January, 2012

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INFOGRAPHIC: The Social Media Lifecycle

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From uberVu, here's an infographic based on their four pillars of social media success: monitoring, analytics, engagement and reporting. View Original Article

INFOGRAPHIC: Social Media is Still Growing

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From Fresh Consulting, here's an infographic that shows how much the biggest players in social media grew in 2011. View Original Article

Social Business in 2012

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From Dion Hinchcliffe at Dachis Group, here are 12 predictions about where social business is headed in the coming year. Social shifts to mobile. Analytics and business intelligence (BI) becomes standard fare. Gamification doesn’t happen, yet. Social intranets struggle forward, social business processes don’t. Smaller social business vendors continue to get rolled up. The social business unit/center of excellence phenomenon continues.

INFOGRAPHIC: SEO Success Pyramid

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From SmallBusinessSEM, here's an infographic that shows the building blocks for a successful SEO strategy. View Original Article

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

INFOGRAPHIC: Social Content Marketing

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From the ODM Group, here's an infographic that explains how content marketing can improve your search rankings and help you engage with customers. View Original Article

Internet Marketing Statistics for 2012

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Hubspot has published a list of 25 marketing statistics that emphasis the need for inbound marketing in 2012. Here are ten of those stats: Internet users in the U.S. will expand to 239 million, representing 75.6% of the total population. Mobile Internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011. Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011. Mobile shoppers will reach 72.8 million in 2012.

INFOGRAPHIC: Measuring the Business Impact of Social Media

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From Wildfire and Column Five Media, here's an infographic that shows how social media efforts help grow brand awareness and increase customer engagement. View Original Article

INFOGRAPHIC: Branding in the Social Media Age

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From AYTM.com, here's an infographic that shows how consumers interact with brands via social media. View Original Article

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

INFOGRAPHIC: Top Social Networking Sites

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From Priit Kallas at DreamGrow Digital, here's an interactive infographic on the market shares of the top social networking sites. View Original Article

Business Trends for 2012

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Will the economy get worse or maybe a little better? Will consumers keep spending? From Entrepreneur.com, here are some big-picture business trends to keep in mind for the coming year. Winter Sales Slump? More than 40% of consumers said they overspent on the holidays according to a recent survey. As a result, sales in January and February may be more slow than usual.

Getting More ROI from Your Blog

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Hubspot has a list of ways that you can benefit more from your blog's content marketing efforts. See the original article for more details. Include internal links with relevant phrases. Insert calls-to-action. Optimize your title. Ensure you're using header tags within the content. Format content for readability. Insert research and data points. Add tweet links to interesting data. Include social sharing buttons. Include social subscription buttons. Tag your posts.

INFOGRAPHIC: History of Disruptions in B2B Marketing

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From Eloqua and Jess3, here's an infographic that shows the breakthrough technologies and processes that changed the way B2B professionals approach to marketing. View Original Article

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

INFOGRAPHIC: SEO vs. PPC

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From DIYSEO, here's an infographic that demonstrates the value of search engine optimization by comparing its effectiveness to the effectiveness of pay-per-click. View Original Article

INFOGRAPHIC: An SEO FAQ

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From Data Dial, here's an infographic guide to search engine optimization. View Original Article

Social Media Marketing Tips from 2011

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Hubspot has posted 30 of the best social media marketing tips and ideas from various social media gurus and experts. Here's a sample of some of those tips. Write blog content for your target audience, which is not necessarily yourself. Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods. Blog about the problems your product or service solves, not about the product or service.

INFOGRAPHIC: Inbound Marketing Ecosystem

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From Volinsky Consulting, here's an infographic about how content, social media, SEO and marketing automation can grow a business. View Original Article

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

INFOGRAPHIC: Small Business Year in Review and Outlook

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From Intuit's Small Business Surveys, here's an infographic review of small businesses in 2011, and an optimistic outlook for 2012. View Original Article

Online Marketing Trends for 2012

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From Entrepreneur.com, here are ten trends in online marketing that may gain traction in the coming year. Deals and Rewards As the economy continues to recover, consumers with mobile devices will always be willing to check competitor pricing. Use instant price reductions and other incentives to attract customers. Mobile Pull Marketing Give consumers ways to interact with your advertising via mobile device. E.g. text a keyword or photograph a coupon for a discount.

Avoiding a Social Media Revolt

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Social media has tipped the balance of power from corporations to consumers. We saw this in action several times last year. Customer reaction defeated a $5 debit card fee at Bank of America and a plan to split Netflix into two different services. Most recently, Verizon Wireless reversed its plan to institute a $2 fee for consumers who aren’t enrolled in an automatic payment plan, when faced with a torrent of consumer ire.

INFOGRAPHIC: Link Building

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From CasinoAffiliatePrograms.com, here's an infographic about how to effectively and ethically build links to your site. View Original Article

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever.

Predictive Buyer Modeling Is Changing the Future of B2B

Tony Zambito

Image via Wikipedia. I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. The fast pace of change makes the crystal ball of how buyers will behave in the future enveloped in a hazy fog.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Pinterest drives enormous blog and business success

grow - Practical Marketing Solutions

Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Kate started her blog ( thesmallthingsblog.com ) exactly one year ago.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative.

How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics

Tony Zambito

B2B Buying Process Today © All rights reserved by Kenny Madden. In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform? ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Forget demographics. It’s all about the socialgraphics

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Traditionally, marketers have researched their customers’ demographics to have a clear idea of their age, gender, income, location, and other traits.

7 reasons every job-seeker needs to blog

grow - Practical Marketing Solutions

Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of.

This is why you’re not Seth Godin.

grow - Practical Marketing Solutions

Seth Godin is an insanely successful entrepreneur, marketing author and speaker. Is his social media model of broadcasting without engagement scalable for you too? I recently received this inquiry from a friend: I launched a new blog on Sunday.

Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking

Tony Zambito

Image via Wikipedia. Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it. These series of articles, referenced as Buyerology Trends, highlighted 7 areas of where buyer trends are challenging conventional thinking.

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.