Download a Free Copy of Sales 2.0 for Dummies
FEBRUARY 24, 2011
Sales 2.0 is about the shift that has taken place in Sales and Marketing as a result of the rapidly changing ways customer relationships are managed via the Web. This free book (you may download a.pdf or request a paper copy) is an introduction to the key concepts of Sales 2.0 and associated Web-base technologies. The book was the result of surveying over 2000 sales and marketing professionals. It includes metrics on lead quality, lead quantity, opportunity prioritization, and key steps for improving your numbers. Download Sales 2.0 for Dummies
Using Apple's Marketing Techniques
MARCH 10, 2011
What makes Apple so special? A big part of it is how they market their products. Below are some of their methods that you can borrow to create your own loyal market, eager for your every offering. Apple puts their customers first User experience is Apple's top goal. They go out of their way to curate every aspect of the customer's experience with their products. Deliver more than promised.
INFOGRAPHIC: Social Media Marketing by the Numbers
AUGUST 22, 2011
From Mashable, here's an infographic of the surprisingly large numbers behind social media, and the opportunity for marketing that brings. View Original Article
Avoiding Blogging Pitfalls
MAY 31, 2011
Websites should make their guests feel at home, not trapped, bombarded or exploited. Afterall, mistreated visitors won't come back, which surely isn't the goal of many sites. Meeting visitor expectations, in terms of access and content, is the bare minimum of making them feel welcome. From Jonathan Bailey at BloggingPro, here are things to avoid if you want to make your guests feel welcome and willing to return. Excessive Advertising Avoid popups and popunders. Reasonable advertising that doesn't distract from the content is acceptable. Make it easy for them to get what they need.
The Seven Deadly Sins of Social Media Strategy
MARCH 14, 2011
Establishing a social media presence for a brand can be difficult. Social marketing requires a company to shift from broadcasting an anonymous, singular brand voice to engaging directly with customers as individuals. Kevin Dugan offers some tips on how to avoid the "“seven deadly sins” of social media: Envy Trying to mimic the social media programs of other brands isn't beneficial. Brands must understand what makes them unique and use social media to demonstrate that differentiation. Sloth Earn fans by creating engaging content and promotions. Wrath Don't engage in snarkiness.
INFOGRAPHIC: Understanding Marketing Automation
NOVEMBER 23, 2011
From Hubspot, here's an infographic about how to use technology to move prospects and leads through your sales funnel. Understanding Marketing Automation. From: HubSpot Marketing Software. View Original Article
INFOGRAPHIC: Black Hat SEO
NOVEMBER 2, 2011
As defined by Google, black hat search engine optimization tactics are “unethical, overly aggressive marketing efforts where a company tries to manipulate search engine results in an unfair way.” ” From SEO.com, here's a horror movie themed infographic that shows why black hat tactics are bad for business. View Original Article
INFOGRAPHIC: Facebook Marketing
SEPTEMBER 26, 2011
From SocialMediaOnlineClasses.com, here's an infographic that lists 64 ideas for marketing on Facebook. View Original Article
B2B Marketing Trends for 2016
25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.
Making the Most of Content Marketing Efforts
AUGUST 18, 2011
Susan Gunelius on Entrepreneur.com suggests that when you publish new materials as part of a content marketing strategy, always consider how to link to your other online content. Below are her twenty suggestions for cross-promoting your content, while still adding value and not seeming too self-promoting. Include social media icons in the sidebar of your blog. Include links to your branded sites in your email signature. Include links to your branded sites in your forum signatures. Add links to your content when you publish comments on blogs. Put content links in your ads. View Original Articl
Empower Your Employees to Provide Social Media Content
MARCH 7, 2011
Digital marketing requires a steady stream of branded media. Who better to provide that media, regardless the form it takes (Twitter, Facebook, blog post, video, etc.), than your employees? But in order to utilize your employees as a content source, you'll need to relinquish some traditional notions about brand marketing processes. Training is overrated. Chances are, most of your employees know what is required to create social engagement. Give them ownership to practice and the flexibility and time necessary to create digital content. View Original Article
VIDEO: Facebook vs. Google+
OCTOBER 18, 2011
From Column Five Media, here's a video comparing Google and Facebook, both of which provide valuable platforms for inbound marketing and social media marketing. Google Vs. Facebook from Column Five on Vimeo. View Original Article
VIDEO: Social Media in 2011
AUGUST 30, 2011
There are no shortage of videos and infographics about the explosive growth and pervasiveness of social media today. That's because the impact of social media on the world and on business is unprecedented. From Stocktown Productions, here's a video infographic that brings us up to date on the social media. Watch on YouTube
INFOGRAPHIC: Social Media in Small Business
DECEMBER 28, 2011
From OfficeArrow, here's an infographic based on their survey of how small businesses use social media, and their opinions about its effect. View Original Article
INFOGRAPHIC: How Social Media Changed Advertising
DECEMBER 19, 2011
From MDGadvertising, here's an infographic that shows how social media has changed the way marketers approach advertising. View Original Article
INFOGRAPHIC: Online Marketing for Offline Success
DECEMBER 7, 2011
From KISSmetrics, here's an infographic that demonstrates how social media drives brick and mortar success. View Original Article
Scheduling Your Social Media Marketing Efforts
DECEMBER 1, 2011
According to Entrepreneur.com, the key to a developing a social networking schedule is to be consistent. Find a schedule that keeps you accountable without taking over your life. Here are some sample schedules they developed for different levels of engagement. Twice Daily in the Morning and Afternoon. Check Twitter via a program like HootSuite. Check LinkedIn. Scan Twitter followers for relevant conversations. Check your business's Facebook Page for questions. Scan Google Alerts for brand and company mentions. Respond/Follow when appropriate. Weekly or on Weekends. Through the Week.
Marketing with Video
NOVEMBER 8, 2011
Video is an excellent way to connect with customers on a deep level, whether audio or visual. Videos can also improve your SEO as the search engines become more savvy. From Entrepreneur.com, here are some tips for integrating video into online marketing efforts. Value Whether a tip, a resource or just a laugh, every video should include something of value. Don't record just for the sake of having video. To get started, consider recording video FAQs. Call to Action Always include a call to action. Ask customers to visit your site, sign up for an email list or share the video.
Six Key Steps to Successful Marketing Automation Adoption
Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.
INFOGRAPHIC: Socially Optimized Business
OCTOBER 28, 2011
From Dachis Group, here's an infographic on how a business can benefit from embracing a social strategy. View Original Article
INFOGRAPHIC: The Science of Word of Mouth Marketing
OCTOBER 12, 2011
From Column Five Media, here's an infographic that explains what word-of-mouth marketing is, how it works, and how to be successful at it. View Original Article
INFOGRAPHIC: Future SEO Trends
SEPTEMBER 14, 2011
From CreatingYourselfAtTheTop.com, here's an infographic that shows what to expect with search engine marketing in the next few years. View Original Article
INFOGRAPHIC: Twitter vs. Facebook
SEPTEMBER 2, 2011
From BuySellAds.com, here's an infographic that compares user demographics between Twitter and Facebook to help marketers understand which platform would be more effective for them. View Original Article
8 Ways to Create More Effective Lead Generation Programs
Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.
INFOGRAPHIC: Social Business Explained
AUGUST 5, 2011
From Get Satisfaction, here's an infographic that looks at social business, the trend toward connectivity in all aspects of business. View Original Article
INFOGRAPHIC: B2B Marketing Guide
AUGUST 1, 2011
From KISSmetrics, here's an infographic based on a survey of over 600 B2B marketing professionals about their marketing strategy for 2011. View Original Article
INFOGRAPHIC: Twitter User Demographics
JULY 18, 2011
From Column Five, here's an infographic that shows Twitter demographics, based on a recent Pew survey. View Original Article
INFOGRAPHIC: Brand Advocates
MAY 17, 2011
Brand advocates are people who habitually share information on the products they use, are thought leaders in their social circles, and influence the opinions and purchase decisions of others. They can be effective salespeople for a brand, if you can connect with them. From BzzAgent, here's an infographic to help you better understand brand advocates. View Original Article
Building a YouTube Marketing Strategy
MARCH 25, 2011
Orabrush, a company that makes a breath-freshening tongue cleaner of the same name, had limited success with marketing through retailers, infomercials and other outlets. From Adam Sutton at MarketingSherpa comes a look at how Orabrush created a successful marketing strategy built around their YouTube page. Orabrush created a landing page around an independent YouTube video titled "How to tell if you have bad breath." This tripled their conversion rate. Inspired, Orabrush created their own "bad breath" video that has since received over 13 million views. 116,000+ YouTube subscribers.
Blog Metrics to Track
MARCH 18, 2011
Blogs are still the heart of social media and content marketing. Blogs supply much of the content that drives social media conversations. Given their importance, blog metrics are needed to assess your success relative to your marketing objectives. From Content Marketing Institute, 21 blog metrics: Count visits and unique visitors Where do they come from and where do they go on your site? Goal : Attract your target audience. Pageviews Which pages attract readers? Where do they click? Where do they leave? Goal : Track areas of reader interest. How much time is spent on specific pages?
Small Marketing Ideas with Big Reach
MARCH 17, 2011
In the face of information overload, readers and customers have become more adept at info-grazing, skimming, filtering flak, and personalizing streams. Capturing viewers in the attention economy requires awesome content designed to be impactful at a glance. To succeed, you must distribute big value while thinking small. Consider using the following miniformats: Infographics Data visualizations have garnered mainstream public attention in the last year or so. Less scientific, more entertaining, high-concept, user-friendly, mobile-optimized examples are being shared across social networks.
Using Deadlines to Overcome Writer's Block
MARCH 16, 2011
Content marketers can face the biggest dilemma that any other writer encounters, writer's block. Paul Wolfe doesn't use the term "writer's block". Instead, you refers to the inbuilt resistance to sitting down and writing, and talks about how to overcome it. Resistance is an internal force that all content creators have to overcome to produce their work on a regular basis. It stems from our tendency for self-preservation, which causes use to try to maintain the status quo. Resistance to writing manifests itself in many ways: Finding non-urgent tasks to do before you commence writing.
Why B2B Content Strategies Are Paramount for Generating Quality Leads
Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.
Getting the Most Out of 140 Characters
MARCH 11, 2011
If you use Twitter for business, you should feel compelled to provide your followers with smart, savvy information. What does it take to write something worth of retweeting? Here are some tips from ThinkTank Blog. Be provocative. Pose a thought-provoking question. Your goal with Twitter is to start conversations. Find a relevant news story and pose a question about it. Do a "how-to" or list. Even if you link to an article you didn't write, you'll still seem like someone in the know. Retweet" something you found interesting. Twitter is all about information sharing. Don't try to say too much.
Blogs - The Centerpiece of Content Marketing
MARCH 4, 2011
Blogs should be the hub of content marketing because they combine the strength of social media with print-publishing functionality. You need to provide content at every step of the purchase process to keep customers engaged. Justifying Blogs: Blogs are easy to use. Limited skill and training is needed to update or modify content. Plus, blogs are inexpensive. Blogs are part of a company's owned media. Blog content can be integrated into your website, or a blog can serve in lieu of a website. Blogs provide branded context for your content. Extend your brand without paying for third party media.
VIDEO: YouTube’s Top Ads of 2011
DECEMBER 22, 2011
"YouTube is the ultimate meritocracy for video, and advertisers are adapting to this world by creating content that people want to share." YouTube has posted the top 10 video ads of the year, most of which never appeared on traditional TV. And, creating great content isn't just for large companies. Here's the most viewed ad of the year. View Original Article for the Rest of the Top 10
SLIDESHOW: Infographic Marketing
DECEMBER 6, 2011
From ZAGG.com, here's a presentation about how data visualization can supplement your marketing efforts. Infographic Marketing: Better Creation, Better Promotion. View Original Article
The B2B Marketer's Field Guide To Customer Engagement
Leverage customer engagement and advocacy to drive brand, demand and profitable growth.