Sat.Oct 15, 2016 - Fri.Oct 21, 2016

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Six Ways CMOs Can Capture Audience Attention in the Online Community

Tomorrow People

Stand our in the digital landscape and with the right content to attract attention and create an online community.

The 60 Best Marketing Speakers To Rock Your Event

B2B Marketing Insider

When it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer. Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career! My goal is ALWAYS to help the audience understand […]. Content Marketing

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts


In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. Hence, 1,000. Of  course, a steady stream of crappy content won’t attract a large or loyal readership.

IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn

B2B Marketing Insider

IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front […]. Content Marketing B2B B2B Marketing LinkedIn LinkedIn Marketing linkedin social selling

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

The 5 Fundamentals of Account-Based Marketing You Need to Know

It's All About Revenue

According to Forrester Research, fewer than one percent of leads turn into revenue-generating customers. Yes, you read that right: fewer than one percent. With that kind of lackluster return, B2B marketers, in particular, are increasingly searching for new tactics that will help them reach the right prospects at the right time with the right messaging. Sound too good to be true? It’s not.

Why (and How) Your Team Should Personalize the Customer Experience


We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects. The classic example of this is when you get put on hold by a company. They tell you at the beginning of your wait, “Your call is important to us.” They tell you that again five minutes later. Then ten minutes later. Customers disagree. It’s “Yes.”. Great. Now what?

HR and social media: 7 Ways HR needs to act like marketing

grow - Practical Marketing Solutions

By Mark Schaefer. wrote awhile back that digital transformation would not necessarily be led by marketers. Success may not come through a brilliant strategy or new technology. It’s going to require a culture change, and that might have to be led by and HR team. On the flip side of things, maybe success in HR will be led by marketing, or at least HR professionals who think like marketers. Human.

An SEO’s Guide to Bottom-of-Funnel Keywords


If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. It’s a common myth that the most searched terms, those with the largest volume, are the best ones to rank for. Keyword research is an important part of search engine optimization (SEO). Marketing Funnels and Keyword Research. Buy +.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, we discuss the new Flex Frame native advertising unit introduced by The New York Times — and what it can teach marketers about user experience. This week’s show. Recorded live on October 10, 2016; Length: 1:04:27). Download this week’s PNR This Old Marketing podcast.

8 Helpful Resources for Creating Beautiful Infographics


Visuals have a huge impact in marketing. Not only do they make content more sharable -- 40 times as much -- but they help us retain information. When details are paired with an image, we remember 55% more of it. That can be pulled off with infographics -- the nifty images that visually break down complex statistics. They're customizable, sharable, and they're easier to create than you might think.

Neuromarketing: Using Neuroscience to Supercharge Results


Advertising legends such as David Ogilvy, Claud C. Hopkins and Leo Burnett understood the power of neuromarketing. Back then, they just didn’t call it that. They vigorously tested strategies for appealing to their target audience , driving more sales and generating greater results. They knew down to a science what worked — and what didn’t. And so can you. But how? Brands That Use Neuromarketing.

4 Helpful Tools for Organizing Your Social Media Calendar


What do cross-country road trips, wedding speeches, and social media marketing have in common? You could wing all three, but it's probably better to have a plan for what direction you’re heading -- especially when it comes to your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. Check them out below.

Infographic: Top 10 Types of Demand Generation Content

The Point

Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Some content types are best-suited for early stage offers, while others will only appeal to those buyers in the very latter stages of the buying cycle. Or start with one core piece of content – say, a white paper – and then repurpose it in multiple forms.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

[New Research] B2C Marketers Need to Give Content Marketing Time

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If you follow Content Marketing Institute/MarketingProfs annual research, you learned three weeks ago that our most recent survey shows that content marketing has taken a turn for the better. Sixty-two percent of B2B marketers consider their organization’s overall approach to content marketing to be much more or somewhat more successful than one year ago. Click To Tweet. research Click To Tweet.

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Earned-media micro-influencer marketing master class


Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. My goal? To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at  Georgetown University School of Continuing Studies , XCPD-732.

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4 Exciting Ways Influencers Can Turbocharge Your Marketing

Modern B2B Marketing

Author: Eric Lam Influencer marketing is exploding onto the scene. It’s the hottest topic—all the rage—we need to be doing it now! Wait, hold on a second. What exactly is it again? Why Influencer Marketing Is So Big  Now. There are two important reasons why brands are using influencer marketing more than ever. The first is because it’s happening in an unbelievably hyper-connected world.

How to Pivot Your Social Media Strategy to Support Account-Based Marketing

Modern B2B Marketing

Author: Mike Tomita So your team is ready to implement account-based marketing (ABM) and your sales counterparts are on board. What’s next? Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. Use Social Media to Better Understand Your Buyers. What conferences or events are they attending?

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Infer’s Top 25 Predictive Sales & Marketing Innovators (INFOGRAPHIC)


One of the best parts of Dreamforce is getting to meet so many pros who are changing how their companies do business and engage customers. This year’s event was a great reminder of all the passion for sales and marketing innovation that exists within the Infer community of folks who we have the pleasure of growing with and working alongside everyday. These innovators are helping to build and align their businesses using predictive intelligence, and many of them joined us at our booth to share how they leverage Infer. Kael Kelly , Vice President of Marketing, Avalara.

How We Systematically Overvalue Content Consumption

Digital B2B Marketing

Let’s get right to the point. B2B marketers today are not optimizing programs to reach and engage their best prospects. Sure, we talk about a buyer journey or about carefully mapping content. But at the end of the day, what are we doing? We are scoring leads high if they consume a lot of content and we are optimizing our program to increase lead scores and content consumption. Your Turn.

What Successful B2B Content Marketers Are Doing Differently [Research]

B2B Marketing Insider

62% of B2B marketers say their organization’s content marketing efforts are much more or somewhat more successful compared to a year ago. This was just one of the key findings from the seventh annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs released last month. This year’s study […]. Content Marketing

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist


Marketers switch email service providers (ESPs) for various reasons. Your current sender may have a poor sending reputation, lack scalability, cost too much for what you get, and/or be missing features you’d like to have. If you’re ready to make a change, we’re offering an email deliverability checklist to help you succeed on your fresh start. Suppression Lists. spam complaints.

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

Strategies to deal with losing readers through the newsfeed evolution

grow - Practical Marketing Solutions

By Mark Schaefer. For the past year or so, I’ve been working on a project I’ve called the “re-invention of the blog.” To get a view of how some major players are adjusting to this new world of endless free content shoved into little gray newsfeed boxes, I interviewed leading experts from The Economist , W Magazine , Ebony , Foundr , and a rock magazine media group in London.

Do you mind the clock? Or does time mind you?


Working from home has its definite perks, like being able to throw in a load of laundry or do a quick yoga class via YouTube. But when I tell people I WFH, I think they imagine those activities are what I do most of the day. lady of leisure. Truth is, I actually get way more done at my home office than I ever do in the traditional office. It’s because I manage my time well. Make a to do list.

Bubble in the Funnel


Per Healthline Media, an air embolism, also called a gas embolism­, occurs when one or more air bubbles enter a vein or artery and block it. These air bubbles can travel to your brain, heart, or lungs and cause a heart attack, stroke, or respiratory failure. We generate, qualify and nurture leads using Account-Based Marketing processes. Their “reward”? No more support in 2017. The result?

Sigfox and the accelerating race for global LPWAN IoT network coverage


Many Internet of Things applications require wireless long-range and low-power connectivity solutions whereby relatively small amounts of data are sent, often intermittently. This is where LPWAN comes in (low-power wide area networks). The majority of LPWAN technologies use unlicensend band and they are a good fit for many applications in areas such as smart metering, […]. Internet of Thing

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

How Emotion-Detection Technology Will Change Marketing


Imagine someone arrives at your website, Facebook Page, or advertisement. Now, imagine that you could change your marketing dynamically, right there on the spot, in response to their emotional reactions. It would be nothing short of a game changer for your business, right? Yet this is not fantasy. Emotions are what drive your audience to purchase. The lesson? What's a marketer to do? The Future.

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IT buyers are calling for a change in how you market & sell to them on LinkedIn


If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. Yes, I’m saying that the marketing standard of giving value after the fact needs to change! They want a relationship based on real, up-front value. Even if it is LinkedIn!).

How to Brand Your Business on a Budget: A 6-Step Guide


In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand. you get the picture. But there's often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To that very last point, it doesn't have to be. So read on, and see how you can start building a brand today. What are its values?

Millennials Surprisingly Prefer News Articles Over Videos


If you’ve just fired every writer at your company and replaced them with vloggers and cinematographers, it is with a heavy heart that I must announce you’re not going to reach as many millennials as you think. This trend is far from a death knell for video, which continues to grow at an exceptional rate. Thirty-five percent also cited pre-roll ads as deterrents.).

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

How to succeed with LinkedIn marketing

B2B Marketing Insider

By Chris Zook, content marketer at WebpageFX LinkedIn is one of the least-used social networks for marketing. It may be a social network like Facebook, but it has a substantially different userbase — professionals. Even if users have both a Facebook and LinkedIn account, they probably use Facebook for personal matters and LinkedIn for professional […]. Content Marketing

Ask a Content Guy: How Do You Create Good Content in a Boring Industry?


Last week, we gathered 200 of the top minds in content marketing at the Bowery Hotel for the fith annual Contently Summit. In truth, I can’t believe that it’s been five years. When we held the first Contently Summit in the fall of 2012, Mitt Romney’s “47 percent”  comment qualified as a debilitating political gaffe. Oh, how much has changed. contentlysummit. Use them.

4 Video Marketing Strategies to Help You Get Better Results Right Now


Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Either way, your priority isn’t video views, it’s about bringing in results to impress your leaders, generate leads, build pipeline and help close deals. Yes, you really can do all of that with video! Get My Ticket.

Customer Experience Simplified

It's All About Revenue

I am a firm believer that we humans have a penchant for making (something) more complicated than necessary, a.k.a. overcomplicating everything. And we marketers take it to a whole new level. However, as much as we overcomplicate things, there is no overstating the importance of providing the best customer experience possible each time, every time and across all channels. Customer Experience

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.