Mon.Jan 09, 2012

Cliff Allen on Marketing

Trending Sources

Best Twitter Tips, Tools and Tactics of 2011


In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. It has enabled revolutions in real life as well as in digital marketing. More than 80% of U.S.

The missing topic on b2b digital lead generation: advertising


Remember advertising? Remember media plans? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. Don’t believe it. Marketing has always been about crafting a relevant message and distributing that content via the channels where your target audience spends time learning about his/her industry. SEO marries the user queries with my solutions.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. Not only are positive customer experiences powerful in attracting new customers, but in fact, organizations that sell without them could be losing out. Make sure your teaser is appropriately attractive.

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Case studies: Using the social web for new product development

grow - Practical Marketing Solutions

I’m delighted to present today eight exciting new mini-case studies which demonstrate the power of social collaboration to create business value through new product development. These were curated by Amy Kenly and her team at innovation consulting firm Kalypso (Amy will also be a speaker at the April 27 Social Slam event!). I think you’re going to be energized by these inspiring ideas!

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

6 Ways to Improve SEO with B2B Social Media

Social Media B2B

As search algorithms continue to change, and give more value to social search, it is more important than even for B2B companies to create an integrated approach to social media to improve their SEO, or search engine optimization. SEO is based on two different types of factors, on-page, which you control and off-page, which you don’t control. 6 Ways to Improve SEO with B2B Social Media.

Ready for Continued Frugalnomics? Cutting Costs Remains Top Buyer Priority for 2012

The ROI Guy

For those who thought 2012 might offer some much needed relief, a new survey uncovers Executives’ pessimistic sentiment going into 2012, indicating significant economic concerns and a strong focus on cutting costs and improving efficiency versus driving growth. If the research is any indication, Executives will struggle with increased Frugalnomic pressures into 2012.

How to Use “Rock Star” status and a Service Mindset to win New Customers

Fearless Competitor

Something happened recently which points to the power of inbound marketing(making you a “rock star) and a service mindset. I’d like to share 3 lessons I learned — in hopes it helps you. The three sales lessons are: Let your signature file do the selling. Find a different way in. Serve – don’t sell. is a publishing site that focus on software firms. Thanks!

Mastering the Art of Slow Blogging


Several years ago, I hired a personal trainer and we’d work out in the park near my apartment. One day she had me run the loop around the park and noticed that I had difficulty keeping a consistent pace, I would stop and start a lot. She suggested that I run slowly (which she claimed was smoother than jogging—running experts, feel free to debate). The result was that instead of being either in a short-lived sprint or an exhausted, limping jog, I could sustain a smooth, slow running pace by dialing down my intensity. How many people start a blog and then quit after two months? News & Notes

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Which Social Networking Sites Are Best Designed for B2B Sales?

WindMill Networking

Before we can even begin to explore this topic of which social networking sites are most appropriate for B2B sales , we need to first answer the question … “Why should I be active, and invest my time, on any of these social networking sites to begin with?” If your goals include: Being found by others who are in need of your services. Establishing and sharing your expertise. What’s not to love?

The Anatomy of Conversion-Optimized 'Thank You' Pages


After your newly converted leads fill out a form, you should always send them to a “thank-you” page, which delivers the content you have promised on the landing page. This is where you bring back the navigation and direct people to other parts of your site or more offers in which they might be interested. Just as for landing pages, there are a number of distinct strategies that you can use to optimize your thank-you pages. Access to Your Offer. So begin by making sure you cover the conventional purpose of the “thank-you pages,” and say thank you! Social Media Sharing.

15 Posts in Sales and Marketing for 2012

Sales Intelligence View

2012 is here folks. New goals and high ambitions are in place as the slate is cleaned for the new year. It’s time to stoke the 2011 coals and fuel the 2012 fire. Here are 15 posts I put together with some very interesting predictions and strategies for this coming year. Hope you enjoy it and best of luck for this fine year! 30 Social Media Predictions for 2012 From the Pros – Social Media Examiner. 5 Sales Management Questions We Answered in 2011 – Selling Power. 8 Great Marketing Infographics To Inspire Your 2012 Objectives – B2B Marketing Insider. Blogroll Sales 2.0

3 Reasons Mad Marketing TV is the best marketing show

Fearless Competitor

Mad Marketing TV – the weekly marketing show hosted by Jeff Ogden of Find New Customers and sponsored by Act-On Software is the best marketing show out there today. We believe that sincerely. And for our sponsor, Act-On Software, there’s nothing comparable to Mad Marketing TV from competitors like Marketo, Eloqua, Pardot, etc. Why is Mad Marketing TV better than other marketing shows?

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Bloopers from your favorite marketing experts on @marketingprofs

Ad Your Comment Here

This is a fun way to start off your week! A few bloopers from some of the names we all know and love during their interviews for MarketingProfs Take 10 Author Series video shoots. Features best-selling authors Guy Kawasaki, David Meerman Scott, Sandy Carter, Sally Hogshead, Nancy Duarte, Mitch Joel, Mignon Fogarty, and Brian Solis. Enjoy!

Content Marketing Coup: How Social Media Examiner Grew Its List 234%

Content Marketing Today

Just two years after the launch of Social Media Examiner, founder Michael Stelzner has plenty to be proud of. He runs one of the world’s top business blogs, with an email list of more than 124,000 and growing, plus over 450,000 visitors per day. This got us curious. Via

Announcing the All-New Fearless Competitor

Fearless Competitor

We wish to announce our new and radically redesigned blog. Fearless Competitor is entering 2012 poised and ready for battle! Find New Customers deserves a world-class blog. This blog has always been our best source of leads – and it should be vastly better in 2012. Find New Customers has greatly enhanced the company blog for the new year. New layout and connections.

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3 Easy Ways Your Business Can Start Giving Back

It's All About Revenue

by Sheila Bohan | Tweet this It’s the start of a new year – a time when reflection occurs and resolutions are made. Instead of those cliché declarations to weight lose, what if we made a pledge to give back? At Eloqua, we recently created a service committee comprised of representatives from each office location with the goal of improving our local communities. From Boston to Toronto to San Francisco and London, each Eloqua office is serving their community in a variety of ways. Interested in doing something similar in 2012? It’s easier than you think. Below are a few ways to get started.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Business or Pleasure: How do you use social media?


Image by Cristiano Betta via Flickr. Social media makes me feel old sometimes. Well, part of the reason is that I am old, but let’s leave that aside. What makes me feel old is the way that I use social media, compared to how everyone else uses it–everyone younger than me, I mean. I use social media for business. Period. Nothing else. Not many do what I do. But I hold back.

3 Tips For Inside Sales Reps To Keep Prospects Engaged

Sales Prospecting Perspectives

With every New Year there are new obstacles, new lessons, and new solutions. It’s the time when we reflect back on the previous year and think about our successes and of course, short comings. If I were to attempt to discuss all areas I would like to personally improve, it would probably take more space than this blog would allow. So today I wanted to discuss a bothersome professional obstacle that I would like to hold myself accountable to improving in 2012. We both agree on proceeding to the next step and then my prospect goes completely dark. Keep your prospect excited!

How a 9-Year Old Successfully Newsjacked the GOP Primary


This is a guest post written by Ilya Mirman. Ilya has spent the past decade as VP of marketing for some of Boston's coolest software companies. He can be reached at Journalist Darren Garnick and his 9-year old son Ari did some very cool "newsjacking" recently. Darren wanted to find a fun way to teach Ari about politics. Really. Media training is all about ATM.

10 Mobile Apps That Will Keep You On Your Social Media Game | Social Media Today

Content Marketing Today

Small business owners are always looking for ways to integrate social media into their already extremely busy day. As a social media coach, I do try to help small business owners learn how to integrate social media into their marketing strategies. Via

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

What Galileo Can Teach Marketers About Lead Generation

Modern B2B Marketing

by Maria Pergolino Galileo Galilei (better known by his first name) was a scientist. He lived from 1564 to 1642 and was also a mathematician, astronomer, physicist, and even a philosopher. Einstein called Galileo the “father of modern science.” One of Galileo’s most important contributions to science was proving his theories through controlled experiments. Pay Per Click Advertising (PPC).

How to Revitalize Evergreen Content for a Lead Gen Boost


Evergreen content refers to the content you've produced that stands the test of time. It's not a press release, a blog post commenting on a hot news item, or a snippet of product information that could change with your next round of updates. If you've created this type of timeless content, there are things you can do to make it work harder for you. Update Your Most Popular Content. Re-Market It.

Best Practices for Creating a Personality Test


Personality tests are perhaps the most well-liked and popular type of quiz, particularly on social networking sites. Users answer questions and the quiz classifies them into one of several categories, based on interests, personalities, or product preferences. The personality quiz can be thought of as a diagnostic test with the goal of helping the taker solve a problem or answer a question.

Two Ways to Adapt Business to the Latest Marketing Trends

Tomorrow People

Like most businesses, you will probably have your marketing plan for 2012 already in place. But have you built your plan so that you’re ready to respond to the latest market trends? While it’s important to stay focused, it’s equally as important to be prepared for the opportunities and challenges that will come from the latest marketing trends. Here are two ways to achieve it: 1.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

INFOGRAPHIC: Inbound Marketing Ecosystem

Client Bridge

From Volinsky Consulting, here's an infographic about how content, social media, SEO and marketing automation can grow a business. View Original Article

Self-Efficacy and Testimonials in B2B Marketing

B2B Ideas @ Work recently conducted a great case study testing two concepts that can influence someone’s buying behavior: self-efficacy and testimonials. The test consisted of two pages with the same heading of “30-Day Free Trial on All Accounts,” but with different subheads. One subhead gave instructions for signing up, while the other related positive testimonials from customers. The first subhead accomplished this by telling the test subject that sign-up took less than 60 seconds and that all he or she had to do was pick a plan and get started.