December, 2011

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YouTube Best Practices

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The YouTube Creator Playbook is a compilation of tips, best practices and strategies for building an audience on YouTube. View Original Article

INFOGRAPHIC: Social Media in Small Business

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From OfficeArrow, here's an infographic based on their survey of how small businesses use social media, and their opinions about its effect. View Original Article

INFOGRAPHIC: How Social Media Changed Advertising

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From MDGadvertising, here's an infographic that shows how social media has changed the way marketers approach advertising. View Original Article

INFOGRAPHIC: Online Marketing for Offline Success

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From KISSmetrics, here's an infographic that demonstrates how social media drives brick and mortar success. View Original Article

Lead Generation Checklist

SLIDESHOW: Infographic Marketing

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From, here's a presentation about how data visualization can supplement your marketing efforts. Infographic Marketing: Better Creation, Better Promotion. View Original Article

INFOGRAPHIC: The Anatomy of a Perfect Website

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From R.O.I. Media, here's a blueprint for combining web design, navigation, social media, usability, SEO, content, and tracking & analytics to build a great website. View Original Article


The State of Social Media in 2011

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Jeff Bullas has analyzed and summarized a report from comScore on social media. Here are his top 10 takeaways. Social Media is the World’s Most Popular Online Activity. 82% of the world's online population get social networking sites. 19% of all time spent online is on social networking sites (up from 6% in 2007). Social Networking Transcends and Reflects Regional Differences Facebook’s Importance Cannot be Overstated. Third largest web property behind Google and Microsoft sites. Reaches 55% of the world's audience. Accounts for 3 of every 4 minutes spent on social networking.

INFOGRAPHIC: Tech Trends of 2011

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From G+, here's an infographic of the most important trends in technology over the past year, all of which have implications for marketers. View Original Article

B2B Marketing Trends for 2016

INFOGRAPHIC: Social Media DOs and DON'Ts

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From Magic Logix, here's an infographic that assesses most major social media platforms based on their utility for customer communication, brand exposure, site traffic and SEO. View Original Article


INFOGRAPHIC: Social Media Marketing for Startups

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From Udemy, here's an infographic that shows how a new business can grow using social media marketing. View Original Article

Social Media Trends for 2012

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From Stephanie Schwab at Social Media Explorer, here are five social media trends for 2012 that marketers should know. Content Marketing Content Marketing has been around, but in 2012, it will become mainstream, as more CEOs understand that blogs and video can boost SEO and generate leads. Social Media Influence Social influence ranking tools will see broad adoption, though not perfection. disconnect between online and offline influence will continue to exist. Social Security Insurance companies and law enforcement already draw on social networking information. View Original Article

INFOGRAPHIC: Daily Deal Dissatisfaction

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From BuySellAds, here's an infographic that shows that daily deal sites like Groupon and Living Social get mixed reviews from merchants. View Original Article

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Small Business Predictions for 2012

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From Entrepreneur, here are ten predictions for the trends that will most affect small businesses in the coming year. Volatility Ahead Small businesses need to have flexibility in their long- and short-term plans as economic uncertainty continues to be a major issue. Right-time" Multichannel Marketing New tools will help businesses analyze social media behavior and convert that data into tailored marketing campaigns. More Cheap Online Ads Low-cost channels like paid search and social media will be utilized more. billion and is expected to quadruple again by 2015. Services Head Offshore U.S.-based

INFOGRAPHIC: Viral Content Marketing

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Most content will never get widespread attention, but some content manages to find a big audience. The reasons for content "going viral" are mysterious, but research from indicates certain patterns. From and Voltier Digital, here's an infographic about why content becomes viral. View Original Article

SLIDESHOW: Website Essentials

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From HubSpot, here's a presentation about everything a website needs to be an inbound marketing machine. 25 Must-Haves for a Great Website. View Original Article

SLIDESHOW: Anatomy of a Facebook Ad Campaign

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From AES Connect, here's an infographic that shows the best practices of a Facebook ad campaign. View Original Article

The B2B Demand Gen Marketing Playbook

INFOGRAPHIC: Examples of Social Media Done Well

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From Voltier Digital, here's an infographic that shows how some companies are using social media in unexpected ways to engage with customers. View Original Article

Marketing Trends for 2012

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From MarketingProfs, here are the top 5 marketing trends predicted for 2012. Big Data Think of this as "customer interaction history". As digital information doubles every year, information about buying behavior will only increase, creating a tremendous marketing opportunity. Marketing Automation 3.0 Marketing Automation 2.0 was all about social media integration. Marketing Automation 3.0 is about the rebirth of marketing data marts and their integration into your marketing automation platform. Engage customers at the right time, with the right offer, in the way they want to buy.

INFOGRAPHIC: Landing Pages

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From 3C Media, here's an infographic about how to build landing pages to capture leads. View Original Article

INFOGRAPHIC: Authority Building

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From Vertical Measures, here's an infographic about how to build authority for your website through link building, social media marketing and content marketing. View Original Article

A Content Formula for Complex B2B Organizations

The Three Most Dangerous Social Media Metrics

grow - Practical Marketing Solutions

By Srini nvas Rao, Contributing {grow} Columnist. while back I said that metrics and measurements have a tendency to limit our potential. What I failed to realize was that this is only the case when we measure the wrong things.  As bloggers it’s really easy to get caught up in comparison and competition. As a result we end up measuring the things that don’t have a strong impact on our business.

3 Developments that are Sabotaging the Social Media Movement

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. I’m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton. However, as of late, something seems to be missing. Thought Leadership has morphed into clever personal grandstanding.

#NewNewTwitter: A New Opportunity for Marketers

Digital B2B Marketing

Twitter announced a new interface, rolling out over the next few weeks, this morning. You can preview the interface and the new features at Compared to this change, the previous change to New Twitter (the current interface) was minor. This is a major change and for marketers, it is a far more interesting change. Discover. Discover. Discover.

The anti-prediction of 2012 social media predictions

grow - Practical Marketing Solutions

This is the time of year for predictions and it’s all starting to sound like yada-yada to me. Probably you too? But how many bloggers go back and actually let you know how they did with last year’s predictions? Lets’s start there, and then I will add four surprising 2012 predictions of my own at the end. Google+ will not be the Facebook killer. Doesn’t matter. Grade = A +.

Six Key Steps to Successful Marketing Automation Adoption

Cool & Useful Sites for the Holidays

Paul Gillin

The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. They range from social shopping to gift recommendations to real-time TV and music sharing. While I was familiar with several of these sites, I hadn’t heard of gems like, Wantful and Trippy. Definitely bookmarkable. The descriptions below were provided by the Webby Awards. 1.  Skype . Video chatting is now a standard activity for most Internet users – in fact, earlier this year, Skype reported that their users log 300 million minutes of video calls daily. Google+ Hangouts.

Sites 100

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


You know the statistics : Facebook is the most popular method for sharing online content. It’s approaching one billion users worldwide. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook.

48 Ways to Measure Social Media Success


Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. There are numerous in-process measures that may be impossible to tie directly to ROI, but are nonetheless critical in producing that final “R” value. Most of these are easy and free to track.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing. In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. That’s not the only good news for blogs.

8 Ways to Create More Effective Lead Generation Programs

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program


Everybody does list-format blog posts this time of year.  Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond.  Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Inquiry-to-lead conversion rate.  Revenue-per-lead.

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation


There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms.  Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Analytics packages do this all the time to measure website performance. 

How To Generate ROI (Return On Interesting) With Content Marketing

B2B Marketing Insider

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? You have heard me rant before about the biggest marketing mistake when we use our website and too much outbound promotion to just talk about ourselves. So you can eliminate product as the starting point. The Basic Argument. Test, test, test!

Sazcast Episode 35 – Twitter Analytics with Dave Peckens


Twitter Analytics – Why, What & How to Measure Your Efforts on Twitter with co-host Dave Peckens. Show notes. Here are the links we discussed in the podcast: HootSuite. Twitalyzer. SproutSocial. PeerIndex. CoTweet. Twitter Grader. Wildfire Analytics. Klout. 10 Twitter tools for better social networking (Webdesigner depot). Subscribe to the Sazcast podcast: Subscribe in iTunes.

Why B2B Content Strategies Are Paramount for Generating Quality Leads