January, 2012

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INFOGRAPHIC: The Social Media Lifecycle

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From uberVu, here's an infographic based on their four pillars of social media success: monitoring, analytics, engagement and reporting. View Original Article

INFOGRAPHIC: Social Media is Still Growing

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From Fresh Consulting, here's an infographic that shows how much the biggest players in social media grew in 2011. View Original Article

Social Business in 2012

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From Dion Hinchcliffe at Dachis Group, here are 12 predictions about where social business is headed in the coming year. Social shifts to mobile. Analytics and business intelligence (BI) becomes standard fare. Gamification doesn’t happen, yet. Social intranets struggle forward, social business processes don’t. Smaller social business vendors continue to get rolled up. The social business unit/center of excellence phenomenon continues. Internal and external social business efforts blur, but remain distinct. Social business budgets go up another level. View Original Article

INFOGRAPHIC: SEO Success Pyramid

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From SmallBusinessSEM, here's an infographic that shows the building blocks for a successful SEO strategy. View Original Article

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Internet Marketing Statistics for 2012

Client Bridge

Hubspot has published a list of 25 marketing statistics that emphasis the need for inbound marketing in 2012. Here are ten of those stats: Internet users in the U.S. will expand to 239 million, representing 75.6% of the total population. Mobile Internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011. Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011. Mobile shoppers will reach 72.8 million in 2012. About 2/3 of web users will use social networks in 2012. More than 90% of social network users will be on Facebook in 2012. million in 2012.

INFOGRAPHIC: Measuring the Business Impact of Social Media

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From Wildfire and Column Five Media, here's an infographic that shows how social media efforts help grow brand awareness and increase customer engagement. View Original Article

INFOGRAPHIC: Branding in the Social Media Age

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From AYTM.com, here's an infographic that shows how consumers interact with brands via social media. View Original Article

INFOGRAPHIC: Top Social Networking Sites

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From Priit Kallas at DreamGrow Digital, here's an interactive infographic on the market shares of the top social networking sites. View Original Article

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Business Trends for 2012

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Will the economy get worse or maybe a little better? Will consumers keep spending? From Entrepreneur.com, here are some big-picture business trends to keep in mind for the coming year. Winter Sales Slump? More than 40% of consumers said they overspent on the holidays according to a recent survey. As a result, sales in January and February may be more slow than usual. Ever-shifting Markets The small business climate is characterized by high fluctuations based on the seasons, unpredictable weather patterns and innovation. Be nimble and stay connected to your community. The U.S.

Getting More ROI from Your Blog

Client Bridge

Hubspot has a list of ways that you can benefit more from your blog's content marketing efforts. See the original article for more details. Include internal links with relevant phrases. Insert calls-to-action. Optimize your title. Ensure you're using header tags within the content. Format content for readability. Insert research and data points. Add tweet links to interesting data. Include social sharing buttons. Include social subscription buttons. Tag your posts. Categorize and archive content by topic, not date. Write meta data. Proof for grammar, spelling, and wordiness.

INFOGRAPHIC: History of Disruptions in B2B Marketing

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From Eloqua and Jess3, here's an infographic that shows the breakthrough technologies and processes that changed the way B2B professionals approach to marketing. View Original Article

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INFOGRAPHIC: SEO vs. PPC

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From DIYSEO, here's an infographic that demonstrates the value of search engine optimization by comparing its effectiveness to the effectiveness of pay-per-click. View Original Article

INFOGRAPHIC: An SEO FAQ

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From Data Dial, here's an infographic guide to search engine optimization. View Original Article

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Social Media Marketing Tips from 2011

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Hubspot has posted 30 of the best social media marketing tips and ideas from various social media gurus and experts. Here's a sample of some of those tips. Write blog content for your target audience, which is not necessarily yourself. Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods. Blog about the problems your product or service solves, not about the product or service. Think of marketing as storytelling, and think of your customers as the characters. The medium isn’t the message. View Original Article

INFOGRAPHIC: Inbound Marketing Ecosystem

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From Volinsky Consulting, here's an infographic about how content, social media, SEO and marketing automation can grow a business. View Original Article

INFOGRAPHIC: Small Business Year in Review and Outlook

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From Intuit's Small Business Surveys, here's an infographic review of small businesses in 2011, and an optimistic outlook for 2012. View Original Article

Online Marketing Trends for 2012

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From Entrepreneur.com, here are ten trends in online marketing that may gain traction in the coming year. Deals and Rewards As the economy continues to recover, consumers with mobile devices will always be willing to check competitor pricing. Use instant price reductions and other incentives to attract customers. Mobile Pull Marketing Give consumers ways to interact with your advertising via mobile device. E.g. text a keyword or photograph a coupon for a discount. Mobile Push Marketing Send promotional messages via text,emails or voice calls. View Original Article

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Avoiding a Social Media Revolt

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Social media has tipped the balance of power from corporations to consumers. We saw this in action several times last year. Customer reaction defeated a $5 debit card fee at Bank of America and a plan to split Netflix into two different services. Most recently, Verizon Wireless reversed its plan to institute a $2 fee for consumers who aren’t enrolled in an automatic payment plan, when faced with a torrent of consumer ire. From Good Business, here are some tips to help companies avoid public relations fiascoes. Talk to Users First" “Why not post it on your Facebook page?”

INFOGRAPHIC: Link Building

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From CasinoAffiliatePrograms.com, here's an infographic about how to effectively and ethically build links to your site. View Original Article

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution. The problem is, Google+ Brand Pages are not the ticket to SEO success. Getting Into Your Audience’s Trusted World There are three ways to get into Your Audience’s Trusted World.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. It has enabled revolutions in real life as well as in digital marketing. More than 80% of U.S.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Stuart W.

Predictive Buyer Modeling Is Changing the Future of B2B

Tony Zambito

Image via Wikipedia. would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future.  The ability to make decisions based on predictions is becoming an essential attribute for B2B executives.  Emphasis on modeling buyer behavior. Bringing a qualitative interface to the quantitative analytics.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. How can an brand establish trust online? And again.

How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics

Tony Zambito

B2B Buying Process Today © All rights reserved by Kenny Madden. In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders.  Meeting this challenge successfully is the essential lifeblood of survival for many B2B companies.  What has been missing?  Follow @TonyZambito. Related articles.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring. Now I’m going to share nine tactics that will drive those lead scores – and your ROI – even higher: Do thorough research. Take note.

Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking

Tony Zambito

Image via Wikipedia. Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it.  These series of articles, referenced as Buyerology Trends, highlighted 7 areas of where buyer trends are challenging conventional thinking. The world has become hyper-connected and hyper-competitive.  Follow @TonyZambito.

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8 Great Marketing Infographics To Inspire Your 2012 Objectives

B2B Marketing Insider

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. And if you are trying to drive positive change in your organization, sometimes a picture is better than a thousand powerpoint decks. hope these infographics help to inspire your objectives and efforts as we kick off 2012! ” by  Milena T.

7 Things Marketers Should Stop Doing Today

B2B Marketing Insider

It’s that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I’m not gonna take the conventional path here. mean if you want to lose weight, the steps are pretty simple, right? Exercise every day, weigh yourself once a week, count your calories. Everyone knows that if you can only do one thing to lose weight it is to stop eating so darned much.

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

Infographic of the Week: Social Networking at Work

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A new set of stats show that two out of every three people agree that social media should be banned in the workplace. Simply Zesty brings us some interesting visuals on how social media is seen at work (in the UK…but let’s be honest, it’s probably similar in the US!). Infographics infographic social networking at work

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” ” Pinterest is a social media site that allows members to create boards for images that they like. You can name the boards whatever you like, and assign them to a category from a list of pre-determined by Pinterest. Market Research on Pinterest.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Below are 10 requirements for deploying successful online content marketing.

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark

I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. How to implement A/B tests and what factors to consider. The content and design elements of a landing page that drives conversions.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.