2017

Cliff Allen on Marketing

Trending Sources

The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.) But if you are you looking for the best content marketing examples you’ve come to the right […]. Content Marketing

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Martech is the blending of marketing and technology, with the aim of streamlining processes   to achieve marketing goals and objectives. In In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. WHAT ARE THE INFLUENCERS SAYING? We reached out to some of the top influencers on our list to ask them for their views on MarTech.

Brand 99

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Google Review Count:  600.

Tools 100

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. So what tactics do B2B marketers use to execute a SEO program ?

Search 133

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

The Secret Phrase that Jump Starts Creativity

Type A Communications

January 12, 2017 by Carla Johnson Great ideas seem to be a chicken-or-the-egg conundrum. Are companies fertile with fabulous ideas because they woo creative people? Or is it the creative. read more. Creativity & Innovation Carla Johnson Creativity Dr. Min Basadur Innovation Type A Communications

2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

It's All About Revenue

Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. The stat, (see chart below) which comes courtesy of comScore is yet another example of mobile finally delivering on the promise of keeping customers connected to the brand - anytime, anyplace. Elevated Expectations. Testing 1, 2, 3.

Mobile 116

How Data Will Change Marketing in 2017

It's All About Revenue

Data has been driving many aspects of business success for the last few years, especially as the amount of information available to us through analytics tools has increased significantly almost to the point of not knowing what to do with all the insights. Here are some of the ways I see data changing my approach to marketing this year: Greater Personalization. Enhanced Content Relevance.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. case study is more than a review or a testimonial. good case study paints a picture, tells a story. It highlights your successes in a way that turns potential buyers into actual customers. ” That’s what you’re aiming for. Big Names.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How to simultaneously attract new prospects and retain loyal customers

Biznology

One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.  B2B companies tend to focus more resources on attracting new customers than retaining current customers. Should they be two separate initiatives, or can they overlap? Sealed the deal.

B2B Content Marketing Trends for 2017

MI6 Marketing Agency

If you’re wondering what the B2B content marketing trends for 2017 are this post is for you. The chart below is featured in the research report : “ B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America ” published by MarketingProfs and the Content Marketing Institute (CMI). What Does This Chart Tell Us? Back to the question at hand. The report is below.

The Customer Experience Story: Seamless and Not So Seamless

It's All About Revenue

There is a real surge of interest and attention being paid by marketers to customer experience, and with good reason. In a highly crowded and fragmented marketplace, prospects need to be wooed and won over by brands. “Customer experience is your customers’ perceptions of how the company treats them. ” Toma Kulbyte, Super Office. Main Takeaways. Customer Experience

2017: The Year of the Data Driven CMO

It's All About Revenue

Happy New Year everyone! hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Now, as for you, the CMOs of the world, as we wave goodbye to 2016, the time has come to wave goodbye to some bad habits when it comes to the use of data and data driven marketing. Survey Says: Wrong. Picture a group of marketers on the TV show Family Feud. Surveys?

CMO 105

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

All sales leads are not equal. know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. They don’t want to waste time and money like the companies that Straight North recently evaluated. Of those 350,000, about half—178,000—were actual sales leads.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

3 Reasons Video is a Phenomenal Sales Tool [Infographic]

Vidyard

It was only yesterday that we shared 11 of our favorite free sales tools so it seems timely that today we’re diving into one of the tools with the greatest potential for you to stand out and drive results with your sales outreach. Video! And with good results. Check out this infographic we created in partnership with SalesLoft to see just how much you need video. Want to spread the word?

Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

It's All About Revenue

Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. The above is an excerpt from the Executive Summary of a new report from Constellation Research. And no, I will not state that 2017 is the year of mobile.

B2C 91

The five great questions of content marketing

grow - Practical Marketing Solutions

By Mark Schaefer. recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise. “We can create ‘great’ content, but how do we guarantee it is seen?

Introducing ViewedIt: Supercharge email conversions with the power of personal video

Vidyard

Click. Trash. Click. Trash. If you have an email account, you know this routine too well. The average business user receives nearly 100 emails per day , and most of that is generated automatically. No wonder click-through rates are now as low as 1-3 percent. And yet email isn’t going anywhere: It’s far and away the dominant means to communicate in business. Enter ViewedIt. It’s no mystery why.

Skype 88

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

9 Key Steps When Going From Concept to Content

B2B Marketing Insider

Coming up with an idea is the easy part. But it’s only one small piece of the pie. The biggest challenge is often taking that brilliant concept and turning it into content. You’ve been there. know you have, because we all have. You get a brilliant, game-changing idea for a piece of content that will shoot you (and your company) into content-marketing superstardom. Sales will skyrocket!

Which Content Marketing Metrics Matter?

B2B Marketing Insider

‘We uncovered a bug in page insights. The bug has been live since May.’ ’ The update on metrics by Facebook showed erroneous measurements of how people interacted with content on the platform. statistical error undermined the trust of advertisers and publishers on Facebook, and the social media giant agreed to provide a third party […]. appeared first on Marketing Insider Group.

Has your Twitter engagement recently dropped?

Biznology

In the last couple weeks, the notifications I have been receiving via my @chrisabraham Twitter handle have plummeted. Serious chirping crickets. Here’s what I discovered and what I did to resolve the issue: first, be sure you’re on your Twitter Notifications page  and then check on the Notification Settings : Then you just have to choose how noisy you want it. like it nosiest!

7 Trends That Will Change Social Media in 2017

Hubspot

It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. Good question.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Five steps to high-performing B2B promotional campaigns

Tomorrow People

Find out how to plan, manage and optimise B2B marketing campaigns for success with our new content series: The CMO's definitive guide to high-performing promotional campaigns. CMO's definitive guide b2b promotional campaigns

The Perfect Customer Marketer Job Description

Influitive b2b

Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year. In spite of this, many organizations still.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. With permission, I’m providing this content to you today. . You’ve worked with a range of international businesses, government organizations and news organizations. It’s the company culture.

Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!

Webbiquity

Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016. Beyond that, he challenged his readers to write about “the person (who) had the greatest effect on your personal or professional life in 2016 and thank them publicly.” need to pay it forward. Shelly Kramer Expanded My Professional Horizons. How about you?

Dwell 53

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

7 Things Your Email Deliverability Consultant Wish You Knew

It's All About Revenue

As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. What do you really need to know about deliverability? Here are 7 key takeaways to help you think about deliverability in a new light this year. 1. How much is too much? Sit in your customer's chair. " 2.You get the reputation you deserve.

How to Create Powerful Customer Testimonials Using Video

Vidyard

Smart companies create customer testimonials. So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. But these days, customer testimonials need to be better, more engaging, more interesting than they ever have been before. But what goes into a customer testimonial video?

Video 81

6 Awesome Sales Call Conversation Starters

Vidyard

One of my favorite things about my team is that we are constantly focused on helping each other do better. After one of us finishes a call that doesn’t progress, someone may say something along the lines of, “Ah man, so close, I could have taken that somewhere!” That’s when we start discussing what happened in the call, and together try to figure out how we could have driven it better. Don’t sell.

5 Content Marketing Lessons from Top Digital Marketing Blogs

Modern B2B Marketing

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. How do successful content marketers engage in today’s information age? Draft a tweet.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

The Revenue Focused SEO Keyword Strategy For B2B Marketers

bizible

Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. But that doesn’t mean B2B marketers have to blindly trust instinct when creating findable content for search engines. In this post we present a way to measure the value of keywords and content marketing performance in terms of revenue. Now what? Conclusion.

Why You Need to Focus on Video Marketing in 2017 [Infographic]

Hubspot

2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live , marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and it's paying off. Video is growing to dominate your audience's online activity: 78% of people watch videos online every week, and 55% watch videos online every day.

Video 57

Which Blogging Tactics Produce the Strongest Results? [New Survey Data]

Hubspot

When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results? The answers to any and all of the questions deliver interesting insights on the state of digital marketing. Let's take a look at some of the trends over the years.

CEOs To Marketers: CMOs Need To Focus On Revenue Growth

B2B Marketing Insider

Today’s marketing leaders are stuck in a Catch-22. Create CMO-driven revenue growth. And figure out how to do it in a way that we modern consumers don’t hate. What was once the role of the Chief Marketing Officer has been completely cast aside. We have gone from “brand ambassadors” asking agencies to create hard-to-measure ad campaigns, […]. Marketing Strategy

CMO 80

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.