Thu.Dec 08, 2016

Client Bridge

Trending Sources

Healthcare Marketing: Google’s Guide to Patient Recruitment

B2B Marketing Insider

The healthcare industry is vast, featuring a variety of B2B and B2C organizations for which the marketing goals are different. While B2B healthcare companies such as EHR providers ultimately aim to increase leads from hospitals and other healthcare facilities, B2C healthcare organizations instead aim for increased patient recruitment. According to a recent Google webinar, the […].

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30 Tips On Using Google Apps for SEO Nerds and Marketers

B2B Marketing Insider

G Suite is a set of apps which includes Gmail, Docs, Drive and Calendar amongst others. However, you can use tools, plugins and the apps own features to enhance their functionality and raise levels of productivity within a business.  These tips are perfect for beginner SEO practitioners to even the most seasoned marketing professionals. Here […]. Search Marketing

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6 Steps to Save a Project That's Gone Off the Rails

Hubspot

No matter how much careful planning goes into a project, disaster can still strike when you least expect it. And when it does, it's important for project managers to know how to minimize the damage and keep the team moving forward. Other times, the signs a project is headed for trouble are more difficult to spot. If your latest project seems like it's spinning out of control, we're here to help.

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How to Write the Perfect Marketing Email [Free Ebook]

Hubspot

From the subject line to the closing, there's a science to writing the perfect email. Include too many pictures, and your clickthrough rate may decrease. Write too much text, and your message may overwhelm your reader -- especially considering 48% of emails are opened on a smartphone. We'll cover how to: Prioritize the goals of your emails. Time your sends to make sure your email is actually read.

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.