2011

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Download a Free Copy of Sales 2.0 for Dummies

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Sales 2.0 is about the shift that has taken place in Sales and Marketing as a result of the rapidly changing ways customer relationships are managed via the Web. This free book (you may download a.pdf or request a paper copy) is an introduction to the key concepts of Sales 2.0 and associated Web-base technologies. The book was the result of surveying over 2000 sales and marketing professionals. It includes metrics on lead quality, lead quantity, opportunity prioritization, and key steps for improving your numbers. Download Sales 2.0 for Dummies

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Using Apple's Marketing Techniques

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What makes Apple so special? A big part of it is how they market their products. Below are some of their methods that you can borrow to create your own loyal market, eager for your every offering. Apple puts their customers first User experience is Apple's top goal. They go out of their way to curate every aspect of the customer's experience with their products. Deliver more than promised.

INFOGRAPHIC: Social Media Marketing by the Numbers

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From Mashable, here's an infographic of the surprisingly large numbers behind social media, and the opportunity for marketing that brings. View Original Article

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Avoiding Blogging Pitfalls

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Websites should make their guests feel at home, not trapped, bombarded or exploited. Afterall, mistreated visitors won't come back, which surely isn't the goal of many sites. Meeting visitor expectations, in terms of access and content, is the bare minimum of making them feel welcome. From Jonathan Bailey at BloggingPro, here are things to avoid if you want to make your guests feel welcome and willing to return. Excessive Advertising Avoid popups and popunders. Reasonable advertising that doesn't distract from the content is acceptable. Make it easy for them to get what they need.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

INFOGRAPHIC: Twitter User Demographics

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From Column Five, here's an infographic that shows Twitter demographics, based on a recent Pew survey. View Original Article

The Seven Deadly Sins of Social Media Strategy

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Establishing a social media presence for a brand can be difficult. Social marketing requires a company to shift from broadcasting an anonymous, singular brand voice to engaging directly with customers as individuals. Kevin Dugan offers some tips on how to avoid the "“seven deadly sins” of social media: Envy Trying to mimic the social media programs of other brands isn't beneficial. Brands must understand what makes them unique and use social media to demonstrate that differentiation. Sloth Earn fans by creating engaging content and promotions. Wrath Don't engage in snarkiness.

INFOGRAPHIC: A World without Facebook

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From SingleGrain, here's an infographic that shows the magnitude of Facebook's influence. View Original Article

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INFOGRAPHIC: Understanding Marketing Automation

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From Hubspot, here's an infographic about how to use technology to move prospects and leads through your sales funnel. Understanding Marketing Automation. From: HubSpot Marketing Software. View Original Article

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

INFOGRAPHIC: Black Hat SEO

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As defined by Google, black hat search engine optimization tactics are “unethical, overly aggressive marketing efforts where a company tries to manipulate search engine results in an unfair way.” ” From SEO.com, here's a horror movie themed infographic that shows why black hat tactics are bad for business. View Original Article

INFOGRAPHIC: Facebook Marketing

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From SocialMediaOnlineClasses.com, here's an infographic that lists 64 ideas for marketing on Facebook. View Original Article

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INFOGRAPHIC: Social Media in Small Business

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From OfficeArrow, here's an infographic based on their survey of how small businesses use social media, and their opinions about its effect. View Original Article

Building a YouTube Marketing Strategy

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Orabrush, a company that makes a breath-freshening tongue cleaner of the same name, had limited success with marketing through retailers, infomercials and other outlets. From Adam Sutton at MarketingSherpa comes a look at how Orabrush created a successful marketing strategy built around their YouTube page. Orabrush created a landing page around an independent YouTube video titled "How to tell if you have bad breath." This tripled their conversion rate. Inspired, Orabrush created their own "bad breath" video that has since received over 13 million views. 116,000+ YouTube subscribers.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Blog Metrics to Track

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Blogs are still the heart of social media and content marketing. Blogs supply much of the content that drives social media conversations. Given their importance, blog metrics are needed to assess your success relative to your marketing objectives. From Content Marketing Institute, 21 blog metrics: Count visits and unique visitors Where do they come from and where do they go on your site? Goal : Attract your target audience. Pageviews Which pages attract readers? Where do they click? Where do they leave? Goal : Track areas of reader interest. How much time is spent on specific pages?

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INFOGRAPHIC: Foursquare

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From Foursquare, here's an infographic that shows the huge growth of the location-based mobile platform. Location-based apps offer a growing area for marketers, with both Google and Groupon recently joining the field. Since publishing this inforgraphic, Foursquare now has: Over 8 million users worldwide. Over 2.5 million check-ins per day and over 500,000,000 total. View Original Article

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INFOGRAPHIC: The Social Media Class of 2011

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From Flowtown, here's a fun infographic that maps all the major social media players onto recognizable high school archetypes. View Full-Sized Infographic

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Making the Most of Content Marketing Efforts

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Susan Gunelius on Entrepreneur.com suggests that when you publish new materials as part of a content marketing strategy, always consider how to link to your other online content. Below are her twenty suggestions for cross-promoting your content, while still adding value and not seeming too self-promoting. Include social media icons in the sidebar of your blog. Include links to your branded sites in your email signature. Include links to your branded sites in your forum signatures. Add links to your content when you publish comments on blogs. Put content links in your ads. View Original Articl

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

INFOGRAPHIC: Twitter For Beginners

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Twitter is a hugely popular, powerful social media tool. Using it properly can enhance blogging SEO. But starting to use Twitter can be daunting. From Twiends, a directory of Twitter Users, here's an infographic that shows the basics of starting with Twitter. View Original Article

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Statistics Every Marketer Should Know

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From Marta Kagan at the Hubspot Blog, here are twelve statistics that demonstrate that inbound marketing is essential. "78% of Internet users conduct product research online." Your website will likely be a potential customer's first impression of your company, and they probably got there via Google. "In the past year, Web-based email usage dropped 59% among 12-17 year olds." That group prefers text, instant messaging and social networks as primary methods of communication. 200 Million Americans have registered on the FTC's "Do Not Call" list." That equates to 2/3 of the country.

INFOGRAPHIC: The Science of Word of Mouth Marketing

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From Column Five Media, here's an infographic that explains what word-of-mouth marketing is, how it works, and how to be successful at it. View Original Article

INFOGRAPHIC: Future SEO Trends

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From CreatingYourselfAtTheTop.com, here's an infographic that shows what to expect with search engine marketing in the next few years. View Original Article

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

INFOGRAPHIC: Twitter vs. Facebook

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From BuySellAds.com, here's an infographic that compares user demographics between Twitter and Facebook to help marketers understand which platform would be more effective for them. View Original Article

INFOGRAPHIC: Social Business Explained

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From Get Satisfaction, here's an infographic that looks at social business, the trend toward connectivity in all aspects of business. View Original Article

INFOGRAPHIC: Brand Advocates

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Brand advocates are people who habitually share information on the products they use, are thought leaders in their social circles, and influence the opinions and purchase decisions of others. They can be effective salespeople for a brand, if you can connect with them. From BzzAgent, here's an infographic to help you better understand brand advocates. View Original Article

INFOGRAPHIC: Social Media Analytics

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From e-interactive and Raven Internet Marketing Tools, here's an infographic guide to measuring the results of a social media strategy. View Original Article

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

INFOGRAPHIC: Word of Mouth Marketing

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From Capseo, here's an infographic on why word of mouth marketing marketing is increasing in popularity. View Original Article

VIDEO: Facebook vs. Google+

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From Column Five Media, here's a video comparing Google and Facebook, both of which provide valuable platforms for inbound marketing and social media marketing. Google Vs. Facebook from Column Five on Vimeo. View Original Article

VIDEO: Social Media in 2011

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There are no shortage of videos and infographics about the explosive growth and pervasiveness of social media today. That's because the impact of social media on the world and on business is unprecedented. From Stocktown Productions, here's a video infographic that brings us up to date on the social media. Watch on YouTube

Free Excel Marketing Calendar Template

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Brandeo's popular, free marketing calendar template has been updated for 2011 and is available for download. The Excel template includes sections for digital advertising, social media, email, print, TV, radio, sales promos, research, and public relations. View Original Article for Download

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

INFOGRAPHIC: Blogging Platforms

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From DavidRisley.com, here's an infographic that compares the leading blogging platforms, information that might be useful for content marketers. View Original Article