What Type of Website Do You Need?
OCTOBER 21, 2010
Websites have become an important part of B2B marketing. If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns. website has taken the place of the corporate brochure, and it can play an important role in: Generating leads. Nurturing existing leads. Communicating to existing customers. Download it Here
3 Cool Lead Conversion Testing Tools
OCTOBER 19, 2010
Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action. While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data. One of the ways to improve results is to continually test for better performing combinations. Google Website Optimizer.
Free Website Strategy and Planning Guides.Now Available
OCTOBER 14, 2010
We, at ClientBridge , are very process-oriented. We have guides, templates and checklists for just about everything we do. In the past, we have only used these tools for our own projects and client projects. But we decided that there are others who could put them to good use. So we are going to start releasing them to the public. Here's the link to the first set.
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.
Are You Creating Marketing Assets for Your Business?
OCTOBER 12, 2010
One of the things that makes inbound marketing strategies and tactics so powerful is that it creates assets for your business. When you run a print ad, commercial or direct mail campaign, it's a one-time event. You take the results of your campaign and that's it.game over. But with Inbound Marketing, the campaign assets are in place forever. adds value to the process.
Be a LION on LinkedIn to Grow Your Business Network
SEPTEMBER 28, 2010
One of the ways to grow your business network is by joining relevant industry groups on LinkedIn and networking with other members. However, LinkedIn's philosophy is that you should only send connection invitations to people with whom you already have a prior relationship. While this is obviously the best case scenario, it is seen as a limitation to many networkers.
Software Tools for Inbound Marketing
SEPTEMBER 20, 2010
The Internet has changed the way companies communicate. And this means that digital communications have become a high priority to marketers. Below are a list of technologies and capabilities that are important tools for today's inbound marketer. Email marketing - email is still a critical tool in the lead generation arsenal. Solutions vary greatly in price and capability.
LinkedIn for Lead Generation
SEPTEMBER 18, 2010
LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships. But is also can be used to generate leads for your business. Below are a few tips. Join and/or Create Groups - Below is a video on how to search for relevant groups and how to get started with creating and promoting a group. decisions makers, 1.3M
10 Steps to Launch Your Social Media Presence
SEPTEMBER 17, 2010
Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. Keep in mind that blatant promotion rarely works in social media and can kill your social media presence quickly. Start by listing as many social media groups and communities that you can think of for your industry or market.
Thoughts on Outsourced Lead Generation
JULY 19, 2010
Outsourcing lead generation is always an interesting topic. Some people say that you should never outsource your lead generation.others wonder why you would ever do anything else. So here are a few quick thoughts on lead generation outsourcing: It is impossible for one person to be an expert in all of these areas. There is just too much to know and things move too fast. Stay involved.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.
B2B Lead Generation - Plan to Succeed
FEBRUARY 6, 2010
If you are responsible for B2B lead generation, you probably have a hungry sales team to feed. But do you know how many leads you will need to meet sales targets? If you don’t know, you’re less likely to hit your goals. Try putting together a basic plan to tie your marketing campaigns to sales objectives. For what timeframe do you want to generate this estimate?
ClientBridge Blog Featured in B2B MarketingZone
SEPTEMBER 25, 2010
If you haven't found it already, I'd like to introduce you to a fantastic resource for B2B Marketing. It's called the B2B MarketingZone. This website offers a collection of the best B2B marketing advice, resources, blogs and articles, all brought together in one community. ClientBridge was recently added to the list of B2B MarketingZone "Official Rockstar Bloggers" that include Brian Carroll, Chris Brogan, Eloqua, Marketo and others. One of the coolest things about the B2B MarketingZone is the navigation. There are many ways to "slice" and "dice" content on the site.
4 Persuasive Lead Nurturing Statistics
SEPTEMBER 24, 2010
Lead nurturing is not a new topic, but most businesses still don't take advantage of this powerful sales and marketing tool. Lead nurturing is the process of systematically communicating with leads in order to educate, qualify and build a relationship until they become "sales ready". While this process doesn't have to be automated, much of it's power comes from the ability to make lead follow up "systematic". Automated lead nurturing systems can act like a virtual sales rep, developing leads until they demonstrate enough interest to engage with sales. These numbers are significant.
5 Steps to Getting Started with Lead Nurturing
SEPTEMBER 16, 2010
For those of us who are involved in the world of online marketing, it's easy to get infatuated with rankings and traffic. But at the end of the day, we all must stay focused on the fact that we do those things in order to not only generate leads but eventually convert leads to customers. Here are 5 steps for building a lead nurturing system that will help convert your list to qualified sales opportunities and customers. Define your funnel - think about the actions that your prospects typically take as they move through your sales process. Write down those steps and number them in sequence.
Study: How Much of Your Content Marketing Is Effective?
745 marketers told us how effective their content marketing is. Here's what we learned.
Search Marketing Basics - The 3 Types of Search Results
MAY 25, 2010
Staffing and Launching Your Content Marketing Program
Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.
How to Find a Hook
MARCH 22, 2010
Competitive Positioning: Start with a Market Profile
MARCH 17, 2010
Marketing Optimization Toolkit: The Science behind Marketing Analytics
Marketers are well-versed in the art and science of optimization.
Another Software Company Succeeds with Inbound Marketing & HubSpot
FEBRUARY 17, 2010
What is Google Buzz - The Next Social Media Marketing Tool?
FEBRUARY 10, 2010
Content Marketing Playbook: Strategy and Roadmap
Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.
Social Media Marketing - Facebook Pages for Business
JANUARY 25, 2010
Ten reasons to blog – even if nobody reads it
grow - Practical Marketing Solutions
NOVEMBER 7, 2010
. Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. There must be some good business reason they do it, right? . There better be. Do your competitors have a blog? This is valuable real estate!
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy! Email this to a friend?
B2B Marketing Trends for 2016
25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.
A fascinating “hardcore” B2B social media success
grow - Practical Marketing Solutions
JUNE 20, 2010
With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. Limited marketing budget and employee resources. STRATEGY. RESULTS.