tune in to learn best practices.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Don’t Count on Marketing Automation to Solve All Your Lead Generation Problems by Achinta Mitra on July 9, 2010 in B2B E-Mail Marketing , B2B Lead Generation , Industrial Marketing Automation , Industrial Marketing Strategies Some B2B marketers tend to think of Marketing Automation as the silver bullet that will solve their lead generation crisis.