2010

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What Type of Website Do You Need?

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Websites have become an important part of B2B marketing. If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns. website has taken the place of the corporate brochure, and it can play an important role in: Generating leads. Nurturing existing leads. Communicating to existing customers. Download it Here

3 Cool Lead Conversion Testing Tools

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Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action. While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data. One of the ways to improve results is to continually test for better performing combinations. Google Website Optimizer.

Great Book on Social Media Marketing

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Free Website Strategy and Planning Guides.Now Available

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We, at ClientBridge , are very process-oriented. We have guides, templates and checklists for just about everything we do. In the past, we have only used these tools for our own projects and client projects. But we decided that there are others who could put them to good use. So we are going to start releasing them to the public. Here's the link to the first set.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Software Tools for Inbound Marketing

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The Internet has changed the way companies communicate. And this means that digital communications have become a high priority to marketers. Below are a list of technologies and capabilities that are important tools for today's inbound marketer. Email marketing - email is still a critical tool in the lead generation arsenal. Solutions vary greatly in price and capability.

LinkedIn for Lead Generation

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LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships. But is also can be used to generate leads for your business. Below are a few tips. Join and/or Create Groups - Below is a video on how to search for relevant groups and how to get started with creating and promoting a group. decisions makers, 1.3M

10 Steps to Launch Your Social Media Presence

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Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. Keep in mind that blatant promotion rarely works in social media and can kill your social media presence quickly. Start by listing as many social media groups and communities that you can think of for your industry or market.

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Thoughts on Outsourced Lead Generation

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Outsourcing lead generation is always an interesting topic. Some people say that you should never outsource your lead generation.others wonder why you would ever do anything else. So here are a few quick thoughts on lead generation outsourcing: It is impossible for one person to be an expert in all of these areas. There is just too much to know and things move too fast. Stay involved.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

B2B Lead Generation - Plan to Succeed

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If you are responsible for B2B lead generation, you probably have a hungry sales team to feed. But do you know how many leads you will need to meet sales targets? If you don’t know, you’re less likely to hit your goals. Try putting together a basic plan to tie your marketing campaigns to sales objectives. For what timeframe do you want to generate this estimate?

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ClientBridge Blog Featured in B2B MarketingZone

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If you haven't found it already, I'd like to introduce you to a fantastic resource for B2B Marketing. It's called the B2B MarketingZone. This website offers a collection of the best B2B marketing advice, resources, blogs and articles, all brought together in one community. ClientBridge was recently added to the list of B2B MarketingZone "Official Rockstar Bloggers" that include Brian Carroll, Chris Brogan, Eloqua, Marketo and others. One of the coolest things about the B2B MarketingZone is the navigation. There are many ways to "slice" and "dice" content on the site.

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4 Persuasive Lead Nurturing Statistics

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Lead nurturing is not a new topic, but most businesses still don't take advantage of this powerful sales and marketing tool. Lead nurturing is the process of systematically communicating with leads in order to educate, qualify and build a relationship until they become "sales ready". While this process doesn't have to be automated, much of it's power comes from the ability to make lead follow up "systematic". Automated lead nurturing systems can act like a virtual sales rep, developing leads until they demonstrate enough interest to engage with sales. These numbers are significant.

5 Steps to Getting Started with Lead Nurturing

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For those of us who are involved in the world of online marketing, it's easy to get infatuated with rankings and traffic. But at the end of the day, we all must stay focused on the fact that we do those things in order to not only generate leads but eventually convert leads to customers. Here are 5 steps for building a lead nurturing system that will help convert your list to qualified sales opportunities and customers. Define your funnel - think about the actions that your prospects typically take as they move through your sales process. Write down those steps and number them in sequence.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Social Media Marketing - The New Twitter

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Free Guide: Optimize Your Website

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Developing Your Keyword Strategy

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Dissecting the Search Engine Results Page

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Search Marketing Basics - The 3 Types of Search Results

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Search Marketing Survey

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Tips for Lead Capture Forms on Your Website

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How to Develop Content for Your Website

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Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

How to Find a Hook

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Competitive Positioning: Start with a Market Profile

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Develop Your Search Engine Marketing Strategy

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Business Internet Marketing - Where to Start?

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Integrate Your Social Media Strategies and Tools

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Does Social Media Marketing Apply To My Business?

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Another Software Company Succeeds with Inbound Marketing & HubSpot

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What is Google Buzz - The Next Social Media Marketing Tool?

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

SMB Lead Generation

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