September, 2011

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INFOGRAPHIC: Facebook Marketing

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From SocialMediaOnlineClasses.com, here's an infographic that lists 64 ideas for marketing on Facebook. View Original Article

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INFOGRAPHIC: Future SEO Trends

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From CreatingYourselfAtTheTop.com, here's an infographic that shows what to expect with search engine marketing in the next few years. View Original Article

INFOGRAPHIC: Twitter vs. Facebook

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From BuySellAds.com, here's an infographic that compares user demographics between Twitter and Facebook to help marketers understand which platform would be more effective for them. View Original Article

VIDEO: Facebook Statistics

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Here are three video infographics that explorer the prevalence of Facebook. From Time, "One Minute on Facebook" "Facebook: Facts and Figures" "Facebook by the Numbers

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

INFOGRAPHIC: Location-Based Social Media

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From Visible Technologies, here's an infographic about social media that utilizes smartphone and GPS technology, and how much information users are willing to disclose. View Original Article

GPS 2

Free Facebook Ads

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Earlier this week, Entrepreneur.com reported that Facebook will offer $50 of free click-throughs on ads on the site. The program is intended to help small businesses by encouraging them to advertise during the recent economic downturn. With 800 million users, Facebook is a platform that can help small businesses retain customers, build brand awareness and attract new business. Our goal is to give small businesses a boost by helping them find customers the best way possible -- through recommendations from friends," Sheryl Sandberg, Facebook CFO. Chamber of Commerce.

INFOGRAPHIC: The Growth of Mobile Commerce

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From Microsoft Tag, here's an infographic that looks at how shoppers are utilizing smartphones, whether shopping online or in the store. View Original Article

Generating Leads from Your Blog

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Entrepreneur.com has ten tips for increasing your company's digital presence and converting blog traffic into qualified leads. Make your blog an extension of your main website" For many visitors, your blog might be their first and only experience with your company. As such, have your blog as a sub-domain of your main page and make sure it mirrors the design of your main site. Solve or share, don't shill" Focus on helping your customers to solve problems instead of trying to sell to them. Show up" Blog on a regular, sustainable schedule. Use an editorial calendar to plan a posting schedule.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

INFOGRAPHIC: Blog Makeover Guide

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From Pushing Social, here's an infographic about how to tweak a blog to improve a blog. View Original Article

INFOGRAPHIC: The State of Social Media

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From Nielsen's "State of the Media: Social Media Report Q3", here's an infographic with a wealth of statistics about the current state of social media. View Original Article

B2B Mobile Marketing Mistakes

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Mobile marketing is not just for business to consumer relationships. Over 70% of young executives classify mobile as a primary communications tool. And yet business to business marketers have been slow to move into mobile marketing. From the Hubspot Blog, here is advice for B2B marketers intent on developing a mobile strategy on mistakes to avoid. Reliance on PC-based Website Design a mobile optimized website as well. Incorporate the unique features of mobile devices (e.g. camera, text messaging) into a B2B campaign. Text messaging can reinforce a personal relationship and increase loyalty.

INFOGRAPHIC: Networking with LinkedIn

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From Lab 42, here's an infographic about LinkedIn, the preferred social network for business connections. View Original Article

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

INFOGRAPHIC: Measuring the ROI of Social Media

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From MDG Advertising, here's an infographic about the metrics that indicate whether the resources devoted to social media marketing are being effectively used. View Original Article

Content Marketing in 2012

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Content Marketing Institute asked the speakers for Content Marketing World to make a series of predictions. Here's a summary of what they expect 2012 to bring in the content marketing space. Chris Baggott - Content marketers will realize that the real opportunity lies in attracting new customers, not retaining existing ones. Content volume will dramatically increase due to employee blogging. Keith Blanchard - A major TV advertiser will pull out of broadcast media altogether and shift that money into digital-only campaigns. Internal and external communications teams will collaborate more.

INFOGRAPHIC: Keeping Visitors on Your Website

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From KISSMetrics, here's an infographic of the top eight webpage characteristics that cause visitors to leave a website. Avoiding these examples of what not to do is essential to a good content marketing strategy. View Original Article

INFOGRAPHIC: Future of Paid Search

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From KISSMetrics, here's an infographic that shows the current state of paid search and where it's going. View Original Article

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Internet Marketing Metrics That DON'T Drive Success

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Metrics are essential to refining and improving an inbound marketing strategy. But not all metrics are valuable. From the Hubspot Blog, here are five metrics that aren't worth stressing over, and some alternatives. Comments Comments can gauge the level of discussion about a piece of content, but comments aren't indicative of success. The reason? Comments don't equate to leads, which should be your goal. Alternative : Measure referrals and leads from social media to your website. Open Rate Many email readers don't accurately reflect whether an email gets opened. View Original Article

INFOGRAPHIC: Word of Mouth Marketing

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From Capseo, here's an infographic on why word of mouth marketing marketing is increasing in popularity. View Original Article

Social Media Failure

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The point of using social media for marketing is to enhance relationships and build trust. Not everyone seems to get that point. From Keith Dawson at the CMO Site, here are some examples of tone-deaf uses of social media. New York Police Department The NYPD announced the formation of a unit to search social media sites or information on planned crimes and their perpetrators. While that's an appropriate use of social media for them, they're missing an opportunity for engagement and they would certainly benefit from fostering more trust. View Original Article

INFOGRAPHIC: Marketing and Emerging Technologies

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From Latitude Solutions, here's an infographic that shows how marketers must by skilled at "traditional" marketing, as well as understanding how to integrate online technology. View Original Article

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Creating a Branded Foursquare Page

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Foursquare, a location-based social media application, has grown steadily and begun partnering with several major brands. Foursquare is a location-based mobile platform that makes cities easier to use and more interesting to explore. By “checking in” via a smartphone app or SMS, users share their location with friends while collecting points and virtual badges. From Social Media Explorer, here are some tips for creating a Foursquare business page. Read the Guides Find the basic guide here. Use Images Images will draw attention to tips you include on the page and extend your brand.

SMS 2

Thesis vs Genesis – Comparing Premium WordPress Themes

Sazbean

Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy! 87. $164.

Price 155

The Trouble with Klout

Paul Gillin

Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification. Lately, I’ve been looking at Klout , the popular new tool that bills itself as “The Standard&# for influence measurement. The more I look at it, the less I like it.

Why Klout matters. A lot.

grow - Practical Marketing Solutions

Yes, this is a real invitation. If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind. And, unlike every other blogger on the planet it seems, I’ve come to the conclusion that this is a very important development. In fact, a historically important development. Never has. Never will. Klout can be “gamed.&# Even me. Nothing more.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. ie “LOVE this post! …&# or “+100 RT …&# ). The rules are at best guidelines, and nobody is requiring you to share mediocre content.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for? How do I use my time and resources most effectively? What social media developments and trends should I be watching? What to do?

20 of the world’s most clever Twitter bios

grow - Practical Marketing Solutions

Last year I started “collecting” great Twitter bios and kind of got hooked. When I decided to publish “The All-Time Best Twitter bios,” and “The 20 Funniest Twitter Bios,” readers of {grow} seemed to get hooked too! So here we are with the third edition. These are all real Twitter bios … @MichaelACaruso. I’ve learned I don’t know anything.

Three reasons social media marketing favors small businesses

grow - Practical Marketing Solutions

I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. The conversations, research, presentations, and case studies focused entirely on large corporations. Look through the success stories in your blog reader. Coca-Cola. And of course the ever-present Zappos. Is anybody paying attention to the little guys? Get it?

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

The Death of Internet Marketing and the Rise of Social SEO

grow - Practical Marketing Solutions

By Robert Dempsey, Contributing {grow} Columnist. Internet marketing as we once knew it is dead. Gone are the days when a sales page was enough of a relationship to sell a product. Gone are the days when claims of riches tugged enough at the emotions to persuade a sale. Gone are the days when bloated claims could pass as truth and lies went unpunished. Now is the time of social SEO. Then Came SEO.

Can you make money managing social media?

grow - Practical Marketing Solutions

In a blog post almost two years about the best business idea for social media marketing , I made a prediction that I think stands up. I said that there would be increasing demand for out-sourced social media management and content farms that would pump out low-cost, low value content in a Wal-Mart kind of way. I’m not not saying this is recommended or ideal! ” Medium-sized companies.

Measuring the Immeasurable

Paul Gillin

My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. it also got me several e-mails from companies that claim to have built a better mousetrap than Klout. I haven’t reviewed these tools in detail just yet, but it appears that influence is a red-hot topic in PR and marketing circles right now. TopazPartners.com.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. We compiled twelve tweetable facts about the prolific use – and success – of social media among B2B marketers.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.