November, 2011

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INFOGRAPHIC: Understanding Marketing Automation

Client Bridge

From Hubspot, here's an infographic about how to use technology to move prospects and leads through your sales funnel. Understanding Marketing Automation. From: HubSpot Marketing Software. View Original Article

INFOGRAPHIC: Black Hat SEO

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As defined by Google, black hat search engine optimization tactics are “unethical, overly aggressive marketing efforts where a company tries to manipulate search engine results in an unfair way.” ” From SEO.com, here's a horror movie themed infographic that shows why black hat tactics are bad for business. View Original Article

Marketing with Video

Client Bridge

Video is an excellent way to connect with customers on a deep level, whether audio or visual. Videos can also improve your SEO as the search engines become more savvy. From Entrepreneur.com, here are some tips for integrating video into online marketing efforts. Value Whether a tip, a resource or just a laugh, every video should include something of value. Don't record just for the sake of having video. To get started, consider recording video FAQs. Call to Action Always include a call to action. Ask customers to visit your site, sign up for an email list or share the video.

FAQ 9

VIDEO: World of Social Media 2011

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From VideoInfographics.com, here's a video with the latest facts and figures about social media. Watch on YouTube

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

INFOGRAPHIC: Black Friday

Client Bridge

Here's a couple of infographics about the marketing phenomenon know as Black Friday From SkimLinks: From TodayIFoundOut.com

INFOGRAPHIC: Black Friday Optimization

Client Bridge

From Marketing Zeus, here's an infographic with statistics about and marketing tips for the weekend after Thanksgiving. View Original Article

INFOGRAPHIC: Content Life Cycle

Client Bridge

From Digital C4, here's an infographic that illustrates how content is gathered, curated, written, published, shared and recycled. View Original Article

Trends in Social Media

Client Bridge

Social media guru Jeff Bullas predicts some trends in the field on his blog. Social Mobile" Smart phones with high speed Internet have altered society. Facebook and Twitter apps let people interact with their social networks from anywhere. Socialization of Search" Increasingly, Google and Bing take social networks into account (social signals) when tweaking their search algorithms. Geo-Targeting of Social Media Marketing" Smart phones also allow for local "check-in" applications like FourSquare and Google Places. Location-based marketing is now possible. View Original Article

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

INFOGRAPHIC: Email Marketing Checklist

Client Bridge

From Pure 360, here's an infographic checklist for email marketing campaigns. View Original Article

VIDEO: Strategic Sales Advice

Client Bridge

From Entrepreneur.com, here's a short video in which sales training expert Grant Cardone shares an idea for finding new customers. Grant will be available today at 3PM EST for a live online Q and A on Entrepreneur.com. View Original Article

INFOGRAPHIC: Inbound Marketing Budget Trends

Client Bridge

More businesses are realizing that traditional marketing is no longer as effective as it once was. As a result, companies are moving to inbound marketing methods like social media, email marketing and search engine marketing. From 6S Marketing, here's an infographic showing how marketing budgets are changing to accommodate this trend. View Original Article

Tips for Creating a Business Video

Client Bridge

Video tours, a way of showing potential customers the steps in a process or the benefits of a product or service, can be a great marketing tool. And almost anything can be "toured". From MarketingProfs, here are some tips for making your own video tour. Put Yourself in the Customer's Shoes" Be honest and consider your customer's perspective. Focus on the things that will differentiate your product/services from the customers point of view. Keep the Video Content Relevant" If it doesn't help your customer, leave it out. Give your tour a storyline. View Original Article

INFOGRAPHIC: Viral Marketing Cheatsheet

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A "viral" campaign is really nothing more than inspiring other people to spread your message. From KISSmetrics, here's an infographic guide to creating a successful viral campaign. View Original Article

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

INFOGRAPHIC: What Spooks Social Media Pros?

Client Bridge

From Shoutlet, here's a Halloween-themed infographic about issues that cause social media professional to worry. View Original Article

INFOGRAPHIC: Inbound vs. Outbound Marketing

Client Bridge

From Voltier Digital, here's an infographic that shows how traditional, intrusive marketing tactics are giving way to strategies that focus on getting found by customers. View Original Article

Find Out What Companies Are Viewing Your Website - New HubSpot App!

Client Bridge

HubSpot just launched a new version of the Prospects application. This application let's marketers see information on which companies have visited their website and how they got there. Also, the newly updated app now offers even more detail including visitors from each company, content viewed, a map of their location and more. This is yet another tool to provide additional insight so that HubSpot users can more effectively market and sell to prospects. If you're not a HubSpot customer but would like to try the Prospects app, you can request a Free Trial below

INFOGRAPHIC: Social Media Pushes B of A to Drop Fee

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Bank of America announced on September 29 that they would begin charging a $5 monthly fee for debit card holders. Thirty four days later, B of A cancelled plans for that fee. What happened? An outpouring on social media taken up by the Occupy Wall Street movement. From Social Context and the CMO Site, here's an infographic that looks at how that social media movement coalesced. View Original Article

CMO 2

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

INFOGRAPHIC: The Business of Social Media

Client Bridge

From Hua Marketing, here's an infographic about how businesses use social media effectively. View Original Article

VIDEO: Low Cost Ways to Generate Leads

Client Bridge

From Coaches Corner on Entrepreneur.com, here's a short video interview with Mike Michalowicz, author of The Toilet Paper Entrepreneur, about cost effective ways to market a business. View Original Article

VIDEO: Improving Your Online Brand

Client Bridge

From Behind the Brand on Entrepreneur.com, here's a short video interview with Chris Brogan about low-cost ways to improve your online presence. View Original Article

Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I

B2B Lead Generation Blog

Tweet. SiriusDecisions made a brilliant contribution to B2B marketing several years ago when they created their Demand Waterfall. That “waterfall” is a metaphor for key funnel stages. It seems like everyone I talk to who works in the technology industry, which is an early adopter of marketing innovations, uses the Demand Waterfall framework. What Does “Marketing-Qualified Lead” Mean to You?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

7 ideas to turn PowerPoint slides into social media marketing gold

grow - Practical Marketing Solutions

Although PowerPoint has been around for years, it is still the king of presentation software tools.  It is an absolutely critical arrow in my business marketing quiver … and for some reasons that might surprise you! Here are seven ideas to use PowerPoint slides to create new value for your social media marketing efforts: 1. Populate Slideshare. Do it. 2. Spice up a blog post. Make an eBook.

5 ways corporate culture determines social media success

grow - Practical Marketing Solutions

A while back I was working with a new client in New York.  In the lobby of their impressive building, there was a huge plaque with the corporate philosophies of the company’s founder — a man who had died 25 years ago.  In every meeting I attended, his name, and his values, were mentioned at least once. Are they able to react? Are they truly open to the idea of customer dialogue?

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  Never is that more true than at budget time. Why are you wasting the company’s money by giving them geek toys when they should be doing real work for us? Users. Employees.

15 ways to use Twitter to toast your competition

grow - Practical Marketing Solutions

There are lots of success stories and case studies documenting business success through Twitter. Here are a few of my favorite ways to leverage this platform for new business benefits. 1) Using Twitter search and other simple listening tools, monitor real time conversations about your brand that can assist your marketing and management teams in seeing what is really being about your company today. There

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Social media pioneer says technology will transfom education

grow - Practical Marketing Solutions

LinkedIn Co-Founder Reid Hoffman is sitting on top of the digital world. Hoffman helped create one of the world’s most successful social media platforms. He dominated his niche and monetized his idea. His His company’s IPO assured that he has the financial resources to fund his dreams and passions for the rest of his life. And a particular passion is education. What are your thoughts?

Key to digital marketing success? Be less digital.

grow - Practical Marketing Solutions

One of the things that distinguishes me in the world of social media blogging is that I am old … at least old enough to remember how things used to be before we were digitally tracked, sliced, diced, priced, immersed, consumed, and tethered to these social platforms. I was working in sales and marketing before Facebook … before email … even before computers. Robert Cialdini.

Social 105

How to create social media metrics that matter

grow - Practical Marketing Solutions

For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve.  I’m pleased that Steve has agreed to be the newest Contributing Columonist to {grow} and I know you’ll enjoy his work! By Steve Goldner, Contributing {grow} Columnist. So how do you even go about this?  Don’t “Post” –  Publish.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or that 73% of U.S. companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” And 73% of U.S. Oh yeah.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

The World’s Best Digital Marketing Campaigns

grow - Practical Marketing Solutions

BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. View more presentations from Gregory Pouy. Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs! In this presentation, which he prepared in English exclusively for you, Greg goes beyond reporting on 11 catchy digital campaigns. He tells you WHY they excelled, and WHAT the results were.

As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. With an estimated 300 senior IT executives in the room, I expected there would be plenty of chatter going on. Same Old Song and Dance.

Making Marketing Agility Cool

Buzz Marketing for Technology

Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. But when it comes to using data to support decision making, the CMO is likely not to be the smoothest operator. Good creative will always be important in marketing. You have to be ready to act in a heartbeat. Now that’s cool.

Neuromarketing Research: 3 Keys that Trigger a Buying Decision

Writing on the Web

The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. More brands are being studied in laboratories around the world as consumers are being hooked up to brain imaging machines,  fMRI ,  EEG  and other devices so that they are monitored while they read marketing messages and make decisions. Neuromarketing is extremely expensive  market research  to do, but fortunately most brains work the same, with some exceptions for age and gender. Whether or not there is emotional ENGAGEMENT. How easily the message and the brand is encoded to MEMORY.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.