12.20.2017 Jack Barry
Jeff Bullas has analyzed and summarized a report from comScore on social media. Here are his top 10 takeaways.
Social Media is the World’s Most Popular Online Activity
- 82% of the world's online population get social networking sites
- 19% of all time spent online is on social networking sites (up from 6% in 2007)
Facebook’s Importance Cannot be Overstated
- Third largest web property behind Google and Microsoft sites
- Reaches 55% of the world's audience
- Accounts for 3 of every 4 minutes spent on social networking
- Twitter has grown 59% the past year
- Tumblr has grown 172% the past year
- Sina Weibo has grown 181% the past year
Social Networking is for “Everyone” – Not Just the Young
- 55 and older is the fastest growing segment in social networking usage
- Social networking communications could become the most important communication channel across all age groups over time
- While only 15% of advertising spending is on social network sites, it makes up one in four of all display ad impressions.
- Ones to watch include Google+, Tumblr, Sina Weibo, Badoo and Pinterest
- 64% of smartphone users access social networking sites at least once a month
- 22% of smartphone users access social networking sites at least once a day
- 22% of smartphone users use location-based check-in services
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