Fri.Jan 20, 2017

Cliff Allen on Marketing

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Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!


Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016. Beyond that, he challenged his readers to write about “the person (who) had the greatest effect on your personal or professional life in 2016 and thank them publicly.” need to pay it forward. Shelly Kramer Expanded My Professional Horizons. How about you?

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Is your marketing focus internal or external?


If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem. All the “yours” in that last sentence should be a pretty obvious clue. Your (ahem) primary focus as a marketer has to be on the needs and attitudes of your target market. Every other decision flows from what you know about your clients and their needs. Like this post?

What Sales Ops Needs in a Technology Stack


There’s one thing that you’ll never hear a Sales Operations expert say: You know, there just aren’t enough technology solutions in the market these days. wish there were more. Instead, Sales Ops professionals are drowning in tech tools. There are countless, cool-sounding gadgets that promise the world. and fabulous ROI. It’s the era of The Shiny Toy. Toys often break. Or they just disappoint.


6 Reasons Why Your Bedtime Routine Is Wrecking Your Work


Last night, I began to read an excellent novel right before I went to bed. The plot twists! The engaging dialogue! The cliffhangers! It was a great read. But there was a problem. When I finally went to put the book down two hours later, I was completely wired, and nowhere near sleep. Needless to say, I wasn’t too productive the next day. always thought it was a good habit to read before bed.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Weekend Reading: “They Ask You Answer” by Marcus Sheridan

B2B Marketing Insider

For the 106th episode of The Marketing Book Podcast, I interviewed Marcus Sheridan author of “They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer.” ” Marcus Sheridan’s pool company struggled after the housing collapse in 2008; today, it’s one of the largest pool installers in the U.S. How did […].

Rethinking the Role of Marketing in B2B Customer Engagement


Customer engagement is a cycle that starts the instant a prospect first finds out about your brand and continues on through the acquisition, conversion, retention, and expansion stages of the customer lifecycle. Optimizing this cycle helps you to maximize the revenue you’ll receive from each individual customer. But if no part of your company is stepping up to take ownership of the cycle, then many growth opportunities are likely slipping through the cracks. Marketers indicated they were responsible for awareness, acquisition, and supporting sales. Marketing alignment with sales – 90%.

Behold the Ongoing B2B Mobile Marketing Disconnect

It's All About Revenue

I don't know about you but I've heard the phrase "B2B marketers want to be more like B2C marketers" quite a few times in my career. Now, it may not have been those exact words per se but you get the point. Chasing the Ever More Mobile Buyer. That's the title of a recently release report from eMarketer on the state of B2B marketing and advertising for 2017. Or this?


Developing the Sales Reps of the Future [Podcast]


B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

For Email Marketing That Sticks, Story Matters

Content Standard

Yesterday morning, Christine Spratt returned to work after a two-week vacation, with a medium latté (skim, no sugar) in hand. She’d been off the grid for the entire vacation, so she knew she’d have some catching up to do re: her inbox, but it was worth it. Hello, We are a web design and web application development company. We offer complete web services at affordable rates. But how?

Announcing The Stackies & Hackies Awards for MarTech San Francisco 2017


I’m excited to kick off the third year of The Stackies , which will culiminate in an opening awards ceremony at the MarTech conference in San Francisco, May 9-11, 2017. Of course, like all good agile marketers, we believe in improving with each iteration. So we’ve tweaked and expanded the competition this year. The New and Improved Stackies & Hackies Awards for 2017.


The Continuous Feedback Loop of Digital Advertising & Your Lead Generation System

B2B Lead Blog

Digital advertising sounds easy, doesn’t it? You run an online advertising campaign, drive traffic to your website and sit back while the orders come rushing in. Easy-peasy. What could possibly go wrong? Well, quite a bit actually. Digital advertising works when you understand your audience, measure results and are willing to adjust your strategy when […]. Digital Marketing

Your Marketing Content: Is it Fake News?

Marketing Craftmanship

The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this marketer has been guilty of that sin. Years ago, our insurance company client was introducing a new Directors & Officers liability insurance policy, and asked us to raise market awareness. And over the years we’ve lost client work as a result of that position.


Three Words that Will Fuel Growth for Your Company and Your People: Do Hard Things


Thirteen years ago, I sat down with a mentor who gave me some very memorable and sage advice. He said, “Justin, whatever you choose to do with your life, challenge yourself to do hard things. In other words, shoot for the stars.”. I’ve reflected on the phrase “do hard things” again and again. It has inspired and motivated me to reach, stretch, and innovate in ways that I might not have otherwise. At times in my life, when I’ve felt complacency creeping in, I have often thought about hard things I’m not doing that I could—or should—be doing. The Fastest Growing Companies Do Hard Things. But, 4.2


The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

The Importance of Influencer Marketing


These days, it’s not enough to have a hot digital marketing campaign. For all of the amazing new technologies that have popped up to help marketers reach their customers, there are also new technologies that have been invented to hide ads from viewers. Don’t worry – there is hot new marketing trend that actually addresses both of these points: influencer marketing.


Is Optimism Bias Blinding Your Marketing Strategy?

Content Standard

Last year, my life was derailed. The person I loved and had spent the last seven years with suddenly walked out of my life. I was blindsided. In my mind, we were going to get married, buy a house, have kids. We were best friends, partners in crime, yin and yang. We were unstoppable. Breakups are the kind of thing that happen to other people, I thought. What Is Optimism Bias? One (optimistic!)

What’s the Future of Content Marketing and Paid Advertising


There’s no doubt about it: the content-meets-paid advertising ecosystem is more competitive than ever—and that competition is only going to increase. The reasons why are clear: As a timeless, powerful marketing asset, content can persuade audiences in key decision-making moments. From launching Facebook ads that reach new audiences to retargeting your website visitors, micro-moments are what make content marketing successful. But Here’s the Challenge. It’s getting harder to capture peoples’ attention. It’s not enough to have a broad-sweeping campaign.


Let’s Celebrate: How Live Events Bring Burns Night to Life

Experience Marketing Insights

Two Scottish nationals talk us through the annual celebration


Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.