Sun.May 15, 2011

Cliff Allen on Marketing

Trending Sources

The Future Of Social Shopping

Leader Networks

I have been thinking a lot about shopping lately. Granted it’s time for a new spring wardrobe, but more importantly, I have been preparing to talk to the Indian Retailer’s Association (RAI) in Mumbai next month on the impact of social business on retailers. Here is the US, as well as with much of the world, we are slowly limping our way out of the Great Recession. and from sales of $49.68

Five ways to stay ahead of the digital arms race

grow - Practical Marketing Solutions

The other day I was talking to my favorite web developer Holly and encouraged her to begin moving her company toward mobile optimization and complementary apps. “I know we have to move forward,&# she said, “But responding to this constant change is scary.&#. Very true.  It’s also inhuman. And that is why European countries are the size they are). In a word, yes. Enough from me.

Facebook Enables Brands To Tag Photos. Proceed With Caution.

It's All About Revenue

by Jesse Noyes | Tweet this. Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well. It might seem small, but for marketers this could represent a boon. Fast Company described it as potentially far more potent than “Likes.” Think about it. Share email.

Sunday Post: Never have a laptop stolen (and not recovered) again!

Fearless Competitor

This is a very important Sunday post – if you own a valuable laptop computer. Do this now. Monday through Saturday, we discuss B2B marketing and lead generation. Sundays are different. Macbook Pro. Recently I read an article about purses and laptops stolen at Starbucks. As read the article was surprised at how simple it was – using special software and Twitter. And it is FREE!

GPS 42

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Word-of-Mouth Marketing: The Ostrich Factor

Social Marketing Forum

The fact is that because of social media and our connected world, word-of-mouth is both your best friend and potentially your fiercest foe. Social media marketing Word of mouth marketing social marketing social media social media marketing word-of-mouth word-of-mouth marketing

B2B Gets Yelp’d

It's All About Revenue

by Jesse Noyes | Tweet this. This article originally appeared on SocialTimes on May 6. We wanted to share it with our readers, just in case you missed it. If you’re a restaurant or retailer, you ignore Yelp at your peril. The online forum put businesses’ reputations in the hands of everyday consumers – consumers who mete out reviews based on their individual accounts of quality and helpfulness. The success of the site ushered in a return to customer service becoming a vital part of B2C marketing success. Well, now it’s the B2B industry’s turn to get Yelp’d. The changing role of marketing.

Lead 11

7 Factors to Determine Your App Strategy

Manhattan Marketing Maven

As mobile usage and mobile marketing explodes, every client wants to know the most cost effective way to engage mobile users in what Steve Jobs calls the “post PC era.” Unfortunately the answer is lawyer-like. It depends. It depends on the desired end user behavior, it depends on what the brand value proposition is (at the moment and on-going) and it depends on how much time and treasure you are willing to sink into a technology arena that’s changing daily. And while it’s a no-brainer that brands need a mobile solution, figuring out the details can be quite a challenge. App users create a VPN.


How to Manage Successful Webinars – Part 2

Modern B2B Marketing

by Andrew Spoeth Last week I kicked off a three-part series titled: How to Manage Successful Webinar – A Checklist. In part 1, we walked through the steps we take leading up to a live event. In today’s post, I’d like to talk about the actual day of the webinar. What do we need to prepare and which steps are undertaken during the event itself to make it a successful one? Dial-in. 10:00 a.m.:

Sellers: Listen To Your Inner Buyer!

Buyer Insights

There is a wealth of buying knowledge in most sales organisations, indeed in most salespeople. The only problem is that it is not being leveraged to boost sales success. How Buyers Buy

DIGIDAY:TARGET, or, Yogi Berra Meets Data in the Online World.

Customer Experience Matrix

I was scheduled to attend the DIGIDAY:TARGET conference on May 4 but wasn't able to be there. Download the conference agenda and presentations.) Happily, my colleague and big-data guru Matt Doering was able to take my place. Here are Matt's thoughts: Yogi Berra meets data in the online world. At the recent Digiday:Target conference (Park Central Hotel, NYC, May 4 2011) a moderator posed the question “Which is better: More Data, Consistent Data or Data Expertise”. Many I listened to were really intrigued and conflicted by this question. Pros: • Richer data content from any given data source.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.