December, 2011

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INFOGRAPHIC: Social Media in Small Business

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From OfficeArrow, here's an infographic based on their survey of how small businesses use social media, and their opinions about its effect. View Original Article

INFOGRAPHIC: How Social Media Changed Advertising

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From MDGadvertising, here's an infographic that shows how social media has changed the way marketers approach advertising. View Original Article

INFOGRAPHIC: Online Marketing for Offline Success

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From KISSmetrics, here's an infographic that demonstrates how social media drives brick and mortar success. View Original Article

Scheduling Your Social Media Marketing Efforts

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According to Entrepreneur.com, the key to a developing a social networking schedule is to be consistent. Find a schedule that keeps you accountable without taking over your life. Here are some sample schedules they developed for different levels of engagement. Twice Daily in the Morning and Afternoon. Check Twitter via a program like HootSuite. Check LinkedIn. Scan Twitter followers for relevant conversations. Check your business's Facebook Page for questions. Scan Google Alerts for brand and company mentions. Respond/Follow when appropriate. Weekly or on Weekends. Through the Week.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Social Media Trends for 2012

Client Bridge

From Stephanie Schwab at Social Media Explorer, here are five social media trends for 2012 that marketers should know. Content Marketing Content Marketing has been around, but in 2012, it will become mainstream, as more CEOs understand that blogs and video can boost SEO and generate leads. Social Media Influence Social influence ranking tools will see broad adoption, though not perfection. disconnect between online and offline influence will continue to exist. Social Security Insurance companies and law enforcement already draw on social networking information. View Original Article

SLIDESHOW: Anatomy of a Facebook Ad Campaign

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From AES Connect, here's an infographic that shows the best practices of a Facebook ad campaign. View Original Article

INFOGRAPHIC: Authority Building

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From Vertical Measures, here's an infographic about how to build authority for your website through link building, social media marketing and content marketing. View Original Article

VIDEO: YouTube’s Top Ads of 2011

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"YouTube is the ultimate meritocracy for video, and advertisers are adapting to this world by creating content that people want to share." YouTube has posted the top 10 video ads of the year, most of which never appeared on traditional TV. And, creating great content isn't just for large companies. Here's the most viewed ad of the year. View Original Article for the Rest of the Top 10

SLIDESHOW: Infographic Marketing

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From ZAGG.com, here's a presentation about how data visualization can supplement your marketing efforts. Infographic Marketing: Better Creation, Better Promotion. View Original Article

INFOGRAPHIC: The Anatomy of a Perfect Website

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From R.O.I. Media, here's a blueprint for combining web design, navigation, social media, usability, SEO, content, and tracking & analytics to build a great website. View Original Article

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

YouTube Best Practices

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The YouTube Creator Playbook is a compilation of tips, best practices and strategies for building an audience on YouTube. View Original Article

The State of Social Media in 2011

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Jeff Bullas has analyzed and summarized a report from comScore on social media. Here are his top 10 takeaways. Social Media is the World’s Most Popular Online Activity. 82% of the world's online population get social networking sites. 19% of all time spent online is on social networking sites (up from 6% in 2007). Social Networking Transcends and Reflects Regional Differences Facebook’s Importance Cannot be Overstated. Third largest web property behind Google and Microsoft sites. Reaches 55% of the world's audience. Accounts for 3 of every 4 minutes spent on social networking.

INFOGRAPHIC: Tech Trends of 2011

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From G+, here's an infographic of the most important trends in technology over the past year, all of which have implications for marketers. View Original Article

INFOGRAPHIC: Social Media DOs and DON'Ts

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From Magic Logix, here's an infographic that assesses most major social media platforms based on their utility for customer communication, brand exposure, site traffic and SEO. View Original Article

SEO 2

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

INFOGRAPHIC: Social Media Marketing for Startups

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From Udemy, here's an infographic that shows how a new business can grow using social media marketing. View Original Article

INFOGRAPHIC: Daily Deal Dissatisfaction

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From BuySellAds, here's an infographic that shows that daily deal sites like Groupon and Living Social get mixed reviews from merchants. View Original Article

Small Business Predictions for 2012

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From Entrepreneur, here are ten predictions for the trends that will most affect small businesses in the coming year. Volatility Ahead Small businesses need to have flexibility in their long- and short-term plans as economic uncertainty continues to be a major issue. Right-time" Multichannel Marketing New tools will help businesses analyze social media behavior and convert that data into tailored marketing campaigns. More Cheap Online Ads Low-cost channels like paid search and social media will be utilized more. billion and is expected to quadruple again by 2015. Services Head Offshore U.S.-based

INFOGRAPHIC: Viral Content Marketing

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Most content will never get widespread attention, but some content manages to find a big audience. The reasons for content "going viral" are mysterious, but research from ProBlogger.com indicates certain patterns. From ProBlogger.com and Voltier Digital, here's an infographic about why content becomes viral. View Original Article

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

SLIDESHOW: Website Essentials

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From HubSpot, here's a presentation about everything a website needs to be an inbound marketing machine. 25 Must-Haves for a Great Website. View Original Article

INFOGRAPHIC: Examples of Social Media Done Well

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From Voltier Digital, here's an infographic that shows how some companies are using social media in unexpected ways to engage with customers. View Original Article

Marketing Trends for 2012

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From MarketingProfs, here are the top 5 marketing trends predicted for 2012. Big Data Think of this as "customer interaction history". As digital information doubles every year, information about buying behavior will only increase, creating a tremendous marketing opportunity. Marketing Automation 3.0 Marketing Automation 2.0 was all about social media integration. Marketing Automation 3.0 is about the rebirth of marketing data marts and their integration into your marketing automation platform. Engage customers at the right time, with the right offer, in the way they want to buy.

INFOGRAPHIC: Landing Pages

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From 3C Media, here's an infographic about how to build landing pages to capture leads. View Original Article

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

B2B Blogging and Video Takes Off

It's All About Revenue

by Jesse Noyes | Tweet this Some might say 2011 was the year of social media in b2b. But according to a survey released this week, it might have been the year of the blog. The survey found that blogs saw an 27% increase as b2b content marketing usage tactic this year over 2010, with 65% of respondents claiming they use blogs as part of their content marketing strategy. Want help from the experts?

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How To Generate ROI (Return On Interesting) With Content Marketing

B2B Marketing Insider

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? You have heard me rant before about the biggest marketing mistake when we use our website and too much outbound promotion to just talk about ourselves. So you can eliminate product as the starting point. The Basic Argument. Test, test, test!

#NewNewTwitter: A New Opportunity for Marketers

Digital B2B Marketing

Twitter announced a new interface, rolling out over the next few weeks, this morning. You can preview the interface and the new features at fly.twitter.com. Compared to this change, the previous change to New Twitter (the current interface) was minor. This is a major change and for marketers, it is a far more interesting change. Discover. Discover. Discover.

The Three Most Dangerous Social Media Metrics

grow - Practical Marketing Solutions

By Srini nvas Rao, Contributing {grow} Columnist. while back I said that metrics and measurements have a tendency to limit our potential. What I failed to realize was that this is only the case when we measure the wrong things.  As bloggers it’s really easy to get caught up in comparison and competition. As a result we end up measuring the things that don’t have a strong impact on our business.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

3 Developments that are Sabotaging the Social Media Movement

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. I’m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton. However, as of late, something seems to be missing. Thought Leadership has morphed into clever personal grandstanding.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. It’s approaching one billion users worldwide. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook.

The anti-prediction of 2012 social media predictions

grow - Practical Marketing Solutions

This is the time of year for predictions and it’s all starting to sound like yada-yada to me. Probably you too? But how many bloggers go back and actually let you know how they did with last year’s predictions? Lets’s start there, and then I will add four surprising 2012 predictions of my own at the end. Google+ will not be the Facebook killer. Doesn’t matter. Grade = A +.

Brian Solis on Digital Darwinism and Customer-Centricity

Conversionation

As you probably know, Brian Solis published a new book a while back, called ‘The End of Business as Usual’. Since it’s an ideal time to catch up with my reading before going underground for the end of the year, I asked Brian some questions that are related to the ideas he develops in it.  [.]. Blog Connected marketing Customer-centricity Interview Social media marketing Brian Solis customer-centricity Digital Darwinism new consumerism The End of Business As Usual

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Cool & Useful Sites for the Holidays

Paul Gillin

The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. They range from social shopping to gift recommendations to real-time TV and music sharing. While I was familiar with several of these sites, I hadn’t heard of gems like Yap.tv, Wantful and Trippy. Definitely bookmarkable. The descriptions below were provided by the Webby Awards. 1.  Skype . Video chatting is now a standard activity for most Internet users – in fact, earlier this year, Skype reported that their users log 300 million minutes of video calls daily. Google+ Hangouts.

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Marketing IS Business: The Wisdom of Peter Drucker

B2B Marketing Insider

I have been using a lot of Peter Drucker quotes since I entered marketing over 18 years ago. And I have been using them a lot lately in this blog  here  and  here , and in many of the  presentations I’ve been giving. So I did some research and found this great paper  by Frederick E. Webster Jr., published in the Academy of Marketing Science in 2008. It encompasses the entire business.

Paper 91

Bored to 3.4 Billion Tears

It's All About Revenue

by Steven Woods | Tweet this In a sequence of events over the last few days, the best and the worst of the software culture and innovation were highlighted. SAP announce a pending acquisition of SuccessFactors for $3.4 billion, and TechCrunch, declared that this event was too boring to bother writing about. This was fascinating to watch. And they did it as a real business. Steve Woods. Bored to 3.4

Aha! Marketing Leaders Reveal Their Most Powerful Marketing Insights from 2011

B2B Lead Generation Blog

Tweet At the B2B Summit 2011 in San Francisco, Daniel Burstein, Director of Editorial Content at MECLABS, asked me and a few other attendees to reveal our most important “aha” moments in 2011. Our responses are compiled in the video below; hearing what my colleagues had to say produced even more “aha” moments for me, and I’m sure they will for you, too. In fact, this will be well worth investing nine minutes to watch if you want a serious dose of inspiration and insight. Everything I thought was true wasn’t.” There are huge companies that are just as green as the startups ,” he confesses.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

48 Ways to Measure Social Media Success

Webbiquity

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. There are numerous in-process measures that may be impossible to tie directly to ROI, but are nonetheless critical in producing that final “R” value. Most of these are easy and free to track.

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