Sun.May 15, 2011

Cliff Allen on Marketing

Trending Sources

Five ways to stay ahead of the digital arms race

grow - Practical Marketing Solutions

The other day I was talking to my favorite web developer Holly and encouraged her to begin moving her company toward mobile optimization and complementary apps. “I know we have to move forward,&# she said, “But responding to this constant change is scary.&#. Very true.  It’s also inhuman. And that is why European countries are the size they are). In a word, yes. Enough from me.

Sunday Post: Never have a laptop stolen (and not recovered) again!

Fearless Competitor

This is a very important Sunday post – if you own a valuable laptop computer. Do this now. Monday through Saturday, we discuss B2B marketing and lead generation. Sundays are different. Macbook Pro. Recently I read an article about purses and laptops stolen at Starbucks. As read the article was surprised at how simple it was – using special software and Twitter. And it is FREE!

GPS 52

Facebook Enables Brands To Tag Photos. Proceed With Caution.

It's All About Revenue

by Jesse Noyes | Tweet this. Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well. It might seem small, but for marketers this could represent a boon. Fast Company described it as potentially far more potent than “Likes.” Think about it. Share email.

Media 29

7 Factors to Determine Your App Strategy

Manhattan Marketing Maven

As mobile usage and mobile marketing explodes, every client wants to know the most cost effective way to engage mobile users in what Steve Jobs calls the “post PC era.” Unfortunately the answer is lawyer-like. It depends. It depends on the desired end user behavior, it depends on what the brand value proposition is (at the moment and on-going) and it depends on how much time and treasure you are willing to sink into a technology arena that’s changing daily. And while it’s a no-brainer that brands need a mobile solution, figuring out the details can be quite a challenge. App users create a VPN.

GPS 10

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

DIGIDAY:TARGET, or, Yogi Berra Meets Data in the Online World.

Customer Experience Matrix

I was scheduled to attend the DIGIDAY:TARGET conference on May 4 but wasn't able to be there. Download the conference agenda and presentations.) Happily, my colleague and big-data guru Matt Doering was able to take my place. Here are Matt's thoughts: Yogi Berra meets data in the online world. At the recent Digiday:Target conference (Park Central Hotel, NYC, May 4 2011) a moderator posed the question “Which is better: More Data, Consistent Data or Data Expertise”. Many I listened to were really intrigued and conflicted by this question. Pros: • Richer data content from any given data source.