2010

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What Type of Website Do You Need?

Client Bridge

Websites have become an important part of B2B marketing. If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns. website has taken the place of the corporate brochure, and it can play an important role in: Generating leads. Nurturing existing leads. Communicating to existing customers. Download it Here

3 Cool Lead Conversion Testing Tools

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Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action. While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data. One of the ways to improve results is to continually test for better performing combinations. Google Website Optimizer.

Free Website Strategy and Planning Guides.Now Available

Client Bridge

We, at ClientBridge , are very process-oriented. We have guides, templates and checklists for just about everything we do. In the past, we have only used these tools for our own projects and client projects. But we decided that there are others who could put them to good use. So we are going to start releasing them to the public. Here's the link to the first set.

Are You Creating Marketing Assets for Your Business?

Client Bridge

One of the things that makes inbound marketing strategies and tactics so powerful is that it creates assets for your business. When you run a print ad, commercial or direct mail campaign, it's a one-time event. You take the results of your campaign and that's it.game over. But with Inbound Marketing, the campaign assets are in place forever. adds value to the process.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

10 Steps to Launch Your Social Media Presence

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Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. Keep in mind that blatant promotion rarely works in social media and can kill your social media presence quickly. Start by listing as many social media groups and communities that you can think of for your industry or market.

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Thoughts on Outsourced Lead Generation

Client Bridge

Outsourcing lead generation is always an interesting topic. Some people say that you should never outsource your lead generation.others wonder why you would ever do anything else. So here are a few quick thoughts on lead generation outsourcing: It is impossible for one person to be an expert in all of these areas. There is just too much to know and things move too fast. Stay involved.

B2B Lead Generation - Plan to Succeed

Client Bridge

If you are responsible for B2B lead generation, you probably have a hungry sales team to feed. But do you know how many leads you will need to meet sales targets? If you don’t know, you’re less likely to hit your goals. Try putting together a basic plan to tie your marketing campaigns to sales objectives. For what timeframe do you want to generate this estimate?

ClientBridge Blog Featured in B2B MarketingZone

Client Bridge

If you haven't found it already, I'd like to introduce you to a fantastic resource for B2B Marketing. It's called the B2B MarketingZone. This website offers a collection of the best B2B marketing advice, resources, blogs and articles, all brought together in one community. ClientBridge was recently added to the list of B2B MarketingZone "Official Rockstar Bloggers" that include Brian Carroll, Chris Brogan, Eloqua, Marketo and others. One of the coolest things about the B2B MarketingZone is the navigation. There are many ways to "slice" and "dice" content on the site.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

4 Persuasive Lead Nurturing Statistics

Client Bridge

Lead nurturing is not a new topic, but most businesses still don't take advantage of this powerful sales and marketing tool. Lead nurturing is the process of systematically communicating with leads in order to educate, qualify and build a relationship until they become "sales ready". While this process doesn't have to be automated, much of it's power comes from the ability to make lead follow up "systematic". Automated lead nurturing systems can act like a virtual sales rep, developing leads until they demonstrate enough interest to engage with sales. These numbers are significant.

5 Steps to Getting Started with Lead Nurturing

Client Bridge

For those of us who are involved in the world of online marketing, it's easy to get infatuated with rankings and traffic. But at the end of the day, we all must stay focused on the fact that we do those things in order to not only generate leads but eventually convert leads to customers. Here are 5 steps for building a lead nurturing system that will help convert your list to qualified sales opportunities and customers. Define your funnel - think about the actions that your prospects typically take as they move through your sales process. Write down those steps and number them in sequence.

Social Media Marketing - The New Twitter

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Free Guide: Optimize Your Website

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Developing Your Keyword Strategy

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Dissecting the Search Engine Results Page

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Search Marketing Basics - The 3 Types of Search Results

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Search Marketing Survey

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Tips for Lead Capture Forms on Your Website

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

How to Develop Content for Your Website

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How to Find a Hook

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Competitive Positioning: Start with a Market Profile

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Develop Your Search Engine Marketing Strategy

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Business Internet Marketing - Where to Start?

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Integrate Your Social Media Strategies and Tools

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Does Social Media Marketing Apply To My Business?

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Another Software Company Succeeds with Inbound Marketing & HubSpot

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Great Book on Social Media Marketing

Client Bridge

What is Google Buzz - The Next Social Media Marketing Tool?

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SMB Lead Generation

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Social Media Marketing - Facebook Pages for Business

Client Bridge

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

The Best Email Subject Line For Teleprospecting I've Seen Yet.

Sales Prospecting Perspectives

The best email subject line I've seen in my career came through my Inbox this week. Brad G, one of our inside sales reps shared an email he had received from a prospect praising his persistence in prospecting him. We call it "polite persistence" here at AG and I was very proud that the prospect not only responded to Brad, but took the time to compliment his approach and work ethic. Love to see that. As I was closing out the email I glanced at the subject line that Brad had sent to the prospect. It read " Attention: Jim - Final Follow up". or "do I know Pete"? Next he uses Jim's name.

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Want a Bigger Marketing Budget? Send Less Leads to Sales

B2B Lead Generation Blog

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake. Let me explain why: For every 100 raw leads, only 4 to 7 are ready to buy.

A Simple B2B Marketing Framework

Everything Technology Marketing

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. But that's content for another blog post. Let me know your thoughts about this framework.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy! Email this to a friend?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.