Sat.Jul 03, 2010 - Fri.Jul 09, 2010

Cliff Allen on Marketing

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The 20 craziest things you can do on Twitter

grow - Practical Marketing Solutions

OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of them have more important things to do. Like hooking their toilet up to Twitter.  I started collecting some of these random (and real) uses of Twitter and thought I would present this amusing list to my dear friends on {grow}.

Inbound Marketing vs. Outbound Marketing


Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising.

Buyer Personas: Where (and How!) to Start | - B2B.


How And Why You Need To Create Buyer Personas So That Your B2B Marketing Is For Someone And Not Everyone - Including A Buyer Persona Worksheet For You

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Marketing 101 teaches you “Customers buy benefits and not product features.” I'm not disputing that nor am I making a new revelation. What I do want to talk about here is the how and not the why of you should translate your features

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Social Media is Not a Magic Wand


Social media isn’t some wonderful magic tool that will suddenly increase your sales and make you popular.  It takes a lot of work and time. Time vs. Money. Social media, or the social web, does allow just about anyone to connect and have conversations on a scale that has never before been possible. Social media is relatively cheap in terms of money investment. Patience. Engagement. Thoughts?

RSS 23

Creating a content marketing plan — without any content

grow - Practical Marketing Solutions

When somebody talks about “content marketing,&# they’re really talking about “content engineering&# — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and sales leads. This can be an extremely complicated, time-consuming and expensive proposition! LinkedIn forums. Twitter. Pass on links and snip your URL’s!

Offline interactive: the strange rebirth of direct mail

B2B Marketing Online

Guest blog by Richard Madden, planning director, Kitcatt Nohr Alexander Shaw. I’m writing this on the way back from a meeting with a prospective client. They are a pioneering online business. They have invested heavily in all today’s cutting edge marketing techniques, from segment-of-one eCRM to social media. Today’s meeting was about exploring an exciting new medium which the brand has never tested before. Its name? Direct mail. An exception, perhaps. fluke of that brand’s peculiar evolution, almost certainly. Direct mail used to be the only addressable channel. Now its use is discretionary.

Mail 19

Getting Ready for Marketing Automation


I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare.  As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. NuSpark Marketing ‘s team of experts contribute to the transition. By implementing marketing … [ visit site to read more ]. Related posts. No related posts.

ROI 14

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Why delivering and delighting is a must in this business

B2B Marketing Online

“Your call is valuable to us, please continue to hold and a customer representative will be with you as soon as possible”. heard this phrase 36 times this morning (yes I counted) whilst on the phone to my insurance company and I can tell you I did not feel very valued when they did finally put me through to someone. So what could this company have done differently? If the recorded message had told me how long I was going to have to wait to speak to someone then I could have made a judgement on whether or not to continue holding – simple. Be available. Get feedback.

Rise of the robot. well, Android to be specific.

B2B Marketing Online

Android will win the mobile OS war.there, I’ve said it. love my iPhone, and so do millions of people worldwide, but it’s going to lose the mobile OS war. Not because Android has the best user experience, it doesn’t. Not because it has the most apps, it doesn’t. But because Google understands one thing: it’s not quality but quantity that counts.

Tips to Improve How You Segment Your Database

Anything Goes Marketing

Hi everyone. Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve.

How to Create a New Facebook Tab in 3 Easy Steps


If you are serious about social media marketing, you have probably considered creating extra tabs on your Facebook page. You know about the business potential they carry—companies use separate Facebook tabs to create landing pages, interactive elements and special offers. But how do you go about doing it? We recently explored the tab creation path and found a fast and easy way of doing it.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

5 Ways to Optimize Landing Pages for B2B Content Assets

Savvy B2B Marketing

We're pleased to feature a guest post by Derek Edmond of KoMarketing Associates. Derek shares smart ideas for helping prospects and customers find your content, so read on! It is critical that B2B marketers squeeze as much opportunity as possible with the content available. Search engine marketers hold an adage that every web page is an opportunity to be found in search results.

4 Quick Steps to Understand Search Discoverability

Digital Body Language

We are not all natural search experts, nor should we be. There is a lot of art and science to the field that makes it worthy of having a specialist on your marketing team focus on consistently. However, that does not mean understanding how well you are performing is outside of the reach of non-experts. Here are 4 quick steps to understand how well you are performing. Step 2: Where Are You Ranked?

11 Ways To *Be* On Twitter


"Really bud, you just need to to be yourself." One of the most common questions that comes up in any initial Twitter related conversation is, “how should I act on Twitter?” My advice

Phony Testimonials and Dumb Social Proof

Writing on the Web

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by some of my consulting clients who are starting a new business or product launch. He’s just about ready to start offering products and services for sale. He’s got a solid reputation as an expert in his field, but up until now, he’s been working for someone else. Authenticity. Liking.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Tell your marketing stories with analogies

Fearless Competitor

Everyone talks about the need to integrate Sales and Marketing. In fact, it’s become too much beating of a dead horse at this point. We need a fresh approach and I found one which I wish to share with my dear readers. Tell your story using something everyone can relate to, like chocolate and peanut butter. Enough Talk. Let’s Take Action. B2B Marketers can learn from this approach.

Oracle’s Social Media Policy

Paul Gillin

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. version from six months ago can be found here. This is a nice, concise document that covers all the bases I can think of. It’s particularly useful in its approach to copyright and permissions. Perhaps it will help you in formulating your own policy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. Twitter, social networking sites).

4 Social Media Methods for Generating Word of Mouth


Want to get people talking? Want to use social media to generate word of mouth? Here’s a secret: there are really only 4 ways to do it: Social Media Tool #1: Value. don’t know about you, but I could go for a Grand Slam Breakfast from Denny’s. Bacon and eggs. The truth is, I stayed far away from Denny’s – until they offered me a free meal. Or a Starbucks iced coffee?

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions. Like all enthusiasts, I subscribed to all the salsa lists to learn about upcoming events, lessons with outside instructors and more. At least I thought I did. Three Things to Consider Before Hitting Send on Facebook.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Online Reputation? 4 Tips

Writing on the Web

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. Only a few belittling remarks can spread like wildfire online, and damage your online image in no time.

An Interview with Sean Geehan, CEO and Founder Geehan Group

Buzz Marketing for Technology

I met Sean at a recent ITSMA Marketing Leadership forum. Many of his ideas really hit home for me so I wanted to share these with you. B2B executives are truly addressing a much smaller pool of customers. A B2C company like Starbucks, whose revenues are approximately $10 billion, has a huge number of customers, 70,000,000.  Oracle, Wells Fargo (commercial group), HCL, and Intesource to name a few. 

Seeing through your customer’s eyes

Content Marketing for BI

You have a great idea. You turned it into a product. It’s going to solve all kinds of problems. The company you work for is great (lucky you). You see it and you want everyone else to see it too. It’s natural. When you’re passionate and proud of something, you want to tell the world. But guess what? Can you repeat the business problems your customers are dealing with – in their own words?

Content Marketing: Accuracy, First Impressions and Demand Gen

Smashmouth Marketing

Guest post by Paul Simon , Sharper Content, @paulcontentman. We all form instant impressions when meeting someone new. Guess what? The same thing happens when we read something from someone we don't know - and the proliferation of social media puts an awful of "new" people in front of us. As Michael Damphousse says, "Good content creates value. Value creates trust. And, yes, trust creates leads.".

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Dig Deep with B2B Buyer Personas

The Content Factor

Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. The results are paying off in content that truly speaks to the buyer. read more.

Is the Social Web Changing How We Write?How to Write Like You Talk

Writing on the Web

How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? How to Write Like You Talk" />. How to Write Like You Talk" width="105" height="105" /> This week’s guest post is by Barb Sawyers, Sticky Communications who recently published a great ebook on how you can write better for the web. Sometimes you don’t think you’re connecting with your readers. Get dramatic.

3 Lessons from LeBron James, the Media Company

Junta 42

Everyone here in Cleveland is waiting with bated breath for the news that will come at 9 PM ET tonight - will LeBron James come back to the Cleveland Cavaliers or go to Miami, Chicago, New York or New Jersey? Since being named "The Chosen One" by Sports Illustrated while he was still in high school (age 17), LeBron James is, perhaps, the most popular sports figure on the planet who hasn't (yet) won a major sports championship. He is, for sure, the highest paid player (including endorsements) in the National Basketball Association. It's this second point that gets overlooked.

Leveraging Free Writing to Solve Content Marketing Block

Junta 42

Had an outstanding conversation with Mark Levy yesterday (who among other things is author of Accidental Genius ).   Mark gave me a crash course in something called free writing.  Free writing, also called stream-of-consciousness writing, is a writing technique where you write for a set period of time without regard for spelling or even topic. Mark uses this technique with his clients to unearth the raw content at the heart of the content creator. From my quick conversation with Mark and a bit of reading on it, free writing is a staple of creative writing programs around the world.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Some B2B marketers tend to think of Marketing Automation as the silver bullet that will solve their lead generation crisis. Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of