From Plattform Higher Education, here's an infographic that explains ways to increase the effectiveness of your search engine marketing efforts. Via: PlattForm Higher Education View Original Article MORE >>

From Marta Kagan at the Hubspot Blog, here are twelve statistics that demonstrate that inbound marketing is essential. 78% of Internet users conduct product research online." Your website will likely be a potential customer's first impression of your company, and they probably got there via Google. In the past year, Web-based email usage dropped 59% among 12-17 year olds." That group prefers text, instant messaging and social networks as primary methods of communication. All Internet users under the age of 55 are sending less email. 78% of business people use their mobile device to check email." MORE >>

From the Hubspot Blog, here's a look at how online retailer Daily Grommet uses video to tell stories about its products. Put the People First" When thinking about ways to create remarkable content, showcase people and tell human-interest stories. Video is the best medium for emotional connection and often leads to deeper engagement. Crowd-source Video In Simple Ways" Authenticity is more important than production values, so start small and keep it simple. Use Social Media to Engage the Community" Create buzz around your project via forums and social media like Facebook and Twitter. MORE >>

From BuySellAds.com, here's an infographic that looks into whether your business should build a mobile app, or whether a mobile website makes more sense. View Original Article MORE >>

Adam T. Sutton of MarketingSherpa shares some insights from their 2011 Social Marketing Benchmark Report. The chart shows the social media marketing tactics by effectiveness, difficulty and popularity. All the tactics shown exhibit a positive correlation between difficulty and effectiveness. The most effective tactics are the most difficult.) So, tactics like "blogger relations", "SEO for social sites" and "blogging", while difficult, are also the most effective. Fortunately, all the tactics shown on the graph are at least somewhat effective. View Original Article MORE >>