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| Page 1 of 1 | Previous | Next | CLIENT BRIDGE JANUARY 10, 2012 Social Media Marketing Tips from 2011 Hubspot has posted 30 of the best social media marketing tips and ideas from various social media gurus and experts. Here's a sample of some of those tips. Write blog content for your target audience, which is not necessarily yourself. Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods. Blog about the problems your product or service solves, not about the product or service. Think of marketing as storytelling, and think of your customers as the characters. The medium isn’t the message. View Original Article | | | | | | |
| CLIENT BRIDGE JANUARY 12, 2012 Social Business in 2012 From Dion Hinchcliffe at Dachis Group, here are 12 predictions about where social business is headed in the coming year. Social shifts to mobile. Analytics and business intelligence (BI) becomes standard fare. Gamification doesn’t happen, yet. Social intranets struggle forward, social business processes don’t. Smaller social business vendors continue to get rolled up. The social business unit/center of excellence phenomenon continues. Internal and external social business efforts blur, but remain distinct. Social business budgets go up another level. View Original Article | | CLIENT BRIDGE JANUARY 13, 2012 INFOGRAPHIC: SEO vs. PPC From DIYSEO, here's an infographic that demonstrates the value of search engine optimization by comparing its effectiveness to the effectiveness of pay-per-click. View Original Article | |
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