Social Media Marketing Tips from 2011

Hubspot has posted 30 of the best social media marketing tips and ideas from various social media gurus and experts. Here's a sample of some of those tips.

1. Write blog content for your target audience, which is not necessarily yourself.
2. Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods.
3. Blog about the problems your product or service solves, not about the product or service.
4. Think of marketing as storytelling, and think of your customers as the characters.
5. The medium isn’t the message.
6. Choose to measure social media metrics that tell you how you’re doing based on why you’re doing social media in the first place.
7. Use social media data to find your key influencers, outline your media plan, and develop your messaging.
8. If you’re going to tell people to “like” your company on Facebook, have something of value waiting there for them.
9. If your company makes a mistake on social media (e.g rogue tweets), step out and own up to the mistake.
10. Here are three universal content blueprints to include in your company’s blogs: offer a new opinion, create a killer list, or teach your customers how to do something.

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