October, 2011

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INFOGRAPHIC: The Science of Word of Mouth Marketing

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From Column Five Media, here's an infographic that explains what word-of-mouth marketing is, how it works, and how to be successful at it. View Original Article

INFOGRAPHIC: Social Media Analytics

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From e-interactive and Raven Internet Marketing Tools, here's an infographic guide to measuring the results of a social media strategy. View Original Article

VIDEO: Facebook vs. Google+

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From Column Five Media, here's a video comparing Google and Facebook, both of which provide valuable platforms for inbound marketing and social media marketing. Google Vs. Facebook from Column Five on Vimeo. View Original Article

INFOGRAPHIC: Socially Optimized Business

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From Dachis Group, here's an infographic on how a business can benefit from embracing a social strategy. View Original Article

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

PRESENTATION: Using Infographics for Customer Acquisition

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Visual.ly has this definition/mission-statement for "infographic": "We believe that an INFOGRAPHIC IS a graphic visual representation of information, data or knowledge THAT presents complex information quickly and clearly, AND IT should not merely communicate clearly, but stimulate viewer engagement and attention." Customer Acquisition through Infographics. View more presentations from visually.

VIDEO: New B2B Rules

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From GoogleBusiness, here's a video presentation about new ways of business to business marketing. Watch on YouTube

B2B 2

VIDEO: Infographics and Data Visualization

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Here's a video infographic about.inforgraphics, and how useful they can be in displaying and pulling meaning from large sets of data. Watch on YouTube

The State of Social Media and Blogging

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Jeff Bullas has posted ten marketing insights from a recent study by Nielsen on social media and blogging. Facebook is overwhelmingly the leader in user engagement, as measured by amount of time spent online. Users of the next closest competitor (Yahoo) spend less than a third as much time there as they do on Facebook. Women are in the majority of visitors to eight of the top 10 social networks.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

INFOGRAPHIC: Social Commerce for Brands

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From TabJuice, here's an infographic that explains social commerce from both a brand and fan perspective. View Original Article

INFOGRAPHIC: Mobile Email Marketing

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From e-Dialog, here's an infographic of statistics about mobile email usage and marketing. View Original Article

INFOGRAPHIC: Content for SEO

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From Brafton, here's an infographic that shows why content is the best way to improve search engine optimization for a blog or website. View Original Article

INFOGRAPHIC: Search Engine Comparison

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From Search Engine Journal, here's an infographic that compares the three biggest players in the search engine market, Google, Yahoo and Bing. View Original Article

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Facebook B2B Marketing Tips

Client Bridge

Facebook isn't just about personal profiles. It also includes groups and pages for brands and companies. As such, Facebook isn't just a channel for business to consumer marketing. It has a growing potential to be used as a business to business marketing channel too. From Jeff Bullas, here are some tips for using Facebook for B2B marketing. Publish videos onto your company Facebook page in addition to posting them on your blog or website. Include breaking industry news items in your feed to give customers and prospects a reason to follow you. Use captured emails for lead generation.

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INFOGRAPHIC: Marketing Automation Statistics

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From Focus Inc., here's an infographic of trends and data about the marketing automation industry. View Original Article

INFOGRAPHIC: Business vs. Consumer Behavior on Social Media

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Marketing to consumers is not the same as marketing to businesses, and that truth extends to social media. From Zoomerang, here's an infographic that compares social media use by and between consumers and small & medium businesses. View Original Article

INFOGRAPHIC: Social Media Growth

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From Search Engine Journal, here's an infographic that shows the steep growth curves of several social networking/media sites. View Original Article

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Are You Failing at Marketing Automation?

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From the Hubspot Blog, here are 10 signs that your marketing automation efforts aren't productive. You have to hire help just to work the numbers." Focus on quality rather than quantity. Analyzing marketing results should be done as close to real time as possible. You're using multiple systems and software packages to make it work." The marketing tools you use shouldn't be hard to use. Review and reassess your software and infrastructure. You are more focused on testing instead of overall traffic and lead flow." Traffic is the always-necessary first step. View Original Article

INFOGRAPHIC: Facebook and Small Businesses

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Pagemodo surveyed small business owners about how they use Facebook pages. They found that many businesses saw a significant amount of traffic go from Facebook to their webpage, and that some of those converted to paying customers. Here's an infographic that shows those survey results and how Facebook can be a significant marketing channel for small businesses. View Original Article

When social media destroys a career — The business case for being a fake

grow - Practical Marketing Solutions

A guest post by {grow} community member Leslie Lewis. Leslie Lewis is not my real name. You don’t need to know my real name, and you may never know it.  Here’s why. I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.   You could Google my real name and find my blog, or find me on Twitter, LinkedIn, Flickr, or Facebook.

Case 103

Dear social web, Let’s try keeping it real.

grow - Practical Marketing Solutions

I hesitate to be drawn into the Klout firing line again but I have had so many requests from the {grow} community to comment on the Klout Meltdown this week that I guess I need to respond. At the risk of adding to Klout weariness, here are a few observations. My Klout score dropped from 82 to 64. Who cares?  My wife and kids still love me. Funny. They’re the same level now. agree with him.

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Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

10 Commandments of Email Copywriting

The Point

Thou shalt not direct people to “Learn More.” ” “Learn more” is the worst possible call to action. It means absolutely nothing. Be specific, be tangible. What is it that you’re offering exactly? 2. Thou shalt tell people What, Why, and How. Thou shalt not require scrolling. Thou shalt sell the offer, not the product. Thou shalt use benefits, not features. What did I miss? ”

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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

“If you don’t like change, you’re going to like irrelevance even less.” – ” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. The answer: You don’t.

A glimpse of the next generation of social media entrepreneurs

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columinst. One of my children attends a private school that is offering a new class called “The Evolution of Society.’  ’  I recently had the opportunity to sit in on this class and if the kids in this course are any indication, watch out!  The next generation of entrepreneurs is going to rock the world! To kids, free is just part of life.

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The business case for Facebook, in one sentence

grow - Practical Marketing Solutions

What is the most-debated question in social media today?  One candidate is,  “Should my company have a Facebook page?” ” The tension comes from several angles. It could be due to: The company is not culturally-ready to deal with comments from real people. The company has whacked-out expectations about how sales will increase once they have a Facebook page. ” Think about it. 

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

What is Web Presence Optimization, and Why Should I Care?

Webbiquity

Web presence optimization (WPO) is the art and science of being found online. As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.) It’s the evolution of search engine optimization (SEO), or alternatively,  SEO on steroids. And getting found is the necessary first step to winning that business.

7 Ideas for Advanced Social Media Education

grow - Practical Marketing Solutions

For the past three years I have been teaching college or graduate level classes in social media marketing. Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? What new skills and ideas would go into the next level of social media education? How do you organize to optimize?

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Thinking in those terms, Beanstalk Data is a tasty morsel. It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration. Anyway, back to BeanStalk.

5 ways to use social media for solution marketing

Buzz Marketing for Technology

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. One area that few people have written about is how to use social media for solution marketing. So there you have it.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Are there any ethical bloggers left out there?

grow - Practical Marketing Solutions

With your kind support, {grow} has become a fairly popular blog. With this distinction, I’m deluged with requests to do sponsored posts (companies offering to pay for their promotional content to show up as a blog post). There must be a critical mass of influential bloggers out there accepting money for blog posts, otherwise these people would go away! Are you interested? Susan. Hi Mark!