December, 2011

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YouTube Best Practices

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The YouTube Creator Playbook is a compilation of tips, best practices and strategies for building an audience on YouTube. View Original Article

INFOGRAPHIC: Social Media in Small Business

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From OfficeArrow, here's an infographic based on their survey of how small businesses use social media, and their opinions about its effect. View Original Article

INFOGRAPHIC: How Social Media Changed Advertising

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From MDGadvertising, here's an infographic that shows how social media has changed the way marketers approach advertising. View Original Article

INFOGRAPHIC: Online Marketing for Offline Success

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From KISSmetrics, here's an infographic that demonstrates how social media drives brick and mortar success. View Original Article

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

INFOGRAPHIC: The Anatomy of a Perfect Website

Client Bridge

From R.O.I. Media, here's a blueprint for combining web design, navigation, social media, usability, SEO, content, and tracking & analytics to build a great website. View Original Article

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The State of Social Media in 2011

Client Bridge

Jeff Bullas has analyzed and summarized a report from comScore on social media. Here are his top 10 takeaways. Social Media is the World’s Most Popular Online Activity. 82% of the world's online population get social networking sites. 19% of all time spent online is on social networking sites (up from 6% in 2007). Social Networking Transcends and Reflects Regional Differences Facebook’s Importance Cannot be Overstated. Third largest web property behind Google and Microsoft sites. Reaches 55% of the world's audience. Accounts for 3 of every 4 minutes spent on social networking.

INFOGRAPHIC: Tech Trends of 2011

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From G+, here's an infographic of the most important trends in technology over the past year, all of which have implications for marketers. View Original Article

INFOGRAPHIC: Social Media DOs and DON'Ts

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From Magic Logix, here's an infographic that assesses most major social media platforms based on their utility for customer communication, brand exposure, site traffic and SEO. View Original Article

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

INFOGRAPHIC: Social Media Marketing for Startups

Client Bridge

From Udemy, here's an infographic that shows how a new business can grow using social media marketing. View Original Article

Social Media Trends for 2012

Client Bridge

From Stephanie Schwab at Social Media Explorer, here are five social media trends for 2012 that marketers should know. Content Marketing Content Marketing has been around, but in 2012, it will become mainstream, as more CEOs understand that blogs and video can boost SEO and generate leads. Social Media Influence Social influence ranking tools will see broad adoption, though not perfection. disconnect between online and offline influence will continue to exist. Social Security Insurance companies and law enforcement already draw on social networking information. View Original Article

INFOGRAPHIC: Daily Deal Dissatisfaction

Client Bridge

From BuySellAds, here's an infographic that shows that daily deal sites like Groupon and Living Social get mixed reviews from merchants. View Original Article

Small Business Predictions for 2012

Client Bridge

From Entrepreneur, here are ten predictions for the trends that will most affect small businesses in the coming year. Volatility Ahead Small businesses need to have flexibility in their long- and short-term plans as economic uncertainty continues to be a major issue. Right-time" Multichannel Marketing New tools will help businesses analyze social media behavior and convert that data into tailored marketing campaigns. More Cheap Online Ads Low-cost channels like paid search and social media will be utilized more. billion and is expected to quadruple again by 2015. Services Head Offshore U.S.-based

INFOGRAPHIC: Viral Content Marketing

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Most content will never get widespread attention, but some content manages to find a big audience. The reasons for content "going viral" are mysterious, but research from ProBlogger.com indicates certain patterns. From ProBlogger.com and Voltier Digital, here's an infographic about why content becomes viral. View Original Article

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

SLIDESHOW: Website Essentials

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From HubSpot, here's a presentation about everything a website needs to be an inbound marketing machine. 25 Must-Haves for a Great Website. View Original Article

SLIDESHOW: Anatomy of a Facebook Ad Campaign

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From AES Connect, here's an infographic that shows the best practices of a Facebook ad campaign. View Original Article

INFOGRAPHIC: Examples of Social Media Done Well

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From Voltier Digital, here's an infographic that shows how some companies are using social media in unexpected ways to engage with customers. View Original Article

Marketing Trends for 2012

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From MarketingProfs, here are the top 5 marketing trends predicted for 2012. Big Data Think of this as "customer interaction history". As digital information doubles every year, information about buying behavior will only increase, creating a tremendous marketing opportunity. Marketing Automation 3.0 Marketing Automation 2.0 was all about social media integration. Marketing Automation 3.0 is about the rebirth of marketing data marts and their integration into your marketing automation platform. Engage customers at the right time, with the right offer, in the way they want to buy.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

INFOGRAPHIC: Landing Pages

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From 3C Media, here's an infographic about how to build landing pages to capture leads. View Original Article

INFOGRAPHIC: Authority Building

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From Vertical Measures, here's an infographic about how to build authority for your website through link building, social media marketing and content marketing. View Original Article

#NewNewTwitter: A New Opportunity for Marketers

Digital B2B Marketing

Twitter announced a new interface, rolling out over the next few weeks, this morning. You can preview the interface and the new features at fly.twitter.com. Compared to this change, the previous change to New Twitter (the current interface) was minor. This is a major change and for marketers, it is a far more interesting change. Discover. Discover. Discover.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. It’s approaching one billion users worldwide. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Cool & Useful Sites for the Holidays

Paul Gillin

The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. They range from social shopping to gift recommendations to real-time TV and music sharing. While I was familiar with several of these sites, I hadn’t heard of gems like Yap.tv, Wantful and Trippy. Definitely bookmarkable. The descriptions below were provided by the Webby Awards. 1.  Skype . Video chatting is now a standard activity for most Internet users – in fact, earlier this year, Skype reported that their users log 300 million minutes of video calls daily. Google+ Hangouts.

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48 Ways to Measure Social Media Success

Webbiquity

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. There are numerous in-process measures that may be impossible to tie directly to ROI, but are nonetheless critical in producing that final “R” value. Most of these are easy and free to track.

Brian Solis on Digital Darwinism and Customer-Centricity

Conversionation

As you probably know, Brian Solis published a new book a while back, called ‘The End of Business as Usual’. Since it’s an ideal time to catch up with my reading before going underground for the end of the year, I asked Brian some questions that are related to the ideas he develops in it.  [.]. Blog Connected marketing Customer-centricity Interview Social media marketing Brian Solis customer-centricity Digital Darwinism new consumerism The End of Business As Usual

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing. In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. That’s not the only good news for blogs.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark

Everybody does list-format blog posts this time of year.  Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond.  Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Inquiry-to-lead conversion rate.  Revenue-per-lead.

Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011

B2B Lead Generation Blog

Tweet At the B2B Summit 2011 in San Francisco, Daniel Burstein, Director of Editorial Content at MECLABS, asked me and a few other attendees to reveal our most important “aha” moments in 2011. Our responses are compiled in the video below; hearing what my colleagues had to say produced even more “aha” moments for me, and I’m sure they will for you, too. In fact, this will be well worth investing nine minutes to watch if you want a serious dose of inspiration and insight. Everything I thought was true wasn’t.” There are huge companies that are just as green as the startups ,” he confesses.

How To Generate ROI (Return On Interesting) With Content Marketing

B2B Marketing Insider

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? You have heard me rant before about the biggest marketing mistake when we use our website and too much outbound promotion to just talk about ourselves. So you can eliminate product as the starting point. The Basic Argument. Test, test, test!

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms.  Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Analytics packages do this all the time to measure website performance. 

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

Sazcast Episode 35 – Twitter Analytics with Dave Peckens

Sazbean

Twitter Analytics – Why, What & How to Measure Your Efforts on Twitter with co-host Dave Peckens. Show notes. Here are the links we discussed in the podcast: HootSuite. Bit.ly. Twitalyzer. SproutSocial. PeerIndex. CoTweet. Twitter Grader. Wildfire Analytics. Klout. 10 Twitter tools for better social networking (Webdesigner depot). Subscribe to the Sazcast podcast: Subscribe in iTunes.

The Three Most Dangerous Social Media Metrics

grow - Practical Marketing Solutions

By Srini nvas Rao, Contributing {grow} Columnist. while back I said that metrics and measurements have a tendency to limit our potential. What I failed to realize was that this is only the case when we measure the wrong things.  As bloggers it’s really easy to get caught up in comparison and competition. As a result we end up measuring the things that don’t have a strong impact on our business.

Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. So how do you keep up with all the changes Google makes? Think Twylah. 5.

Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. So how do you keep up with all the changes Google makes? Think Twylah. 5.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.