Thu.Jul 28, 2016

Cliff Allen on Marketing

Trending Sources

5 Powerful Techniques To Boost Your Content Marketing

Act-On

Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. Having a powerful content marketing strategy in place can mean all the difference in whether you’re seeing the full potential of your efforts through the amount of conversions you’re turning over. So how do you complete this grand task, you ask? Don’t build content just because you can.

Why Demand Generation Requires More Than Marketing

ANNUITAS

I had a conversation with a prospect today about their demand generation challenges. As is often the case in these discussions, the topic of the sales team came up. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to the leads that would be generated from a perpetual demand generation program.

We Want to Be The Very Best — Like No One Ever Was!

Vidyard

Pokemon GO may be all the rage, but here at Vidyard we’ve been PokeNerds for a long time. From trying to get Snorlax to move on our monochrome, brick-sized Gameboys to perfecting our Pikachu strategy in Super Smash Brothers, Vidyard’s marketing team is packed with Pokemon Veterans. We want to be the very best – like no one ever was! Kimbe & Noah. Emily & Finn. Julie & Piper.

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What’s the killer app in B2B marketing? Face-to-face events

Biznology

I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events. It’s not digital, except tangentially. Why is this the case, and what does that mean for us marketers?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Cracking the Glass Ceiling: How to Thrive as a Female in a Male-Dominated Industry

Modern B2B Marketing

Author: Janet Dulsky Regardless of your politics, Hillary Clinton has become the first woman to capture a major-party nomination for President. In a big first for American politics, 96 years after women won the right to vote, a woman is in the running to become president. CRACK!!! This first is just one of many firsts for women recently: Janet L. Don’t Make It Weird. Your male colleagues aren’t.

How You Test Your Marketing Is Just As Important As What You Test

It's All About Revenue

A Methodology to the Madness Optimization testing is key to successful digital marketing. What makes it so invaluable is the fact it enables companies to build customer experiences that speak to the needs, goals, and interests of each individual person. But how does a company go about creating such effective journeys? Agile emerged in response to waterfall. Both approaches have pros and cons.

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5 Things Great Design Can Teach You About Great Writing

B2B Marketing Insider

If a picture is worth a thousand words, we should be able to take some pointers from that picture to write our words. Great design succeeds for a reason, and many of those reasons are transferrable to how marketers go about writing compelling content. Here are a few principles that designers stick to that you […]. Content Marketing

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FunnelWise and LeanData Partner to Deliver Unprecedented Funnel Optimization

LeanData

Combining campaign attribution and full-funnel visibility is a B2B sales game changer. DES MOINES, IA and SUNNYVALE, CA. JULY 28, 2016 —FunnelWise and LeanData, providers of best-in-class solutions for modern sales and marketing teams, today announced a partnership that will deliver unique insights into an organization’s revenue-driving activities. About FunnelWise. About LeanData, Inc.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

At Visionary Companies, Storytelling Runs Deep

Content Standard

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. But as Katniss Everdeen learned the hard way, surviving your first Hunger Games doesn’t ensure a lifetime of success and tranquility.

Debunking 10 Common SEO Misconceptions

KoMarketing Associates

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. This became crystal clear to me earlier this summer, in fact. While sitting in a graduate class, we were discussing the topic of search engine optimization and my professor told the class that keyword stuffing is the way to go. SEO Is Dead. No, SEO is not dead. Why?  .

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7 Common Mistakes That Make Clients Ignore Your Emails

Hubspot

Every day, 112.4 billion business emails fly around the world. That's 122 emails sent and received every day per person. Despite the growth of other online communication channels, email continues to multiply. Which means people (including client-type people) are searching for reasons to ignore emails that don't need their attention so they can focus on messages and tasks that do. Keep reading.

Why You Don’t Need a Pokémon GO Strategy

B2B Marketing Insider

I’m throwing this out there to the B2B marketing world: You don’t need a Pokémon GO strategy. There, I said it. probably should have written this post last week when we were thinking of Pokémon responses for SnapApp, but I didn’t. Because we didn’t need a Pokémon GO strategy. Plus, I was busy […]. The post Why You Don’t Need a Pokémon GO Strategy appeared first on Marketing Insider Group.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Brain Games: Discover the Psychology Behind Interactive Content

SnapApp

Ever wondered what makes interactive content so effective? You’ve probably heard that it improves engagement rates, click-throughs, and conversions by as much as 40%, but maybe you’re wondering, “Why?”. We’re glad you asked. The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it works, and what’s happening behind the scenes.

Hit Gold with Paid Advertising, Understand the Landscape, Solve Problems, and Create Staying Power

It's All About Revenue

It’s already the last Thursday of the month, can you believe it? In the past four weeks we have heard from Katrina Munsell, Group Manager, Content Marketing at Microsoft; Lauren Goldstein, VP of Strategy & Partnerships at Babcock Jenkins; Jesse Noyes, Senior Marketing Leader at Kahuna; and Michael Brenner, CEO of Marketing Insider Group. Content Marketing

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7 AdWords Features You Didn't Know Existed

Hubspot

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article. In theory, every click you pay for is a phone call to your company. The benefits?

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9 Companies Using Live Website Chat in a Creative Way

Hubspot

Live chat technology has been around for a while. And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy - particularly in the SMB space, where deals are still built on relationships. Live chat is often solely thought of as a customer support tool and tends to be overlooked from a sales and conversion perspective. With 1.09

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Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

How to Design an Irresistible CTA

B2B Marketing Insider

Having an irresistible call to action (CTA) is an important and necessary step toward generating quality leads for your business. When a visitor reaches your landing page, you’re pretty much asking them to complete some sort of action, usually filling out a form in order to access a content offer or purchase a product. Not […]. Content Marketing

101 Marketing Ideas to Help You Generate More Business [Free Ebook]

Hubspot

Planning, organizing, and executing a full-blown marketing strategy is no easy feat. However, there are tons of creative ways to generate more business for your company without overhauling your entire marketing strategy. By focusing on smaller aspects of your marketing at a time, making changes to your marketing strategy is much more realistic. What's inside? Inbound Marketing Business Daily Prom

How To Boost Outbound Email Performance With Predictive

Radius

Email marketing isn’t new. It’s one of the longstanding channels used by marketers on a regular basis. But the days of one-size-fits-all, batch and blast email marketing programs are over. – Click to tweet. Relevant and personalized email content is crucial to engage, nurture, and retain B2B audiences. How Predictive Fits Into Email Marketing Efforts. Predictive can help accomplish this.

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Hypersonalize Your Campaigns in Five Steps

Opentopic

Hyperpersonalization can turn a sales possibility into a great big YES. Here’s how you can hyperpersonalize your campaigns in five easy steps. Imagine that you’re a 23-year-old single guy, heading out to do some grocery shopping. As you go into the store, you open the store’s mobile app, check out some deals, and hit the snack aisle. Buy one, The post Hypersonalize Your Campaigns in Five Steps appeared first on Opentopic. Cognitive Technology

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

5 Key Inbound Marketing Considerations for Marketing Managers

Opentopic

It’s thought that many organisations spend up to 90% of their marketing budgets on outbound marketing, despite the fact that it’s difficult to track and gives less return than inbound marketing. Consumers have become increasingly resistant to outbound marketing, as they are exposed to it on a continuous basis. In the modern digital world however, it’s vital for an organisation. The post 5 Key Inbound Marketing Considerations for Marketing Managers appeared first on Opentopic. Cognitive Technology

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7 Foolproof Ways to Pitch Inbound Marketing to Your Nonprofit Organization

Hubspot

We understand: change is difficult in the nonprofit world. Everything takes time, and many projects require approval from multiple levels of superiors. It may seem daunting to suggest a change of course. In the case of inbound marketing, though, the change is worth fighting for. Here are seven talking points to convince your team that your organization needs to adopt inbound marketing. Nonprofit

Digital Marketing Trends in Today’s Global Marketplace

Opentopic

As the future of digital marketing continues to evolve, marketers and brands are faced with tremendous challenges and uncertainties in the marketplace. The role of a marketer is now a technologist, creator and strategist as high quality, original content is king, and the need for an integrated digital strategy is a requirement. To be a marketer or CMO today requires. The post Digital Marketing Trends in Today’s Global Marketplace appeared first on Opentopic. Cognitive Technology

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6 Content Marketing Tactics for Fintech Lead Generation

Opentopic

Financial technology is experiencing a boom with global investment having topped $22 billion in 2015. With a slew of established fintech players vying for new customers and startups battling for a piece of the pie, it’s no surprise that many are looking for ways to create a leadership position through content marketing. Strategic use of custom or curated content can. The post 6 Content Marketing Tactics for Fintech Lead Generation appeared first on Opentopic. Cognitive Technology

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Automation ready to replace the Mad Men style of marketing

Opentopic

If I had to place bets on which business function would have the fewest humans and most automated systems by 2025, I’d pick marketing. This is ironic, of course, since marketing has long been known for its creative and artistic orientation. If Mad Men’s fictional character, Don Draper, were alive in 2025, he would probably have wished he had never. The post Automation ready to replace the Mad Men style of marketing appeared first on Opentopic. Cognitive Technology

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Selecting a right Machine Learning algorithm for predictive analytics needs: Classification vs Regression vs Clustering – Big Data Analytics Guide

Opentopic

“An interesting cheat sheet (a nice infographic!) was published by Microsoft sometime back to help beginning data scientists on how to choose a Machine Learning algorithm for different predictive analytics needs: Classification (to predict categories), Clustering (to discover structure), Regression (to predict values) and Anomaly Detection (to find unusual data points).” ” >> scoop.it. Cognitive Technology

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Lunch With Marketing Experts: An Inside Look at SnapApp’s New Event Series

SnapApp

SnapApp event series, Marketers Who Lunch, kicked off today in Boston. It featured an on point menu, and a lively discussion about modern marketing challenges and solutions.  . Below is a time stamped play by play of the event showing what you can expect at future Marketers Who Lunch. 11:36am. The setting is brick-lined walls with dangling ceiling lights over black decor tables. 11:48am. 11:55am.

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How to Prepare Your Business for a Marketing Automation Tool

Lead Liaison

Are you wondering how to prepare your business for a marketing automation tool? Marketing automation lets you automate various processes , but before you can enjoy the benefits, you need to prepare your business for the software. Otherwise, you won’t be able to use the various features. Set Goals and Identify KPIs. Build Up Your Content. Identify Your Funnel. Ready to schedule your demo?

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

How Marketers Use Drupal’s AMP Module to Improve Google Search Rankings

Volacci

Mobile users are not patient! More than 71% of mobile users delete emails immediately that don’t render well on a mobile device, 74% will only wait 5 seconds for a web page to load on their mobile device before abandoning the site—and nearly half won’t return. Not only is mobile responsiveness important for your customers’ experience, it is important for Google search rankings as well.

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