Sat.Aug 29, 2009 - Fri.Sep 04, 2009

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends.

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How to Make Your Thank You Page Work Harder

The Point

The Thank You Page is the forgotten child of online marketing. As the place to send prospects once they’ve filled out your registration form, most thank you pages host the content on offer, a Google conversion code, a link to the corporate Website, and little else. But is that a missed opportunity? [.]. Tags: B2B Marketing Demand Generation Landing Pages marketo online marketing thank you pages web design.

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Lead Generation Checklist - Part 2: Sales and Marketing – One Team

markempa

I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. In the first installment , I discussed tackling your organization’s mindset. Your touches should be conversations not just campaigns. Your “marketing” approach should be more consultative.

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Content Marketing Event: New Media 2012

Ambal's Amusings

Social and geopolitical changes, combined with economic and environmental factors, are rapidly altering, twisting and shaping the online landscape. While it's daunting to keep track of how far we've come in the past few years, it's absolutely staggering to imagine what New Media will look like in the next 3 years. This is the topic that thought-provoking professionals will tackle at New Media 2012 event.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. The system is aimed at small business but offers an interesting design lesson for everyone. When Net-Results ’ showed me their marketing automation system, the demonstration ended so quickly that I wondered what was missing.

More Trending

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Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

With he upcoming Sales 2.0 conference in Chicago September 10th, it's time again to provide a few pre-show interviews. David Thompson, CEO of Genius.com was one of the early leaders of the Sales 2.0 movement and recently co-authored Sales 2.0 For Dummies. Mike: David, what is the hot topic of the upcoming conference? Will Social Media dominate the discussions again?

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Just 4 People doing Social Media?

Buzz Marketing for Technology

Imagine it is New Years Eve 2011, just 2 short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in Social Media. Its now 2011 and everyone in your company has access to and the ability to jump and engage in Social Media. I liken this to the early days of email, when only a few people in the company had access to email.

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Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals

B2B Marketing Savvy

Other Popular Posts: Digital DeTox Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. (Read Time 2-3 minutes, unless you link out to play) “Need to know…&# drives much of the marketing conversation. Who’s listening, what’s competition saying, reach and extended reach. For Twitter to evolve to a useful B2B platform, metrics must keep pace.

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9 Marketing Automation Metrics

LeadSloth

Marketing Automation is on its way to the peak of the hype cycle. People start adopting software because it’s cool, not because they know what to do with it. The result: inflated expectations. However, there are a couple of B2B Marketing experts who understand how to avoid inflated expectations. One of them is Megan Heuer of SiriusDecisions. Together with Craig Rosenberg (aka The Funnelholic) of Tippit she presented a webinar called The 9 Metrics Every Marketer Must Track.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

With he upcoming Sales 2.0 conference in Chicago September 10th, it's time again to provide a few pre-show interviews. David Thompson, CEO of Genius.com was one of the early leaders of the Sales 2.0 movement and recently co-authored Sales 2.0 For Dummies. Mike: David, what is the hot topic of the upcoming conference? Will Social Media dominate the discussions again?

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45 Brilliant Examples of Photo Manipulation Art

JotForm

Photo manipulation is probably one of the most popular application areas in which Adobe Photoshop is used extensively. One of the main reasons for that is its ability to blend real photos with vibrant colors and digital painting to emphasize some beautiful details which makes this software ideal for.

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One reason social media isn’t living up to its hype (yet)

EMagine B2B Blog

Many observers of the scene have noted a bit of a disconnect between the claims for the business effectiveness of social media made by its true believers, and the results that even bleeding-edge adopting companies are able to measure “on the ground.” To an extent, this happens in the early stage of nearly every innovation; and [.]. Tags: B2B Web Strategy.

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Launching new VMware ROI / TCO Tool at VMworld

The ROI Guy

This week I have the pleasure of being in San Fransisco to launch an update to our already popular ROI / TCO tool for VMware. Proving the value of virtualization remains extremely important in order to get more of the datacenter virtualized, and prove the value of new projects such as virtualizing desktops. VMware continues their best practices in providing customers with credible / conservative return on investment analysis of virtualization with the new VMware ROI / Tool developed by Alinean.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Lead Generation Tips - Make your Social Media Presence Known

Smashmouth Marketing

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking. What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee?

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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

Google's content network can be a valuable addition to any AdWords search marketing program. It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. These ads have both branding and direct response value. The click-through rate is typically lower (as it is for display ads in general, as prospects see your ads while reading content rather than specifically se

SEM 21
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Does Twitter mark the end of the road for business blogging?

EMagine B2B Blog

No question… aside from being highly addictive, those little 140-character Tweets are just the thing for putting the word out quickly about some nifty new product feature, upcoming tradeshow appearance or favorable analyst review. This has led some people to prophesy that Tweeter’s growing popularity means the end of blogging. Hey, why spill all that [.].

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ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predicitions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Lead Generation Tip - Make your Social Media Presence Known

Smashmouth Marketing

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking. What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee?

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Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers? Take advantage of new tools to raise your own profile by commenting on existing content? Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year.

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Marketing budget-cutting slows; new projects pick up

EMagine B2B Blog

For those who may be wearying of hearing about “green shoots” …well, sorry, but here are a few more; and these are fairly close to home. They were dug up by an Association of National Advertisers study (repeating one done 6 and 12 months ago), and nicely summarized by Jack Loechner as a Research Brief [.]. Tags: B2B Web Strategy.

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Multiple Twitter Accounts: A Layering Strategy for B2B

B2B Marketing Savvy

Other Popular Posts: Five Analytic Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. Read time = 2-3 minutes) So… Twitter is now part of your B2B marketing initiatives. You’ve figured out the basics of measurement and monitoring your competition … made an uneasy peace w/the folx from Legal. The next challenge to having your cake and eating it too, will likely be “multiple account management” as the Twitter passion spreads.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I was already doing a majority of the list, but then it got me thinking. What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee?

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Social Media, Email and Search: The "Elite Trio" of Online Marketing?

WebMarketCentral

MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. While it's hard to disagree with the 97% of marketers who believe that social media will complement (not "compliment" — a rare MarketingSherpa word usage error !

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Keeping Up with Technological Developments

Ambal's Amusings

HTML has been around for almost twenty years, co-existing on our computers and the internet. It is the backbone of online content, entertainment, news, porn and spam. It would be hard to imagine the world sans HTML, even if most people are not even aware of its existence. Like acarid. Nonetheless, the hyper text markup language is now evolving to its 5th iteration and is gaining momentum (thanks to Opera 10, Safari 4, Chrome and Firefox 3.5 who support it, but not IE) with some saying it represe

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Is Twitter a danger to democracy

Wondering Out Loud

An interesting sidebar story is brewing in Germany following last week’s regional elections. Apparently exit poll data from three states was leaked via Twitter – 90 minutes early – causing some officials to question how such technology might impact future elections. BreitBart reports on the story here. . Chancellor Angela Merkel’s team took it on the chin in the elections and the one of the people quoted in the story has the bruises to prove it: The deputy parliamentary head of Merkel’s Ch

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Sales 2.0 Conference: Interview with Kevin Hooper of HP

Smashmouth Marketing

Kevin Hooper of Hewlett Packard will be speaking next week at the Sales 2.0 Conference in Chicago. Kevin joined the HP team as Vice President of the U.S. Commercial Business Segment in 2007. As a member of the US Technology Solution Group's senior leadership team, Mr. Hooper has driven HP's transformational agenda to achieve the growth goals assigned to the Commercial space, which represents a $150 billion market for HP.

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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place! You'll find all of that and then some here in my final list of brilliant but uncategorized posts from the past year.

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Ted Kennedy was above all else a communicator - and that is why his legacy will live on.

Dahle Communication

via www.time.com I was never a huge fan of Ted Kennedy. I agreed with some of his policies and disagreed with others. However, I always felt that his background and image hurt his causes more than it helped them. However, when I took a closer look at the legacy that is Ted Kennedy I came away with something more. Edward M. Kennedy was above all else a communicator.

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