Mon.Dec 17, 2012

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B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012

markempa

Tweet Remember Casey Kasem’s year-end top 40? Okay, so there may be some of you out there who don’t. For those of you who were merely twinkles in your parents’ eyes back in the day, Casey Kasem is a radio personality and voice actor who just turned 80 this year. I remember sitting in front of the radio as he would countdown the year’s top hits every New Year’s Day.

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Act Like a Local: How to Sell in Emerging Markets

Crimson Marketing

'McKinsey’s recent article on how to sell in emerging markets boils down to three key issues: . Get on the ground. Overinvest in the right partners. Build talent for the long term. We see things a little differently: Get on the ground – and bring back the real story to corporate. We will film “a day in the life” of a consumer or buyer and bring that information back to corporate so they can “be there”.

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LinkedIn Video: How-to Add Recommendations for Your Connections

B2B Marketing Traction

This morning I recommended Certified Management Consultant Dennis McCue’s speaking skills on LinkedIn. I recorded it in a video to show you how to enter a recommendation on LinkedIn. Watch the video below for the exact steps needed to add recommendations for your LinkedIn connections, and please add your comments below.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

As the year comes to a close, it's the perfect time for reflection. And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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A Christmas Wish: that marketers ‘get’ the need for content promotion

Integrated B2B

Imagine you had asked your ad agency to create a TV commercial for your latest product. But you hadn’t allocated funds for actually airing the commercial on the right TV channels. Would you expect your campaign to be the talk of the town? No, right? Then why should corporate marketers expect they can create great content and the world will just sort of, well, see it and engage with it?

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6 case studies show Big Data is helping decision making

Biznology

Photo credit: Kevin Krejci. “Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is then searched for patterns, new revelations and insights. It’s a catchy term that’s easy to say and implies major transformation. In less than a decade, Big Data is a multi-billion-dollar industry.

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Social Innovator Ekaterina Walter Talks Visual Marketing and Her Upcoming Book “Think Like Zuck”

Adobe Experience Cloud Blog

by Jason Miller Ekaterina Walter is a social innovator for Intel and author of the upcoming book “Think Like Zuck” She is the author of the top blog Building Social Bridges, and is an expert on how companies can connect with their consumers using a variety of online tactics. I was lucky enough to be able to catch up with Ekaterina and she took the time to answer some very important questions facing social media marketers and I also go her to talk about her upcoming book.

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17 Tragically Common Copywriting Mistakes to Avoid

Webbiquity

With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot. Consider: Buyers want content. According to J-P De Clerck , “87% of surveyed buyers look for advice before buying a product, service or solution. The first source when doing so: Web searches. With 71% of respondents who look for information, searches are by far the main source of information.

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When You Should (and Shouldn't) Outsource Your Marketing

Hubspot

Marketing departments, whether one person or one hundred, have kiiiind of a lot of balls to juggle. Lead generation , PPC, SEO, website design, social media, PR, content creation. Yeah, I'd call that a lot of balls (and that's not even all of them). It's no wonder that sometimes all of it can't get done with just the people you have in house. Maybe your current team doesn't have the skills to do it, they don't have the time to do it, or you don't have the budget to hire more in-house staff to do

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.