Questions from Social Media Marketers

MotiveQuest, a social media research company, analyzed their work for 2011 in order to see what kind of questions their marketing clients wanted answered.

The top 5 questions:

1. Where are people talking about my brand?
2. How should I change my messaging?
3. How much buzz do I have vs. competition/trend?
4. How do they feel about us vs. the competition?
5. Quantify the biggest brand topics

MotiveQuest also summarized the questions by category:

• 37% - Competitive Analysis
• 27% - Category Analysis
• 24% - Media Planning
• 9% - Communications Strategy
• 3% - New Product Development

View Original Article