January, 2012

Client Bridge

Trending Sources

INFOGRAPHIC: SEO Success Pyramid

Client Bridge

From SmallBusinessSEM, here's an infographic that shows the building blocks for a successful SEO strategy. View Original Article

View 13

INFOGRAPHIC: The Social Media Lifecycle

Client Bridge

From uberVu, here's an infographic based on their four pillars of social media success: monitoring, analytics, engagement and reporting. View Original Article

INFOGRAPHIC: Social Media is Still Growing

Client Bridge

From Fresh Consulting, here's an infographic that shows how much the biggest players in social media grew in 2011. View Original Article

Social Business in 2012

Client Bridge

From Dion Hinchcliffe at Dachis Group, here are 12 predictions about where social business is headed in the coming year. Social shifts to mobile. Analytics and business intelligence (BI) becomes standard fare. Gamification doesn’t happen, yet. Social intranets struggle forward, social business processes don’t. Smaller social business vendors continue to get rolled up. The social business unit/center of excellence phenomenon continues. Internal and external social business efforts blur, but remain distinct. Social business budgets go up another level. View Original Article

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

INFOGRAPHIC: Small Business Social Media Cheat Sheet

Client Bridge

From Flowtown, here's an infographic that explains the basics of social media and provides some tips to help small businesses start participating. View Original Article

INFOGRAPHIC: Social Content Marketing

Client Bridge

From the ODM Group, here's an infographic that explains how content marketing can improve your search rankings and help you engage with customers. View Original Article

Internet Marketing Statistics for 2012

Client Bridge

Hubspot has published a list of 25 marketing statistics that emphasis the need for inbound marketing in 2012. Here are ten of those stats: Internet users in the U.S. will expand to 239 million, representing 75.6% of the total population. Mobile Internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011. Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011. Mobile shoppers will reach 72.8 million in 2012. About 2/3 of web users will use social networks in 2012. More than 90% of social network users will be on Facebook in 2012. million in 2012.

INFOGRAPHIC: Measuring the Business Impact of Social Media

Client Bridge

From Wildfire and Column Five Media, here's an infographic that shows how social media efforts help grow brand awareness and increase customer engagement. View Original Article

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

INFOGRAPHIC: Branding in the Social Media Age

Client Bridge

From AYTM.com, here's an infographic that shows how consumers interact with brands via social media. View Original Article

INFOGRAPHIC: Top Social Networking Sites

Client Bridge

From Priit Kallas at DreamGrow Digital, here's an interactive infographic on the market shares of the top social networking sites. View Original Article

Business Trends for 2012

Client Bridge

Will the economy get worse or maybe a little better? Will consumers keep spending? From Entrepreneur.com, here are some big-picture business trends to keep in mind for the coming year. Winter Sales Slump? More than 40% of consumers said they overspent on the holidays according to a recent survey. As a result, sales in January and February may be more slow than usual. Ever-shifting Markets The small business climate is characterized by high fluctuations based on the seasons, unpredictable weather patterns and innovation. Be nimble and stay connected to your community. The U.S.

Getting More ROI from Your Blog

Client Bridge

Hubspot has a list of ways that you can benefit more from your blog's content marketing efforts. See the original article for more details. Include internal links with relevant phrases. Insert calls-to-action. Optimize your title. Ensure you're using header tags within the content. Format content for readability. Insert research and data points. Add tweet links to interesting data. Include social sharing buttons. Include social subscription buttons. Tag your posts. Categorize and archive content by topic, not date. Write meta data. Proof for grammar, spelling, and wordiness.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

INFOGRAPHIC: History of Disruptions in B2B Marketing

Client Bridge

From Eloqua and Jess3, here's an infographic that shows the breakthrough technologies and processes that changed the way B2B professionals approach to marketing. View Original Article


Client Bridge

From DIYSEO, here's an infographic that demonstrates the value of search engine optimization by comparing its effectiveness to the effectiveness of pay-per-click. View Original Article

Social Media Marketing Tips from 2011

Client Bridge

Hubspot has posted 30 of the best social media marketing tips and ideas from various social media gurus and experts. Here's a sample of some of those tips. Write blog content for your target audience, which is not necessarily yourself. Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods. Blog about the problems your product or service solves, not about the product or service. Think of marketing as storytelling, and think of your customers as the characters. The medium isn’t the message. View Original Article

INFOGRAPHIC: Inbound Marketing Ecosystem

Client Bridge

From Volinsky Consulting, here's an infographic about how content, social media, SEO and marketing automation can grow a business. View Original Article


Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

INFOGRAPHIC: Small Business Year in Review and Outlook

Client Bridge

From Intuit's Small Business Surveys, here's an infographic review of small businesses in 2011, and an optimistic outlook for 2012. View Original Article

Online Marketing Trends for 2012

Client Bridge

From Entrepreneur.com, here are ten trends in online marketing that may gain traction in the coming year. Deals and Rewards As the economy continues to recover, consumers with mobile devices will always be willing to check competitor pricing. Use instant price reductions and other incentives to attract customers. Mobile Pull Marketing Give consumers ways to interact with your advertising via mobile device. E.g. text a keyword or photograph a coupon for a discount. Mobile Push Marketing Send promotional messages via text,emails or voice calls. View Original Article

Avoiding a Social Media Revolt

Client Bridge

Social media has tipped the balance of power from corporations to consumers. We saw this in action several times last year. Customer reaction defeated a $5 debit card fee at Bank of America and a plan to split Netflix into two different services. Most recently, Verizon Wireless reversed its plan to institute a $2 fee for consumers who aren’t enrolled in an automatic payment plan, when faced with a torrent of consumer ire. From Good Business, here are some tips to help companies avoid public relations fiascoes. Talk to Users First" “Why not post it on your Facebook page?”

INFOGRAPHIC: Link Building

Client Bridge

From CasinoAffiliatePrograms.com, here's an infographic about how to effectively and ethically build links to your site. View Original Article

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution. The problem is, Google+ Brand Pages are not the ticket to SEO success. Getting Into Your Audience’s Trusted World There are three ways to get into Your Audience’s Trusted World.

SEO 144

Best Twitter Tips, Tools and Tactics of 2011


In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. It has enabled revolutions in real life as well as in digital marketing. More than 80% of U.S.

Pinterest drives enormous blog and business success

grow - Practical Marketing Solutions

Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Kate started her blog ( thesmallthingsblog.com ) exactly one year ago. And like most of us, it was a labor of love without a whole lot of “community.” Pinterest! Pinterest is the hottest social media platform around right now.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011


Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Stuart W.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring. Now I’m going to share nine tactics that will drive those lead scores – and your ROI – even higher: Do thorough research. Take note.

7 reasons every job-seeker needs to blog

grow - Practical Marketing Solutions

Have you ever considered the ways a blog can help you get a job?  I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of.  In any interview, you normally have to try to convince people that you know what you know.  In a blog, you can SHOW them. They’ll do it.

Predictive Buyer Modeling Is Changing the Future of B2B

Tony Zambito

Image via Wikipedia. would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future.  The ability to make decisions based on predictions is becoming an essential attribute for B2B executives.  Emphasis on modeling buyer behavior. Bringing a qualitative interface to the quantitative analytics.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined. What do you think?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics

Tony Zambito

B2B Buying Process Today © All rights reserved by Kenny Madden. In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders.  Meeting this challenge successfully is the essential lifeblood of survival for many B2B companies.  What has been missing?  Follow @TonyZambito. Related articles.