Thu.Jun 30, 2016

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Why Video Is the Future of Content Marketing


Are you using video in your content marketing efforts? If so, you’ve got plenty of company. Seventy-nine percent of B2B marketers say they’re using this tactic – and for good reason. Video leverages the power of sound, vision, and storytelling to bring your products and services to vivid life. In fact, for many, the results are falling flat. Why Video Is the Future. Key Takeaways.

The 6 Scariest Words in Digital Marketing

grow - Practical Marketing Solutions

Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” ” And so it goes. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends. We’ve heard from our community that people are still worried about missing important updates from the friends they care about.

4 Skills Every Marketing Operations Leader Should Master


Marketing operations is the heart of any marketing team. Therefore it must be a strong foundation that enables teams to learn and become more effective. Through reporting, budgeting and campaign implementation, there are significant opportunities to transfer knowledge, improve execution and learn about the customer. But what are the skills needed to accomplish all this? Master Reporting Set Up.


Is Your SEO Actually Working? 3 Ways to Find Out

Modern B2B Marketing

Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. The team members in the trenches are monitoring rankings, bounce rates, engagement, etc., but eventually, you have to know what’s actually driving revenue—and the C-suite wants numbers to prove it.  Keyword Ranking Are Helpful, Sometimes.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

7 Lead Management Tools That Will Save You Hours

B2B Marketing Insider

Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long hard task of separating legitimate prospects from duds, organizing data, and consistently tracking key leads on a regular basis. […]. Content Marketing

How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More


What’s better than acquiring a new customer? If your first thought was “retaining a current customer” then your strategic thinking is in the right place. While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI. How do you create a customer retention strategy that keeps your current customers engaged? The results?

TOFU Can Be Delicious! Why “Top of the Funnel” Marketing Matters

B2B Marketing Insider

What have you done for the top of your marketing (TOFU) funnel lately? If you’re not familiar with TOFU as it relates to your inbound marketing strategy, let’s do a quick recap. Imagine your marketing funnel, which takes the shape of a tornado. At the very bottom of this funnel is your ideal customer, who […]. The post TOFU Can Be Delicious!

Why big data and content marketing go together


Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing , which helps content marketers to use big data to improve their results. James and I have been gratified by the reception the book has received, including this article from Paul Gillin including a podcast with me. Too many marketers are treating content marketing as a popularity contest. Usually, it is not.

Viral 18

Why We 'Overspent' on Our Website (And You Should, Too)


As you plan a new website -- or updates to an existing one -- you may wish the sky was the limit. Unfortunately, we are all faced with the same monetary Catch-22. There is a limit to what can be spent, even if there is no limit on what can be done. As you contemplate the development of your website, you’ll have to ask the familiar question, “How much should we spend?”. The Reason for a Redesign.

What Marketers Can Learn about Digital Storytelling from Humans of New York

Content Standard

When I log in to Facebook or Instagram, there are always posts I scroll by without pause—the political rants, the posts about someone’s relationship, and the ones about what you had for dinner. However, there are posts from a few publishers that I look for in my feed and stop to read all the way through. Humans of New York is one of them. If you’re one of the 17.7

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Are You Leveraging Your Content for Sales Enablement?

B2B Marketing Insider

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change. […]. appeared first on Marketing Insider Group.

Why Content Marketing Volume is Increasing but Engagement Isn't (and What You Can Do About It)


When content marketing first arrived on the marketing scene, it was novel, innovative and pushed the norms of traditional marketing. The idea of inbound marketing seemed outrageous. Letting the customers come to us? Marketers with years of practice in cold calls and direct mail questioned if generating content and letting their audiences find it would even work. Using Personalization for Good.

The Undeniable Mobile Effect On Holiday Shoppers

It's All About Revenue

Today is June 30. Summer only officially launched 8 days ago yet here I am talking about holiday shoppers. No, I am not crazy from the heat. Retailers across the land are either knee-deep in their holiday plans for the coming season or about to start or are somewhere in between. little backstory to the research before we get mobile. The world is mobile. Period. " The Happiest of Holidays.


5 Hope-Filled and Tear-Jerking Examples of Storytelling with Video


It’s been said time and time again that video is the most effective medium for building stories and conveying emotions. And emotional stories are one of the strongest ways to connect with your audience. No one can argue with that. But we invite you to try after watching this collection of 5 recent video examples that’ll fill you with excitement, hope, pride, fear, and yes, sadness. Out with the words and in with the videos — ranked in order of potential to tickle your heart — we’ll leave you to it. 1. Garnier’s ‘Beautiful Horror’ Flick. 2. Blog Video Trailblazers

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Lead Scoring Mistakes


Modern Marketers know it’s important to score leads and that lead scoring is a well known best practice. However, not all lead scoring programs will do the job and in fact, some can actually harm your demand generation efforts if not developed correctly. Many scoring programs have set scores for each type of content with little variation. But should they be? It depends on data too. Is


Think my marketing tech landscape is too big? It’s missing 1,900 firms


Whenever I disclaim that my gigantor marketing technology landscape graphic is only a “representative sample” — that there actually many more martech companies out there than I’ve been able to discover and include — I get the sense that most people consider it simply fine print. It’s just not conceivable that there are many more than that.” Deep breath. Thanks, Anita!

How to Have Useful Marketing Meetings that People Don’t Hate


Meetings get a lot of flack. They’re a distraction from other work that needs to get done. Everyone has had the experience of impatiently sitting through a meeting that’s long, rambling, and unproductive. Hive9

The Writing’s on the Wall: Starting a Conversation With Interactive Content


Pretty sweet whiteboard poll, am I right? Not to mention the quality of the picture – A+. Other than showing off SnapApp’s knowledge of three popular 4th of July celebration activities, why are we posting this picture and talking about it? I’ll tell you. Last week, SnapApp hosted our first Boston Marketo User Group in our new office space ! Starting a Conversation. total win-win. Always Learning.


Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

How to Use Interactive Storytelling to Drive Conversions

Content Standard

Your customers know when you’re selling to them. At least, they’re pretty sure they know when you’re selling to them, and consumers overwhelmingly hate that. Traditional ads aren’t as effective in reaching people as they once were, even if they still offer enough value for brands to maintain that investment. Instead, they just set a higher price. Value Beyond Engagement.

Content Pros Podcast: Reap the Strategies and Secrets of the Best in the Business

It's All About Revenue

Wouldn’t it be nice to hear from the best content marketers in the world in the comfort of your home or office, without having to make preparations to sit down with them? You’re in luck! Randy Frisch, COO at Uberflip, and I prepare the questions and reveal the strategies and secrets of these content marketers every Thursday at Does that make your skin crawl?


3 Ways to Build Consumer Loyalty


Marketing is emerging from a standalone strategy to streamlined messaging across multiple platforms. Content marketers not only have the big job of constantly generating new and exciting content, but they’re also tasked with figuring out ways to encourage consumer loyalty. Brands are using new tools and opportunities to connect with their audiences and build deeper, more meaningful relationships.


7 Steps to Writing Successful Marketing Emails


Opentopic blog >> Are your e-mail marketing efforts yielding your business the results it needs? Do you know how to convert your e-mails to customer leads and ultimately more profit? While e-mail can be the ideal marketing tool for any business, combining the twin allure of both low-to-no cost and deep market penetration, it can also fail if handled. Cognitive Technology Cmo cognitive technology


Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

4 Facts Every New E-Commerce Retailer Must Know


Opentopic blog >> Ecommerce revenues are expected to top $1 trillion this year. That represents an incredible opportunity for businesses to capitalise on consumers’ growing reliance on online for big and small purchases of all sorts. But getting an ecommerce website off the ground isn’t simply a case of opening your shop doors and waiting for the sales to. Cognitive Technology Cmo cognitive technology

Celebrate Independence Day

Vertical Response

Barbecue! ‘Merica! Fireworks! Summer is in full swing and the 4th of July is right around the corner. Now is a great time to add some seasonal flair to your email campaigns and capture your customers’ attention; celebrate the long weekend with some fun, snappy subject lines full of summer spirit. In a writing rut? Check out some of our favorite subject lines in our inboxes right now: Go America, It’s Your Birthday! Birthday treat inside!) | Farmgirl Flowers. Oh Say Can You Eat | Tasting Table. America’s Pastime on the 4th of July | SF Giants. Good Eggs.

How ReadyPulse Delivers Influencer Marketing Success


Just as social influencer marketing has boomed in the last year, the ReadyPulse team has grown as well. The Client Success team, in particular, has doubled in just the last few months. In order to ensure the Client Success team stays true to our core beliefs, we wanted to craft a set of ethos and a mission statement. While we all know that successful influencer marketing programs are authentic, relationship-building and ROI-positive, we never want to lose sight of those goals as we grow. The first item on our to-do list? Craft a meaningful team mission statement. Keeping You in the Know.


Contently Quarterly: The Summer 2016 Issue


Content marketing is transforming. No, it’s not turning from a robot into a gun like Megatron. But many organizations are starting to leverage content in unforeseen ways even though marketing budgets make up only a fraction of the money spent on content by an organization in a given year. Content is the currency companies use to communicate with the world; the marketing department is just the tip of the iceberg. Here’s what I mean: At Contently, we have an editorial team dedicated to maintaining our two digital magazines and the print publication you’re reading today.


Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Brand Your Company: How to Tell Your Organization’s Story

Type A Communications

June 30, 2016 Once upon a time, storytelling was something business professionals did when they got home from work if they had children to lull to sleep. Today, however, it. read more.

5 Free Ways to Build Your Personal Brand on LinkedIn : Social Media Examiner


Opentopic blog >> Do you want to build your visibility on LinkedIn? Wondering which LinkedIn features can help? LinkedIn can help you build a professional presence that showcases your work to the people you most want to connect with. In this article, you’ll discover five free ways to help you build a personal brand on LinkedIn. Your profile is. Cognitive Technology Cmo cognitive technology

Fire-up your Sales (or Marketing) Teams without the Burn!


There’s often a slow burn of conflict between Sales and Marketing teams. The hottest issue is usually: Are we getting good leads? Strategic Marketing


Does Django scale?


Opentopic blog >> Today we use many web apps and sites for our needs. Most of them are highly useful. will show you some of them used by python or django. The Washington Post’s website is a hugely popular online news source to accompany their daily paper. Its’ huge amount of views and traffic can be easily handled. Cognitive Technology Cmo cognitive technology


Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

7 Data Trends in Digital Advertising


Opentopic blog >> The day unfolded on a center stage with a series of comfy chair chats and panel discussions from a round robin of impressive thought leaders and practitioners. They offered viewpoints on the role data is playing in current-day digital advertising and what we can expect around the corner. Here are 7 data fashion trends that rose. Cognitive Technology Cmo cognitive technology


Twitter is putting together a team focused on VR and AR


Opentopic blog >> Twitter is beginning to devote resources toward building out a dedicated VR/AR-focused team. The social media company has hired former Apple designer Will Mason over at UploadVR reports. Update: Twitter has confirmed the hire and said that the Augmented Reality team will be housed within the company’s machine learning arm, Twitter Cortex. Sabatelli spent more than. Cognitive Technology Cmo cognitive technology


Why Sales and marketing misalignment is a problem that must be fixed

Sales Engine

One of the biggest failure points in content marketing is not actually in marketing—It’s the handoff from marketing to sales. That’s because most sales and marketing organizations are not properly aligned. Does this sound familiar? In other words, highly compensated sales reps with large quotas—people who must sell something this quarter or they lose their jobs or they can’t feed their families.


PRMM Interview #22 with Meredith Moore on Creative Project Management

PR Meets Marketing

On this episode, I interviewed Meredith Moore, a creative professional, on creative project management and how she gets the word out for her charity, Simple Plenty. Here is an excerpt of the conversation: Introduction: Interview with Meredith Moore on a hot and humid day in Dallas. Meredith has been creative project manager for five years and a creative professional for about 15.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

SEJ Summit in Chicago Hits on Key Actions for Search Marketers

KoMarketing Associates

One of the best things about working in search marketing is having the opportunity to connect with other SEOs in person and share best practices, challenges faced, and lessons learned.  It’s a chance to hear, first-hand, how our peers are evolving with the industry and keep a pulse on all the latest changes and developments in search. Pay Attention to AMP. With thanks to Gary Illyes.