Download a Free Copy of Sales 2.0 for Dummies
FEBRUARY 24, 2011
Sales 2.0 is about the shift that has taken place in Sales and Marketing as a result of the rapidly changing ways customer relationships are managed via the Web. This free book (you may download a.pdf or request a paper copy) is an introduction to the key concepts of Sales 2.0 and associated Web-base technologies. The book was the result of surveying over 2000 sales and marketing professionals. It includes metrics on lead quality, lead quantity, opportunity prioritization, and key steps for improving your numbers. Download Sales 2.0 for Dummies
Using Apple's Marketing Techniques
MARCH 10, 2011
What makes Apple so special? A big part of it is how they market their products. Below are some of their methods that you can borrow to create your own loyal market, eager for your every offering. Apple puts their customers first User experience is Apple's top goal. They go out of their way to curate every aspect of the customer's experience with their products. Deliver more than promised.
INFOGRAPHIC: Social Media Marketing by the Numbers
AUGUST 22, 2011
From Mashable, here's an infographic of the surprisingly large numbers behind social media, and the opportunity for marketing that brings. View Original Article
Avoiding Blogging Pitfalls
MAY 31, 2011
Websites should make their guests feel at home, not trapped, bombarded or exploited. Afterall, mistreated visitors won't come back, which surely isn't the goal of many sites. Meeting visitor expectations, in terms of access and content, is the bare minimum of making them feel welcome. From Jonathan Bailey at BloggingPro, here are things to avoid if you want to make your guests feel welcome and willing to return. Excessive Advertising Avoid popups and popunders. Reasonable advertising that doesn't distract from the content is acceptable. Make it easy for them to get what they need.
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.
SEO Tips for Small Budgets
FEBRUARY 16, 2011
From SEOBook.com, an excellent step-by-step guide for getting started with search engine optimization while keeping initial costs down. Find a Product - For most, this will be your company or your area of expertise. Keyword Tools - Google has a host of free keyword tools. Domain Registration and Web Hosting - Many choices here, but you should be able to get both for an annual cost of around $80. Link Research Tools - Again, many free tools exist that will do the job as well as enterprise level paid services. Link Tracking - $20/month is reasonable. Analytics Tools - Google Analytics is free.
The Seven Deadly Sins of Social Media Strategy
MARCH 14, 2011
Establishing a social media presence for a brand can be difficult. Social marketing requires a company to shift from broadcasting an anonymous, singular brand voice to engaging directly with customers as individuals. Kevin Dugan offers some tips on how to avoid the "“seven deadly sins” of social media: Envy Trying to mimic the social media programs of other brands isn't beneficial. Brands must understand what makes them unique and use social media to demonstrate that differentiation. Sloth Earn fans by creating engaging content and promotions. Wrath Don't engage in snarkiness.
INFOGRAPHIC: Understanding Marketing Automation
NOVEMBER 23, 2011
From Hubspot, here's an infographic about how to use technology to move prospects and leads through your sales funnel. Understanding Marketing Automation. From: HubSpot Marketing Software. View Original Article
INFOGRAPHIC: Black Hat SEO
NOVEMBER 2, 2011
As defined by Google, black hat search engine optimization tactics are “unethical, overly aggressive marketing efforts where a company tries to manipulate search engine results in an unfair way.” ” From SEO.com, here's a horror movie themed infographic that shows why black hat tactics are bad for business. View Original Article
Content Marketing 2016: Staffing, Measurement, and Effectiveness
We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.
Building a YouTube Marketing Strategy
MARCH 25, 2011
Orabrush, a company that makes a breath-freshening tongue cleaner of the same name, had limited success with marketing through retailers, infomercials and other outlets. From Adam Sutton at MarketingSherpa comes a look at how Orabrush created a successful marketing strategy built around their YouTube page. Orabrush created a landing page around an independent YouTube video titled "How to tell if you have bad breath." This tripled their conversion rate. Inspired, Orabrush created their own "bad breath" video that has since received over 13 million views. 116,000+ YouTube subscribers.
Blog Metrics to Track
MARCH 18, 2011
Blogs are still the heart of social media and content marketing. Blogs supply much of the content that drives social media conversations. Given their importance, blog metrics are needed to assess your success relative to your marketing objectives. From Content Marketing Institute, 21 blog metrics: Count visits and unique visitors Where do they come from and where do they go on your site? Goal : Attract your target audience. Pageviews Which pages attract readers? Where do they click? Where do they leave? Goal : Track areas of reader interest. How much time is spent on specific pages?
Study: How Much of Your Content Marketing Is Effective?
745 marketers told us how effective their content marketing is. Here's what we learned.
APRIL 20, 2011
From Foursquare, here's an infographic that shows the huge growth of the location-based mobile platform. Location-based apps offer a growing area for marketers, with both Google and Groupon recently joining the field. Since publishing this inforgraphic, Foursquare now has: Over 8 million users worldwide. Over 2.5 million check-ins per day and over 500,000,000 total. View Original Article
Making the Most of Content Marketing Efforts
AUGUST 18, 2011
Susan Gunelius on Entrepreneur.com suggests that when you publish new materials as part of a content marketing strategy, always consider how to link to your other online content. Below are her twenty suggestions for cross-promoting your content, while still adding value and not seeming too self-promoting. Include social media icons in the sidebar of your blog. Include links to your branded sites in your email signature. Include links to your branded sites in your forum signatures. Add links to your content when you publish comments on blogs. Put content links in your ads. View Original Articl
INFOGRAPHIC: Twitter For Beginners
AUGUST 12, 2011
Twitter is a hugely popular, powerful social media tool. Using it properly can enhance blogging SEO. But starting to use Twitter can be daunting. From Twiends, a directory of Twitter Users, here's an infographic that shows the basics of starting with Twitter. View Original Article
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.
Statistics Every Marketer Should Know
APRIL 8, 2011
From Marta Kagan at the Hubspot Blog, here are twelve statistics that demonstrate that inbound marketing is essential. "78% of Internet users conduct product research online." Your website will likely be a potential customer's first impression of your company, and they probably got there via Google. "In the past year, Web-based email usage dropped 59% among 12-17 year olds." That group prefers text, instant messaging and social networks as primary methods of communication. 200 Million Americans have registered on the FTC's "Do Not Call" list." That equates to 2/3 of the country.
INFOGRAPHIC: The Science of Word of Mouth Marketing
OCTOBER 12, 2011
From Column Five Media, here's an infographic that explains what word-of-mouth marketing is, how it works, and how to be successful at it. View Original Article
INFOGRAPHIC: Brand Advocates
MAY 17, 2011
Brand advocates are people who habitually share information on the products they use, are thought leaders in their social circles, and influence the opinions and purchase decisions of others. They can be effective salespeople for a brand, if you can connect with them. From BzzAgent, here's an infographic to help you better understand brand advocates. View Original Article
Staffing and Launching Your Content Marketing Program
Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.
VIDEO: Facebook vs. Google+
OCTOBER 18, 2011
From Column Five Media, here's a video comparing Google and Facebook, both of which provide valuable platforms for inbound marketing and social media marketing. Google Vs. Facebook from Column Five on Vimeo. View Original Article
VIDEO: Social Media in 2011
AUGUST 30, 2011
There are no shortage of videos and infographics about the explosive growth and pervasiveness of social media today. That's because the impact of social media on the world and on business is unprecedented. From Stocktown Productions, here's a video infographic that brings us up to date on the social media. Watch on YouTube
Free Excel Marketing Calendar Template
FEBRUARY 21, 2011
Brandeo's popular, free marketing calendar template has been updated for 2011 and is available for download. The Excel template includes sections for digital advertising, social media, email, print, TV, radio, sales promos, research, and public relations. View Original Article for Download
Marketing Optimization Toolkit: The Science behind Marketing Analytics
Marketers are well-versed in the art and science of optimization.
Scheduling Your Social Media Marketing Efforts
DECEMBER 1, 2011
According to Entrepreneur.com, the key to a developing a social networking schedule is to be consistent. Find a schedule that keeps you accountable without taking over your life. Here are some sample schedules they developed for different levels of engagement. Twice Daily in the Morning and Afternoon. Check Twitter via a program like HootSuite. Check LinkedIn. Scan Twitter followers for relevant conversations. Check your business's Facebook Page for questions. Scan Google Alerts for brand and company mentions. Respond/Follow when appropriate. Weekly or on Weekends. Through the Week.
Marketing with Video
NOVEMBER 8, 2011
Video is an excellent way to connect with customers on a deep level, whether audio or visual. Videos can also improve your SEO as the search engines become more savvy. From Entrepreneur.com, here are some tips for integrating video into online marketing efforts. Value Whether a tip, a resource or just a laugh, every video should include something of value. Don't record just for the sake of having video. To get started, consider recording video FAQs. Call to Action Always include a call to action. Ask customers to visit your site, sign up for an email list or share the video.
Content Marketing Playbook: Strategy and Roadmap
Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.