Mon.Feb 20, 2017

Cliff Allen on Marketing

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15 Inspiring Examples of Small Business Branding

Hubspot

Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. 15 Examples of Small Business Branding. 1) Elo Soap. The biggest goal was to be different, unique, and eye catching," Karolos said in an interview with The Dieline.

The Bird's Eye View of Video: New Stats from Twitter [Infographic]

Hubspot

Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. So, how can brands take advantage of high levels of video engagement on Twitter? One statistics stands out: 82% of Twitter users interact with brands on the platform.

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What Makes Act-On Different?

Act-On

Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment? Today, marketers must choose among a range of MA software options on the market. But we strongly believe that, although this decision is big, it need not be difficult. For a large segment of the market, Act-On is the clear choice to deliver key advantages to your marketing program for a cost-efficient price.