Tue.Aug 30, 2016

Cliff Allen on Marketing

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The Rise of Virtual Reality and What It Means for B2B Marketers


It wasn’t long ago that virtual reality felt like pure fiction. Members of Star Trek’s USS Enterprise used virtual reality to explore simulated environments — anything from traveling to lush forests to solving complicated mysteries. Bringing this technology to reality, however, felt “highly illogical,” as Spock would say. For marketers, this is the holy grail. Key takeaway. Key takeaway.

Your Next Practice: Interactive Value-focused Content

The ROI Guy

As B2B buyers leverage more content to help make better purchase decisions, buyer sentiment is clear: All content is not created equal. For your buyer it’s about quality over quantity. They don’t need more content. Instead, your prospects want personalized research and analysis, benchmarks, advice, and guidance. The ROI of Interactive Value-Focused Content? So what’s in it for you? The Evidence?


The 3 Sales Questions I Should Have Asked

Jill Konrath's Fresh Sales Strategies Blog

A few years ago, shortly after launching my new website, I absentmindedly answered the phone when it rang. When the caller announced that he was from Southwest Airlines, I quickly snapped to attention. Winning Deals

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Why Demand Generation Requires More Than Marketing

B2B Marketing Insider

I had a conversation with a prospect today about their demand generation challenges. As is often the case in these discussions, the topic of the sales team came up. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to […]. Demand Generation

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Customer Retention – The Lost Art (And Science) Of Marketing

B2B Marketing Insider

In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer the case. Marketing departments are swimming in data. But the key to demonstrating ROI from Marketing lies in utilizing the latest tools such as marketing automation and the all the data available to the modern marketer to […]. Marketing Strategy

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The Ultimate Guide to eCommerce Lead Generation


Lead generation is getting the information such as names, email addresses etc f prospective customers online through search engines and websites. Lead generation is a time-consuming process.Lead generation is done by some specialized companies for a fee for various companies such as insurance, real estate, marketing first etc. Lead generation for e-commerce help in increasing the conversions. commerce should follow. The post The Ultimate Guide to eCommerce Lead Generation appeared first on Opentopic. Marketing - eCommerce

VR Storytelling: 5 Explorers Defining the Next Generation of Narrative


This post, VR Storytelling: 5 Explorers Defining the Next Generation of Narrative , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Ever since I binge-watched Star Trek: The Next Generation as a teenager, I’ve been eagerly waiting for a real-life holodeck to hit the market. Penrose, The Rose & I : Animated Film.

This AI Startup Wants To Automate Your Tedious Document Searches


– For the casual internet user, a quick Google search is often all it takes to find plenty of information on any particular topic. But for specialized financial research, analysts often find themselves laboriously searching proprietary databases, regulatory filings, and paywalled sources that aren’t even indexed by the big search engines, says Jack Kokko, the founder and CEO of financial. The post This AI Startup Wants To Automate Your Tedious Document Searches appeared first on Opentopic. Marketing - Financial Services

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to Get Caught Up on Email After Vacation: 9 Helpful Tips


There's nothing that squashes vacation bliss quite like coming home to a crazy inbox. One minute, you're reminiscing about the stunning sunset you caught on your last night. But taking quality time away from the office -- and away from work email -- is actually good for you. The key to recovering a healthy inbox quickly comes down to planning your time and organizing smartly. My favorite? See #5.).

What If Your Conference “Presentation” Should Actually Just Be a Story?


Whoo-wee! just spent a great few days at the Uberflip Experience, the first-ever marketing conference hosted by Uberflip in Toronto. It was also my first visit to Toronto, and what an introduction. came away with a wonderful impression of the city, valuable insights from marketing leaders and my peers, and a ton of new friends. What did I learn? The best presentations tell stories. Storytelling.

Biznology’s best info on influencer marketing


I am going to take advantage of the fact that every one of my favorite TV shows are on holiday to indulge in a “best of” Biznology blog post myself. “How dare you?” ” you say, “you need to write a new post every single Tuesday!” ” Well, my boss, Mike Moran , called it in yesterday in his inspired post,  Biznology’s best info on content marketing.

How Agencies Price Their Services, In 4 Charts


There's a standard market price for milk, speed boats, and even birthday clowns, but the going rate for agency services is a little more of a gray area. This lack of clear guidance has led every agency leader to ask themselves at some point during their company's growth : How the heck should I price my services? And they have a lot to offer. So is there a one perfect pricing model? Not quite.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

What's Holding CMOs Back From Using a Mobile Data Management Platform

It's All About Revenue

As users spend more time engaging with media on mobile devices, brands are—not surprisingly—increasing ad spend on mobile platforms. Two years ago, almost 20 percent of worldwide digital ad spend was projected to be allocated towards mobile, and this figure is expected to rise to 70% globally, and 72% in the US by 2019 according to eMarketer. What’s Holding CMOs Back? CMO Corner

Are Your Quizzes Adding Value? A Quick Guide to Making the Most of Your Content

B2B Marketing Insider

It’s no secret that the Internet loves quizzes. And why wouldn’t we? They’re an easy, fun way to test knowledge and gain new insights into our personalities. Over at the Content Marketing Institute, Jodi Harris sums up our obsession with quizzes best when she writes, “I know they are designed to artificially inflate the site’s […]. The post Are Your Quizzes Adding Value? Content Marketing

Are your emails legal? – International Spam Laws

Haley Marketing

International Spam Laws. Are the emails your company is sending out legal? Believe it or not in some countries you could face prison time for sending unsolicited emails. Another country could impose a $10 million fine for sending an email without consent! Most 1st world countries take spamming very seriously. How can you make sure your emails are following the letter of the law? Litmus.com just posted a great infographic breaking down many of the international spam laws.   You can view the full graphic here. The post Are your emails legal?

My One to Their Twenty

Haley Marketing

This year Haley Marketing is celebrating its 20th year.  This year also marks my first with Haley Marketing.  When I started, I noticed one thing everyone at Haley Marketing had in common.  They are all exceptional at what they do.  Brought on board as a full stack developer, it was clear from the start that not only did they want me to be an exceptional developer, they would want much more.


Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Email Marketing for Schools [New Ebook]


Choosing a school is a big decision that's grounded in education and research. Controlling this discovery process that drives someone to select your school is no easy task. There's a wealth of information available on the internet, not to mention the mass of communications that prospective students and parents receive daily. In it we'll share : How to grow your email list (the right way).

Discover Marketing Technology Used by Leading Companies

Puzzle Marketer

Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? For example, these are the business tools used by Airbnb. Current ranking is… WordPress – website content management. Mailchimp – email marketing system. Lead Generation

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]


With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. What does that mean, exactly? But those are just table stakes. Pursue opportunities for interviews and guest posting.

6 Content Strategy Questions Marketers Should Ask Their Audiences

Content Standard

Without it, I’d be guessing. But data doesn’t tell the whole story. It’s strangely easy to forget that those “users” and “site visitors” that marketers talk about—*guilty*—are actual human beings with passions and pet peeves, ambitions and outrage. They’re not just data points, they’re people with opinions. Get to know them. Digiday. eBooks?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Don’t Be Trapped by Form

Type A Communications

August 30, 2016 by Robert Rose When I first came to Los Angeles, one of my screenwriting instructors told me something that I still find invaluable today. He said, “When. read more. Customer Experience Storytelling Branding Carla Johnson content marketing content strategy Game of Thrones Robert Rose storytelling Type A Communications

Four Tips to Maximize Your Data


As marketing and demand generation strategies become more and more data-driven, executives and analysts alike need to explore methods to maximize the value from the data they already have. Data gets a bad name in the industry, often times carrying the stigma that developing a data strategy or conducting data analysis are difficult. They don’t have to be. When in Doubt: Collect More Data-.

How Belly Aligned Marketing and Sales to Build a Successful Inbound Sales Organization


This article was originally published on MarTech Review  by Infer customer Lauren Licata, Vice President of Marketing at Belly. Lessons on How Belly Retooled its MarTech Systems and Processes to Increase Leads by 125% and Close Rates by 30%. Belly is a high-growth company based in Chicago. It’s a “two-sided” network that serves both businesses and consumers (those businesses’ Members).

17 Reasons Why Small Business Need (More) Video


Remember when you were in school and you took every opportunity to get free food? Okay, maybe you still do this, I won’t judge). But at the family potluck, you’d pile your plate so high, your aunts and uncles might’ve questioned whether or not you’d eaten for the past 3 weeks. And when you came back home for the holidays, your hands were always in the cookie jar. There are 17 good reasons why.


2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing

KoMarketing Associates

In August, Google started rolling out a new and exciting update that the PPC world has been waiting for a long time. Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. These devices include desktop, mobile, and tablet. Beyond that, advertisers can now increase their bid adjustment up to 900%. Conclusion.

Referral Marketing vs. Inbound Marketing vs. Direct Marketing – Which is the key to growth?

Haley Marketing

First, lets define what these three marketing strategies are.  I’ll go with Wikipedia here: Referral marketing   is a method of promoting services to new customers through referrals, usually by word of mouth. Such referrals often happen spontaneously.  As with most businesses, the best leads a staffing firm can generate come from referrals. Well, yes for some, but not all!


Finding the Time to Sell


Doug Landis was listing all the things that can occupy the typical day of a sales rep. Administrative tasks. Prospect research. Team meetings. One-on-ones. Product knowledge training. Notice that he hasn’t gotten to the actual “selling” part yet. There’s a reason for that. Other stuff keeps getting in the way. The truth is that in most high tech organizations, the number is only around 25 percent.


Sales Enablement Best Practices

KEO Marketing

“Sales enablement” is the term for activities and programs that prepare and support the salespeople. Selling the company’s products should be a team effort; sales and marketing working together to create consistent and growing revenue streams. Successful sales enablement is much more than online content and managerial oversight of the sales funnel. Industry expertise. Content Marketing


Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

How to Run a Webinar: Are you Ready for a Webinar?

Lead Liaison

This is the first installment in the series How to Run a Webinar. You’re probably reading this with the mindset that you are going to do a webinar. You’ve thought about the topic, decided your company is going to do it, and thought about the material to use; but – are you really ready for a webinar? Executing a successful webinar can be expensive, and requires a lot of preparation.