Sat.Jul 03, 2010 - Fri.Jul 09, 2010

Cliff Allen on Marketing

Trending Sources

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

How And Why You Need To Create Buyer Personas So That Your B2B Marketing Is For Someone And Not Everyone - Including A Buyer Persona Worksheet For You

Inbound Marketing vs. Outbound Marketing

Hubspot

Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising.

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3. The Social Technographics® Profile. Defines a data tool for analyzing social behavior of any group of customers. CASE: A community for alpha moms. tags: social media ).

The 20 craziest things you can do on Twitter

grow - Practical Marketing Solutions

OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of them have more important things to do. Like hooking their toilet up to Twitter.  I started collecting some of these random (and real) uses of Twitter and thought I would present this amusing list to my dear friends on {grow}.

GPS 58

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Offline interactive: the strange rebirth of direct mail

B2B Marketing Online

Guest blog by Richard Madden, planning director, Kitcatt Nohr Alexander Shaw. I’m writing this on the way back from a meeting with a prospective client. They are a pioneering online business. They have invested heavily in all today’s cutting edge marketing techniques, from segment-of-one eCRM to social media. Today’s meeting was about exploring an exciting new medium which the brand has never tested before. Its name? Direct mail. An exception, perhaps. fluke of that brand’s peculiar evolution, almost certainly. Direct mail used to be the only addressable channel. Now its use is discretionary.

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Getting Ready for Marketing Automation

NuSpark

I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare.  As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. NuSpark Marketing ‘s team of experts contribute to the transition. By implementing marketing … [ visit site to read more ]. Related posts. No related posts.

ROI 17

Why delivering and delighting is a must in this business

B2B Marketing Online

“Your call is valuable to us, please continue to hold and a customer representative will be with you as soon as possible”. heard this phrase 36 times this morning (yes I counted) whilst on the phone to my insurance company and I can tell you I did not feel very valued when they did finally put me through to someone. So what could this company have done differently? If the recorded message had told me how long I was going to have to wait to speak to someone then I could have made a judgement on whether or not to continue holding – simple. Be available. Get feedback.

Tips to Improve How You Segment Your Database

Anything Goes Marketing

Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

11 Ways To *Be* On Twitter

B2Bbloggers

"Really bud, you just need to to be yourself." One of the most common questions that comes up in any initial Twitter related conversation is, “how should I act on Twitter?” My advice

Creating a content marketing plan — without any content

grow - Practical Marketing Solutions

When somebody talks about “content marketing,&# they’re really talking about “content engineering&# — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and sales leads. This can be an extremely complicated, time-consuming and expensive proposition! LinkedIn forums. Twitter. Pass on links and snip your URL’s!

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67 Innovations To Help You Get Inspired

B2B Marketing Insider

Michael Brenner Innovation Every once in a while it's important to step away from our everday responsibilities and ponder creative new ideas, new solutions, and innovations. Inspiration often comes from considering things outside our

67 Innovations To Help You Get Inspired | B2B Marketing Insider

B2B Marketing Insider

Every once in a while it's important to step away from our everday responsibilities and ponder creative new ideas, new solutions, and innovations

How Social Media Drives Better Email Results

B2B Marketing Insider

Michael Brenner post on email plus social According to 2 recent reports, marketers are seeing better results when combining email and social media tactics. While integrated marketing approaches are nothing new, email and social media

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

I’m Unemployed…What Should I Blog About?

WindMill Networking

Whenever I speak about social media and the job search to those that are unemployed, I always have a few attendees who “see the light&# and get excited about blogging. They see the advantages of blogging to start sharing information through social media and establishing their personal brand as part of their job search strategy. The problem is that they don’t know what to blog about !

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Some B2B marketers tend to think of Marketing Automation as the silver bullet that will solve their lead generation crisis. Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of

Why serious games are a serious form of thought leadership marketing

Chris Koch

Image by Getty Images via @daylife. I’ve been looking at the growing connection between gaming and thought leadership this week. know, I know. It’s hard to utter thought leadership in the same breath as video games, avatars, and conversation balloons, but all of these pieces have converged. Turns out that video games have a role in making the complex (i.e., Think about it. Games destroy complexity.

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions. Like all enthusiasts, I subscribed to all the salsa lists to learn about upcoming events, lessons with outside instructors and more. At least I thought I did. Three Things to Consider Before Hitting Send on Facebook.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Email Critique: CMS Vendor Asks Too Many Questions

The Point

As data sheets go, the design below from Ektron , a New Hampshire-based developer of CMS (Content Management System) software, has its merits. Unfortunately, it’s not a data sheet, it’s an email, and on that score, it breaks virtually every rule in the book. Let me count the ways. 1. and the header image containing the headline “Beyond Web 2.0 – Taking Your Website to the Next Level.”

Online Reputation? 4 Tips

Writing on the Web

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. Only a few belittling remarks can spread like wildfire online, and damage your online image in no time.

Time to Kill the Press Release?

What Works - What Doesn't

While writing a press release for a client the other day, I got to thinking about what I was doing. Dangerous idea, thinking too much. Because the more I thought, the less reason I could find for a company to issue a traditional “press release.”     What with the long decline of the trade press, there is less “press” out there to “release” information to.  

PR 2

18 Things Online Measurement Can Tell You

Sazbean

Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. Some information and data requires the use of special tools or techniques, but here are some of what online measurement can tell you: Who (what websites) is linking to your blog posts or website. How much traffic your website or blog is attracting (pageviews, visits, visitors).

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

What Will You Say When He (or She) Pops THE BIG QUESTION?

Sales Lead Dynamics

In romance, The Big Question is “Will you marry me?” The answer is straightforward. It’s “yes or no”. In networking, the Big Question is “ What do you do? ” The answer is anything but straightforward. But you better get it right. Otherwise, forget about referrals.  . Many service professionals cannot clearly explain what they do. And how do you think your prospects will react?

Mama Nature’s Marketing Tips: Drones Don’t Cut it in the Biz World

Savvy B2B Marketing

This post is part of my “Marketing According to Mother Nature&# series. From the birds and the bees to sharks and wildebeests, the natural world is full of metaphors that provide surprisingly relevant marketing insights. Take a walk on the wild side – you never know what might inspire you. They prefer life on auto-pilot. Need a refresher? Don’t discount the “crazy&# ideas.

An Interview with Sean Geehan, CEO and Founder Geehan Group

Buzz Marketing for Technology

I met Sean at a recent ITSMA Marketing Leadership forum. Many of his ideas really hit home for me so I wanted to share these with you. B2B executives are truly addressing a much smaller pool of customers. A B2C company like Starbucks, whose revenues are approximately $10 billion, has a huge number of customers, 70,000,000.  Oracle, Wells Fargo (commercial group), HCL, and Intesource to name a few. 

5 Tips for Reaching Your Audience Online

Sazbean

While the Internet and social media have made it easier for everyone to have a voice, there are also a lot more voices talking, which can make it difficult to connect with the right people online. Listen – Find out what concerns and interests your potential customers have about your industry. Target your content to help fill their needs. Engage – People buy from other people. Converse.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

5 Ways to Optimize Landing Pages for B2B Content Assets

Savvy B2B Marketing

We're pleased to feature a guest post by Derek Edmond of KoMarketing Associates. Derek shares smart ideas for helping prospects and customers find your content, so read on! It is critical that B2B marketers squeeze as much opportunity as possible with the content available. Search engine marketers hold an adage that every web page is an opportunity to be found in search results.

Is It a Case Study or Just a Testimonial?

WriteSpark

You're excited to have a well-known customer who is happy with your product and ready to talk for case study. Yet after the interview, that excitement fizzles because the story seems less substantive and interesting than what you expected. Several factors can contribute to this scenario: A reluctant customer. An overly optimistic view of the story's potential. The story may not be ready to tell.

What B2B Marketers Can Learn from B2C Stories

B2B Marketing Traction

Tweet. rarely pay attention to a TV ad. But, a new ad for a Toyota Corolla got my attention last night. haven’t been looking for a Corolla, let alone a Toyota, but I watched the entire ad. paid attention because it told an interesting story about a woman who wants to buy a Toyota Corolla. In the story, the woman has a cake decorating business but no car in which to make deliveries. Generic.

CMO 2

Saving Your Content from Web Clutter

B2B Memes

Until very recently, Safari, Apple’s Web browser, has for me always come in a distant second to Firefox. But with the latest update to Safari, that may change.  A new feature in Safari 5.0, Reader , is a compelling tool for reducing an article on the Web to its essence: the words. That such a tool is necessary underscores just how unfriendly to readers most Web sites have become.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

Seeing through your customer’s eyes

Content Marketing for BI

You have a great idea. You turned it into a product. It’s going to solve all kinds of problems. The company you work for is great (lucky you). You see it and you want everyone else to see it too. It’s natural. When you’re passionate and proud of something, you want to tell the world. But guess what? Can you repeat the business problems your customers are dealing with – in their own words?

Kathleen loves her window guy

Bungalo

This morning guess what popped up in my email? note from my across-the-street neighbor Kathleen. Our block is very connected and we often email one another bits of helpful information. Often about homes and gardens. Great babysitters. Party invitations. Reminders to keep your garages and doors locked. This company is approved by MAC and can be hired to do the insulating windows by request.

Content Marketing: Accuracy, First Impressions and Demand Gen

Smashmouth Marketing

Guest post by Paul Simon , Sharper Content, @paulcontentman. We all form instant impressions when meeting someone new. Guess what? The same thing happens when we read something from someone we don't know - and the proliferation of social media puts an awful of "new" people in front of us. As Michael Damphousse says, "Good content creates value. Value creates trust. And, yes, trust creates leads.".

How Google Indexes & Presents Your Website [Infographic]

Sazbean

While it’s not possible to know everything that Google does when it indexes your website and presents it in search results, this infographic from PPCBlog will help demystify the process just a bit. Keeping up with what you need to do to your website to improve SEO can be difficult, which is why there are professionals who specialize in just that. Click the image for a larger version.

PPC 2

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.