Wed.Oct 26, 2016

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5 Tips to Infuse More Personality into Your Content


Marketers are churning out more content than ever, but statistics show that most of this content is not being consumed. That’s right! Up to 70 percent of content created by B2B marketers is collecting dust and not making an impact. But why? The answer is simple: lack of engagement. Sixty-six percent of B2B marketers claim that keeping people engaged is one of their top challenges. Build suspense.

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

By Brooke B. Sellas, {grow} Contributing Columnist. Good social media analytics are needed for businesses to understand the social consumer. But which goals and key performance indicators (KPIs) are most needed? And why? Start With Goals. It’s my opinion that you can’t choose your KPIs until you have chosen your company goals. WHY are you on Facebook/Twitter/Instagram? Engagement.


4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation

Modern B2B Marketing

Author: Loretta Jones Everyone dreams of predicting the future, and this is especially true of marketers. Knowing how likely a person is to become a customer, and why , is the Holy Grail for marketers. So it’s no surprise that predictive analytics is an increasingly popular topic. As the amount of available data grows, predictive analytics has the potential to become even more valuable.

Social media strategy leaders: Hester Tinti-Kane


So far, I have done one interview in the Leaders in Social Media Strategies series. Before introducing you to other leaders, I thought it might be valuable to pause and share my own thoughts on the topic. Yes, I am going to interview myself! Should be interesting. Here it goes… 1. So Hester, could you please describe your professional background? Happy to! loved all of it! So much to do!

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

How to Find Freelance Content Creators: Best Practices


Many marketing teams find themselves in the position of needing to outsource some or all of their content creation. The problem is: Finding the right creators is tough. hear horror stories all the time. The content they wrote needed so much editing, I may as well have written it myself. It wasn’t written in our voice at all. They took my money and disappeared. Then – vet them. Snap Copy.

A Brief History of Search & SEO


Tracing the history of SEO is kind of like trying to trace the history of the handshake. We all know it exists, and we know it’s an important part of business. But we don’t spend a ton of time thinking about its origins -- we’re mostly concerned with how we use it day-to-day. But unlike the handshake, SEO is fairly young, and changes frequently. But First, a Look Back at Search Engines. The ‘90s.

Lead Quantity vs Lead Quality: Achieving a Balance

B2B Marketing Insider

Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible. The ability to attract a high volume of contacts during a lead generation campaign is usually prioritized over lead quality. The more leads we have, the higher the chance that some of […]. Content Marketing

10 Tools to Help Enhance Your Content Creation Efforts

B2B Marketing Insider

There are always going to off days when free-flowing content creation hits a roadblock. Whether your low on motivation, inspiration, or both, the challenges one faces in creating content can be overcome. Steven Pressfield said in his book Do the Work “The song we’re composing already exists in potential. Our work is to find it.” ” […].

Tools 24

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

5 Legal Mistakes Your Agency is Making in the Pursuit of New Business (And How to Fix Them)


New business is simultaneously exciting and stressful for agencies. While your team is focused on the thrill of a profitable win, they're also stressed about meeting deadlines, impressing the prospect, and maintaining current client relationships. It can all be a lot to handle -- and there's no room for legal mistakes. You didn't go into marketing to deal with legal issues. Marketing Agency Daily

8 Types of MarTech Tools Every Demand Marketer Needs


by Triniti Burton, modified by Opentopic Marketing technology now accounts for 33% of marketing budgets, according to Gartner’s CMO Spend Survey 2015-2016. B2B marketers specifically are investing heavily in tech to automate processes, engage new audiences, gain insights into marketing’s effectiveness and deliver increasingly innovative customer experiences. But there are literally thousands of marketing tools to choose from, and when. The post 8 Types of MarTech Tools Every Demand Marketer Needs appeared first on Opentopic. Marketing - Publishers


5 Marketing Automation Mistakes You Should Avoid


Marketing automation can help you improve your performance while reducing the amount of time and effort required to achieve results. However, many companies have invested in marketing automation tools only to discover that this cutting-edge software has done nothing to improve their sales. Instant gains in the number of leads or total sales processed rarely occur. You need time to. The post 5 Marketing Automation Mistakes You Should Avoid appeared first on Opentopic. Brands & Marketers

Halloween Costume Ideas for B2B Marketers


These costume ideas will get you in the mood for Halloween weekend. Check out these B2B marketers’ Halloween costumes. That counts as research for work, right? Webinars Lead Generation Blog Blog Post Content Marketing Homepage Resources


5 Reasons to Create an Integrated Marketing Plan


Enterprise marketing organizations employ a lot of people for different types of work. Scale allows you to hire highly specialized staff for grade-A outcomes. But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need. Marketing Planning Hive9 Integrated Marketing

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration


Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. Now, it’s time to identify the originators – the inspiration for this type of content. Journalists. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists. million times. What is it? See it here.

Video 10

A Helping Hand and Then Some For the Data Driven CMO

It's All About Revenue

According to a recent study conducted by the Argyle Executive Forum and sponsored by the Oracle Marketing Cloud, “Sixty-six percent of CMOs are focusing on transitioning into a data driven department and seamless omni-channel customer experiences.” In short, they need a hero. ” This is a disadvantage to both CMOs and agencies. For agencies, revenue is being left on the table.

Automated technology is in the process of revolutionizing our lives — almost in a Jetsons-esque way


Automated technology is in the process of revolutionizing our lives — almost in a Jetsons-esque way. Don’t believe me? Today, we have access to refrigerators that tell us when we’re out of milk, smart washers and dryers that do our laundry while we’re at work, and connected thermostats that regulate temperatures automatically to save energy. One group of people who. The post Automated technology is in the process of revolutionizing our lives — almost in a Jetsons-esque way jp6hx appeared first on Opentopic. Brands & Marketers


Purple Spaghetti and True Confessions | #KreweChats on Marketo [Episode #8]


MQL-SQL-OMG! If this statement resonates with you, then you’ll love #KreweChats. Get the inside scoop on Marketo best practices and also hear marketers collaborate — and commiserate– as they make a big impact on their organization. KreweChats is full of honest insights, from honest marketers, in love with an awesome platform. Watch now. People and a whiteboard.


A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Call for speakers for MarTech 2017 in San Francisco


Wow, this year is flying by — and definitely without a dull moment in marketing technology. If you’re bored, you’re doing it wrong. And 2017 promises to be an even more spectacular whirlwind of change and innovation. Speaking of 2017, I’m excited to announce that the next MarTech Conference will take place in San Francisco on May 9-11, 2017. Martech Data & Analytics.

3 Ways that Content Boosts Product Marketing


As a product marketer, your job is tough: you’re the point person between multiple cross-functional teams , and it’s up to you to weave together a cohesive company story. Here are the biggest challenges you’re likely facing: You have multiple external audiences who you’re looking to reach, but you need to consolidate your messaging to a one-size-fits-all strategy.

New Feature: Advanced Reporting Shows What Clicks With Your Readers

Vertical Response

Now VerticalResponse helps you track how well your email campaigns are resonating with your contacts. Our new Advanced Reporting provides Pro Plan and Pay As You Go users with insightful metrics on open and click rates, how your emails are being read, and more — all of which can help improve future email campaign performance. Geographic data. Heat map. Domain reports. Comparison reports.

Marketing automation : The steps to success – Blog


By Felicia Akligo-Etsey, Modified by Opentopic Marketing automation: The steps to success. These steps help take the mystery out of one of digital marketing’s most profitable pairings – content marketing and automation. Content Marketing is – or should I say must be – used by most marketers as part of their digital strategy: 88% of B2B marketers use it to generate. The post Marketing automation : The steps to success – Blog appeared first on Opentopic. Brands & Marketers


The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

Why Digital Marketing Training Matters: 5 Game-Changing Marketing Rules Every Leader Needs to Know

Hinge Marketing

Some professional services firms have a dedicated marketing team. Others don’t, relying instead on a combination of internal and outsourced resources. Either way, a firm’s leadership has to produce a comprehensive marketing plan to achieve future growth and profitability. Of course, today when we say “marketing,” we are talking about a blend of traditional with digital techniques, with the balance of the emphasis on the latter. Here’s the good news: there are a few fundamental rules you can use to make better marketing decisions and build a strategy that outperforms average firms. What gives?

Survey on Customer Data Management - Please Help!

Customer Experience Matrix

I'm working with MarTech Advisor on a survey to understand the state of customer data management. If you have five minutes or so, could you please fill it out? Link is here. And if possible, pass on to people in other companies who could also help. You'll get a copy of the final report and my gratitude. Just for reading this far, here's a kitten: customer data management martech survey


4 Facebook Post Ideas to Slay Online Lead Generation

B2B Lead Blog

Social media is one of the most powerful tools for online lead generation around. Of all the social platforms, Facebook and Twitter have risen to the top, with Facebook boasting 1.71 billion users, followed by Twitter with its own impressive active user base of 313 million. Many of the tips offered here work equally as […]. Digital Marketing marketing lead


Brainshark and Highspot: A Marriage Made in Sales Enablement Heaven


Sales 1

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

5 Journalistic Standards That Don’t Always Apply to Content Marketing


At the end of a long interview for a story about people looking to change careers, my source said the dreaded words: “Please don’t use my real name.” ” He didn’t want people to know he was getting out of the field, so I panicked at first. There’s no way I could use an anonymous source. Then I remembered I wasn’t writing for a news outlet. This was branded content. breathed a sigh of relief. I’ve been a reporter for over two decades, and journalism’s rules are ingrained in me like passages from the   Bible. Bylines. Interviews. ” Research.